HAIRBIZ Year 16 Issue 2

H IRBIZ

HOT BRUSH

RESTYLING WITH

EVY RESTYLE

The

Designed for styling dry hair, and equipped with heat resistant nylon bristles and Mineral Infused Technology, you can also create waves, curls or smooth dry hair in minutes - the ultimate true time saver and restyling hero!

KEY FEATURES

- Hot brush for effortless restyling.

- Heat resistant nylon bristles.

- 38mm lightweight ceramic barrel.

- Mineral Infused Technology for inner hydration and ultimate shine.

- LCD display for precise temperature control 130-230° C.

- Cool tip for safe use.

- Thumb rest for easy balance.

- Sleep mode/auto shut off after 60mins. 3 meter cord 720° (degree) swivel cord.

EVY RESTYLE Hot Brush effortlessly restyles and re-creates your blow wave, delivering a total “I’ve just walked out of the salon” look, every time!

Combining

Novacolor is an integral part of the De Lorenzo’s Nova 360o Total Care Solutions Range. Formulated with Novabond Technology and the Active Deposit 3 Phase System.

Manufactured on site in Australia specifically for our climate, Novacolor provides a full spectrum of low ammonia based, permanent hair colour shades designed for truer, richer, longerlasting colour, complete grey coverage and unmatched shine.

the best of nature and technology to deliver superior Australian made, vegan certified hair colour.

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May

Linda Woodhead

Julie Bellinger-Gibb

Phil Smith

Lisa Conway

Kristie Kesic

Anthony Gray

Kylie Dwyer

Clive Allwright

Paul Frasca

Brodie Lee Tsiknaris

Lyndal Salmon

Gary Latham

Keira Maloney

Jenni Tarrant

David Watts

Kym Krey

Kerrie Di Mattia

Jay Chapman

Tamara Reid

Simone Lee

Hayley Mears

Nicole Healy

Kelly Cunningham

Angeli Marie Shaw

OFFICE

PO BOX 252

Helensvale Plaza

Qld 4212

P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING

Printcraft

PUBLISHED BY mocha group

PUBLISHERS OF HAIRBIZ, BEAUTYBIZ & BARBERSHOP

HAIRBIZ is published four times a year by mocha publishing ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. HAIRBIZ does not accept responsibility for unsolicited manuscripts, transparencies,

EDITOR’S LETTER

It’s late Sunday evening and all my family are in bed...

My hubby took the kids to the movies tonight, to give me some time to try and complete this letter to you all. I have been attempting to write this for over a week now, but to be honest I have been lost for words. Yet again we have been struck by devastating events, and my heart is so darn heavy… that I just didn’t know where to start.

Firstly, I would like to acknowledge all of those who have been affected by the recent floods and shocking weather, my heart goes out to all who have been impacted. Also, the huge loss we experienced recently with the passing of one of our Industry greats, the incomparable Dennis Langford. The universe has seriously been throwing everything at us, hasn’t it?! It kinds of feels like when you are knee to waist deep in the ocean, and the waves keep coming in thick and fast…you get bowled over, you try and get up, and no sooner do you get up, you get knocked over again by the next one.

It certainly hasn’t been the start to 2022 that we were all hoping for.

What we can do though is focus on the things we can control, and put our energy into the things we have the ability to change. If this year (although only 3 months in) has taught me anything, it’s to make sure that we live for the moment. Don’t get so caught up with work that you forget to live. Don’t get so caught up with the way you look, that you spend your life behind the camera, and not in the photo. Capture as many memories as possible. Don’t get so caught up with life that you forget to enjoy the little things. Put your phone down and be whole heartedly present with your loved ones.

We have kind of been on Live pause in our industry with no face-to-face events happening, but thankfully this year they are all back in action!

Just recently we had our Hot Shots House weekend with our AHIA 21/22 Winners, which was absolutely amazing! You will read about it in this issue, and before you know it, it will be June long weekend and Hair Festival and The AHIA Creatives are on! (have you booked your tickets and accommodation yet??)

In this issue we cross over to the UK and feature the amazing Akin Konizi and talk Brand Building with Phil Smith. We shine a beautiful big light on 2 Australian salons, and spend 10 minutes with the wonderful Grant Norton from Oscar Oscar Salons, Bondi Junction.

We have words of wisdom from our business writers and bloggers and we look at the healthy habits of Lisa Conway, and so much more good stuff.

Sending my love to you all out there and remember to have patience and treat people with kindness. You never know what people are dealing with under the surface.

Until next time,

A CREATIVE FORCE

AKIN KONIZI

By Julie Bellinger-Gibb, Gorgeous PR, UK

With more than 20 salons across the South of England and an award-winning Academy in the heart of Camden, HOB Academy has been at the heart of the British hairdressing industry for more than 30 years. It is one of the most progressive and in-demand educational hubs in the hairdressing industry and with international creative director Akin Konizi at the helm, the industry is in safe hands.

It was some 40 years ago when a young Akin Konizi met Paul Simbler and Clive Collins – and little did they know the impact and influence they would have on hairdressing around the world. A young, passionate stylist with ambitions to be the best in the industry saw Akin go on to win British Hairdresser of the Year an incredible four times, and a whole armoury of awards for his creativity and business acumen. Now the creative force behind the HOB Salons and HOB Academy, he has been instrumental in establishing it as one of the UK’s leading hairdressing groups.

“I had no idea of what lay ahead when I started as an apprentice at Alan International, working under the stylist – and now photographer – John Rawson for three years,” says Akin. “It is thanks to him that I am the hairdresser I am today. I have never worked with someone who was so technically knowledgeable as John. I knew I wanted to be the best I could be and my passion for precision haircutting started back then, and I am even more passionate about the craft of hair cutting now.”

“The industry is going through a transition – more and more stylists are becoming self-employed, working hours are changing and client visits are becoming less and less. Technology and techniques have been amazing at advancing hairdressing to what it is today, but we have to be careful not to lose control of our industry. Look on the high street and you see a sea of long, wavy hair – this is costing our industry not just client visits and money, but skills and the perception of what we do.”

INTERNATIONAL FEATURE

“There’s never been a more important time than now to bring back the haircut. We are slowly giving up the skills that have been worked on so hard over the years. Skills like precision-based cutting, setting skills, styling skills. All those skills we worked on really hard up to the 80s and 90s and now we’ve moved onto a very disposable look. If we’re not careful, hairdressers will also become disposable through lack of the necessity of skill. If – and when – short hair becomes popular again, we will have a generation who don’t know what to do. It’s my generation’s responsibility to pass on our skills and ensure every stylist coming into the industry has those skills and the eye for detail.”

Spending time with Akin at the award-winning Academy in London and you can feel his passion rub off on everyone around him. Education is at the core of everything Akin does – whether it is mentoring hairdressers or visiting other countries to share his techniques and disciplines.

“The most rewarding part of educating other hairdressers is the satisfaction, he says, “I love the look on their face when they improve, I love that light bulb moment!”

Education, for Akin is based on many factors. He used to do martial arts, so he understands the value of repetition to become a master. “On top of that, there needs to be an understanding of beauty. So apart from teaching just technical skills, we work on understanding the objective of what we do. And I think that’s ultimately to make people feel attractive, feel good about themselves, or for them to state who they are.”

So, with a myriad of awards to his name, busy and successful salons, and an academy in demand from all corners of the globe, what’s the future hold for Akin?

“I feel like I’m really only just beginning! I have an incredible team around me, especially my creative team Jake Unger, Warren Boodaghian and Nestor Sanchez who share my passion in education and high standards. I love teaching and watching people build their confidence and skills.”

GRANT NORTON

By Louise May

Grant Norton is a name many will know in the hair industry, both here and overseas having managed and owned multiple salons in Australia, spending the past 10 years working with product companies, helping to make and launch products all over the world.

Today we find him back doing what he loves best in his next and final chapter having joined forces with Oscar Cullinan, partnering together to launch Oscar Oscar Sydney in Bondi.

“I have watched Oscar build his brand since arriving in Australia with admiration for his photographic work and business acumen,” says Grant, “and I am so excited to be part of the culture having been welcomed by the salon partners and head office team as part of the family.”

Editor Louise May spoke to Grant about his career so far and what his new exciting chapter will bring.

Can you share a little about your upbringing?

I grew up in the south of England, we lived in a small village, and I always knew I wanted to travel and see the world and didn’t realise at the time hairdressing was going to be my vehicle. I enjoyed school for the social aspects but didn’t take to academics. My father was an engineer and I remember the day I told him I wanted to be a hairdresser and then a week later coming home with two hooped earrings.

How did you first get involved in the industry?

I started working as a Saturday boy in a salon called A-CUT-ABOVE; this was a salon above a bookies (in Australia, we call them TAB’s); a busy highstreet salon with a mixed clientele of family cuts and colours and perms. Back then the hairdressers would smoke cigarettes whilst doing perms and flattops, there was a bank of hood dryers for all the shampoo and sets, I just loved it. There would be 1-2 assistants to 10 seniors and to be honest it was learn fast, never sit down and only eat once you had run to the shops for everyone else’s lunch.

I just loved the music and looking after people and couldn’t wait to cut my first client.

What achievement are you most proud of in your life or career?

Hairdressing has been an amazing career and

it has taken me all over the world, working with amazing and talented people. It has given me the opportunity to shoot collections, session work, educate and lead some of the globe’s best hairdressers. I have been lucky enough to pick up some wins and trophies along the way, but my biggest achievement is my 22-yearstrong marriage and my 3 beautiful children.

Was business ownership always a priority for you?

I went into my first partnership when I was 18 years old, I found a shop a few miles down the road from the salon I was working in and approached my boss, Ron, with a proposal to open the salon in a partnership and call it A-CUT-ABOVE 2.

I am laughing now as I write this, A-CUTABOVE 2, I really pictured back then that this was going to be the start of something huge. Unfortunately, this didn’t work out between us, but we remain friends and often catch up when I return to the UK for Fashion week, shoots, shows or education seminars. Once, when I had just been nominated as finalist for Australian Hairdresser of the Year, I spent a day in A-CUT-ABOVE, helping as an assistant. This was so grounding as I washed clients and swept the floor, while Ron was introducing me to his clients, proud that he had given me my first job.

At this time, I was purchasing my own hairdressing and fashion magazines I looked up to all the big names in the UK like Guy Kremer, Cobella, Mahogany and Toni&Guy. I was so impressed by Anthony and the Creative Team; I later joined Toni&Guy in the UK and continued my journey in Australia as manager, creative director, and then multiple franchisee.

What has been your greatest lesson or piece of advice along your industry journey?

I have been lucky to have gained amazing industry friends and have been given great advice along the way.

Awards - “You lose more than you Win - always shoot for you and not the judges - Phil Smith UK”

As an employee – “ Do more than is asked or expected of you and always put your hand up for an opportunity even if you don’t get paid for

“I LOVE WATCHING PEOPLE SUCCEED, I WOULD LIKE TO THINK THAT I HAVE HELPED SOME HAIRDRESSERS ACHIEVE THEIR GOALS.”

it, as you never know what door it will open. -

Denis Langford R.I.P”

Describe your ideal Sunday.

I am an early riser at 6.00am 7 days a week, I wish I could sleep in till 8.00am on a Sunday! Starting with a coffee and a walk along the beach, dinner with the family and walking the dogs helps to check out of a busy week in the salon. I love to wash the car each Sunday, I feel that having a clean car is a great way to kick start your week. I also feel the same about ironing my shirts and children’s school uniforms ready to kick start Monday morning. I always have my clothes laid out 2-3 days in advance, after reading this it sounds so sad that I use some of my Sunday to prepare for the week!

What’s on your bucket list?

I would love to re-visit parts of Europe that I have visited with my family, Sweden, Belgium, and Norway

Craziest, funniest, or most unusual thing/s you’ve ever done?

Those people that know me closest know this story well. I once tried to go through a drive through Macdonald’s while towing a caravan. Halfway through the bend I realized I have made a huge mistake; I stopped the car to see 15 – 20 shocked customers stood at the Macdonald’s window watching this crazy driver. It gets worse as the manager of the Macdonald’s had to reverse the caravan out for me! Thank god there weren’t mobile phones with camera’s and social media back then!

What’s playing on your Spotify right now?

I have a very eclectic taste in music, it ranges from Nina Simone, Oasis, Bob Marley, Hip hop, and Ibiza anthems

Do you have a motto or signature life philosophy?

Be kind, be honest and lead with integrity. I believe in sharing your vison and belief for team members and then watching them grow, achieve their goals is something that you can be proud off and no one can take that away from you. I have worked, taught, and mentored some amazing people and they gone on to be amazing and talented artist, salon owners, educators, and session stylist

If you could leave this industry having achieved just one thing, what would that legacy be?

I love watching people succeed, I would like to think that I have helped some hairdressers achieve their goals. From time to time, I still receive messages from Hairdressers and past employees thanking me for the mentoring them or teaching and inspiring them along their journey. That’s enough of an achievement for me.

Three things you’re passionate about:

- Helping people succeed

- Disciplined routines

- Family

What’s your greatest fear?

Heights – couldn’t get me to jump out of a plane for all the money in the world

What’s something interesting we might not know about you?

I love to read and last read over one book a week *somewhere in the 80 +* and apparently some of my team think I am OCD. When I tell my wife this, she agrees laughing, while I am in the middle of franticly cleaning the house.

Greatest indulgence?

Good wine, I’ve tried to cellar wine before without success.

What has been your greatest lesson or piece of advice along your business journey?

I think the greatest lesson I have learnt, is to stay calm and not be emotional or reactive to situations, I have taught myself to separate from difficult or stressful situations and revisit them 24 - 48 hours later. This is something I share with my team, as things always look different once you have slept on it.

Who were your industry heroes in your early years and who inspires you today?

Anthony Mascolo, Mahogany, Toni&Guy, Shane Henning for his photographic work, Richard Kavanagh for his session work, he is always helping to train and inspire others. Lauren Mc Cowan’s journey has been amazing, a true wizard of hair. The list could go on and on!

What makes hairdressers so special?

I love the way, we as hairdressers can have a positive impact on lives, we can make a guest feel confident and beautiful in the simplest way. This could be educating them how to style their hair, changing their parting, or framing their face. That feeling when they leave feeling a million dollars is very special.

What makes a great salon visit?

I feel that a great consultation is the key to a successful salon service. The way we present ourselves, greet our Guest is so important, then asking the correct open questions, listening, and watching body language. I then love relaying the service recommendation, I call this romancing the guest. Often mirroring the same language that the guest has used.

What’s on the agenda for the future?

My focus is to build the Oscar Oscar Bondi salon in Sydney and then expand into new locations in Sydney. Oscar and I have the same philosophy to grow our team and create carrier opportunities for them to be our future educators, managers, and salon partners.

Working in conjunction with some of the world’s foremost colour experts, Goldwell is proud to introduce the 2022 Colour of the Year: BUBBLEGUM. The retro-futuristic pink shade playfully walks the line between vibrant, hot pink and classic pastels, harnessing a bevy of charming dualities that resonates with a diverse audience.

“We can see that optimism will be a key trend for 2022 and BUBBLEGUM is the perfect emblem for it,” says Jane Boddy, Global Colour Expert. “The underlying blue tone adds a freshness that is both progressive and balanced. It merges the playful heart with the clear head to create a colour that is versatile but measured.”

Gone are the days of pink being associated with feminine roots - it is now considered a colour that has defined the times. The hue embodies a shift in attitude not only in fashion, beauty and lifestyle, but overall outlook, establishing a newfound level of respect.

“This playful, inclusive colour represents diversity, self-identity, fun and freedom, which is something our stylists couldn’t wait to start replicating in their colour formulas,” says John Moroney, Global Creative Director Goldwell.

“Striking the unique balance between flirtatious and wholesome, cool and warm, and soft and strong, the dynamic aspects of BUBBLEGUM will infuse the look with a head-turning dramatic effect like no other.”

BUBBLEGUM Formula with Goldwell Colorance: 40ml Colorance Core Lotion 15ml Colorance Pastel Rose 5ml Colorance Pastel Lavender www.goldwell.com

SARAH MCPHILLIPS STARS IN MARK BOURIS’ NEW SERIES, SURVIVE AND THRIVE

Sarah McPhillips is someone who knows roadblocks and the daily juggle all too well. Sarah is a mum of 4 boys, the owner of Matriarch Hair Salon in Garran, and an entrepreneur.

One of the many daily juggles that Bouris mentored Sarah through, is her initiative in setting up Paddy’s Pickup; a social enterprise centred on giving her son Paddy who has severe autism and an intellectual

disability and does not communicate verbally, meaningful employment. Paddy is a 20-year-old man living with Sarah and her husband, who has a passion and drive to work in his community. Paddy has started his own commercial laundry business in the area, serving the likes of hairdressers, doctors etc and attending to their business laundry requirements with a pickup and drop off service. In addition, Sarah also employs staff who have intellectual disabilities, in a quest to bridge the employment gap for those with a disability. Bouris spoke with many stakeholders in Sarah’s life in understanding the pain points associated with running her salon, being a mum to her four boys, a loving wife, an entrepreneur, and an inclusion pioneer.

“It was such an incredible opportunity to sit down and hack out where I felt I needed help in my business. Sometimes, as an entrepreneur, we are so busy in the day to day, we need someone to observe from the outside. I could not have been more thrilled for it to be Mark Bouris!”

With one of the main themes explored being Sarah’s risk of burnout, the topics are likely to resonate with many audience members, especially mum business owners!

