GE TT I N G TO KNOW...
Josephine Scott The label is new but the talent behind it is known throughout the bridal industry. Josephine Parkhill’s Debut Collection of scenestealing designs that marry old-school glamour with modern romance was one of Harrogate’s highlights. Wedding Trader talked to Josie about her way to the top Did you study design and where? Yes. I studied a four-year degree in Fashion Design and Marketing at The University of East London. Marketing was very important to me and at that time It was the only fashion degree accredited by the Institute of Marketing. What was your first job? My very first job was as a waitress in a local restaurant when I was 13. My first job in fashion was as a sales assistant at Principles, womenswear in Bristol. I loved seeing and understanding which pieces flattered and fitted best, which sold out quickest and why… and how adjusting the displays or styling them in different ways affected the sales overnight.
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