M AT T E R S M A G A Z I N E S AY S T H A N K YO U
THANK YOU ninety-nine times over
We could not be more proud or more grateful about sharing with you that this is the 99th issue of Matters Magazine.
articles over the last two years in the magazine and really thought they knew their stuff.” TRUE STORY!
Sure, we have changed our name over the years from BUSINESS MATTERS to MATTERS MAGAZINE and we changed from monthly to quarterly, however 14 years is a very long time to still be going strong and still totally loving what we do and, of course, still being very relevant here on the Sunshine Coast.
So, you see, the ROI was WAY, WAY, WAY BIGGER than he knew.
We truly pride ourselves on INSPIRING, EDUCATING and CONNECTING business owners and business professionals to each other and to their prospective clients. Some of the things we are truly grateful for and proud of are: • We are still constantly getting new enquiries from business owners wanting to find out more about joining the magazine. e are still constantly getting emails from readers who are loving •W what we do. They tell us how much they love the inspiration and education we give on all things business and life. e are constantly getting such amazing feedback from our •W advertisers about their campaign’s success. It’s an interesting one, that, because sometimes success doesn’t exactly look the way we think it should. Let me give you an example of what I mean here. A few years ago, I had a client that had been advertising with us for a couple of years. He was about to renew his campaign but wasn’t really a hundred percent sure about his ROI. He would ask his clients how they heard about him, and Matters Magazine wasn’t always the answer, so he was hesitant. He did end up renewing and said he would give it one more try to get the ROI he believed he NEEDED to continue. But here’s the thing – in that period of time, he sold half the business to a new investor. A little while later, I was having lunch with the two of them and I asked the new investor a question: “What made you choose this company to invest in?” He said, “Oh, that’s simple I had been reading their
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We don’t always ask the questions that will give us the answers we need in order to quantify our advertising truly. This is a perfect example of how BEING SEEN and BUILDING yourself up as an expert in your particular industry can have amazing future results that you just don’t know about at the time and may actually never know about. If I didn’t ask this question in this moment, it may have never been answered and therefore never known.
So, the bottom line is that success in advertising is very much about setting yourself up as the go-to person in your industry, and it isn’t just one thing, it’s all sorts of things. There are so many different avenues you can take. At Matters Magazine we are so grateful to you, our readers, for your continued support over the last 14 years. We know that we would not still be around if you didn’t read us, if you didn’t support us. Of course, a HUGE thank you to our advertisers both past and present.
