Functionality plus elegance The Forma Ideale collection of panel and upholstered furniture ranges from living rooms and hallways to kitchens and offices, bedrooms to kids rooms’, sofas and beds to entertainment centres. And from eye-catching functionality to elegant compositions. The success strategy is based on a number of critical advantages, with modern design utilising high-quality European components and product consistency and reliability key factors. So too are an excellent price-quality ratio, practical and efficient flat packaging, and optimal stock levels leading to short lead times. Production facilities are located in Kragujevac and Majdanpek in Serbia, with over 500 employees operating in a 23,000m2 production hall. The production assortment consists of over 250 articles of panel furniture and over 20 articles of upholstered
110 Industry Europe
furniture, with a total production capacity of more than one million pieces a year. Panel furniture manufacture is organised on the basis of serial production using modern technologies. Four production lines include the application of CNC management and developed quality control procedures, as well as protective systems for workers and the environment that meet the highest industry standards. Forma Ideale’s 1200 employees are mostly young, with an average age of 28 at production level and 34 in management. More than one third of employees are women. “The exceptional market position of the company is the result of sincere commitment to professional objectives and respect for market rules,” says Mr Ružesković. ”According to annually conducted researche of consumer preferences, Forma Ideale’s furniture is at the very top with regards to
the functional properties, price-quality ratio and its contemporary design. “Forma Ideale’s furniture assortment offers a simple concept of functional, comfortable and quality furniture of modern design which follows the global trends for interior design.”
Model of success The company’s remarkable success and growth, says Mr Ružesković, is based on the creation of a modern business pattern for the furniture industry in south-eastern Europe. “Strong adherence to the principles of modern business, rapid response to market demands and a high degree of confidence, have all very much contributed to the leading market position of the company. Our leading market position in Serbia and south-eastern Europe is the result of a sincere commitment to professional goals and
