BUSINESS
Rediscovery of the QR code... QR codes with infinite content depth, especially with compelling content that pops up instantly on mobile phones, have started grabbing attention only recently. The mysterious world of QRs, which can store almost any industry-specific content, is ready to be rediscovered!
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he QR code (Quick Response Code) is a type of ‘matrix-2’-sized barcode originally designed for the Japanese automotive industry in 1994. It was invented to monitor and manage the process of the automobile production line. Some inventions have a life span that exceeds the inventor. QR not only regained popularity with the so-called smart mobile phones, but also sprinted ahead in deciphering every idea, every content that comes to mind. In addition to quick readability and the ability to include text, video and audio, it has also become preferable due to its higher storage capacity compared to standard barcodes. It is a candidate to becoming a long-term standard with applications of product tracking, product identification, time tracking, document management and general marketing.
Alluring pages on mobile phones with the QR code QR kodları sadece web sitesine yönlendirilmekle The QR codes were used to only redirect to the website, and the appeal of instantly opening new pages on mobile phones was not noticed 34 Turkish British Magazine I January - February 2020
at first. However, the manageability of instant data and content input opens up exciting horizons by transforming content stored in dynamic QR codes into instant interaction. For example, if you’re in Kahve Dünyası and you wonder if a dessert contains an allergen, this would be addressed by scanning the QR code, making all ingredient information widely accessible and of course easily read by enlarging it as much as you want from your mobile screen. Most producers have refrained from disclosing these vital ingredients so far or pushed them behind labels and barcodes that look like static ants, not because this information could not have been streamed, but because infinite transparency is deemed to be a dangerous thing. This time, the QR has gained momentum through the consumer demand for access to knowledge, and suppliers are faced with calls for wider presentations in this era of transparency. From now on, the path will be shaped by the balance established by entrepreneurs who demonstrate the ability to share information and critical content.
QR code usage is most common in Asian countries Thanks to the users in Asian countries who are more eager for the blessings of the digital world, QR codes are widely available in Asian countries. After the UK, QR usage is also becoming widespread on the European continent. Open air billboards, banners, even images which can be shared on mobile phones with QR scanning, e-commerce, products and services, information and content themes offer many possibilities. In the latest version, Apple devices allow you to scan and recognize QR codes up to 10 meters without any installation. Android-based phones also speed up this trend with automatic QR code scanning systems.
With QR, the shop windows gain instant colour QR codes move the user into areas of content and service, allowing them to shift to new service tranches. Famously put, ‘One thing after another’, the QR ignites like the tip of a fuse, triggering new contents full of surprises. For example, if you’re window shopping, by scanning a QR code in the window, the window lights flash, and mannequins start to model for you the dress you like. All of a sudden, that shop window becomes an amusement park. If your payment system is available on your phone, you can put in an order at that time and leave. Obviously, the information and order details of that brand on your mobile device may have already established the relation-
