MY LITTLE PONY INSET: A new generation of ponies for a new generation of kids debuted in the movie.
Time for a New Generation
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MY LITTLE PONY is bringing a new generation of ponies to a new generation of kids, with amazing storytelling and innovative product encouraging kids to explore, express and celebrate what makes them unique in the world. LEFT: Hasbro’s new toy line has been very popular
he Entertainment One animated adventure film, ‘MY LITTLE PONY: A NEW GENERATION,’ launched on Netflix in September with an all new Mane 5 cast featuring the voices of Vanessa Hudgens, Sofia Carson, Kimiko Glen, Liza Koshy and James Marsden. In its debut weekend the movie reached number one on Netflix in the Kids Top 10 across 86 countries. It also reached the number 1 spot for all movies – regardless of genre and target demo – in 20 countries including Brazil, Mexico, UK and Germany. Hot on the heels of the MY LITTLE PONY: A NEW GENERATION movie release was exceptional growth across all social platforms. Social conversations around the movie increased +34%,
40 YEARS OF PONY IN 2023
2023 sees MY LITTLE PONY clock up its 40th anniversary. “Fans around the world love MY LITTLE PONY stories and characters and it is through our compelling storytelling that we have been able to continually re-invent the brand to appeal to a new generation of fans,” says Emily Thompson, VP of Global Brand Management, eOne. “The brand has come a long way since its launch in the 80s, but the one thing that remains the same is the message of acceptance and friendship that is at the heart of everything we do.”
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