CONTENTS
CONTENTS 02 Welcome 03 Super charging our stories 04 PEPPA PIG 05 PJ MASKS 06 MY LITTLE PONY 08 NERF 10 TRANSFORMERS and POWER RANGERS 11 DUNGEONS & DRAGONS and MAGIC: THE GATHERING 12 HASBRO VAULT 14 PLAY-DOH 15 MONOPOLY 16 The Power of Play 17 The eOne Approach to Storytelling 18 Meet the Team
WELCOME
H
asbro’s licensed consumer products play a critical role in Hasbro’s mission of creating the world’s best play and entertainment experiences. During these unprecedented times, families around the world looked for connection with each other while playing together, watching entertainment across platforms and finding comfort in nostalgic brands and our iconic franchises helped meet these needs. Our diverse evergreen portfolio, which includes MY LITTLE PONY, TRANSFORMERS, PEPPA PIG, DUNGEONS & DRAGONS, NERF, PJ MASKS, PLAY-DOH and more, truly has something for everyone. As the third largest Entertainment company licensor in the world, our stories inspire engagement with our brands from screens to merchandise to locationbased entertainment and promotions. As a pure-play agnostic content company, we are uniquely advantaged position as we are not tied to any specific platform or distribution imperative. This allows us to put the storytelling, the brands, and ultimately, the consumer first. Currently, we have more stories across more brands than ever to continue to build our franchises into the future. CASEY COLLINS, Head of Hasbro Licensed Consumer Products & Business Development
In loving memory of our extraordinary leader and dear friend.
BRIAN GOLDNER 1963 – 2021
©2021 HASBRO.
02
IFC_Contents Welcome_v2.indd 4
02/11/2021 10:33