“Rather than just saying I needed to get some clarity, he gave me actual strategies and ways to implement how to gain space in my business and personal life.” Viewers can watch the YouTube series when it airs on Mark Bouris’ channel or keep an eye on the Mentored website for a release date.

https://mentored.com.au/homepage/shows/surviveandthrive/

CHEREINE WADDELL JOINS MOCHA GROUP AS THE NEW ONLINE EDITOR

Well known makeup artist, educator and published author will be joining mocha group across the hair beauty and barber industries as the new online editor. AS the media channels of mocha grow, this will be an exciting move for the group to evolve and enhance their online offerings to readers and advertisers alike through, social media, blogs, email marketing and more.

Despite Chereine’s 15+ years in industry, her accomplishments and accolades, most people know her for her sunshine yellow hair, Aquarius tendencies, love of cheese, pugs, Disney, dress ups, contagious laugh and general quirkiness, or as her mum would say “uniqueness”. Like mother like daughter! Chereine’s background is in fashion design, fine arts, makeup and more recently graphic design. With a variety of multidisciplinary skills in her tool belt, she now has a very holistic approach to her craft, oscillating between commercial and editorial work, working alongside epic Hair, Fashion and Beauty photographers, with work published in Elle China, Vogue Italia online, Culture, Oyster, Peppermint, Laud, Lucy, Factice, Vulkan, Schön and the list goes on.

“My happy place is delving into a concept and creating unique imagery that tells a story and makes you feel something,” says Chereine.

“This will be my 10th year working in education, across various private and public makeup colleges. I feel very honoured to be in a position to mentor and inspire these young creative minds. We have much to teach the next gen, and they have much to teach us. I also regularly collaborate with industry, doing educational workshops sharing my skills, knowledge and experience. My clients include TAFE NSW, Pedestrian TV, Secret Fox education, The Show Sydney & The

International Makeup Lovers Conference.”

In 2021 Chereine kicked her biggest goal yet, publishing her first 150-page coffee table book called Beyond the Face, a highly personal story book with over 60 Makeup images, inspired by her childhood, parents and unconventional upbringing;

Chereine is based in Sydney, living her best northern beaches life with her biggest cheerleader and hubby Jarred Stedman, and their fur baby Popsicle the pug. FAST FAV’S

• Destination: Where there are adventures and lots of modes of transport

• Drink: Whisky on the rocks (badass)

• Book: Dear Fatty by Dawn French (highly recommend)

• Movie: All things Disney

• Music: Anything pre 2000’s (blatantly I was born in the wrong era)

• Animal: Pugs, pugs and more pugs

• Colour: Sunshine Yellow

• Saying You Live By: “Whether you think you can, or you think you can’t –you’re right,” Henry Ford, Doctor Suess and my mother!

SHARON BLAIN RECOGNISED WITH THE MEDAL OF THE ORDER OF AUSTRALIA (OAM)

SHARON BLAIN, the queen of long hair styling has been awarded the Medal of the Order of Australia (OAM) for her service to the Hair Industry in the Australia Day Honours List.

“Words are difficult to find to express my gratitude and pride. Having won hundreds of hairdressing and business awards throughout my career, this award is by far my greatest achievement. I’m ecstatic!” said Sharon.

“My heartfelt gratitude and thanks go especially to Mark Sheldon, Garry and Jayne, Julie, my dearest friends from Cataldo’s, Maryann, Elli, Clarissa, and my team for all the incredible hard work writing the submission.”

Loving her craft for 56 years, giving back, Sharon believes, is not only a privilege but also sees as her duty.

“My life is richer for giving and this award is indeed a wonderful gift to receive.”

CONGRATULATIONS SHARON - WE ADORE YOU AND WE SALUTE YOU!

YOU BELONG HERE

At Timely powered businesses, all people - whether they’re team members or clients - can express and explore their identity in a safe space.

“You belong here.” Hairdressers and beauty professionals play a big role in affirming someone’s gender identity. They help people look the way they feel inside. Timely makes it easy to capture and share both client and team member pronouns, creating a safer, more inclusive environment at work. The new simple pronoun selector makes it quick and easy to capture preferred pronouns which are conveniently displayed across Timely so you always have the information that you need.

Not ready to ask for pronouns? You can switch the setting off and check out the helpful content about the importance of pronouns to learn more about this important topic.

www.gettimely.com

Due to recent covid challenges with isolation impacting photoshoots, the deadline has been extended but there will now only be one round for judging! ALL entrants will need to complete a written submission as part of their entry by the same date. (This does not apply to Master Cutter or Independent Stylist categories which do not require written content.)

FINALISTS WILL STILL BE ANNOUNCED ON 9TH MAY 2022

Judging will remain the same whereby our international panel of judges will still only see photographic entries which will still remain anonymous, and the written submission panel will only see a group shot and all written content

2022 AHIA CREATIVE ENTRY DEADLINE EXTENDED TO 11TH APRIL 2022.

which is not anonymous.

Weighting still remains 50/50 and effectively nothing has changed with our judging process other than the fact it will all be done at the same time instead of in two rounds.

Judging of Hot Shots and International Hairdresser of the year will remain unchanged with both images and submission not anonymous and judged in one hit.

We will always look at ways to make the AHIA process work in the best way possible for our entrants and by asking them to submit written submissions as part of their entry alongside photographic collections, we are able to give them an extra 4 weeks which we know will be music to many ears!

The awards period in terms of when shoots have been completed and the activity we ask about in written submission, has now been updated to the period of March 2021 - April 2022.

All important documents can be found on the website www.mochagroup.com.au or on the awards site https://ahiacreative.awardsplatform.com

We can’t wait to see everyone at the gala IN PERSON June 13th 2022, Sydney. TICKETS ARE NOW ON SALE!

www.mochagroup.comau/shop

DCI EDUCATION 2022 CALENDAR

For 25+ years, the reputations of award-winning Dario Cotroneo and DCI Education have been built on design excellence and providing world-class education in face-to-face and online learning. DCI identifies skills gaps, creating and delivering relevant education to each student. Whether you’re starting your career or are an experienced hairdresser looking to be re-inspired, Dario will lift your game on both the salon floor and within you personally.

In 2022 DCI’s Mentor and Elevate 12-month programs will run nationally, featuring new techniques and unique language, with just 10 students per faceto-face class.

One Day Cutting workshops deliver four types of learning:

BUILD focuses on NEW, on-trend long hair cutting.

GROW is a medium haircutting workshop (Lobs & Bobs).

THRIVE is a short haircutting course that provides insight and confidence in adapting trends for short styles into salon work.

CONSULTATION is focused on developing new skills rapport with each client to ensure they remain loyal, and you maintain your connection for many years. For salon owners/managers/trainers who wish for their whole team to work at a higher standard in hairdressing, DCI has been performing In-Salon Education for over 25 years. In-salon training is formulated to achieve the best strategy to maximise the team’s learnings, so everyone is growing in the same direction. www.dcieducation.com

IT’S TIME TO CHANGE THE WAY YOU THINK ABOUT DEPOSITS BY TAMARA REID, HEAD OF BRAND FOR TIMELY BUSINESS MANAGEMENT SOFTWARE.

Once upon a time, businesses shied away from taking deposits for fear of upsetting their clients. But times are a-changing and now, salons are turning the deposit-taking process into a positive one for everyone involved. Here’s how they’re doing it.

When it comes to deposits, the theory is this: that by asking a client to put down a deposit on booking (somewhere between 10 and 70 per cent of the total price) you’re protecting your cash flow in case they don’t show up. At face value, deposits sound great (and that’s because they are great, but more on that later); yet many business owners feel anxious about introducing a deposit policy because they don’t want to a) create more work or b) upset their clients.

Truth is, these scenarios are usually avoidable! Now is the perfect time to reframe the way we approach deposits.

Revisiting your deposit policy

Requesting a deposit can reduce no shows by weeding out clients who aren’t committed to their booking. “I like taking a deposit because it protects my income,” says Emily Harper, founder of Brows by Emily Harper, who introduced a deposit policy and hasn’t looked back. “I’ve found that people only pay the deposit if they are serious about coming. Since implementing deposits, I hardly get cancellations and when I do it’s always for a legitimate reason.”

Communicating your new policy

Communication is key as you’ll need to let your regulars know that your policy has changed. You could do this via your website, social media or at the time of booking. If you don’t like the word ‘deposit’, try flipping the script by labeling this payment as a ‘reservation fee’ instead.

Steve Moore, business coach at BOSS - Bring On Salon Success and co-founder of Moore Beautiful, reassures clients by telling them that the fee will be deducted from the total cost: “Most clients love this as it means they have to pay less on the day!”

Setting yourself up for success

Use business management software, such as Timely, to automate your deposit policy. Timely allows salons to take online bookings from either their website or social media (Instagram and Facebook). Businesses with TimelyPay have complete control over how they take deposits. They can choose which services require deposits, set flat booking fees, charge a percentage or require full payment up front; they can even ask clients to save cards securely into their Timely account - there are a range of flexible options to suit any type of deposit policy! The client will be prompted to make a payment to secure their appointment, then they’ll pay any outstanding balance on the day of their service.

With more technology at our fingertips than ever, is it time you revisited the deposit policy for your business?

Visit www.gettimely.com

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LESSONS LEARNED

By Linda Woodhead

The Australian hairdressing industry has suffered a massive loss with the passing of hairdressing legend and TONI&GUY Australia CEO, Dennis Langford. Dennis was a friend, a mentor, an educator and a hair fashion trailblazer to so many, but for those who knew him well, his most important role was that of a husband to his wife Sara and father to his children.

I am writing this as I fly into Sydney thinking for a fleeting moment about calling him to catch up for a coffee, as I would usually do, and then remembering in that same split second that I am travelling to attend a very special industry memorial, for my dear friend. It all feels so surreal.

On the 31st January, the sad news was shared online by Toni&Guy Australia, also saying, “Dennis’ long-standing dedication and passion for hairdressing has revolutionised the Australian hairdressing community. We know we are not alone in saying that Dennis has touched the lives of many, both near and far.”

Dennis Langford led Toni&Guy Australia to be at the forefront of business, education and fashion since 1995. He was a celebrated industry leader, icon and an exceptionally kind and thoughtful man. Always acting with integrity and respect, Dennis and T&G are responsible for educating and training some of the most talented hairdressers here, as well as overseas. Dennis was renowned globally for his work on stage, presenting countless creative, entertaining and educational shows and seminars.

He started his career in New Zealand as a stylist for Rodney Wayne and whilst doing promotional work in Japan the opportunity came for Dennis to join the TONI&GUY team in London. Initially joining the team as a stylist Dennis soon progressed to Art Director. He was then assigned to manage the TONI&GUY London

Academy. The next stages saw Dennis in the role as promotional director for TIGI, the group’s product arm, which saw him in the role of trainer for both TONI&GUY staff and TIGI support salons worldwide. It was during this time that he also acted as Education Director. Dennis was responsible for Management Education in TONI&GUY salons and training for the international TONI&GUY Artistic Team.

1995 saw Dennis establish TONI&GUY in Sydney, Australia. He spent months travelling around the country to select the best locations and staff for the salons and has since established more than 35 salons throughout the country. Amongst the outpouring of support and tributes renowned industry icon Anthony Mascolo, said: “It was with great sadness that myself and Pat learnt of the passing of Dennis Langford. Many condolences to his personal family and all of his Toni&Guy family. He is fondly remembered in our thoughts.”

The Australian Hairdressing Council were inundated with stories of how Dennis influenced hairdressers worldwide described by one as “an absolute giant of a man, Dennis built a platform for so many of us who walked the road that he so powerfully lit”.

Our thoughts and prayers go to his beautiful wife Sara and his family and in the words of his favourite poet…

“You have brains in your head. You have feet in your shoes. You can steer yourself

any direction you choose. You’re on your own. And you know what you know.

And YOU are the guy who’ll decide where to go... Oh, the places you’ll go! There is fun to be done! There are points to be scored. There are games to be won.

And the magical things you can do with that ball will make you the winning-est winner of all.”

Dr. Suess

TO LIVE BY... Dennis Langford

LESSON 1

Maintain a balance of courage & Compassion

You will need both to be an effective leader.

LESSON 2

Volunteer for everything.

You never know what comes of these opportunities

LESSON 3

You are designed for accomplishment, engineered for success and endowed with the seeds of greatness.

LESSON 4

Whether you think you can, or think you can’t, you are right.

LESSON 5

You will always be judged by the quality of your actions and the integrity of your intent.

LESSONS

Dennis with his wife - Sara Langford

THE ART OF

BRAND BUILDING

By Phil Smith

In the first of a series of masterclasses, one of the biggest names in British hairdressing and business mastermind Phil Smith talks us through the lessons he’s learnt in years of running a global salon portfolio and launching his own successful haircare ranges.

In all my years in the hair world, there is one aspect of business that brings the greatest joy but also the biggest challenges. People! I’m not talking about the clients that choose to walk through your door and put their cash in your till. I mean the people you invest in, nurture, and become trusted members of your team. The ones that turn up to your salon every day and deliver your brand the way you dreamed and imagined it to be.

When you find a good team member it’s solid gold – a prize to treasure. But when it goes wrong, it’s without doubt the toughest test you have to deal with. Here are a few of the things I’ve learnt along the way…

Your Team Work With You

I’m eternally grateful to the late, great Toni Mascolo who taught me a lesson I still live by today: “People don’t work for you, they work with you.” Anything else creates an ego. I try to be as generous as I can to my team. I give - and expect - fierce loyalty in return.

Knowledge is Power

Gone are the days of having hushed up conversations behind closed doors. I strongly believe you should include your team in everything that’s going on and educate them on business. Make them feel invested in your brand. Schedule regular catch ups where you all get together and discuss what’s going on. No areas off limits. It’s important to share the reality. Be present and available for staff concerns. Sit in the staff room, eat with them, chat with them, keep up a regular conversation and invite feedback.

Credit Where its Due

Praise and support are crucial. There’s always a reason your team chooses YOU. If you treat them well and make them feel valued, that goodwill should be returned. If you see the value in them, they are far more likely to repay the appreciation.

Invest in the NEXT best

I took a decision around eight years ago to alter my business model. Rather than a fast-paced, target driven, high pressure environment, my goal was to create a salon where service and standards - rather than profits - came first. I decided there must be a better way to achieve and measure success. This touched all areas of the business and more recently I’ve begun to consider how and where I recruit new staff. My current team all joined me as juniors. Yes, it takes more investment in training, but I’ve been rewarded with loyalty and longevity.

Pay It Forward

Taking on an apprentice rather than hiring pre-skilled staff has massive benefits for you. Not only is it more cost-effective, you get to mould and shape them and pass on your knowledge to a new generation. If you get the pathway right, it breeds loyalty and a lasting team member than can move up through the ranks and secure you a client base that keeps coming back. Your job is to make sure they love coming to work so that they don’t abandon hairdressing for another salon, or alternative sectors. Honestly, if you find someone good, throw everything you’ve got at keeping them!

A. ALWAYS MAKE TIME FOR YOUR FAMILY

C. ALWAYS KEEP IN TOUCH WITH YOUR CRAFT

B. TALK IT THROUGH WITH THOSE YOU CAN TRUST

See Beyond the Scissors

Recruiting from ground level means your team members are joining without any technical hair experience. But rather than being a disadvantage, I see that as an opportunity. For me, talent spotting has never been about who can do the best haircut. The right junior is always the one with the best attitude. I measure potential in staff by their conversation, work ethic, commitment, enthusiasm, and initiative. I’d say you can tell almost instantly whether a recruit has what it takes to make it to the top.

Review & Reward

Yes, probationary periods and regular performance reviews are the standard approach, but I prefer something less formal. Operate an opendoor policy where the newest junior to the most highly qualified stylist feels they can come to you with any concerns. Constructive feedback is really important, and I also believe in plenty of positive praise and recognition. Feed them with confidence and show them that you believe in them. Allow them to visualise their career path and the rewards that could be in store.

Look After Each Other

Get new joiners involved in the culture of your company. Make sure all your team is on board to offer support – don’t let that burden fall to you alone. Maybe assign a mentor and someone they can talk to within the salon. Whether that’s technical questions or a sounding board for their concerns, it can make all the difference between them being heard and valued or feeling overlooked. The world has changed, and we all need to be conscious and aware of mental health.

Reward & Prosper

Once you’ve attracted the right staff, it’s as much up to you as them to keep them there. Don’t assume it’s just about salary. What do YOU offer above and beyond any other salon on your high street? When anyone comes on board, it’s my job to make sure each person has what they need. Everyone has different driving forces and I make it my business to find out what they are. Staff need to know you’re working just as hard or them. At Smith England, we keep the team motivated with opportunities for growth and development such as awards, photoshoots, and experiences outside of the salon. It develops their skills and drives their ambition. Your team will be with you because they want to be part of your brand and I’d also remember that it’s good to lead by example. Whether that’s you or the team around them, seeing what’s on offer with hard work and dedication is highly motivating.

A Flexible Approach

In today’s world, staff are more and more focused on flexibility and being in control of working when and how they need to. Rigid structures are a thing of the past and I’ve had to adapt my business to accommodate this. Longer holidays and time off based around school terms are two areas that come up time and time again. Similarly, I allow the team to run their own columns. They know their capacity and I trust them to find their own limits. If you have someone good who works hard, you need to find a way to strike a balance. Don’t let your inflexibility be your downfall.

In short, you must see your team as your salon’s greatest asset. Investing in finding the right people and keeping them with you does pay off. And don’t forget, by listening to your team and creating a job they enjoy showing up to, they get what they need and – importantly – so do you.

“SEEING WHAT’S ON OFFER WITH HARD WORK AND DEDICATION IS HIGHLY MOTIVATING.”

