One Very Fine Day Indeed One Fine Day Bridal Markets launched in 2015 recognising a need to bring together fashion forward designers in a relaxing and instagrammable environment. The formula has proved to be a winner, underpinning the ‘less is so much more’ message. We talked to Nadean Richards, CEO of the event
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adean Richards of the ground-breaking show platform that runs shows in both in New York and London, explains the origin of the concept: “We had experienced the stress of running about town during New York Bridal Fashion Week, being late for appointments, stuck in traffic, visiting designers’ hotel rooms where they clearly slept as well and it was really stressful! “We wanted to create an event that reduced the overwhelm for buyers,
where they could spend their time doing business, choosing from the most on-trend designers, making the experience easy and enjoyable. With One Fine Day, we have created a space for designers and buyers to shine together with the ultimate goal of growing businesses.” In the event’s first foray into the exhibition circuit, there were 16 topnotch names. This year, in October in New York, there were 32, retaining that special intimacy that has become part of the show’s distinct personality. And that is what draws the audience
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in – 1,200 buyers from across the world from Australia, South Africa, China, Japan, South Korea, Ireland, UK, France, Belgium, Germany, Turkey, Spain, America and more. “This event is like no other,” says Nadean. “We aim to make the experience for the buyers best in class. We want them to be comfortable, feel welcome, enjoy drinks and canapes whilst conducting their business meetings in a creative environment. We want businesses to make connections and be presented with real opportunities made possible
