In conversation with…
The Bridal Collective Tell us about the design talents behind your labels. The design team behind Enzoani’s collections and the brand new PEN. LIV is led by award-winning Artistic Director Kang Chun Lin, a graduate of the London College of Fashion, who brings an avant-garde inspiration to a timeless design aesthetic. Kang Chun has been designing bridal gowns for over 20 years, and he leads a team that continuously strive to improve and expand on their prior work and accomplishments, cementing Enzoani’s standout status and revered reputation in the world of bridal. Christopher Russell and Mark Russell joined the company as Artistic Directors of the ÉLYSÉE division in February 2020. They are well-known for their exceptional ability to create sumptuous and opulent gowns reminiscent of the golden age of European design. Chris and Mark have more than 15 years of experience at some of the world’s leading bridal and eveningwear houses, and share an influential design aesthetic that has
resonated with brides around the world. They spend several months in Paris each year drawing inspiration from the city’s rich history of decorative arts and design, as well as the latest trends in modern fashion. Where have you chosen to show the portfolio this season? This year was the selling season we had all been waiting for as we were thrilled to be showcasing the brand new 2023 collections face-to-face again! The collections were met with great enthusiasm at London Bridal Week, Barcelona Bridal Fashion Week and Interbride, not forgetting the Bridal Collective UK launch event held at the beautiful Birmingham Botanical Gardens, and multiple EU pop-up events around Germany and the Netherlands. We were fortunate enough to have Mary Nguyen join us on our stand at London, Barcelona and Düsseldorf, and for many of our retailers and recently extended platinum partners the opportunity to be able to speak directly with the company’s CEO
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ÉLYSÉE ÉTOILE, ARAMIS
With three brands – Enzoani, PEN.LIV and ÉLYSÉE – in the portfolio and sub collections within Enzoani and ÉLYSÉE, this is a house that gets bigger and better each season. We caught up with sales supremo, Mark Stevens
was a real bonus. It truly has been an exciting and successful year for trade shows and events! Are you doing one collection a year for each brand? Yes, each of the Bridal Collective lines releases one collection per year. We have always maintained that a once-a-year collection is beneficial to our retailers, especially after the past two seasons when they have had to endure pressures the likes of which we have never experienced before. In the UK, we will have a full launch of all collections at our private event, which is usually staged in the late spring, in early May time.