D. NEVER ASK ANYONE TO DO ANYTHING YOU WOULDN’T DO YOURSELF

E. KEEP YOUR EYE ON THE PRIZE

F. KEEP SMILIN’

HEALTHY HABITS

By Lisa Conway. The Zing Project

It seems the older I get the more attention I require to maintain a standard of good health. I have always been very in tune with my body and the connection of mind and body fascinates me. My highest personal value is health so it makes sense that I would be a serial searcher to find and maintain the best version of self.

Recently I decided to eliminate alcohol completely, I was a few glasses of red on the weekend’s kind of gal and although that might not seem like a lot to some that next day, I found it was seriously slowing me down.

Six months in, I must say I don’t miss the sluggishness of the way the wine left me feeling, however I did miss the ritual of setting time aside at the end of the day. The making time to stop, to unwind and reflect left a void. The act of holding a long stem wine glass in hand had a lot more to do with the ritual than what was in the glass.

I decided to find an alcohol-free wine, it took a few tries, but I found one that I really enjoyed so I was back having an evening red on the balcony. Then a few nights of alcohol-free wine I found myself back experiencing all of

the yukky puffiness, the sludge that I thought was the alcohol, it has to be the sugar? My conclusion is that drinking non-alcoholic wine was just as bad.

I was shocked to find that the puffiness along with all of the heavy sluggishness I was feeling had returned. I felt as bad from drinking the alcohol free one as I did the real one. The penny dropped! It’s the sugar, it must be that and probably the preservatives too. I was blaming the wrong thing.

I had suspected sugar wasn’t helping but I had no idea just how much it was affecting my moods. The transformation I felt without sugar really had to be experienced to be believed. “I think the worst type of sugar is liquid sugar loaded with preservatives too as it finds its way into your system even faster. Soft drink is at the top of the list.

Our bodies are incredible machines and mine was screaming ‘DON’T DO THAT “I can’t process that, anymore. I could years ago but now it’s almost impossible. The body’s ability to heal, stay alive is remarkable but like all things struggle with age.

Anyone who has watched a loved one suffer through palliative care to their final death would understand a saying my mother often used” you got to be very sick to die”

What you got away with once will change as it did for me. The standard seventies breakfast of a tablespoon of white sugar on your Weetbix is unheard of today. However, I think the product companies are just way better at hiding sugar from us. Many fancy titles such as dextrose, fructose, glucose, and lactose! Sugar has been described as addictive as cocaine. A rather large statement however one worth exploring.

I think we need to go back a bit and consider the introduction of sugar. We wouldn’t have to “GET OFF IT“ If we weren’t on it in the first place

I think we need to hold off the introduction if we can. I will give you an example of the standard.

A woman ahead of me in the coffee queue the other morning would be about 34- 35 perhaps? Beautifully dressed the whole family was. So lovely to see people taking such pride in their appearance. The wife was using all her eight arms keeping their two little ones in line and a very handsome designer dog, something cross poodle. The husband, let’s be honest, no octopus skills, just the standard two arms.

What I could not help but notice was her order, she had some rather large drinks, some double mocha with a shot of vanilla syrup. As she pointed to the size, I thought it looked like the size of a milkshake container to be honest, and she also asked for two baby chinos, her husband had the same super-sized drink as she did, only he had two sugars whacked into his. We chatted, while we waited for our orders to come and when they did one of the kids was not happy, that’s a little of an understatement - the little minx was super pissed!

Apparently, there had been a terrible mistake with the order and the marshmallow wasn’t on top of the baby Chino. And off course she let her parents know that this was simply not acceptable, I guess you have already imagined that she didn’t say ‘excuse me mum but my marshmallow is missing do you think it would be too much trouble to ask the barista if she could get me one please’ No f#*ing way, this little tot grew another head, she let loose with a performance a drama teacher would be proud of, a 10 out a 10 performance. I watched on with an internal grin because I have been there and it’s so embarrassing you just want to hide. It is a time of social judgment from the audience around you. She was probably 3? And she carried on like it was life or a torchieres slow death.

I don’t care about the drama performance; however I care about the sugar and I think it’s time that we have an open discussion about what is going on when it comes to kids’ diets.

I’m all for kids having fun. I’m all for parents taking their children to public places and enjoying the fruits of the hard work that parents put in to provide such lovely experiences but a couple of things I’m worried about how desperate she was to get that sugar fix, that’s what I think the problem was. You might think it was her parenting techniques, I don’t. All kids can be little shits. We all know that I did feel this was more than just’ I want my own way ‘. I think it’s more about being addicted to the UPF we are all consuming today.

The 50 years or more now that has had our diet

change and I think it is taking its toll. I believe that this tot is addicted to sugar. Our diet today is so different from the diet our grandparents ate I think that it’s almost unrecognisable. This little girl is sure she might be overtired. She may even be a bit spoiled or indulgent, but I think the problem here is sugar or what I call legal crack.

Our diets have changed a lot and I think the same could be said whether your grandparents came from Germany, Greece, Italy or the fifth generation Australians. I think what we eat today needs to be looked at. Apart from the tantrum which let’s be honest all kids try it on, it’s in the brief they get when they arrive. The food we consume has a lot to answer for, it concerns me.

Poor gut health is affecting our quality of life. I think it is an epidemic. There is no way that the little one would have behaved like she did for anything else than an over processed sugary treat.

The Mountain I have had to climb from books, podcasts, doctors, naturopaths all with the aim to repair my gut health has left me somewhat scarred. My mother pickled herself in sugar and I really want to break that cycle of ignorance when it comes to nutrition.

As you age your body just can’t handle the same amount of abuse it did when it was new.

The way I feel about myself when I look in the mirror comes from the fuel that I put or don’t put in my body, this is true. I don’t think anyone would disagree with that. What we eat, its quantity and the quantity does affect our physical appearance, how heavy, how fit, our posture and so on. All can be changed over time; it will require some lifestyle changes and it is a long-term strategy. You will need to enrol a fair amount of patience to succeed and maintain.

A much shorter-term strategy is how we feel emotionally about ourselves. This also is connected to what we eat, I am certain of that. We have probably all noticed it in the extreme.

Think about how you have felt after eating something like greasy fish and chips. They sit in your gut like a big heavy weight, and you often can’t be bothered even moving for the next few hours? The truth is probably only a few 100 grams; however, you feel like you are 5 kilograms heavier, so the heavy feeling is a mental feeling yeah? Exactly.

A lot of food today is full of chemicals that really do not earn the right to be called food. How you feel about yourself is connected to what we eat, often instantly, not anymore because I’ve spent thousands of dollars and hours of my time rebuilding my gut health, but there was a time that I could send a funeral procession up a back alley with a fart. The bloating and pain I would feel after eating some foods was horrible. I would be literally rolling around groaning in pain.

The single word that describes a lot of what goes on in our bodies that is driven by our food choices is’ inflammation’ In the same way I can tell a smoker by the appearance of their skin I can also see a poor diet on a person’s skin. There is a puffiness in a person’s appearance. I know there is for me the cleaner I eat the clearer my skin is, my joints stop aching and I look at myself through a lens of kindness. I like the way that feels.

The human skin is an organ, one of 78, it’s the largest and the most versatile of all the organs. Its main function is to protect us from chemicals, bacteria, and temperature, so it all seems a bit backward to be eating the thing our skin is protecting us from. When you think about it, our skin does things or changes to get our attention, things like hives, dermatitis, eczema, psoriasis, the way our skin appears tells the medical profession clues about what’s going on internally. Our skin is a bit like the notice board in the school canteen, anything that’s going in and around the school is pinned to that board.

Consider what you and your family eat today, you can thank me later.

Lisa Conway

CAIRNS 1ST COMMUNAL CONCEPT SALON

By Louise May

McLeod Street Creatives was built on the idea of establishing a collaborative environment filled with likeminded hair stylists. A salon space where all are welcome, and creativity flows. Located in the heart of the Cairns CBD, the salon features a gorgeous, relaxed environment allowing you to escape from the hustle of the city and take things at your own pace.

We here at McLeod Street Creatives encourage you to be your own boss… says owner and founder Ang Moessinger, and whilst our stylists here at McLeod Street Creatives work under our collaborative name, they are all in fact independent business owners. They simply rent a space in our salon, enabling them to focus on their clients and personal business brand, taking the stress out of owning a salon.

Not only does renting a space here at McLeod Street Creatives allow you to work independently alongside fellow experienced stylists, but you also have access to our amenities and refreshments for your clients, including delicious homemade brownie, coffee, and wine.

Another key feature we are proud to have here at McLeod Street Creatives is our partnership with Ecoheads and Sustainable Salons. We as hairstylists produce a lot of land and water waste, so by partnering with Sustainable Salons and Ecoheads we help minimise the salon footprint on the environment. With an established network of collectors, recyclers, manufacturers and distributors, Sustainable Salons ensures up to 95% of materials from salons are diverted from landfill, being recycled appropriately. Additionally, by using Ecoheads attachments at our basins, not only do they filter the water benefiting your hairs health, but they also decrease the amount of water used and wasted.

McLeod Street Creatives is proud to support such innovative business concepts that allow us to help decrease our environmental footprint, and by renting a space with us, you get to help us further lessen our footprint as hairstylists. Not only do we help others look good, but we feel good and do good by recycling with Sustainable Salons and Ecoheads.

Hair Biz Editor Louise May caught up with owner Ang Moessinger recently, to find out more on how McLeod St Creatives was born...

Tell us a little about your career prior to opening your salon?

I’ve been hairdressing for 25 plus years, starting my career in Hervey Bay before moving to Brisbane. I have worked in a few different style of salons from ‘get them in, get them out’ to boutiques. Looking back on the early stages in my career, I have no regrets about any of the salons I worked in, as it helped me define what kind of stylist and salon owner I wanted to be in future. Moving to Cairns 9 years ago, was when I really focused on what I truly wanted from my career.

Was business ownership always a priority for you?

Understandably, being a business owner is something that you will always consider, but it definitely wasn’t the driving force behind my motivation to have my own salon. With the exception of a couple of “bad bosses”, I had always worked in very nurturing and fun salons, and it was when I had taken the opportunity of renting a chair in a friends salon, that my vision of one day owning my own salon grew. I knew that I wanted to have space that I could call my own.

Who were your industry heroes in your early years and who inspires you today?

My industry heroes have changed often throughout my career, always depending on the environment I’m currently working in. However, one true stand out inspiration for me personally as a stylist and business owner, is Helen Owens.

I came to know Helen when I started working for her as part of her salon in Brisbane. I remember Helen was always ambitious for the future of her career and business; constantly thinking of ways to expand her company and continue to grow her passion for hair artistry. But at the same time, she was always grounded and grateful for what she had achieved in the moment. Helen showed me that here is a balance between the two, and that a great business owner understands that sense of balance.

What do you feel is so unique about the McLeod St Creative concept?

The concept of McLeod Street Creatives isn’t unique per say. The business concept of having a general coworking space dedicated purely to individual stylists isn’t new to the hairdressing industry. However, this concept is new to the Cairns area. In Cairns there are plenty of opportunities for stylists to ‘rent a chair’ in a local salon, however there aren’t any opportunities for stylists to work in a salon whilst having their own business and brand that isn’t affiliated with the company, they’re renting a space from. I saw there were hairstylists in my community that needed a space to grow their business to its full potential, in a salon that they can make their own. That why I wanted to ensure that McLeod Street Creatives was available to offer.

What inspired you to go down the communal business path and create a space for freelancers, instead of the more traditional salon concept?

I attended a Business Retreat, and had been toying with the idea for quite some time. I decided to take the next step with the encouragement and inspiration from other industry peers, and create the universal and co-

functional space.

I was inspired to design McLeod Street Creatives to be a communal salon rather than a more traditional salon, as I wanted to be able to provide opportunities to freelance stylists like I had been given earlier in my hairdressing career.

What’s on the agenda for the future? The plan for the future of McLeod Street Creatives is to keep growing and evolving. I would love to expand the fundamental concept of a coworking salon that McLeod Street Creatives was built on, to other locations, allowing other hairstylists the opportunity to grow their business.

COBELLE CREATIVE THIS IS

By Louise May

Based in Toowong Village, this Brisbane Hairdressing Salon is owned by award-winning, expert colourist Kristie Kesic. Kristie has built her reputation as one of Australia’s best Colour Technicians. Her salon is recognised as the home of ‘Brisbane’s Best Hairdressers’ and ‘Brisbane’s Best Blondes.’

Cobelle Creative is home to the 2021 Australian Master Cutter of the Year and 2020 Australian Salon Stylist of the Year Elle Broadhurst, as well as the 2020 Australian Salon team of the Year.

Cobelle Creative represents a unified and talented group of individuals. Comprised of eight members, a team boasting talent and cohesion. Each member possesses unique skills and attributes that bring totality to the team.

Owner Kristie Kesic has been in business since 2016. Her first baby was 6 months old when she purchased her first business, which was an existing business under the original name. Over the years Kristie and her team had built up the business, but something didn’t feel right. Kristie decided out of respect for herself and her team, they needed to establish their own identity. So, In November 2019 COBELLE CREATIVE was born.

‘Co’ being a prefix for collaboration and ‘Belle’ meaning beautiful; Cobelle stands for ‘A beautiful collaboration’

Established as a celebration of our team; a collaboration of creative minds working towards a common goal. Observing a mutual respect, and for the role that each team member plays.

Over to You Kristie…

When I originally purchased the business in 2016, there was still 5 years left on the lease at Toowong Village. It was always the goal and the plan that as soon as that lease was up, I was going to move out of the shopping centre. I was sick of working in a space with no natural light and the strict rules a shopping tenancy lease possessed. However as much as I wanted to leave asap, anyone in a shopping centre knows how difficult and costly it would be to break a lease early, so I had to wait. It’s been a very long 5 years waiting for that day to come.

I had all the ideas in my head and photos saved in my phone for a good 3 years, and then in April 2020 in the middle of a pandemic and with my second baby only 3 weeks old, I found the perfect space, and knew instantly this was

where I was going to build our dream salon. This space was also only 200 metres up the road from the current location, and even thought I still had a year left on my current lease I knew I had to take this space.

THE INSPO

I had been following a lot of architecture pages on socials for years, so I had a whole folder of everything I wanted. The rebrand was the first step into introducing some of those concepts. The change of colours, our circle logo, the curved edges on our business cards, it all was done with intention knowing I was going to be building this salon. The inspo is Palm Springs X Morocco. The raw textures, soft colours, light and bright and beautifully minimalistic. Breeze blocks, arch ways, Cacti. Oh, and did I mention everything is curved. I’ve been obsessed for years!

I engaged my wonderful designer Bridgette at Archinteriors and gave her everything I wanted and all my must-haves. Fishbowl arch way, breeze block and raw textures everywhere and she then pieced the build vision together.

I did all the finishing’s because I already knew exactly what I wanted. Arched brass mirrors, raw side tables, the chairs had to have curves and then the basin had to have curves. I found the perfect chairs at Comfortel and then the basin was sourced from Maletti. The salon furnishing are designer pieces paired with custom made. Every little detail has been thought out, and every piece in the salon has a place for a reason.

THE BUILD BUILDERS; Andrew Howard and the team at HWD Construction

Knowing the building world and shortage of supplies, we started the process of sourcing furnishings in June 2021 and the build then started in September. The build took about 16 weeks and even though we started so far in advanced it still came down to the wire that night!

OPENING.

On the 11/1/22 we opened the doors to Cobelle Creative, High Street. Right in the middle of a covid outbreak we opened the new salon with

2 members instead of 8. It would have been so easy to just keep the doors closed a few more days until more of the team were back, but that’s not who we are. I couldn’t start our new journey like that.

We opened with 2 staff and 2 clients.

We cancelled our opening night with all our industry friends, and it took us 6 weeks of being opened to have all our staff back on board, but that didn’t matter because we still opened when we planned to.

THE PRODUCTS

Changing product brands was something that I had thought of over the years, but I was always afraid. When it came time to building the new salon, I wanted to partner with a brand that was going to see myself and my team grow and support us into our new journey. It was kind of a now or never moment for me.

We have been so excited to partner with Schwarchkopf Professional and the support they have given us has been truly amazing. We have also partnered with Kevin Murphy retail because let’s be honest, the products are amazing, but they also match in perfectly with the aesthetics of the new salon. Along with these companies I have also been so grateful for many other companies and their team members who have stopped in to see the salon, and send their support. I felt very supported.

I am so proud of this salon and I’m also the first to admit, it’s tough! Having a new baby, building a new salon, paying 2 lots of rent, and dealing with a pandemic. The build was easy right up until the last week when I decided to change and add things. Lucky my builders were so great! But the reality is, being a business owner and building a new salon isn’t easy and it’s not meant to be. But at the end of the day, it was all 100% worth it, and it was so fun along the way. I stop now and realise I’m living my dream, in our brand-new salon. It’s the space my staff and clients have always deserved. I’ve always said our old salon was never me, was never our team, and in the end, it just felt like a space we were working out of and going through the motions each day. Now we have our beautiful salon, and it all makes sense. This salon is who we truly are. This is Cobelle Creative.

SCOTT SHEEHY

In his own words, Scott Sheehy at 28 years old, is a bit of a geek and absolutely loves playing computer games such as World of Warcraft and League Of Legends! He adores ice skating too enjoying the social atmosphere it brings.

Having been in the industry for over 10 years he considers himself blessed to have started his apprenticeship at the flagship store of Toni&Guy in Paddington in 2011 with access to so many incredible educators and mentors being in the Salon and Academy.

