C R E AT I V E B I R D D E S I G N
WHAT'S IN a logo? Everything is in a logo. Since your branding is the first thing customers will see, you want to make sure you get it right. It’s the cornerstone of your company and must convey your business in the marketplace in a short moment of time.
MASCOTS A mascot is simply an illustrated character that represents your company. Think of them as the ambassador for your business. They are a great way of incorporating personality into your brand, like KFC’s Colonel. Companies that want to create a wholesome atmosphere by appealing to families and children often use mascots as their branding solution.
By engaging the skills of a professional designer, those ideas will be translated into a successful business brand. Think about this yourself; a logo makes you instantly feel attracted to a service or a product, or instantly repelled. It is imperative that your brand attracts. A great, professional logo design not only has the power to communicate what you stand for but will also make a good first impression and help you stand out in a crowded marketplace. Here are some design styles to start the process:
COMBINATION MARKS
LETTERMARKS (OR MONOGRAM LOGOS)
A combination mark is exactly that – a combination of both wordmark or lettermark and a pictorial mark, abstract mark, or mascot. The brand name is either placed next to the symbol, or is incorporated in the graphic element, like Burger King and Doritos. With a combination mark, people will begin to associate your name with your pictorial mark or mascot right away!
Lettermark logos are a great solution if your company name is very long or hard to remember. Many businesses choose to go by their initials, like IBM, CNN or H&M. These monograms can be great for minimalist logos as initials have been turned into brand-identification marks, but they are not always ideal at expressing what your business is about. WORDMARKS (OR LOGOTYPES) Similar to lettermarks, wordmark logos focus entirely on the business’ name, and is solely font-based – think Coca-Cola, Visa. When strong typography is mixed with a distinct and memorable name, like Google, then you have a logo that has strong brand recognition. PICTORIAL MARKS (OR LOGO SYMBOLS) This is what we would usually perceive as a ‘logo’. They are iconographic images that are easily recognisable and represent your brand with an image, for example, Apple, Twitter, Nike. These logos are so emblematic and well established, that the mark itself is instantly recognisable on its own. ABSTRACT LOGO MARKS Instead of an easily recognised symbol, abstract logo marks are geometric forms that don’t establish an immediate connection to an existing image but create something entirely unique for your brand. BP, Adidas and Pepsi are great examples of an abstract logo mark.
THE EMBLEM LOGO Similar to combination marks, emblem logos are also often a combination of word and pictorial elements. They usually consist of text integrated in a symbol or icon, such as a badge, seal or crest. Harley Davidson and Starbucks are great examples. They tend to be more traditional in style, highly detailed, and can have a striking impact.
There is a logo type style for any business out there. Whether it’s versatility, personality or a highly unique solution, it just takes some brainstorming and creativity to create a stand-out brand for your business. So, get in touch for a free consultation and let’s create a brand that stands out from the competition. ca www.creativebirddesign.com
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