the objects in which they transformed nature, through environmental discourse: Conservation. Far from being immovable, myths change with changing discourses, since once the triad gains control of these "endangered" places, it suddenly becomes a priority to promote, ironically, a contrary, pristine image to consumers (usually non-local) in the form of tourist businesses with access to "wild" spaces "preserved" of a "closer contact and intimacy with nature”, with an economic benefit, direct or indirect, for the promoter and / or controller of the resource or site "preserved”. Or it serves them to get resources to be served with the big spoon to be able to remedy, clean and eliminate the danger denounced, even if they spend decades asking for more money to investigate, to educate the population or to organize trainings or finance trips, amenities under the pretext of having to attend an endless process of meetings and spaces for the exchange of information, or to generate discourses, design policies and instruments, without really reaching or even having the intention of real action. Since your goal is not effective action, it is to perpetuate the myth in order to continue to gain control and benefits. In this way, the groups of academics, bureaucrats or technocrats involved invest a large number of resources in advertising their discourse, to generate polarizing positions based on the criminalization of a sector of the population. As an example, we take up the myths arising from the change of color of the Bacalar Lagoon, handled to public opinion by members of the triad and especially by Luisa Falcón, ECOSUR, the members of ENGO such as Agua Clara, and other promoters and followers of the promoter group, published in the media and social networks.
The myth of the lack of regulation of the Bacalar Lagoon and its basin 168