“I’m now working in the Toni&Guy Newtown salon and have been there since June 2020,” says Scott, “and the opportunities of being in such a wonderful career has been endless! I’ve had the privilege to educate in the academy, teaching cutting, colouring and editorial styling.”

Scott has already been featured in over 18 magazines in the past few years since immersing himself into the session industry.

In our series of Meet the 2021 Hot Shots, this month, it’s time for to meet SCOTT

SHEEHY

Scott, what made you want to become a hairdresser?

I first discovered hairdressing when I was in year 12 when some friends had asked if I wanted to do Cert II in hairdressing and I thought why not? My first day in the class made me fall absolutely in love with everything hair! It was a personal discovery and never imagined being a hairdresser until I had started my course! Now in my 11th year and I’m still absolutely loving every moment of it!

What kind of hairwork is your fav and why?

My favourite type of work is Avantgarde and editorial styling! The world of Avantgarde inspires me deeply as an artist and it’s a world of complete freedom and experimentation. It feels like there is no limit as to what you can create when you get to express your heart and soul into your own work! Editorial styling also shares the same qualities due to creating a look that resonates with a well thought theme and executing a look that synergises with the total concept.

How do you manage work life balance?

I’m very lucky on the work/life balance, I’m able to manage the salon/session styling accordingly to each week. I deliberately set aside days off where I can rest my mind, body and soul to be able to be authentically there for my clients. What they say is true… if you look after yourself first you can look after others!

Who inspires you in the creative field of hairdressing and why?

That’s a tough one because there are so many incredible artists in our industry! To name a few I have had the privilege to gain knowledge from Nadia Semanic from the Toni&Guy Georges salon who has won Avantgarde hairdresser of the year a few times! Another incredible artist I look up to is Sylvestre Finold, his work feels otherworldly, absolutely exceptional and a true taste of experimentation!

If you could spend a day with anyone from a business or lifestyle mentorship perspective who would it be and why?

As of late, one of the greatest mentors to ever have in my life has passed and it would be a dream to have Dennis Langford himself take me through his famous Presentation Skills Courses once again. His tremendous presence, courageous speaking and truly empowering words will resonate with me forever. He has a soft spot in my heart and always will.

How important are competitions and awards to you?

Competitions bring out the best and worst of us. They bring out the creative flair we pour our heart and soul into especially when it comes to creating a collection and telling a story through visual imagery. Awards are milestones that we can achieve through incredible hard work and determination. Even if I do get knocked down and don’t final or win, it encourages me to keep on going and learn from it all. We never truly stop learning about art and life no matter what!

Can you tell us a little about what you are most looking forward to being a member of the Hot Shots team?

I’m looking forward to the grand expansion of my career and the opportunities that follow with being on the Hot Shots team! Never had I thought I’d get to be part of the team until I bit the bullet and had landed a spot! Seeing how the whole Covid thing goes, I’m really looking forward to doing stage work with the rest of the team to start showing the world what we’re made of!

Where do you see yourself in 10 years’ time?

In 10 years I’d love see myself being nationally and global recognised as part of the Avantgarde/session styling sector of our industry. It has been a growing dream and sometimes I don’t always know where I’m going to get to, however the journey itself changes always for the best and dreams can be achieved.

hotshots house ‘22

Arriving at the HOT SHOTS mansion in Yarraville, Melbourne in February were 4 very excited members of the 2021/22 Team, eager to experience what many have done before them, in a program that has evolved into the most coveted award to win, for young hairdressers in Australia.

Team members LEANNE KAY (Stevie English), ELIZA ANDREWS (Royals Hair), SCOTT SHEEHY (Tony&Guy Newtown) and EVIE GOLDING (Rokstar) came ready without expectation for a 4 day house visit, which turned into a journey of self-development, mentorship, laughter, tears and emotional, spiritual and professional growth, guided along the way by the CEO and founder of HOT SHOTS and mocha group, LINDA WOODHEAD and looked after by editor of Hair Biz and salon mentor, LOUISE MAY

The team had already received a full electrical kit from sponsors ghd, a styling kit from Goldwell and some personalised travel and stationery goods from mocha.

First cab off the rank via zoom, on Day 1 was none other than Jayne Wild and Gary Latham , who gave the team a birds eye tour of their spectacular salon and talked about their incredible history and careers. With Jayne being the Creative director for the team, this got the ball rolling on thinking about the upcoming photo shoot due to happen end of March with the maestro, Mr. Andrew O’Toole –another part of the pricesless prize package!

In true traditional style, first night was Spaghetti Bolognaise night for everyone to get to know each other in the kitchen/dining room that became the new family hub!

Early night and early to rise with Day 2 kicking off with Linda sharing her knowledge of Media with the team and how to work within the realms of PR and publicity, followed by a visit and mentor session by Dee Parker Attwood and Lyndal Salmon . Dee and Lyndal spoke about putting together photoshoots, how to prepare, what to do, model selection and much more including their diverse loves of styling and cutting.

Louise was up next getting the team to do some SWOT analysis in preparation for more to come.

Jacky Chan and Nathan Armagnacq - Oscar Oscar Chadstone, arrived next, new to the house and a welcome addition, talking about how they run their business, how they have planned their career paths and balance this with a love of the creative.

Next up was Roland Semaarn , Semaarn Salons, giving the team some insight into owning a large group of salons some years ago; the systems and procedures and how customer service was paramount, to now opting for more of a lifestyle choice with a single salon, and sprinkling some comic relief into his session!

The charismatic Dario Cotroneo finsihed off the day for the team Via Zoom. Always a pleasure and a long-standing supporter of the HOT SHOTS program. Sharing great advice, stories and inspiration to all.

All aboard the HOT SHOTS Bus and it was off to dinner to Williamstown, joined by Roland and a special surprise guest Kobi Bokshish

Day 3 was another early start with hairdressing royalty Errol Douglas MBE , paying a visit via zoom. What an absolute treat for the team, who sat on the edge of their seats hanging on every word! Caterina De Biase arrived next and spoke about her illustrious and award-winning incredible career and how to stay grounded in the process.

The very generous Lorna Evans arrived with literally a car boot full of gifts for the team offering advice on how to diversify and how she went for hairdresser to salon owner to manufacturing her own styling products.

With Caterina Di Biase

With Linda Woodhead

Sponsor sessions were up next with a visit and presentaion by Amy Pisconeri , Goldwell, opening the teams eyes to a new colour world.

Arianna Mantzaris and Jelena Hanson from Amazing Hair arrived with the teams extension prize packs, this year including more than usual withdextra goodies and a chat all about the history of the company and what to look for when it comes to the world of hair.

The gorgeously cute Primrose Holland from ghd arrived with another surprise guest – Hermiz Daniel giving us some insight into his journey with them as well as his career path so far. Having already received their prize packs from ghd, the team were not expecting the room quickly to turn into an Oprah TV set with them all being given more in the shape of a ghd cordless straightener. It was like Xmas!

The day finished off with a revisit to the SWOT analysis results and Linda Woodhead taking the team through a Mindfulness and Warrior Session. Breaking through barriers literally with martial art board breaking was an emotion end to a huge day!

Back on the bus again and off to Cork and Canvas on Clarendon St to paint and socialise together, was followed by a few drinks back at the house with a late night game of “Heads Up” and watching Some great Stand Up Comedy on TV!

Final day was check out and off to Excellent Edges for the teams Scissor Packs worth in excess of $5000 and some unique training by the boss man himself Pete Walstab Meeting the EE team, getting mind blown in the way these scissors hone the craft, playing arcade games, having a sumptuous Indian lunch are just some of what went down, the rest remains out of print! Always a highlight for the team!

Special thanks go to Louise May who ‘co-parented’ the team with Linda, was the chief cook and bottle washer for the entire stay, producing the most delicious meals and always being there for everyone. What an absolute gem!

“The HOT SHOTS House was one-of-a-kind experience that I will never forget. I was already excited to be in the team with Leanne, Eliza and Scott being such talented hairdressers. Then being mentored by the industries greatest that have paved the way that hairdressing is today was a dream come true.

I’ve admired these amazing hairdressers for so long, I couldn’t wipe the smile off my face and so blessed that they took the time to speak to us, give us loads of tips and tricks to excel even more and be supported to go further. Learning everything from how to prep for a killer shoot to the business side and how important it is. I was buzzing with knowledge and love by the end of the weekend and felt very inspired to create magic with the HOT SHOTS team on our shoot.

I can’t wait to Shoot with Andrew O’Toole, it is a huge dream of mine to have that experience. With everything we have learnt in the HOT SHOTS house I feel extremely creative and buzzing with ideas after learning from the mentors in the house.

The HOT SHOTS program so far has gone above and beyond my expectations. We are connected to our sponsored brands like Goldwell, ghd, Excellent Edges and Amazing Hair Extensions that have given us gifts to allow us to excel further in our everyday salon life as well as shoots. Linda and the Team at Mocha have helped us understand the ins and outs of the industry and how to push our brand and presence further so we are able to gather more opportunities in our careers. It is a program that is great for the upcoming hairdresser!”

Evie Golding

Gary Latham & Jayne Wild

Dee Parker Attwood

Lyndal Salmon

With Ariana Mantzaris & Jelena Hanson, Amazing Hair

With Hermiz Daniel & Primrose Holland, ghd

Jacky Chan & Nathan Armagnacq

Errol Douglas

With Pete Walstab, Excellent Edges

“I came in with no expectations towards the program, almost going in blindly of what was to come from one of the most magical experiences I’ve ever had! From the belly laughs to deep insight into the business/creative field and the heart-warming bonding of my fellow team!

To be part of the HOT SHOTS team already has shown how deeply passionate we are about our career! This program is run by incredible people who will honestly propel your passion into a whole new world and I’m so very grateful for every second I got to be with this team!

The house itself was honestly a dream and a taste of historical luxury! Having the mentors come into the house was beautiful and it was a blessing to have such highly award-winning individuals take their time to take you through how they got to where they are in their stage of life!

Thank you again Linda you absolutely beautiful angel xx Love, Scotty”

Scott Sheehy

“The HOT SHOTS House was the single most affirming and inspiring event of my professional life to date. As a hairdresser, it’s in my DNA to give myself to others, but unfortunately after a tough two years in and out of lockdown, and the pressure of reopening our salon doors, I was finding my cup was empty and had been feeling the effects of burnout. The incredible generosity of the mentors who came in to share their wisdom with us has filled me with so much excitement, and really reinvigorated my passion for hairdressing, and the hair industry as a whole.

The weekend was filled with love, compassion, and respect. Our wonderful mentors came to us with humility and honesty, sharing their stories and secrets about how they rose to success, and how we can follow in their footsteps and be the next generation of hairdressing greats. I learned so many invaluable lessons surrounding creativity, business, balance, and of course hair. I feel inspired to do hair again, and to get back into shooting and creating outside of the salon.

Not only did I come back to Sydney feeling full and inspired, I came back with 3 new amazing friends. In the 3 days we spent together as a team, a bond was formed unlike any other. As a team, we are 4 different people with 4 different lives, but we all shared this experience and came out of it like a family. I’m truly so excited for what’s to come with this incredible team, and to see each of them rise to the top as our careers progress.”

Eliza Andrews

“The HOT SHOTS house was an incredibly heart-warming experience. Listening to and learning from some of the best hairdressers and figures in our industry was immeasurably inspiring. HOT SHOTS is all about learning and growing in the most supportive and loving way and I can definitely say I left feeling inspired and filled with excitement. Over the weekend we were absolutely spoiled with gifts from the amazing sponsors ghd, Goldwell, Excellent Edges and Amazing Hair. I can’t thank everyone enough for their generosity! A major highlight of the weekend was the mentor session with Errol Douglas who spoke about all things photoshoots to industry inspirations. My biggest takeaway from his session was definitely “Don’t cut corners, always listen and look after your mental health”.

I was also blown away by our trip to Excellent Edges HQ where we were walked through the process of how our scissors are made and tgot o try out all of the scissors we were gifted. Not only did we get to learn from some of the industry greats who came to the HOT SHOTS house we bonded as a team over our love of the industry and can truthfully say we have become friends for life.

Also, a huge thank you to our incredible hosts Linda and Lou from Mocha, who ran our personal development mentor sessions as well as shared all of our laughs, cry’s and a few glasses of wine. This incredible weekend wouldn’t have happened without you two!

I highly recommend this experience to anyone who wants to elevate their knowledge and confidence within the industry. I wish I could relive the whole weekend again!”

Leanne Kay

Amy Pisconeri., Goldwell

With Lorna Evans

With Roland Semaarn

With Lyndal Salmon

LOST IN TRANSLATION

By Kristie Kesic, Cobelle Creative

In a world filled with 7.7 billion people each person will see and view colour differently. This happens because colour is created by light waves rebounding off an object and everyone eyes react differently to these light waves. As a result of people seeing colour differently, each person will describe colour differently. Each individual person will be describing the way they see it. So if each person sees colour differently and describes colour differently it very easy to see why colour can get lost in translation.

I took to social media and have compiled a list of the most common examples of how hairdressers and clients can see colour very differently and I’ve got a few tips to help you overcome these.

1. CLIENT: I just see yellow

HAIRDRESSER: Your hair is over toned ash

TIP: For these clients, unless you legit overtone their hair ash or violet they will always just see yellow.

2. CLIENT: My hair is just brassy

HAIRDRESSER: Unless our hair is orange and raw it’s not what we would call brassy.

TIP: If your client always says their hair Is brassy you either need to take them a shade darker than a level 7 or you need to lighten them beyond a 7 level. This will eliminate an orange undertone and help eliminate a brassy colour.

3. CLIENT: I want to be lighter, but I don’t want bleach on my hair.

HAIRDRESSER: Pending on the hair history this is just possible. If there is artificial colour in the hair, we know colour on colour goes darker, so the only way to remove colour is to bleach it out. If the hair is virgin hair, then you’re in luck. You can absolutely lighten the hair without using bleaching but you’re not getting clean white, blonde, you will get a max of 4 shades lighter.

TIP: Give a quick colour theory lesson and explain this to them. Once they understand the why and that you do in fact know your stuff, they should trust you.

4. CLIENT: But my old hairdresser got me this colour and didn’t use bleach.

HAIRDRESSER: If the hair is light blonde and they are naturally dark or if the hair has artificial colour in it, they have 100% used bleach, they just didn’t tell you.

TIP: Ok let’s be honest hands up if you have been guilty of doing this one? I’m not ashamed to say I haven’t straight up lied and said I didn’t use bleach ; I just didn’t tell them what I was using in the first place. The fact of the matter is you are the professional.

They come to you to achieve a look they want. They don’t understand what is required to get them to that look. YOU DO! You do not need to tell them what exact product you use to get them there. It’s only your responsibility to achieve a result they want while keeping the integrity of the hair intact. And besides bleach isn’t bad. They only think it is because they have been told by a friend of a friend that bleach is bad, or they know someone whose hair snapped off because of bleach. No, the hair snapped off because the hairdresser used the bleach incorrectly. That hairdresser was the problem not the product.

5. CLIENT: I want a creamy blonde but absolutely no warmth and no ash.

HAIRDRESSER: Do you even know what creamy means!

TIP: Show a photo. Creamy is a buzz word. The way people perceive creamy is always going to be so different. I’ve had clients say creamy and all I see is ash.

6. CLIENT: I want a golden blonde, but I don’t want a warm blonde.

HAIRDRESSER: GOLDEN IS WARM. TIP: Golden is another example of a buzz word. I want it golden and summer Beachy. 9 time out of 10 you pull up a photo of what you would say is golden blonde and they are going to think its yellow and warm. Pull up a photo of creamy and natural and that more what they want. When they say golden, they normally mean they just don’t want to see grey or any overtone.

7. CLIENT: I want chocolate but absolutely no red in the sun

HAIRDRESSER: Any colour in the sun is going to be on the warmer side. Sun reflects warmth. The underlying pigment of a chocolate colour is red

TIP: Explain the role the sun plays in affecting the reflect of the colour. Explain that they only way to help with this is to give a cool reflect to start off with. By doing this though the colour will appear darker to start off with. A Violet reflect or a super flat matt colour is a great colour for clients like this.

8. CLIENT: I like copper, but I don’t want to look orange

HAIRDRESSER: COPPER IS ORANGE

TIP: Copper is one of those tones that I have 3 descriptions for.

Red copper: a copper colour that swings more to the red side

Copper Copper: pure orange

Golden copper: a copper that is more a yellow copper

Establish which one they mean, because they all look very different.

9. CLIENT: I want ash, but I don’t want to look grey

HAIRDRESSER: Face palm! Ash is grey

TIP: Tone the colour to the point just before it’s overtone. The moment it goes over toned they will just see grey.

This last one a client described to me 14 years ago I had just become a senior, she was an older lady, and she was a big socialite. I was colouring her blonde hair for the first time and all she said during the consultation was, do not make my hair menopause mauve.

Still to this day it haunts me, and I don’t know what she even meant by it, but every now and again I see someone with an ugly violet colour, and I look at it and think to myself, menopause mauve.

As hairdressers there are certain times you want to scream and shake certain clients or at least have a little giggle at the way they describe things to us compared to what they really want. But at the end of the day, it is not their fault. They are describing what they see or better still they’ve just heard the description of a colour and thought it sounds great, but when you give them what that means they hate it. Our job as a professional is to listen, to interpret and to make sure we 100% understand. They are coming to us for a reason. The only way you can be certain things aren’t going to be lost in translation is to plain and simple get out those photos as examples. Showing a physical photo as an example is the only form of a universal language, we can all understand.

WHAT IS THE ROLE OF YOUR RTO?

