European Spa - Platinum Resource 2024

Page 40

Use non-restrictive language Julie Bach, integrative therapist and executive director, Wellness for Cancer An educator in cancer, Julie Bach created Wellness For Cancer to help those affected by the disease globally. “The initial idea for Wellness For Cancer was sparked by my experience as a caregiver when my mother had ovarian cancer,” she explains. “Her positive response to touch therapy left me with an overwhelming desire to extend this healing to others. “I believe touch therapies in spas help to destigmatise the fear surrounding cancer, which is helpful for our collective role in health and healing. Being there for people when they need us most makes us more appreciative of our work; we cannot provide wellness only for well people.”

Moving away from menu offerings

Bach says there should be ways to let guests know you can take care of them without putting a cancer service explicitly on the menu. “A person touched by cancer is still a person, just like any other,” she emphasises, “By offering cancer-specific treatments you define and confine them to certain services. Of the millions of guests spas see, fewer will be actively undergoing cancer treatment; many more will be living with the aftermath. These guests will always need treatment adjustments and won’t want to be restricted to ‘the cancer treatment’ for the rest of their life.” For a more personalised solution, she suggests “putting a purple ribbon on the menu to symbolise cancer treatments or adding a

simple statement: “Our therapists are trained to adapt your service for a variety of conditions including pregnancy, injuries, cancer and more. Please let us know when booking.” “The crux is this,” adds Bach. “therapists must be trained to use critical thinking to adapt any treatment on the menu to a guest with cancer. Offering cancer therapies won’t be a differentiator for long; at some point in time soon, every brand and operator will have to have therapists that are adequately trained.”

“A person touched by cancer is still a person – they won’t want to be restricted to ‘the cancer treatment’.” Julie Bach, Wellness for Cancer

Insurance made simple The SATCC has negotiated with various insurance providers to offer insurance options for those spas, salons and independent therapists who are SATCC-approved and have gone through due process. Each has agreed to provide cover for SATCC-approved operators. Contact Ellie at the SATCC (ellie@satcc.co.uk) for guidance on which insurers to approach. 40

This page: Wellness for Cancer believes touch therapies can help to reduce fears around the disease

PLATINUM RESOURCE 2024


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Supplier focus: SpaFlo

2min
pages 164-165

Supplier focus: Spabreaks.com

2min
pages 164-165

A new era for spa, wellness and medicine

1min
pages 54-55

Data can prove the value of wellness

1min
pages 64-65

Spa design focus: sustainable water management

2min
pages 32-33

Growth in online spa bookings means spas must become digital-first

2min
pages 60-61

Medical wellness: blood testing and nutrigenomics

2min
pages 52-53

Oncology massage for pain management

2min
pages 42-43

Sustainable spas: Reducing energy use through lighting design

2min
pages 32-33

Supplier focus: Starpool

2min
pages 168-169

Supplier focus: Sothys

2min
pages 162-163

Supplier focus: Sommerhuber

2min
pages 160-161

Supplier focus: Scrummi

2min
pages 160-161

Supplier focus: Sauna360

3min
pages 158-159

Supplier focus: REM Earth

2min
pages 156-157

Karina Stewart on the rise of oxygen therapy

2min
pages 50-51

Alberto Apostoli presents the case for renewable energy in spas

2min
pages 30-31

Nurturing teams saves money

2min
pages 20-21

Jennifer Young: making spas all inclusive

2min
pages 40-41

Bill Bensley on respect for nature in spa design

2min
pages 28-29

Simone Gibertoni on the growth of gene and DNA testing

2min
pages 48-49

Why language matters in cancer care in spas

2min
pages 40-41

The importance of building for longevity to promote sustainable design

2min
pages 28-29

The importance of doctor-led programming for medical wellness

2min
pages 48-49

Jean Guy de Gabriac on nurturing talent

2min
pages 18-19

Supplier focus: Myrtha Wellness

2min
pages 148-149

Six Senses' Kent Richards on fostering a sense of team spirit

2min
pages 16-17

Spa Connectors' Kathryn Moore on recruiting the right people

2min
pages 16-17

Sparcstudio's Beverley Bayes on sustainable materials in spa design

2min
pages 26-27
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