MONOPOLY
Joining the high rollers Hasbro Gaming is having an exciting year as people around the world rediscovered the love of board games during lockdown. On the back of this, Hasbro Gaming is focusing on bigger and better storytelling for 2022 and beyond. At the new MONOPOLY Lifesized experience in London, players can experience the thrill of trying to stage a heist in Mayfair, competing against a clock to build some of London’s iconic buildings, solving a baffling murder mystery and stepping into the world of codebreakers. “We’re delighted with the early reaction from the general public to this new London landmark
Partnering with luxury brands is a natural fit for the MONOPOLY brand, with collaborations in the past including Paco Rabanne and Coach. In 2020 Hasbro and high end Italian writing instrument brand Montegrappa launched limited edition MONOPOLY pens in celebration of the brand’s 85th anniversary retailing from £315 up to £43,000.
ABOVE: Montegrappa’s limited edition MONOPOLY pens celebrate the 85th anniversary of the launch of the game.
attraction,” said Julia Posen, Head of Development at Gamepath Entertainment about MONOPOLY Lifesized, which also hosts a retail outlet, a MONOPOLYthemed bar and restaurant The Top Hat. FAR LEFT: This year saw the launch of Direct to Consumer MONOPOLY website PersonalisedMonopoly.com, where fans can purchase personalised products featuring movers and graphic images from the iconic board game. LEFT: The Top Hat restaurant at MONOPOLY Lifesized in London BELOW: Joining up with Bobbi Brown Cosmetics, MONOPOLY has released a new makeup collection featuring Mr MONOPOLY on a range of products including lipsticks, eye shadow palettes and cleanser.
98%
Global awareness
Played by more than
#1 bestselling 1 billion
people in 114 countries
IP in Games’ across the EU6
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