By Anthony Gray

For a salon to successfully train an apprentice, a strong working relationship with your Registered Training Organisation (RTO) is critical. Invariably, like all partnerships, there will be times when you need to work with your RTO to resolve issues that arise and without a strong understanding of exactly what the RTO’s responsibilities are this can be difficult.

Particularly, because apprenticeships can be complicated for all the parties involved and at times the priorities of each of the parties may appear to compete. Juggling the priorities of the apprentice, the needs of the salon combined with the requirements of the formal training package requires a clear understanding of the roles and responsibilities of all involved. So again, the best advice would be to get to know exactly what your RTO’s role is, so that you can work with them to achieve the best outcomes.

The first responsibility for an RTO on the apprenticeship journey is to work with the employer to ensure that all the right conditions and support are in place for each and every apprentice. This will include ensuring there are qualified hairdressers in place to supervise and mentor the apprentice. That the salon has the range of work the apprentice needs to undertake to cover all aspects of the Certificate III qualification and that any learning, literacy and numeracy needs of the apprentice are identified in order to put in place support where required.

Secondly, the RTO is responsible for the delivery of the formal training and assessment. The first step of this process is to negotiate and develop a training plan with the salon and your apprentice. As part of that training plan there will be so timeframes that you will need to work towards. Depending on which state you are

based in this could three or four years for a fulltime apprentice. The training plan is the centre piece of the induction process which will also cover your options for delivery and assessment. Will your apprentice attend college? If so, how often? Will you opt for workplace delivery and what might that look like? This plan will be put in place along with a time-line for review. This initial planning phase will also cover things such as any training costs or obligations.

Thirdly, The RTO will manage progress. Most colleges will do this by providing your apprentice and yourself with a training record that records each unit of competency as it is completed as you work through the qualification. Along with the training plan the training plan the training record book will sits within the salon and shows that you’re regularly moving and completing your work in line with your timeline. It also provides evidence that can be provided to state training authorities to demonstrate apprenticeship progression. The RTO will regularly check that with you and then manage your apprentices training plan in unison with the training record to make sure that the progression is happening. An important responsibility of and RTO is to notify and work with you if the apprentice is not progressing to plan.

Fourthly the RTO’s responsibilities extend to the provision of learning support. If additional support is needed by an apprentice, particularly

in the areas of numeracy and literacy the RTO is the first port of call. Having conducted literacy and numeracy assessment sat the outset the RTO can identify any issues that require support and either provide additional learning support themselves or work with external specialist agencies to support every apprentice through their journey.

Finally, there is completion. When it comes time to complete your apprentice a completion agreement is signed by all parties. Only once the salon, the apprentice and RTO are in agreement on completion is a qualification issued. Once a qualification has been issued your apprentice can move on in their career as a fully qualified Hairdresser or Barber in industry. For many this a life changing outcome and the result of more than 3 years of blood, sweat and tears. An amazing outcome built on the critical partnership between the salon and the RTO. Knowing the role that your RTO plays in developing your emerging stylists provides the salon and the apprentice the very best chance to not only last the journey but to be part of an incredible training experience.

Anthony Gray is the managing director of MIG Training (2021 AHIA Education Organisation of the Year)

“DOES PRACTICE REALLY MAKE PERFECT?”

By Kylie Dwyer

If you Google, “how many hours does it take to become an expert”, you will see the answer is 10,000 hours! Does it really take 10,000 hours to truly master something? Some experts in the sporting and performing arts world suggest that 20,000 to 25,000 hours is what it really takes to become an expert or a master at your skills or subject.

So how does this relate to Hairdressing?

I often ask myself! Why don’t many hairdressers reach an expert level of cutting hair with confidence?

Whilst I know the answer, and I will get back to that in a moment, it still baffles me, if you choose a career in something you want to do, why don’t hairdressers create a habit and behaviour of practicing their skills every day so they can be the best they can be.

I believe this happens for a few reasons.

- Little or no culture of training & practicing in the salon

- Lack of foundation training in the team as a whole

- The current fashion doesn’t demand a high level of skill in haircutting to give the clients the style they are asking for

- The business doesn’t have a training plan or pathway in place for each team member

- Lack of budget allocation for training.

- Poor understanding of the ROI for quality Education.

This is just a few of the reasons, let’s chat about some of these.

Education culture

If the salon owner and the senior stylist are not investing time or money into education themselves, then why would a person new to Hairdressing ever think that self-education is something they should do. Rarely do I see a hairdresser in their spare time between clients working on a mannequin or model, creating/ practicing new techniques to share with their clients. As a hairdresser of the 36 years and an expert in haircutting, I’m still learning and practicing weekly so I can produce my best work possible.

Current Fashion demands

Long hair and balayage……. Don’t get me started on this!!! Whilst I love the fashion and the look, most of the stylist attending my workshops are terrified of short hair cutting. The reason for this is two things:

- The fashion trends that our clients are asking for, being at the moment balayage and long hair means that our younger hairdressers simply don’t get the opportunity to work with short hair.

- My research shows that 90% of hairdressers have never had short hair themselves so understanding the skills required to produce short hair is almost nonexistent.

Foundation training

I often get asked by salon owners and managers, when is the right time to start haircutting Training? The simple answer is always, “the sooner the better”.

In many of my workshops I work with apprentices that have never picked up a pair of scissors before and within two days of education with me they are comfortably cutting solid form haircuts, other apprentice’s that attend have already been cutting hair, are often in bad habits. Whilst a good educator can break those habits quickly it will take patience and consistent practice to break the bad habit. I relate foundation training to the likes of a pilot learning to fly a plane. The earlier you start learning the theory behind it and the hands-on practical education in a simulated environment the sooner you can get on the floor confidently.

Training requirements

With an apprenticeship being only three years there is so many training requirements and practice needed to help hairdressers become qualified let alone an expert. To have your team qualified and on their way to becoming an

expert, your training plan needs to include my top 10 disciplines a hairdresser needs to master.

1. Structured consultation with clients

2. Develop Communication skills with colleagues and Clients

3. Colour training

4. Cutting training

5. Understand Customer service

6. Home care education for clients

7. Up-styling

8. Blow drying skills

9. Straightening services

10. Leadership and management skills.

Budgeting for Education

I know many education providers like mine offer weekly payment plans so there really is no excuse, a little bit each week of your turnover dedicated to up-skilling your team will return you ten-fold.

Let me share a great saying by Aristotle that I really love.

“The roots of education are bitter but the fruit is sweet”

Meaning when you start your learning it’s hard and tedious and an assortment of all other difficulties.

My advice to any hairdresser that wants to become an expert is, yes, it will take 10,000 hours, and remember there are many disciplines to master before you will become an expert hairdresser. Trust the process, Work hard perfecting strong foundation skills and practice at every opportunity.

Kylie Dwyer www.elitehaireducation.com

BE A PART OF HAIR FESTIVAL 2022 EDUCATION SESSIONS!

Commit to joining Hair Festival on June 12 and 13 2022, and take advantage of the opportunities to learn and hone your skills from the best of the best.

Hair Festival, the highly anticipated event in the hair industry calendar, is taking place at Sydney’s Carriageworks over the June long weekend. The festival will have a range of experiences and opportunities for you to shop, learn, compete, and connect. Most importantly the event will play host to an incredible line-up of education sessions so that you can take your career goals to the next level. This is not your average classroom; a ticket to the Hair Festival Education Sessions gives you direct access to learn from the industry’s best and brightest.

Hear from the experts as they offer their tips for success. If you’re creative, you may want to attend a class on the latest trends in your area of expertise. You might be looking for advice on how to promote your work or grow your business. Or maybe you just want to network with others like you who have something to offer each other. In short, there is an education session for everyone.

Damien Rinaldo is one of Australia’s best hairdressers. He’s won Australian Hairdresser of the Year three times and his work is most at home on the covers of magazines, fashion shows, or on the red carpet. Presented by Dyson, Damien will teach you how to solve realworld hair care problems – like protecting hair from heat damage while keeping the natural smoothness and shine.

De Lorenzo, the creative experts in hair design and colouring, who are renowned for their award-winning education, will be joining forces with Pixel Hairdressing to offer a creative masterclass in cutting headlined by ‘Mullet Mommy’ Laura Spinney whose work you’ve seen on The Pussycat Dolls and Detox. Winner of Australian Hair Industry Awards Hot Shots Rising Male title, Ryan King, and Australia’s only Pixel colour Educator, Angela Soong, take the lead on this inspiring class.

Rumbie Mutsiwa, founder of Rumbie & Co.,

started a movement to create curl liberation through education. Join Rumbie as she takes you on an intellectual journey of all things curls, waves, and texture with live model demonstrations featuring multiple hair textures and ethnicities. Her driving passion and purpose is to create a community that not only understands but truly celebrates curls.

If you’re a business owner, who better to learn from than other business owners? Mick Dwyer has been an industry veteran who has been in the industry for 34 years. He is a co-founder of Elite Hair Education and the author of the guide, Pricing your Services. Mick has been coaching industry professionals on pricing strategy and will guide your business towards success.

Salons are using social media for business, but what’s the point of having a strategy if you don’t have the right people in place? Join James Fitzgerald, the Executive Director of Programming at SMK, and explore how social media learning and development is the go-to for smart businesses wanting to make smarter use of social and digital channels.

The Hair Festival’s Education Program is made up of 10 different sessions and a range of classes, designed to suit a variety of learning styles and career paths, and for both your business and creative sides. There will be time for networking and Q&As, as well as handson demonstrations. You have the flexibility to book for an individual class or classes to tailor your own schedule, or choose a discounted multi-class ticket to take advantage of all the weekend has to offer.

Looking for more? Check out the Real Talk program for salon owners. Featuring a lineup of internationally and locally renowned keynote speakers, you will walk away inspired, motivated, thinking differently and with a clearer vision to take your business to the next level.

If you want to be the best in your industry, you have to learn from the best. Whether it’s attending an education session, panel discussion, or exploring what’s new on offer in Market Place, the program is jam-packed with opportunities to learn and grow in your career. Book your tickets, let your hair down and prepare for a weekend of inspiration and education.

Visit www.hairfestival.com.au to learn more about the education sessions and book your tickets.

PR INNOVATOR AWARDED 2021

AHIA SPECIAL RECOGNITION.

The promotion of Australian hair fashion photography worldwide and leadership in developing initiatives in the hairdressing industry has earned Melbourne-based integrated marketing consultant, Leanne Cutler the prestigious Special Recognition Award at the recent Australian Hair Industry Awards.

“This award was a complete surprise and I am so very touched by the recognition of new and unique services that have been offered since 2008 as well as the very intensive work done in the 1990s to seed the then highly successful national hairdressing convention, Hair Expo,” Leanne said.

She said that her unique, specialist service, Hair Shots 2 The World was developed in 2010 to distribute Australia and New Zealand’s world class hair fashion photography to hairdressing media around the globe.

“This was the first specialist brand of its kind in the world, and has been a great success, attracting clients from other countries including South Africa, Sweden, Poland and Canada,” she said.

“These days, social media has expanded the influence and reach of publishers, so even though hair publishing has changed shape, the opportunities for global exposure are as strong as ever.”

Hair Shots 2 The World stemmed from preparing truly professional written hairdressing award submissions through sister brand, Siren Marketing.

“I discovered that my clients were not getting the most out of their collections after the awards were over,” she said. “They had invested a lot and photographic professionalism and creativity are world class so the directional hairstyling and photography are always quickly snapped up for editors worldwide.”

“Additionally, consumer fashion media do not promote hair fashion, in the main, so building Australian and New Zealand reputations through trade coverage was the way to go.

“Gaining coverage has boosted hairdresser profiles and consequently helped with better career and business opportunities, for sure.”

Leanne said that previous to Hair Shots 2 The World, she set up a specialist service in coaching and creative awards submissions for salons.

“I’m told by awards organisers that the advent of the awards writing service really raised that bar in the submission section that earned 50% of marks.

“As a previous manager of the Hair Expo Awards, I knew where the gaps were and how the written creative and business reporting could be improved.”

Leanne said that a secondary business benefit was the summarising their business achievements and flagging where improvements were needed. Always ready to support worthwhile causes, Leanne’s COVID project was the compilation of the hair fashion history coffee table book with the support of clients and photographers.

“Hair 2010 - 2019 has been a stop-start project for all the COVID reasons, but I’m determine to sell the limited edition of 250 copies to raise funds for Hair Aid,” Leanne said. “Anyone wanting an invitation to purchase is welcome to contact me on 0400 790 060 or via Facebook or Instagram @ hairshots2theworld.”

The social importance of hairdressers never leaves Leanne’s mind and that’s why she provided pro bono assistance to EDVOS’s launch of the Hair 3Rs, a program that trains hairdressers to help clients in family violence situations.

Diversification is an important risk strategy for Leanne who is on the board of respected boutique financial planning firm, Lets Make Money Pty Ltd and of the virtual film production facility, Dreamscreen Australia.

Off-duty, Leanne is Arts and Entertainment Reporter for 88.3 Southern FM’s Friday Magazine program, is a long-term tour guide of Black Rock House in Melbourne and has a number of roles for the iconic Australian historic car race meet, Historic Winton.

NEW ARRIVALS

NEW ARRIVALS

Styling Chairs

PIXIE

Black Code: 42244

Styling Chairs

Tan Code: 42245

Black Code: 42244

Tan Code: 42245

Grey Weave Code: 42246

Grey Weave Code: 42246

eatures:

Streamline design

Features:

• Streamline design

Upholstery available in Grey Weave, Tan or black)

Height Adjustable

• Upholstery available in Grey Weave, Tan or black)

• Height Adjustable

ydraulic Disc Options Available:

Hydraulic Disc Options Available:

Chrome 5 Star Base

Chrome 5 Star Base

Chrome Disc Base

Chrome Disc Base

Black 5 Star Base

Black 5 Star Base

Black Disc Base

Black Disc Base

Rose Gold Disc Base

Rose Gold Disc Base

White 5 Star Base

White 5 Star Base

BOLT

GOLDWELL GLOBAL AMBASSADOR, ANGELO SEMINARA UNVEILS HIS NEWEST COLLECTION OF 3D HAIR CREATIONS

Determined to push the boundaries of his passion for color and showcase his boundless futuristic creativity, Goldwell’s Global Ambassador, Angelo Seminara, has introduced a new era of hairdressing with the new BOLT Collection.

The BOLT Collection is a series of contrasting fluorescents in a variety of lengths, shapes, cuts and textures. These impressive creations vibrate similarities to the fabric textures and color effects of Missoni and Issey Miyake signature design.

Created using Angelo’s unique Zed technique, a complete union of shape, form, color and texture, the looks are boldly intense with spectacular effects that make an unique and unforgettable statement. Each sensational style was specifically designed to be scalable and can be paired down to be plain, simple and straight to the point.

Hair Concept and Execution: Angelo Seminara, Goldwell Global Ambassador

Hair Color: Angelo Seminara and Takashi Kurokawa using Elumen by Goldwell

Photographer: Txema Yeste

Make-up: Daniel Kolaric

Production: Iconic Crew

MAXIMUM SHINE + ENHANCED BRILLIANCE

Get ready to refine your blondes to absolute perfection! Goldwell introduces Colorance Gloss Tones; an in-salon specialist range of liquid demi-permanent color comprising 15 luminous blonde-enhancing tones, plus Clear.

Photographer: Ralph Mecke

DoP: Fridolin Schöpper

Stylist: Angelo Seminara, Goldwell Ambassador, Agnes Westermann Goldwell International Artist

Make Up: Jochen Pahs

Styling: Ingo Nahrwold

Creative Director: John Moroney

Delivering superior shine and maximum performance in just 10 minutes, with Colorance Gloss Tones you’ll send every lightened client out the door with luminous, balanced, healthy-looking hair color.

Not only do Colorance Gloss Tones instantly provide more brilliant color results, the results last up to 41% longer*, plus the inbuilt Cool Protect Technology prevents unwanted warmth when cool blondes start to fade. Finish your highlights, high-lifts and all your lightening services with luminous perfection. Color toning doesn’t get any better or faster than this!

- Ammonia-free, shine-infusing liquid hair color

- Colors and repairs in one step

- Luminous blonde results that last 41% longer*

- Up to 3x more shine and up to 5x better combability, even on lightened hair

- Perfect after every highlight service to enhance and refine, or for counteracting warm tones

Agnes Westermann, International Goldwell Artist worked behind-the-scenes to create the looks showcased in the Colorance Gloss Tones campaign and commented that “Having a jelly consistency once mixed, Colorance Gloss Tones are easy to apply to damp hair, the viscosity is amazing and the product stays on the hair at the basin. The really quick development time also allows for easy service add on opportunities.”

As for her favorite shades? “My favorite shades are the Colorance Gloss Tones 9V and Clear. 9V is a hero shade within the range for me as it gives so many opportunities to customize the blonde with a modern, fashionable nuance. The Clear shade is perfect as I can add it into any formula to reduce color depth or use it as a standalone service to add incredible shine on natural hair.”

Goldwell Colorance Gloss Tones are the latest addition to the Colorance insalon portfolio that allows Stylists to customize their color services to deliver exceptional results on all hair types, textures, and tones. With its exclusive IntraLipid Technology, Colorance can actually repair hair’s structure as it colors hair, regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness**. Hair is shiny, vibrant, and healthy looking.

Colorance Gloss Tones join the Colorance family of in-salon demi-permanent colors, which includes:

• Colorance: With 76 shades to choose from, this ammonia-free cream color can enhance natural color, tone and refine color, create expressive fashion shades, and refresh existing color bases.

• Colorance Cover Plus – 11 shades that provide a natural blending of grey hair with up to 75% coverage.

For next-level blonde results that last and add high-gloss shine without ammonia, look no further than NEW Colorance Gloss Tones.

