BRAND NARRATIVE. NARRATIVE . It started out as only a dream in 2021, influenced by a problem faced on a daily basis for many females that menstruate. Then through a group of like minded women we came together to create PERIOD , a charity organisation determined to solve the problem of women having their periods in public places unexpectedly and not having access to menstrual sanitary products. We are driven to help provide these products to the community while encouraging discussions around periods and normalise openly discussing the topic. Through government assistance we became established officially as a government recognized charity group in August 2023, from September 2023 we released our campaign strategy to promote the launch of our free menstrual dispenser service for all public bathrooms, first starting in major cities then by late September it became widely available to all of New Zealand in hopes of helping providing the community with products and inspiring the country to think more positively about periods and not feel ashamed about openly discussing it. In early October 2023 we were able to establish partnerships with The Period Place to help solve the problem of period poverty, and continue to help the community. We also established partnerships with other product manufacturers like U by Kotex, Stay free, Rio and Libra to work together to share our message and spread period positivity. Due to the collaboration with the community we were able to gain huge support from local businesses and big corporations meaning in Mid October 2023 we were able to be officially backed up and sponsored by The Warehouse and Countdown. For more information and if you would like to know how to be involved check out our website www.PERIOD.co.nz or contact Gizelle at gjacobs@period.com.
10
Brand Overview - Brand Narrative
