Were the halls of Harrogate bursting with visitors? Were retailers in buying mode? What were the positives... and also the negatives of the September event?
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rom all reports, Maggie Sottero’s arena was packed for the full three days with buyers queuing from first thing in the morning to get on the stand, and to see the MS catwalk show. While the team did notice it seemed quieter elsewhere in the halls, their success story was one to be applauded. They did find stockists were cautious in their buying decisions but said: “The economic challenges of the supply chain, coupled with the impending loom of a recession did make people a little more conservative and conscientious in their investments. That said, there’s also the balance of what the designer is bringing to market with their new collections and having a proper offering for brides. Brides are searching for the latest, hot-off-the-runway gowns from Maggie, and we ultimately want to set the brides up for the best chance of
success in finding their dream dress.” Maggie’s new collections were met with rave reviews – something we heard from one buyer after the other. There was plenty of colour throughout the ranges and black – is that going to be the next white? And the pandemic, has that had an effect overall on business for the multi-award-winning house? “Overall, the bridal industry, as in any other trade, has been impacted post-pandemic — from the fabric and lace suppliers to the production at the factory level to shipping and customs accessibility. All of it has expanded timelines and increased costs. It’s all about understanding the new norm of business and being strategic in our approach. We support each boutique through personalised trainings to better equip them in their efforts to make brides’ dreams reality.”
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Mascara was another busy stand throughout the show, but felt the lack of overseas buyers was noticeable, although understandable. According to boss Danny Saul, the more established retailers were not particularly cautious in their buying – they were there to shop and wanted the best – while smaller shops and newer retailers did express concern. Mascara produces three collections a year but is one of those companies that believes a once-a-year show would be right for the industry, benefitting suppliers and their stockists. Where would that be, given a choice? “Harrogate”. Sarah of Ivory & Co says: “We didn’t think it could be as busy as last year when it was the first show after the pandemic… but this year our stand was even busier, which was a bit
MASCARA
Maggie Sottero
What the exhibitors say
