PEPPA PIG
Queen of Pre-school
Demand for P EP PA P I G remains as strong now as it’s ever been, with new episodes launched in spring, supported with a host of new consumer product lines, a new album and an expanding live events programme.
D
igital content is an essential part of the PEPPA PIG offering, supporting episodic content and deepening fan engagement with the brand. PEPPA PIG YouTube channels have 82 million subscribers, with the official channel posting regular content including nursery rhymes and toy play. This autumn/winter Hasbro launched its first PEPPA PIG toy line. With the brands drive for sustainability Character Options launched Eco Plush, and 8th Wonder is expanding wooden ride-ons and garden games. Keeping with RIGHT: Character Options new plush range is made from 100% recycled materials.
RETAI LER’S VI EWPOINT
PEPPA PIG continues to perform on the high street and remains a key property at George at ASDA. “Every so often those properties come along that change the landscape of licensing and you meet a licensor that lives, breathes, talks and embodies their licence like it’s in their blood,” says Vicki Radford, Buying Manager, Lab 16, Asda. “That’s what you get with PEPPA PIG and Hasbro. They are a delight to work with, always pushing the boundaries of what’s possible and re-creating themselves to stay relevant, exciting and on top of their game.”
INSET: The London Afternoon Tea Bus Tour with Brigit’s Bakery received a TripAdvisor Certificate of Excellence.
sustainability, Cooneen won the Licensing Award Best Sustainable product for their Peppa Nightwear range. In addition to toy; apparel and footwear is a key driver for PEPPA PIG. Reebok launched a five-piece collection in February, which proved exceptionally popular with a 100% sell through on Reebok.com. And following on from the success of the Hunter Boots range in 2020, Hasbro once again teamed up with the global footwear brand to BELOW: Hasbro collaborated with Team GB for Tokyo 2020 with live events, retail activations, digital content with Greg Rutherford showing simple ways children could get active.
LEFT: Top and leggings from George at ASDA.
04
04-05_Peppa Pig_v3.indd 4
01/11/2021 18:43
