L O C A L SSUUCCCCEESSSS
DIGITAL EXPERT MOVES
to the Sunshine Coast
Other than the massive rise of eCommerce across the globe, the biggest change Covid-19 introduced for Online Visions was the closure of their Brisbane office. This closure means that Yvette Moreau, owner of Online Visions, and her team now all work remotely and that means that she has been able to fulfill a life-long dream of moving to the Noosa region on the beautiful Sunshine Coast. Previously, running a high profile eCommerce agency was always associated with an inner-city presence, but now much of the industry still works from home. Yvette started out as a photographer but moved into the digital space after studying Web Design and Multimedia. After a back injury in her last year of study made it difficult to take on full-time work in the industry, Yvette got into the NEIS scheme through the government in 2001 to start up her business. The program taught her how to write a business plan and provided ongoing mentoring and financial 60 ISSUE 99
assistance. This, combined with designing small business websites whilst studying, proved to be a great way to get started. Being a female founder in the male-dominated eCommerce industry filled Yvette with pride. She built her first eCommerce site in 2003 and instantly became addicted and fascinated with transacting online, how it could be done and ways to do it better.
Yvette and Online Visions have worked on some amazing projects over their 20-year span, but being part of the Mobile Optimisation Initiative (MOI) in 2019, a global study by Paypal, Magento and Hi-Conversion was definitely a highlight.