* than one of the leading competitors

** When Topchic is color-balanced with Colorance. Compared to balancing the color with alkaline permanent hair color

HAIR SHOP HAIR SHOP

LAYLA BY COMFORTEL

A fresh take on a bucket style hairdressing salon chair, that makes a statement.

We all know the classic song and this styling chair pays tribute to the ‘70s era. With curved lines and detailed piping, this round bucket seat, has a contemporary style with seriously good looks. The seat integrated with the back and arms make for a fresh, clean look.

Available in Tan or Black from Comfortel Salon Furniture. www.comfortel.com.au

CHOOSE YOUR COLOUR.. SALON STOOLS BY COMFORTEL

With its clean contours, this comfy, cushioned Salon Stool is a salon favourite. Perfectly balanced, the round curved and padded seat gives this salon cutting stool an element of relaxed cool, while being super, super comfy and easy to sit on. The salon saviour? This stool features large hair free wheels for easy rolling (and cleaning!) Now go on…work away!

Available in a range of colours and bases from Comfortel Salon Furniture. www.comfortel.com.au

EVY PROFESSIONAL’S HOTTEST NEW 2022 LAUNCHES

Australia’s EVY PROFESSIONAL continues to innovate by providing the latest in technologically advanced thermal styling tools & accessories, promoting healthy hair while styling.

Created by stylists for stylists, EVY PROFESSIONAL not only provides a tool or accessory for ALL your styling needs, but they also guarantee professional results every time!

EVY PROFESSIONAL RESTYLE HOT BRUSH

The EVY RESTYLE Hot Brush effortlessly restyles and re-creates your blow dry, delivering a total ‘I’ve just walked out of the salon’ look, every time! Designed for styling dry hair and equipped with heat resistant nylon bristles and Mineral Infused Technology, you can also create waves, curls or smooth dry hair in minutesthe ultimate true time saver and restyling hero!

EVY PROFESSIONAL E-STYLER

Style with ease and achieve sleek smoothness with the E-STYLER, a professional styling iron with extra-long flexible floating plates. The EVY E-STYLER is equipped with EVY’s patented-Japanese Mineral Infused Technology (32+ natural negative ion-generating minerals), allowing you to lock in hydration for the perfect, enviable salon finish with amazing shine!

The extra-long plates make it ideal for easier, faster styling and smoothing, delivering a super smooth glide for all types of straightening and curling. You’ll also receive a complimentary stylish thermal clutch with your E-STYLER!

EVY PROFESSIONAL ECO Detangling Brush

This head-hugging, soft-cushioning ALL eco-friendly brush is all you need for smooth, tangle-free hair! It’s an essential addition to environmentally conscious stylists’ or consumers’ hair kits!

Made from 100% compressed, biodegradable natural plant starch

- Maize & Casava - the curved, molded bristles and cushioned paddle gently massage the scalp, preventing damage to the hair caused by breakage. Available in Vanilla, Mint and Blush, your ultimate hair buddy is ideal for use on wet or dry hair.

www.evyprofessional.com

HAIR SHOP HAIR SHOP

HI LIFT PROFESSIONAL BY M&U IMPORTS

Blond Zero Yellow Silver Shampoo & Conditioner by Hi Lift Professional. Enriched with Australian Kakadu and native plum extracts. Vegan & Paraben free. Ph: 03 9555 1533. sales@muimports.com.au

PLEX

PLUS+9 BY JOIKEN

NEW Beach Bod Salt Spray By bhave

There’s no doubt tousled; textured beach waves are the epitome of sexy summer hair. And when it comes to achieving that perfect “beach-hair-don’t-care” style, there’s no need to bust a$$ to get beach body ready with the NEW Beach Bod styling/finishing spray.

• Ideal for all hair types

• Boosts body to fine and thinning hair

• Helps fine hair appear thicker/fuller

• Enhances and defines wavy, curly hair

• Creates texture

• Natural matte finish www.bhavehair.com.au

Formulated to protect and provide incredible lift action to zero colour level, combining higher performance with improved health and incredible shine. Suitable for all lightening techniques. Dust Free Bleach • Bond Building • Up to 9 Levels Lift • Premium Italian Bleach • 500g Mixing Ratio 1:2 www.joiken.com.au

NEW COLLECTIONS FROM FOIL ME

Haus of Flint

Resonating with opulence and luxury and designed to specifically emanate the distinct style and vision of Foil Me mover, Dallan Flint - owner of Utah based Haus of Flint salon - Foil Me introduces the Haus Of Flint collection, the brand’s most esoteric foil design to date!

Taking 12 weeks to design, Foil Me’s resident artists collaborated with Haus of Flint’s Dallan Flint and his team to create a foil reflecting Haus of Flint’s style and vision, resulting in an inspired combination of metallic gold, black and white with key and inspired design features of tarot cards and a striking snake!

BLONDE PERFECTING PURPLE CONDITIONER BY MOROCCANOIL

Helps achieve your best blonde. Similar to its counterpart, the awardwinning Moroccanoil

Blonde Perfecting Purple Shampoo, this gentle conditioner works to smooth and soften hair while offsetting unwanted brassiness in blonde, lightened brunette, or grey hair

www.moroccanoil.com

Foil Me’s Owner & Creative Director, Emily Ciardiello hand drew each element, and Graphic Designer Chelsea Winter infused her formidable graphic design skills into the foil to ensure this masterpiece was ready for printing.

Limited Edition colab with JOICO and Carolyn Gahan

Made to bring fun and flair to the hair colouring process, this limited-edition foil collaboration is the result of a serendipitous hair appointment between Carolyn Gahan (Artist & Ambassador for Australia and New Zealand), and JOICO’s marketing director, Kylie McLeod.

“The opportunity came about organically, when I visited Carolyn for my hair colour appointment,” Kylie recalls. “Carolyn was using Foil Me’s foils and expressed that it would be amazing to collaborate with Foil Me, as she always admired their collaborations. I instantly knew this was a great idea, so I sought after the opportunity, as Carolyn is a valued Guest Artist and Ambassador for JOICO.” For Carolyn, the design process with Foil Me allowed her to express the playful aesthetic that she’s known for. The final limited-edition artwork is inspired by her favourite pink shades, and adds excitement to the colouring process for the client and the colourist.

Carolyn adds, “This is something I have wanted for over 10 years but just never thought was possible. I am so grateful to my JOICO family for this very special opportunity, and to Foil Me for capturing my crazy vision perfectly.” www.foilme.com.au

IMPORTS

DRY & STYLE IN ONE

Silver Bullet means business! Style wet or dry hair in half the time. Silver Bullet ShowBiz Hot Air Brush is a dryer and brush in one. 1200w DC motor with exceptional airflow.

GO FAST, GO RED

The red hot favourite for 2022. Red is the newest colour for the Parlux Alyon Air Ionizer Tech Hair Dryer. Ultra-lightweight, ergonomic and perfect balanced with 2250 watts of potent power.

THE TRANSFORMATIVE HAIR DRYER

A new era in hairdryers. Weighing not much more than a smartphone at 294 grams the iQ Perfetto by GA.MA is incredible. The lightest, most powerful, most perfectly balanced dryer ever created.

New for 2022. BaBylissPRO LimitedFX

Gunmetal Clipper & Trimmer Duo is double the power and double the performance in limited edition gunmetal grey. Powered by

LUSCIOUS LEMON

Infuse beautiful colour with every wash. Introducing Keracolor Color + Clenditioner in Lemon, instant semipermanent colour in luscious lemon. Enhance, transform and tone. Infused with nourishing keratin.

AFTER SWIMMING TLC

Malibu C Swim Spritz Crystals is the after swimming must-have. Freshly activated vitamin C instantly neutralises chlorine and by-products from skin and hair, eliminating harmful effects. 100% vegan.

PLANT POWERED COLOUR CARE

100% vegan haircare for colour protection. Bokka BOTANIKA harnesses the world’s highest quality botanicals to extend the longevity and vibrancy of all colour treated hair. Mindfully created, clean beauty.

REAL FRIENDS VS OUR SOCIAL FRIENDS, DO THEY LIKE, LOVE OR LOATH US?

By Clive Allwright

I have really struggled to be in the right head space to write this blog.

We recently lost a true pioneer of Australian Hairdressing Mr Dennis Langford CEO of Toni & Guy Australia and NZ.

Anyone who ever met Dennis will always remember the first time they met him. Dennis always made an impact, and he always left you feeling special.

I am not going to share my endless stories of our many years of friendship, but I am proud to say that from when Dennis and I first met back in Toni & Guy Mayfair in 1985, I wouldn’t have had the life I have today, if it wasn’t for meeting Dennis Langford. He was an incredible man.

I am attempting to write this blog at Wylies Ocean Pool overlooking the Pacific Ocean facing towards Dennis’s birthplace NZ.

I am also being subjected to a young couple posing for staged pictures of themselves, right in front of me. I can only assume it’s for their self-manufactured social media content, trying to highlight what amazing lives they are living. They seem oblivious to the crystal-clear ocean behind them and it’s 24 degrees in the ocean today.

Dennis didn’t like social media, he had an amazing ability to spot a bullshitter across a busy room.

Dennis always questioned everything! You couldn’t have a conversation with Den without him calling you out or questioning a statement you just made.

He was asking the “Why” long before Simon Sinek even thought of it.

It’s no secret that Dennis and I had our share of amazing adventures and lots of great times around the globe. We also sadly had our periods of anger directed towards each other from time to time.

I am very proud to say we thankfully patched up our differences many years ago, like real friends should do.

I have taken this past week to reflect upon our 39 years of friendship, I now find myself reflecting on the many other friendships I have in my life today.

Dennis and I often laughed at a Billy Connelly’s quote... Don’t seek the company of people that always know the answer. Try to seek the

company of those people who are still trying to work out the question! They are so much more fun to be around!

When Dennis was in your corner you couldn’t pick a better wingman to go into battle with. When he didn’t agree with you, look out… because he would let you have it with both barrels. That’s what good friends should really do.

You see... it’s so important to have a friend who calls you out, and you can disagree with, that’s a heathy friendship.

Be aware of the friend that always tells you you’re amazing, beautiful and talented all the time, they are only feeding and endorsing their own controlling behaviour by complementing you.

Just like the person who gives the homeless guy $50, it often gives them permission to feel good about themselves today, not because they really care if the homeless guy eats today. Some sad narcissistic people will secretly hope he gets really drunk and is left crying in a world of pain.

We are constantly surrounded by hypocrisy, it’s rife throughout politics, sport, especially in social media and even in our own homes and businesses. The older I get, the easier it is to see, so it’s easier to ignore it.

Friendships can be really tricky. Especially with people you have been friends with for a long time. We can often feel like our kindness is mistaken as a weakness on both sides. It can be so much easier to have a healthy relationship/ friendship with people you have met more recently, because is much easier to install healthy boundaries from the start.

How many people are in your life today you can honestly say are a true good friend? Sometimes we can feel like our clients are great friends and we don’t really know them.

Receiving a “Like’ or a “Love” on your social posts doesn’t necessarily mean they’re your best mate and they actually love you. Most of the time we just click like to say I am still here, and can we still be friends. If we had to pay to click like or love on our friends’ posts, how long would you ponder and ask yourself the question? How good a friend are they, and do they really warrant the two or five bucks to like it? Because it’s easier to click love than to

write it or actually say it.

Dennis was that one friend you could never attempt to lie too; he would always successfully interrogate me and get to the real story.

He had this amazing ability when he looked you in the eye, his gaze never faltered. If you looked away, he knew you were bending the truth. When he asked me “why I was late? He already knew the answer, so it seemed pointless trying to lie.

Dennis didn’t warm to fake people… rough, raw and downright dirtier the better. He loved being on the farm with his 4X4 and getting muddy … But also, be prepared to get suited and booted to shine on stage with the upmost professionalism. In my opinion there was no better public speaker in the hair industry as Dennis. He shared the Toni & Guy message and stories of success with integrity and passion to inspire us all across the globe to thousands of hairdressers.

I will certainly miss our chats, laughs, and our disagreements. I feel very blessed to have had you in my life for so many years. I will cherish the many fond memories we shared together.

May you Rest in Peace my good friend, I miss you!

My sincere condolences to all the Langford family & friends during this extremely difficult time.

Love Clive x

/ icy blond / cold brunette

Haircare products

for perfect cool tones in blond or brown hair.

To stock the collection in your salon, contact your local milk_shake® distributor on QLD+NSW: Conceptual Brands / 1300 110 032

VIC: K Two&Co / 0409 596 771

SA: Beautopia Hair & Beauty / 1800 635 545

WA: Ultimate Salon Supplies / 08 9204 2200

TAS: AJHS / 0409 014 070

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HUMAN HAIR IS AN UNTAPPED RESOURCE FOR SUSTAINABILITY

By Paul Frasca

Hair clippings have been viewed as waste for too long. Their untapped potential is absolutely staggering, and here at Sustainable Salons, we’re changing the way we view and use hair clippings.

How many uses can you think of for hair clippings? None? You’re not alone. In hair salons across Australia and New Zealand, hair clippings are swept up and thrown into landfill.

Here at Sustainable Salons, we’re on a mission to change that. We’ve created the first recycling program for hair clippings.

We dug deep into the history books to see how hair has been used over the past thousand years. What we discovered was both unexpected and incredibly fascinating.

Farmers in drought-stricken parts of Africa used to mix human and animal hair clippings into the soil. They did this because hair acts like a sponge and can hold up to eight times its weight in liquid. This strategy meant that the soil was much more resilient, and even small amounts of water went a long way.

My grandfather, a rose farmer in North-western Sydney, put human hair around his roses. I never understood why, but when I dug a little deeper, I learned that this technique deters pests; the human smell of hair scares them off.

At Sustainable Salons, we’re looking to revolutionise how we see and value hair clippings. It’s time we properly acknowledged this valuable resource.

So, what does the future of hair look like? As one of our most sustainable and renewable resources, hair’s potential is almost limitless.

Human hair is going through a similar revolution to wool. Once upon a time, wool was a by-product of the mutton industry. It was convenient to have but certainly not the main reason people kept sheep. Today, the market value of sheep is all about the woolthink about how many wool-lined boots you see keeping feet warm in winter!

So, what’s the human equivalent? What’s the fur-lined boot of the human hair industry?

We’ve worked with both the University of

Technology, Sydney (UTS) and Queensland University of Technology (QUT) to study the potential of human hair.

One significant achievement is the use of hair clippings to create booms. Sustainable Salons worked with UTS science student Rebecca Pagnucco (pictured with me) to research the hair boom’s ability to absorb oil. As you can see, they look like big sausages full of hair and can soak up oil from oil spills. Each boom can soak up to four litres of oil!

Not only does hair soak up oil extremely well (think about how regularly you need to wash your hair), but it’s also possible to remove oil from the boom as well. Over five billion dollars’ worth of oil spills into the oceans every year. Using these booms, some of that oil could be removed and put back into circulation. Better for the oceans and the economy!

In fact, Sustainable Salons has 28 tonnes of hair stockpiled from over 1000 shopfronts. Should there ever be an oil spill on the Great Barrier Reef, for example, we’ll be ready to help.

It’s essentially the reverse of what we do as hairdressers. We take the oils off our client’s hair, and that client’s hair clippings could, in turn, soak up oil in an environmental disaster. It’s not just their amazing ability to soak up water and oil that makes hair clippings so valuable.

The QUT team is working on producing light from hair clippings. Hair is made up of several different organic compounds, the biggest part being carbon. The researchers at QUT have melted away the other compounds until only the carbon is left, added some extra agents to make it luminescent, and there you have itlight made from human hair!

It’s mind-blowing stuff.

We don’t know the full extent of hair’s potential in technology yet, but it seems promising that we might have human hair components in

our smartwatches and TV screens one day. It’s cheaper and more sustainable than the components currently used in these devices.

Some of this incredible hair technology is already in use in solar panels. It’s amazing to think that the hair clippings you sweep up from your salon floor might go on to stabilise solar panels, but there you have it - the potential of human hair really is limitless.

Human hair is organic matter, and in our experience, most types of organic matter have a TON of uses. Hair is gentle on the planet and more sustainable than you could ever imagineit just keeps on growing!

The good news is it’s not just the hair nerds at Sustainable Salons that care about this stuff - your clients do too. Next time you’ve got someone in the chair, have a chat to them about this stuff. I guarantee they’ll be fascinated. And, if you tell them you’re part of this incredible community of hair savers, you’ll have made a client for life.

Keen to join the movement? Find out more at www.sustainablesalons.org!

hey presto! remove hair off your brush in seconds, just like magic.

presto

DISCOVER HOW EASY IT IS TO USE...

remove hair between your clients?

Insert the hair brush into the Presto and move and turn the brush. Watch the hair disappear off your brush and collected into the cannister.

Like magic, hair is gone! Empty the canister when full.

DEVELOPED WITH HAIRDRESSERS / CREATED BY COMFORTEL.

BUSINESS + MOTHERHOOD = GUILT

By Brodie lee Tsiknaris

Motherhood by far, is the best achievement of my life and something I worked so hard for, but OMGosh I wasn’t prepared for the guilt that would come with it! In the newborn days I found the juggling act easy. So easy, while breastfeeding I would respond to all my emails/ texts, return calls whilst bub was napping, I was so productive and used to living on no sleep, that I was so proactive!

Fast forward to the 5-month regression/ progression where babies love to wake and practice their new tricks in their sleep, AKA my little champion roller woke hourly for a good 6 weeks. This tested me… Sleep deprivation was at MAX and my business needed me to step back in and bring excitement and energy, the team were messaging and calling. Covid was introducing added pressures and suddenly I felt overwhelmed trying to give my attention to my team, juggling business and my number one priority sweet Arabella, it all had me feeling like “where the f*** is my village?” The Village everyone talks about...

