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TOP QUALITY RADIO IN MARBELLA Marbella-based radio station CHILLI FM has been broadcasting for the past few years, becoming more popular within the community every day. Today we are talking with Kane, who is here to tell us all about Chilli FM. Kane is an entrepreneur and the Chilli brand creator who also has a background in the entertainment industry as a former actor and radio presenter. PHOTOGRAPHY EVA NEILSON, ANASTASIA VISHNICKAYA
Tell us Kane, how was Chilli FM born? Chilli FM was born out of the need for a more local and unique radio station that would reflect the audience and the local community. A radio station has the ability to hold up a mirror to the audience and reflect that vibe, that sense of place, that local attitude. Despite lockdowns and business unrest, the Chilli FM radio station began to broadcast in 2020. The network first started out as a radio station serving the immediate Marbella area from its studios near Puerto
Banús and today, we broadcast over 150 miles along all Spain’s Costa del Sol on multiple connected FM transmitters. Chilli now also streams online internationally across various smart devices. We have apps for smartphone, smart TV and smart speakers, so have the potential of reaching millions of people. Describe your station. Who are your listeners? What kind of music does your station play? Chilli FM is the newest and most exciting FM station on the Costa del Sol, airing a hot adult contemporary music
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format. Chilli FM is authentic, colourful and confident. Just like its audience. Chilli listeners are happy, sophisticated and musically aware, who wake up in a good mood and who enjoy life. They love to go out, eat great food and meet like-minded people who want the best things in life. We generally target individuals over 30 and play music from today’s current contemporary artists such as Bruno Mars and Ed Sheeran, mixed with the top tracks and classic hits from the 70s, the 80s and the 90s, therefore appealing to both women and men from 25 to 65.
Do you have more male or female listeners? The majority of the Chilli FM audience are female at about 65%. Women are the movers and shakers in our society and especially in our economy. Did you know that 80% of all retail purchases are made expressly by women, or highly influenced by women. Chilli FM has a female touch to it and reaches this important demographic like no other radio station in the area. And that was all achieved with the help and support of my fiancée Dana. ›
