FEATURE
o i c s e V y n Britta
DRIVEN BY PASSION
By Louise May
Over 10 years ago, Brittany Vescio made a career defining leap of faith to a whole new industry. It was certainly terrifying to leave behind what she knew best after studying IT and having applied her studies as an IT Consultant. Thankfully, the territory Brittany was moving into was not that unfamiliar to her. Being the daughter of Co-Managing Director Simone Vescio, she had been connected to Derma Aesthetics since its inception, supporting them with their systems in her spare time. What inspired her to make the shift was her passion for sales. As a young teenager all the way up until she landed her first corporate role, Brittany not only worked in retail, but absolutely loved it! After learning more about the operations at Derma Aesthetics, it dawned on her that they needed her, and she was driven to prove that she could be an asset to them. They had an opening for a BDM role, but Brittany didn’t just land the role, she interviewed with Simone’s business partner and Co-Managing Director Reika Roberts to demonstrate what she could bring to the company.
Soon after, Brittany was employed as a BDM and IT Support. In a fulltime capacity, she continued to make considerably greater improvements across the company’s operations and systems whilst also being a sales representative throughout Australia and New Zealand. Brittany’s IT background has continued to influence her approach to this very day. More than anything, it taught Brittany to be process and details oriented. Consequently, she has implemented and continues to improve processes and of course implement the latest IT solutions, to streamline and optimise operations at Derma Aesthetics. Editor Louise May speaks to Brittany about her role as General Manager of Derma Aesthetics, and her journey so far...
You’ve been an integral part of Derma Aesthetics for 10 out of its 13 years in business. What key changes and advancements have you witnessed in the aesthetics industry during this time, and how has Derma Aesthetics adapted to stay at the forefront of these developments?
The most noticeable movement over the last 10 years in the aesthetics industry would have to be the movement to ‘clean beauty’. At Derma Aesthetics, we have always been at the forefront of this concept with our first and major brand, dermaviduals – a product range well ahead of its time. With a core focus on Corneotherapy (which mind you, soon became a trend term), the dermaviduals range adheres to a unique approach, treating the skin as a living organ; utilising products that mimic skin structure and function, while ensuring skin preservation and overall health. dermaviduals is bespoke, pure, and active, and free from fragrances, conventional emulsifiers, preservatives, parabens, silicones, amines, mineral oils, and colours – the true definition of ‘clean beauty’. Later came the trend towards internal health to further complement external results. Over the years, there has been an abundance of internal
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health products popping up on the market, however we wanted to wait until we could release something unique with major points of difference. So, this year, at the 2023 Beauty Expo in Sydney, Derma Aesthetics launched SIMKA. SIMKA is a brand created and founded by Simone Vescio and Reika Roberts. The debut product SIMKA Alpha Omega-3, is a next generation plant-based Omega-3. Perfectly balanced to supply the body and skin’s omega-3 needs. Our formulas are organic, ethically sourced and vegan, with no fishy taste during or after consumption. We launched two products; one liquid and the other in a soft gel formulation – so consumers can choose their administration preference! We believe skincare shouldn’t be confined to the surface; it should be a holistic journey that embraces the power of ingestible nutrients like omega-3 to support skin from the inside out. Watch this space, there is so much more to come from the SIMKA brand!
Having worked across various departments before stepping into the role of General Manager over 2 years ago now, can you highlight some of the business processes you’ve championed that have played a crucial role in shaping Derma Aesthetics into the successful entity it is today?
As I previously mentioned, I commenced my employment at Derma Aesthetics in sales. When our number of partners grew, I was able to