The thing that hit me like a tonne of bricks was GUILT, yep G- U- I- L- T. I was not prepared for that. I had gone from being so productive, to tired and not wanting to miss a moment of Bella’s awake time. I would spend every minute she was awake trying to do as many activities and enjoy every first and last; tummy time, peekaboo, music, and swimming lessons, and then somewhere I had to work on my business. When she would sleep for only half hour at a time it wasn’t leaving much time to work on my business during the day, and then if I didn’t get my business stuff done, another form of guilt would hit me ... Business Guilt....

You see, the thing is, the quote above is so true. As a working mum, society expects us to still do all that we did before having a baby, but as a business mum – wow… did I need to get organised more than ever, and get comfortable with dealing with this torn feeling. With a husband that has a business also working long hours and with over 24 staff that we are responsible for and a business and a team that had my 100% attention before, how can I balance more? How could I strive to hit my goals, whilst not feeling guilty. If I was to deal with this motherhood guilt, I was going to look it right in the face and tackle it head on. My mother spent many years working around the clock, and whilst I don’t remember the early years, I do consider I had a wonderful childhood, my parents managed to juggle their careers and now it’s my turn. I’ve had to work on managing the technology that makes you contactable 24/7, no longer does society work on ‘polite hours’, adjusting to its OK if you can’t respond immediately. I got through

that sleep regression, and then it was teething but there is light and waking less a night #reality #sleepdoesgetbetter!

TIME TO SET BOUNDARIES

Did you know guilt usually relates to a person’s moral code? So morally, what did I personally need, to feel better about this guilt?

I absolutely shouldn’t feel guilty, I worked so hard to have my beautiful baby and I continue to work hard and have done for years at my business, so what is it that I am comfortable with? What are my NONNEGOTIABLES? These things must have a bloody good reason to be interrupted. Family time before work in the mornings and our Sundays. These are precious, whilst I try really hard not to ever work those times, sometimes work things cannot be changed to suit me, and I then have to put them in the ‘they have to be for the love of it’ or ‘good money’ or they are not worth it for me buckets. It took me a long time, but yes, I can finally say ‘No, I’m not available, if it doesn’t tick the right boxes. Mornings I am 100% present before work, after settling Bella for the night I make sure everything is organised: meal prep done and outfits out, bags are ready, so that Bella has my full attention. This time is precious, and for me, if I know if I am present in the morning, then we start the day with our cups completely full. My staff know to call if sick, I will answer. Otherwise, I don’t return any calls until business hours.

IN SALON TIME:

When I’m in the salon I am BUSINESS brain on. I am 100% there for my team and the business, but when I am HOME, I strive for 100% off. This is the biggest struggle I have, and to be honest I’m not sure if it gets easier, but I find if I set time to check my emails and messenger twice a day, it’s scheduled in and that’s the plan, sometimes the plan needs to change but I always start with a plan.

I’ve learnt to delegate more than ever; it’s been my biggest learning in the last couple of years as a Leader to teach the way and give others the opportunity to step up. Learning to trust that the hard work I put into my team, business and family is stable and if something can’t be achieved in a day like it used to, there is always tomorrow. If you don’t have a village like me, then that’s okay, do

you really need one? or do you need to delegate more? I took my time finding a salon coordinator/ EA and she’s now in my business corner, my team have my back and know that I will always have theirs, and whilst I’m still learning to juggle it all, I give it my best to blend the two worlds of business and motherhood.

YOU TIME:

The old saying “you must put the oxygen mask on yourself before you help others” is never truer! Filling up our cups as Mothers and Business owners so we can give more to others. The Mum, The Business Owner, The HR Officer, The CEO, The Life Coach, The Friend, The Cleaner, and The Milk Maid if breastfeeding. LOL. The career woman, the one who still has major goals to kick and achieve. In order to give our best energetically we need to fill our cup up first. For me I personally am ok with working hard and I’ve learnt to remind myself that if I feel the Guilt is starting to get to me, it’s ok to say ‘No’, it’s probably not worth me doing it if it causes me to question whether I’m ok with it or not. We are all human and so long as we get clear on our Non-Negotiables , Values and what we will and will not do or accept, we can succeed. Being raised by parents with high work ethics, marrying into a family who share the same work ethics and having a Mum who is one of the strongest people I know, I want my daughter to grow up valuing that hard work equals success, but I also want to be around for as much of her special moments as I can, I’m sure the guilt is always there and will always be there, but as mums we should really cut ourselves some slack, we are like super humans already.

Do I believe women can have it all? YES, but with a fuck load of hard work, mental work, learning to reduce the guilt and being okay with “If not today, tomorrow’s a new day”

Until next time Brodie x

“The obligation for working mothers is a very precise one: the feeling that one ought to work as if one did not have children, whilst raising one’s children as if one did not have a job.”- Annabel Crab.

mocha group

2022 AHIA Creative

OPEN FOR ENTRY!!

Entry Deadline for all Photographic & Written Submissions 11th April 2022

Finalist Announced 9th May 2022

Gala Night 13th June ‘22

2022 AHIA Business

OPEN FOR ENTRY!!

Product Entry Deadline 23rd May ‘22

General Entry Deadline 11th July ‘22

Finalists Announced 22nd August ‘22

Gala Night 2nd October ‘22

2022 HOT SHOTS

OPEN FOR ENTRY!!

Entry Deadline 11th April ‘22

Finalists Announced 9th May ‘22

Gala Night 13th June ‘22

SCAN ME

FIND LIGHT IN THE BEAUTIFUL SEA

By Lyndal Salmon

Diamonds by Rihanna

Hi Everyone, Lyndal Salmon here and I’d like to talk about some potentially icky topics.

Things like: What is Ghost Writing? How the hell do I know who made what? What responsibilities do we have when crediting co-creators or does none of that really matter anymore?

Let us revisit the lyrics above. Everyone loves this song by Rihanna; yes, even you (points accusing finger at reader).

The thing is Rihanna didn’t write it; SIA wrote it. Not only did SIA write it, SIA wrote it in 14mins!

Ghost writing is a practise that has been around for years, even Mozart was a Ghost-writer for other composers right up till his death! Ghost-writing usually describes words and lyrics created by an external talent but it has moved into art, commercial work, comics and now potentially the Hair World.

Ghost-writing causes huge flare ups in the HipHop world. HipHop was born out of suffering and oppression, the lyrics are the artists soul and the life stories they share “should” be their own lived experiences….. but when people hit the Big Time their focus changes to business, and their ability to connect to their roots fades. So why and I telling you all this? Well, I guess I want to start the dialogue about our own industry. There’s been a huge shift to work shared online only. Live Hair comps are few and far between… so how do we really know who created that hair? Or does that not really matter anymore?

Do established artists use up and comers to help them sail along and stay afloat? Or, are they providing incredible opportunities to young creatives that would otherwise never experience them?

Are people knowingly Ghost-writing for people forgoing all forms of recognition? Or, has the Hair Collection been a Collaboration?

Perhaps the way around this godawful topic is to just give credit where credit is due, communicate and connect better with our teams, and provide platforms for smaller voices to be louder and empowered. Are we grateful enough for our co-creators who bring our creative visions to fruition allowing us to kick goals, win awards and succeed in the industry?

I’ve always been of the opinion that lighting someone else’s candle won’t diminish your own flame, but maybe I’m just a dreamer.

To be the best, must we fly solo to the top?

Sounds pretty lonely and sad to me…. I spend a vast amount of time connecting with the Next Gen of our industry; the people so cool they don’t even know it yet!!

What I can share with you based on first-hand knowledge is that giving credit where credit is due goes much further than you think.

My last few provoking words are this: Did I write this article myself or did one of my talented friends do it for me? You will never know…..

Xx Lyndal

“Find light in the beautiful sea I choose to be happy

You and I, you and I, we’re like diamonds in the sky You’re a shooting star I see, a vision of ecstasy

When you hold me, I’m alive, we’re like diamonds in the sky”

A LEGACY

By Gary Latham

Respect for Dennis and the life that he led and the contribution that he made to so many careers. I was fortunate to have some very good bosses in the early days of my working life, but what value can you put on a special mentor.

Jayne and I have always tried to plant seeds of ambition, and support the growth of our staff. It is one of the most rewarding parts of owning a business to see the influence that you can have on someone’s life and or career.

Our rewards as highly valued as they are, have come from just two salons. Dennis’ sprouts were spread across a whole company. Dennis, so inspired by the Toni and Guy ethos that he inspired others, arguably beyond even the deeds of its founders, Mr Toni and Mr Guy, striking new ground and launching the franchise downunder.

What now seems like a world away, our paths first crossed in the early nineties when his hair was bouncy, and my stomach was flat. The Brian May look-a-like was in Australia to launch TIGI and give Aussies the inside info on Toni and Guy’s success at a business seminar at the Hyatt in Kings Cross.

Like most great motivators Dennis kept it simple, wrapping up his pearls in one or two-

line snippets.

Stuck in my memory amongst others are these to “live-bys”

“Communication is what you get back”

and

“To get what you want in life, you have to help others get what they want first.”

On the second point he surely did. The Plethora of ex Toni and Guy stars that graced Hemisphere for his memorial, where substantial evidence of his great legacy. The father figure, Dennis, would give his all to his progeny until the time would arrive that they thought they had outgrown him. Break ups always hit Dennis

hard. Good lovers make the best haters. Like Mickey Mouse in Fantasia the Sorcerers’ Apprentices would leave thinking they knew it all. The night of the memorial however there were many hairdressers who realised that while Dennis may have taught them everything THEY knew, he had not taught them everything HE knew.

So, what value can you put on great mentor? Priceless.

May his legacy live on in Toni and Guy Australia and the Australian Hairdressing Community. He was a giver, a sharer. Fully aware of the power of a smile or a kind word.

Vale Dennis Langford

I’ve thought of many reasons not to write this article. There are many people who knew Dennis Langford better than I, and I could just leave it up to them. I am writing this now for one compelling reason - Respect.

Vale Dennis Langford

LUXURY FOR HAIR

HUNTING HEADS

By Keira Maloney

As an industry recruiter, I can’t believe the conversations I’m having with candidates lately. At HeadHunter, we are spending a lot of time speaking to business owners about the challenges of our current candidate market. But more importantly, we are also speaking to candidates and employees about their own experiences in the industry, and truthfully, things are seeming a tad grim.

I’ve always had a little waiting pool of hairdressers and therapists that I keep in touch with. Usually, our conversations consist of idle chit chat, the promise that they are happy where they are, and always a request for insight into what is happening out in the market at the time. Occasionally, they’ll get in touch with me if they’re ready to move on to a new opportunity, or sometimes moving interstate and are looking for contacts to network with.

Lately though, several of them have been letting me know that they’re leaving the industry all together.

Hairdressers moving into home salons or real estate; beauty therapists moving into nursing; even dermal therapists moving into senior administration positions. I’ve been working in the industry for more than six years, and never have I seen so many people losing their sense of connection to what they were once so passionate about.

So how do we counter these losses, with the demand for quality staff higher than ever before? Some businesses have put it down to money, promising hefty sign-on bonuses and even offering up to $10 per hour more than they normally would, just to attract attention.

But interestingly, when I dug deeper into why several of my contacts were leaving the industry, it was everything BUT money that was the driving factor.

The sentiments from my conversations were quite similar, from the new mums or women ready to start settling down:

“Working late hours and weekends is hard, especially when you don’t have a support system to facilitate pickups and weekend babysitting.”

“There’s the promise of flexibility, but there’s still the pressure to contribute equally to the team by working evenings and weekends.”

“I don’t want to have to miss out on bath time, or the option to spontaneously go to the zoo as a family on a Saturday.”

But equally, there are challenges our industry people are facing, even if they aren’t at that stage of their life.

“The physical strain on my body just isn’t worth it anymore, both physically and mentally. I was taking clients problems home with me, and it can be heavy.”

“Working an office job has enabled me to work

from home and future proof my income should we ever experience lockdowns again.”

“The pressure to sell and hit targets each week/ month outweighed the benefits of actually hitting them.”

After six months of consistently having these conversations, I had to ask myself, has our industry officially become a place where our people will only spend a fleeting part of their working lives, rather than a permanent and longterm career? How can we turn that around?

Our industry landscape is changing drastically, and quickly. So, whilst we may not have all the answers now, we need to start considering what needs to change and how we can start contributing to our industry not losing people at such a rapid rate.

1. Reconsidering your hours – Are your hours more accommodating to clients, or your staff?

As our industry workforce is becoming less and less keen to work evenings and weekends, do we need to provide working hours that are conducive with the lifestyle they’re ultimately looking for? At HeadHunter, we are seeing more traction on job advertisements where the advertiser is offering strictly Monday to Friday working hours. While it’s not ideal and is a stark change from what we’re used to, the alternative is worse – more people leaving the industry.

2. Are you transparent about what it costs to run your salon? As more and more of our workforce are opting to go out on their own, would it be beneficial for employees to have more visibility over what it means to run a business? It can be easy for team members to see what they make the salon every day,

without any consideration for the outgoings. Sharing the ins and outs of your business may not be a bad thing if you trust your team.

3. Do you provide adequate treatment time and rest breaks that allow your team to recharge and remain mindful in the work they’re doing? Whilst the skills shortage is of course impacting our booking availability, squeezing in clients can negatively impact a team member, both physically and mentally. Being familiar with legally required rest breaks is important, but also consider if your bookings are making your team member feel like they’re a conveyor belt. Avoid burning out employees at all costs.

4. Do you create a safe space for sick leave?

One of the most confronting complaints I’ve received is how a team member was so burned out by the fast pace of the salon she was working in. When she ultimately ended up suffering a complete burn out and called in sick for the sake of her mental health, she was met with no empathy - in fact she felt more pressure than she would on a fully booked Saturday. Should we be asking employees if there’s anything we can do to help them maintain a healthy mental and physical state of mind? Does our behaviour reflect care and empathy for our people?

As previously outlined, we don’t have all the answers, but we’re determined to start working through finding them. The AHC, ABIC and HeadHunter Recruitment are collectively working hard to better understand these shifts and how we can all advocate for a positive industry future with an abundance of passionate individuals.

www.headhunter.org.au

NEW ARRIVALS

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Features:

Styling Chairs

Manual Adjustable Legrest

Black Code: 42244

Coral Ceramic Available in Black or White Basin

Includes Australian Approved Tapware

Mixer Options Available:

Tan Code: 42245

Chrome Mixer

Grey Weave Code: 42246

Black Mixer

Gold Mixer

eatures:

Streamline design

Upholstery available in Grey Weave, Tan or black)

Height Adjustable

KATE GREY WEAVE Styling Chair

Grey Weave Code : 42300

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Chrome 5 Star Base

An encompassing design produces super relaxing salon atmosphere The chair blends in any interior and has a seating comfort as if the cushions wrap you around Offers your customers a relaxing moment in the salon Three layered cushions give both softness and a moderate repulsion to keep the fatigue of long seated period to the minimum Also lso available in Tan or Black upholstery

Chrome Disc Base

Hydraulic Disc Options Available:

42300D-CH Chrome Disc Base

42300D-BL Black Disc Base

Black 5 Star Base

42300D-GO Rose Gold Disc Base

42300F-CH Chrome 5 Star Base

Black Disc Base

42300F-BL Black 5 Star Base

42300F-WH White 5 Star Base

Rose Gold Disc Base

Tan Code: 42299

Black Code: 42298

White 5 Star Base

OWNING AND RUNNING A SALON - IS IT WORTH IT?

By Jenni Tarrant – Bond Hair Religion 2021 AHIA Australian Salon Business of the Year

When I began to write this article, I started to think about the lessons I have learned; the lofty and challenging goals I have kicked; the days that nearly broke me; and the many celebrations that have been part of my 17 years as the owner of Bond Hair Religion. I sat back and asked myself honestly, ‘Has it all been worth it?’ My immediate response was, ‘100% YES!’ This sounds a bit like I am retiring, but I assure you, I am still going strong!

The challenges that come with being solely accountable for so many things in business have given me invaluable wisdom. I have learned more about myself than I ever imagined - and that’s the key, right there. Running a business and achieving success all rests on your beliefs and values in life, and they evolve and are honed over time - largely by learning from your mistakes.

I became a salon owner when my boss of 10 years approached me with the opportunity to buy what was then called ‘Classics of Kingston’. All I could think of was, ‘Why me?’ She recognised the potential in me, and after considering all the pros and cons, I decided to take the leap. What a leap it was - straight into the frying pan! In the first year 80% of the team left with their clients - as often happens with change in ownership of a small business - and the salon had become financially unsustainable. I shed soooo many tears back then.

I had to find staff immediately which led to me employing a number of unsuitable stylists and probably managing them poorly due to inexperience. Bankruptcy loomed, and my anxiety felt overwhelming. My first 12 months in business was a baptism of fire. That’s when I reached into my foundation value of determination. I picked myself up and made some critical decisions to turn things around. I chose to stop listening to people who expected - even wanted - me to fail, stopped the pity party, and focused on the future. I started with small goals as steppingstones, and with every achievement, no matter how seemingly insignificant, my confidence grew and so did my business. Bigger goals started to feel within reach, and the business as a reflection of myself, surged forward.

What do you do when your successful business consistently runs like a well-oiled machine? You keep on pushing. To stop evolving is to stagnate and die so I choose to continuously expand personally and professionally. I dedicated time and resources to raise awareness of various groups of vulnerable people in my community. I chose to eradicate the salon’s contribution to landfill and put hundreds of hours each year into creative hair collections with my team.

