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HUMAN CAPITAL KEY IN GOOD TIMES AND BAD Textile machinery production is always a good barometer to measure the wellbeing of the textile industry. Sales of new textile machines are often the first to experience the impact of both good and bad times. nsc fibre to yarn has been making machinery for the textile sector for over 200 years and today you would be hard pressed to find a topmaking or spinning plant anywhere around the world that does not have NSC fibre to yarn machinery operating on its floor. Étienne Leroi has led the company since the 2008 financial crisis and has seen his share of challenging times. Victor Chesky asked how a company such as NSC fibre to yarn manages these economic downturns and how does it retain its human capital and continue to service its customers across the globe?
‘When things are really bad we, the French people, remember these words from our recent history’, says Etienne Leroi. “Faced with crisis, the man of character falls back on himself. He 24 | wool2yarnglobal 2020
imposes his own stamp of action, takes responsibility for it, makes it his own”, said Charles de Gaulle. ‘This is the position that we have chosen to take at NSC. Our French pride demonstrates our will to
survive and overcome the brutal disruption to investment projects in practically all area of the world market for long fiber spinning’, he says. ‘We have 3 key business priorities.
