Sustainable Development Goals (SDGs) of the United Nations. Which implied that the previous model, which was used and pretexted by the NAPs and Ramsar sites, was NOT working. In this frame of reference, PROTUR emerged. PROTUR was now protected by the Secretary of Tourism in charge of Marisol Vanegas Pérez and the then Secretary of the Environment of the state of Quintana Roo, Alfredo Arellano Guillermo. The Consultant was Geoalternative, led by Silvana Ibarra Madrigal, who had been involved as a public official for the government of Jalisco in charge of Ramsar sites and at the same time as part of a consulting company for the government itself, and had the approval and open support of the municipality of Bacalar, through the Director of Municipal Ecology, Romel Cano Alvarez, who became actively involved. As an additional comment, the same actors that promoted PROTUR built another parallel instrument in 2019: Water Sensitive Territory in Quintana Roo (also built with Geoalternative) according to the then Secretary of environment of Quintana Roo, it was a planning scheme based on the underground aquifer, which flowed into the lagoon of the seven colors, which is the basis of the tourist development of the municipality and they intended to include it in the regulations. The document specified that some guidelines of water-sensitive territories were being incorporated into the Territorial Planning of Bacalar, which made it an innovative planning method, which would be setting an example at the state level and mainly for the Yucatan Peninsula. But the Territorial Ecological Planning of Bacalar was still under review (since 2011), the Urban Development Program (PDU) was being built since the foundation of the municipality, almost 10 years before, and was not being built in a real participatory way, but through a cabinet consultancy, and despite all the demands of the community to update this instrument, nor had it produced a revision and a decree. There were many contradictions in the way it was handled and many procedural shortcomings of PROTUR. The justification for PROTUR is quoted from page 36 of the document itself: “…Justification of PROTUR
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