children’s museum of denver | brand book
Our visual identity is the sum of the brand’s visible elements (color, form, shape). It brings the brand attributes to life, and captures and conveys meaning and metaphor that cannot be imparted through words alone. The visual elements of Children’s Museum of Denver are core to who we are and what we believe—the Museum is the center of discovery, creativity, and exploratory learning that sparks the inventive spirit of all of Colorado’s children. A clear, consistent visual identity is a shortcut. It allows people to recognize us instantly and associate our look with the good work we do. Using it consistently is a requirement of effective branding. The visual elements that surround our activities and communications combine to support a unique, consistent visual identity that reinforces Children’s Museum of Denver’s brand. As we consistently apply and use these elements, viewers will gain confidence in, and understanding of, who we are and the work we do.
If you have questions about how to use our visual identity, please contact Marketing and Communications.
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chapter 3: visual identity
introduction
