REGIONAL OWNER
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REASSURANCE
TROY & KATHY DOOLEY
Regional Owners EXIT Realty of Alabama/Mississippi
Using Adversity to Find Your Purpose If we asked for a show of hands of how many people would like to skip 2020, at this point, most likely everyone would be all-in. However, we would like to say, don’t be too quick to jump ahead. Let’s use the lessons of the past 6 months as a set up for the blessings and success that will now come our way. No doubt, we have all gone through some really uncertain times, with still a bit of lingering uncertainty. But let’s think about the lessons we have learned in the first half of the year, and how we can utilize them to finish the year stronger than our wildest dreams. The first half of the year taught us to embrace change and adjust quickly. In our lifetime, we have never had to change our patterns and habits so abruptly. We had to become a voice of reason, patience, understanding, calmness and discernment as Real Estate Professionals and Leaders in our Communities. In times of chaos and uncertainty, we all have a responsibility to be there, and help with words of encouragement, empathy and advice, for those seeking some insight and leadership. Now that we have moved into the second half of the year, how can we use the lessons we have learned to gain momentum and production for the second half of 2020? In today’s environment, we believe videos and marketing is a MUST to get your purpose out to the communities in which you serve. What do we mean by purpose? Please, realize you are so much more than a Realtor; you are a community ambassador, that can elevate awareness of the local businesses and help them in promoting their products or services, while representing yourself as the local Real Estate Expert. Many of our local businesses are struggling, and you can use your skills of marketing to not only help them gain additional business but also solidify your role as a person that cares about your community. It’s human tendency to help those people who have their best interest in helping them. So, if you are doing a video helping promote specific local businesses and always end with the call to action, “I’m your local real estate expert, so call me for all your Real Estate needs” they will not only share your video but they will remember you when someone else has a Real Estate need. The opportunities are limitless. Also, please understand that people are social beings and must have interactions with others. Take the time and write down a list of 25 friends and family that you need to call. The call is for two reasons. The first reason is to call and have a caring and positive conversation. Just because you are doing fine
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