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Woolmark-certified products are tested to exacting standards, as demonstrated in the Meaning Behind the Mark campaign film
The benefits of being a Woolmark licensee
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The Woolmark brand is one of the world’s best known and trusted textile brands. By becoming a licensee of the iconic Woolmark Certification Program, companies benefit from using the iconic Woolmark logo on their product.
he Woolmark logo is well established across the globe in the apparel, interior textiles and home laundry sectors. It has been applied to more than five billion products since its launch in 1964. Customers and brands appreciate that the Woolmark logo not only guarantees a product’s fibre content but also provides an assurance of quality, performance and durability for that product. 68% of surveyed consumers† believe clothes with the
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Woolmark logo are worth paying more for, while 85% of consumers agree the Woolmark logo ensures quality. Leverage the reputation and authority of the iconic Woolmark logo to build customer confidence in your products. All new Woolmark licensees will be eligible to take advantage of a 50% reduction in the annual Woolmark licence fee, valid until July 2021. The Woolmark Certification Program tests and provides
assurance of the quality of wool apparel, wool yarn and fabric, and wool care product – with testing undertaken at independent laboratories. Compliance with Woolmark specifications enables licensees to use the Woolmark logo as an independent quality endorsement of their products, thereby providing licensees with differentiation within the marketplace. Furthermore, Woolmark specifications and standards are set at a high level,
