PERIOD. Concept, Digital Strategy & Brand Guidelines

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MISSION STATEMENT. STATEMENT . As a charity organisation, here at PERIOD our mission is to create a service accessible to anyone that experiences menstruation to provide menstrual sanitary products to all people in need, during those days when you have your period unexpectedly. We also aim to break the stigma normalise openly discussing periods. At one point or another in our lives, us that menstruate have all experienced the embarrassment of having your period appear suddenly, start early, or experienced irregular periods. We here at PERIOD aim to make life a little bit easier in those situations, and provide mensuration products in those emergencies so women no longer have to experience the negative feelings around that time. It's such a normal healthy part of life, but yet its looked down upon and heavily stigmatised, so we want to encourage women to break free from the stigma and normalise being able to openly have conversations around periods, without feeling embarrassed or being looked down upon, periods are hard enough on their own. We also believe that having access to menstrual products is a right, not a luxury and it should be accessible to everyone no matter what class, race, religion, sexuality, as long as you bleed, we've got you period!

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Brand Overview - Mission Statement


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