W
ith nearly 40 years of research and development into solar modules under its belt, Panasonic has an extensive knowledge in what is seen by many as a modern solution to providing sustainable energy. In 1975, global technology giant SANYO started its research and development programme into amorphous silicon solar cells, with this division becoming part of Panasonic in 2011 and taking the name Panasonic Eco Solutions Energy Management Europe (PESEMEU) in 2012. Today, PESEMEU is able to provide one of the key elements of sustainable energy solutions – solar photovoltaic solar modules using their unique HIT solar cells. Known as one of the best solutions for saving energy thanks to its very high efficiency and excellent real-condition performance capability, HIT PV is set to play an important role in the distributive energy mix of the future. Business developer Daniel Roca told Industry Europe how PESEMEU is leading the way in this rapidly developing field. He said, “PV technology is increasingly important and, as an experienced player in the PV industry, we are able to really add value to the PV market. Here at Panasonic we are very excited about the future of the PV market because PV in a grid parity situation has been at the centre of our strategy for
decades. Our experts can see the incredible potential of solutions combining PV and other consumer, managing and storing devices to locally generate and consume electricity, relieving the electricity grid and securing a high level of comfort while at the same time respecting the environment and contributing to significant long-term cost savings on the energy bill.
Understanding Europe PESEMEU is primarily focused on the consumer PV market. Mr Roca continued, “Of course, there is great potential for the PV market across sectors, from large-scale corporate projects to urban property development projects, but our particular focus is the European domestic sector. Our core aim is to help private property owners to reduce their energy bills by installing a PV-based solution.” Working to a classic business model with distributors across its active markets throughout Europe, PESEMEU particularly supports its network of registered premium installers in all key markets. Providing suitable training, marketing support and other relevant factors, the company has a clear route-to-market due to its excellent long-term relationships with its distributors and installers. This ensures that its PV solutions are both installed and maintained with optimum
Industry Europe 77