“HERE’S TO CELEBRATING THE PAST, FOCUSING ON THE PRESENT, AND SURGING TOWARDS GOALS FOR OUR EXCITING FUTURE. ”

JENNI TARRANT

People started to recognise just how many goals I was kicking and how high I was kicking them, so I entered some awards to get peer feedback on everything I was doing. As a result, I have received state and national recognition for training, environmental sustainability, community contribution, and different business awards including management style and customer care. The pinnacle so far is winning the AHIA Australian Salon Business of the Year Award in 2015, 2017 and 2021, and receiving an Order of Australia Medal for humanitarian activities and contribution to the Australian hairdressing industry in 2021.

One of the deepest beliefs I have is that every hurdle we face in business or life gives us an opportunity to reflect and reevaluate how to move forward. My secret to being a successful business owner is this: work on yourself because your business is a reflection of yourself. The way you personify your values and beliefs directly informs every aspect of how you operate from the culture of your team, and the way salon guests are treated, to the decisions you make and the risks you take. You must adapt to change - which is much easier if you are the one choosing which changes to make. You must own your mistakes so your team will do the same and learn from them. You must, must, must continue to grow - not in a way that makes you feel burdened, but in ways that make you feel proud and joyful about what you are choosing to create.

Keep in mind that without your team you are one person in a very large rental space. Focus on honing your communication skills and mentoring your team so you can have a bond between the members. Allow them to contribute to their workplace in ways that align with your vision. Take the time to feedback and help each individual to flourish through professional education opportunities and by polishing their soft skills. You teach people how to treat you so be prepared to ‘invite’ salon guests who are disrespectful to your team members to go to another salon.

Is it worth it? You bet. I am grateful for it despite the many tough times. I am proud of the women I have become; I am proud of the business I have grown, and I am excited to be using my business as a vehicle to challenge myself and bring me more wisdom and joy. Each person associated with my salon has taught me something - even if the lessons were painful at the time - and I am thankful to them. When I think back to that unexpected meeting with my old boss on that Saturday after work, I could have never imagined the course my life would take.

Here’s to celebrating the past, focusing on the present, and surging towards goals for our exciting future.

IT’S ALL ABOUT

THE EXPERIENCE

By David Watts

Client expectations are increasing and too many people in business are failing to deliver the journey their clients need; this is a MASSIVE mistake, and it damages businesses deeply. When you fail a client, they will generally switch to a competitor and never return. In your salon you must understand the value of retaining your existing clients and stop the never-ending quest to acquire new ones.

When it comes to customers, we are in an exceptionally powerful position working in the hair and beauty industry. I say this as salons are not traditional retail outlets and stylists are not conventional tradespeople; this presents an advantage in the marketplace that you need to capitalise on. Our ability to WOW our clients is a dream many other industries could only hope for. Time, physical touch points and the emotional impact we have creates the perfect opportunity to be better.

The words “customer service” have been drummed into us forever, the principles are still extremely valuable and should form the basis for how we interact with clients, however, I am an advocate for the term “Customer Experience” as it indicates how a business

engages with clients at every interaction. It is customer service at its most extreme!

Regardless of the services offered, when a client contacts or visits your salon, it needs to be memorable (in a good way.) Everything we do is emotional, seemingly it is how someone looks, but it is how they feel that is critical to success; your role is to ensure that every client leaves your salon feeling extraordinary. Like it or not the experience you provide is how a client will rate you in 2022.

Clients have choice, in fact more than ever.

Let’s cut to the chase, to boost your client experience you are going to have to work damn hard. The close enough is good enough

mentality must disappear and an honest look at how you do things now is essential.

Luckily, working on client experience is one of the more fun things in business. Every time I work with salon owners focusing on their clients, we generally enjoy the experience and the opportunities it presents. It is also something great to work on with your team, they LOVE their clients and making the experience better for them is like deciding to be better at their jobs.

There are so many articles, blogs, books, and videos on how to make these changes, but before you try anything I want you to come back to who you are, why you are in business, what your purpose is and how you want to be known.

It is essential for you to do this, not only because your experience must be good, but it also needs to be unique. Every salon has a vibe, a personality of its own, your priority is to make sure that this shines in everything you do. Please do not be generic, you are creatives and are naturally experts at connecting with people. DO NOT BE THE SAME!

Action Time

You need to create a Customer Journey Map. This map is going to tell the story of your clients experience from their perspective, it is going to show you what your clients want and expect from your business. Your focus here is not on what, but on how the customers feelings, thoughts and emotions are at each point of contact. The clients do not care about your internal processes (the things that happen in providing service,) they only know what affects their emotional state and therefore their opinion of your salon.

You will get several key benefits from developing this map:

• You will find processes that need reviewing and updating.

• It will out you and your team in your clients’ shoes.

• The PAIN points your customers experience will become clear.

• You will uncover the emotional connection between clients and your salon.

• Understanding your clients better.

There is no set way of doing this, it can be as simple or complex as you choose. I have found using a large sheet of paper and sticky notes can be just as effective as a spreadsheet.

When your customer experience is at the heart of how you do things, they win. Do not fall into the trap of trying to mould your clients to the way things have always been done.

For each step of your map, you will need:

• The steps involved and how your client interacts.

• Who is involved at your end?

• How the customer may feel at that moment.

• The possible pain points.

• How the client can experience positive emotions.

Think about the clients’ feelings before and after the touch point. Are the anxious to begin with and then excited? Confused and then delighted? Frustrated and then satisfied? You can really help your salon improve by considering these emotions when deciding how you can leave a lasting impression.

The amazing client experiences will generally appear when you have exceeded their expectations or have done something special. The client does not even need to be surprised; in fact, your returning clientele will experience stronger positive emotions when they consistently receive the same outstanding service.

Collaboration is critical for you to get this right. Talk to your clients directly or through surveys, think back to previous feedback or complaints too. Ensure your team is involved in this process completely, not just in conversation but through observation, walkthroughs or even shadowing.

Now, if you do all this work to get things right, then you must revisit this exercise regularly. If you get a year down the track and everything is the same, it should be a red flag for you. In business we know that everything is always changing, your clients will be wanting more again, and your job is to stay ahead of the

pack and keep providing the best customer experience available.

P.S. If you want to seem like you are in the know, the buzz word in business circles for this is CX.

David XoX

A salon owner and support coach on Team Chrissy – The ZING Project. David has a diverse background in sales, marketing and operations and is passionate about improving the professionalism of the industry. Contact David via email davidsc@zingcoach.com.au or DM on Instagram @davidwatts_zing

BUCKETS OF CASH!

By Kym Krey

Hands up if you sometimes get a bill that you’re too scared to open! Maybe it’s your BAS statement or your tax bill; maybe your staff’s superannuation is due; it could be a stock bill, your car rego or even just your credit card statement.

You leave it unopened for days through fear or dread…. because you know you don’t have the money to pay it. And then, it either goes on another credit card or you spend the next few weeks scraping together the cash to clear it…. until the next bill arrives!

Know the feeling?

We’ve all been there, and many business owners spend their entire business life in exactly this pattern, lurching from bill to bill, debt to debt, trying desperately to get a decent night’s sleep along the way.

But it doesn’t need to be like this!

There’s a reason why this is happening to you and moving out of this pattern is a choice…. but we’ll need to put our ‘big people’ pants on to solve it.

When you’re operating in this manner, your finances are a blur. You don’t know whether the money you have sitting in your account is enough, if you can buy that new piece of equipment you need or if there’s another nasty surprise coming right around the corner.

Where you need to be, is having money tucked away in advance, just waiting for that bill to arrive. We know it’s coming. It shouldn’t be a surprise. We should be ready and waiting for it.

When your main senior goes on 3 week’s holiday and needs to be fully paid out in advance, or

needs to take a week off on sick leave, wouldn’t it be amazing to just transfer that money back into your main account and make the payment, with no stress? Or when your BAS or superannuation is due, to simply move the money you’ve had sitting there waiting, back to your trading account and pay it in full? No anguish, no sleepless nights wondering where you’re going to get the money?

Ready to make that happen? It’s all about creating ‘buckets’ of cash!

Your ‘buckets’ are additional online accounts (usually fee free), that you’ve set up as holding accounts to store money that will need to be paid out in the future (Hello Barefoot Investor, anyone?).

It’s not your money , so you need to get it out of your main trading account so you’re not at risk of spending it and to allow you to see what is left- that’s your money!

You can set up as many online accounts as you need, all linked back to your main trading account and you can name them after their purpose, e.g. ‘Staff Entitlements’, ‘Car Expenses’, ‘Tax’, even ‘Refurbishment’, ‘Staff Education’ and ‘Dream Holiday’ etc.

Then we work out how much needs to go into each one weekly and set up an automatic transfer/direct debit , to move the $ from your main account, into each ‘bucket’ account without you even noticing.

Important: This must be set up automatically Don’t rely on your memory or wait and see how much is in your account to decide if you’ll transfer the $ that week. This is crucial to your success. You can even stagger the different transfers on different days of the week for easy cashflow. Tuesday is staff entitlements, Wednesday is stock costs, Thursday is Tax etc.

With small amounts coming out, you often don’t even miss it, but you have that lovely, comforting money quietly accumulating in each account until the magical day arrives when you need to pay it out. You look at that account balance and do a little happy dance because there is more than enough sitting in the account to cover it! Huzzaah!!

Want a piece of that action? Here’s what we’re going to do:

• Staff costs: Start by calculating what it actually costs you in total to employ each person (and that’s far more than just their gross wages).

- You’re going to work out what they cost per week in superannuation, holiday pay + loading, sick leave, even worker’s compensation, and add that to gross wages to find their total employment costs.

- THAT’S what you set their targets on, THAT’S what your pricing needs to easily cover and THAT’S what you need to move out of your business account each week

for every staff member into your ‘bucket’ account. Remember: It’s not your money!

- So, it’s weekly total employment costs (not just gross wages), less their net wages (the amount that goes into their bank account after tax), then move the rest into your separate online staff ‘bucket’ account.

- If you’d like a simple worksheet to show you exactly how to do this, shoot me an email to kym@kymkrey.com.au or send me a DM

• Stock bills: How much do you usually spend in stock purchases each month across all companies and wholesalers? Divide that by 4.3 (average number of weeks per month) and that’s how much you’ll set up your weekly transfer for into your stock ‘bucket’ account.

- You can even set up a weekly Bpay to most product suppliers to actually pay your account off weekly and avoid the big bill at end of month when you’re desperate to order again but are struggling to find the cash to pay the bill.

• GST: Divide last week’s turnover by 11 and that’s what goes into your tax saving ‘bucket’ account.

• Staff education: Want to take your entire team to Hair Festival or bring quality educators into your business several times each year? No problem. Work out how much

it will cost in total, divide by the number of weeks until the event, and set up your weekly debit for that amount into your staff education account.

• Upgrades: Will you need to renovate in the next few years or move premises because you’ve outgrown your current space? A new shopfit can be a significant expense, but it may be necessary to protect the value of your business and the positioning of your brand, or even just to allow you to keep growing. Create the plans, get the quotes, add them up to find the total estimated amount you’ll need and either:

i. Divide that amount by the number of weeks you have until you’ll need that money, or, if there’s no specific date or deadline (like the end of your current lease)…

ii. Decide how much you can afford to allocate each week, and that will tell you how long it will be until you can afford to press the GO button on the project. Yes, financing a big project with a business loan may be an option for some, but if getting finance isn’t an option for you, this is your workaround.

Once you’ve got these basics in place, we can really start to have some fun! Using exactly the same method, I’ve had clients saving for their own regular holidays (including their rent/ mortgage payments while away + their own wage + spending money), home renovations and even an investment property!

My favourite client story? A lovely Cairns salon owner who called me with $6,000 in the bank and over $30,000 in bills in front of her. Her turnover was very impressive but…. still no money in the bank. Fast-forward a few years and by applying exactly what I’ve explained here, she was not only out of debt, but she’d also bought her first house and…. purchased the freehold to her building! BOOM!

This method will set you up with good money habits to get you out of debt and overwhelm, but once you’ve got the hang of it, we can start gently ‘tweaking’ the amounts you transfer by even $20 then $40 per week, and before you know it, you have that delicious ‘buffer’ account with a lovely stash of cash to fall back on if you ever need.

Wouldn’t that have been nice to have when Covid knocked us sideways?

Believe me, getting your finances under control and having a ‘safety stash’ behind you can make a huge difference to how well you’ll sleep at night!

Let’s get your ‘buckets’ in order……

Kym Krey is a specialist salon industry business mentor with the runs on the board to help you get real results. Whether it’s getting your money under control, preparing for that big expansion or learning how to manage your team for peak performance, she’s the expert you need on your side. Get in touch at kym@kymkrey.com.au or DM on socials

TEAM CULTURE

By Kerrie Di Mattia

When we sit with a client our intention is to HEAR them! We start with a great consultation:

WE…

LISTEN to their needs

CARE about what’s important to them WORK OUT what issues they are having HELP them move toward a solution PROVIDE a great experience PLAN their future visits

And we do this automatically, it’s what we know, and we recognise it as one of the most important moments of connection and communication of a clients experience in our salon.

But when it comes to our team, the ones that help us run our salons and look after our clients everyday, do we approach them the same way? Is our intention to Hear THEM??

Now don’t get me wrong, I’m a salon owner just like you and others I help regularly, I know only too well the challenge of dealing with a bunch of very diverse humans aged from 16 - 60 every day, and that it often drains the life out of you!!

We’ve all had or currently still have, people on our team that make you wonder why the hell you do it!

You know the ones, the vampires, the boundary pushers, the negative nellies, etc etc, every salon has or at least has had one or two! But here’s the thing: Lets go back and revisit the care and attention we afford our clients, the care and attention that keeps our books full….

And ask yourself again - do you see your team like your internal clients?

Do you offer the same care and attention to one of your team that stands behind the chair, as you do a client sitting in it?

Team meetings or as I like to call them “moments of connection and communication” with our Internal Clients (Team) allows them to feel valued, heard, and happy - and for us - to deal with issues as they arrive and before they grow!

Heres how we do it:

Team Meetings & Tough Conversations

Why we need them

THE AS IT HAPPENS MEETING - Short and on the spot.

Sometimes we just need a few minutes to chat to a team member about something that has just occurred - both good and bad. Don’t let negative issues pile up and fester, address them as quickly as you can after they happen. The same goes for anything that is a positive, you can really lift a team member and

make their day by complimenting their work on a client they’ve just done.

But remember this - Celebrate publicly, but only Coach privately, never address a negative in front of other team members, this is just humiliating and serves no purpose.

THE WEEKLY HUDDLE - 2 hours

Our team has a 2-hour training each week, this alternates between hands on, or a round table discussion - This needs to be planned out in advance and kept interesting.

It’s when our team get to celebrate the wins and strategise the losses, everyone has a say in the running of the salon which keeps them invested.

THE MONTHLY CHAT - 15 mins

Monthly check in chats with each team member individually that are scheduled in, they’re not always work related but can be if THEY choose. This is done with me or one of our leadership team, and is purely just to check on their wellbeing, address any changes in behaviour, and act accordingly if we identify any areas that may need support.

THE ONE ON ONE - Quarterly - 45 mins/ 1 hour

Sometimes you have to have a really tough conversation ONE on ONE with a team member who is not meeting their commitments or is just not fitting your work family as you had hoped they would, BUT often and so much more preferable it’s a time to celebrate growth.

All these meetings I hear you say, Micromanaging I hear you say…. Possibly, but I prefer the term Constant Coaching and yes although it can be costly in terms of time and effort, I guarantee your ROI with a connected team will make it all worth it.

HOW THEY HAPPEN

1: Firstly, you have to take into account WHO you are sitting down with, what you need to achieve and the language/tools you will need to use.

FOR EXAMPLE, in my case my team ranges in age from 16-33

I am 56! An oldie trying to navigate mentor and grow GenY GenZ and millennials!! AND THEY ALL RELATE DIFFERENTLY

2: Now plan the WHEN

You need to structure your meetings, have an agenda, and keep it uncluttered, don’t sweat the small stuff.

You can even use something like a team appraisal form which you can get them to fill out at an earlier time or have their KPI’s for the last 3 months on hand - for One-on-One meetings these are great for opening conversations on topics you want to address.

The AS IT HAPPENS scenario, I mentioned earlier is the ONLY thing that should happen impromptu otherwise you could go in totally unprepared and uninformed and say things you may later regret!

Please remember

ITS NOT WHAT YOU SAY - ITS HOW YOU SAY IT Leadership is based on cooperation NOT intimidation!

AND FINALLY…

Just like with a client your communication needs to be OPEN, HONEST and GENUINE

The behaviour and language you use need to be CLEAR, CALM and UNEMOTIONAL

Like I mentioned earlier, a consultation for a client and a moment of connection with a team member should include all the same or similar touch points:

LISTEN to their needs

Relationship building:

The first 5–10 minutes of your meeting is a good time to catch up with your employee on a personal level, just a few general well-being questions to help them relax.

CARE about what’s important to them.

Employee-driven discussion:

The next stage of your one-on-one meeting should be dedicated to giving your employee a chance to get in first, this part of the meeting is their chance to share what’s on their mind, tell you if they are happy and bring up any concerns they have.

This time also allows you to breathe and observe their body language and level of emotion.

WORK OUT what issues they are having

Manager-driven discussion:

It’s really important that they feel heard, and this is the time to mirror back what they’ve addressed.

: also, a chance to get a perspective you may not have previously had.

Then it’s your turn, this is where you get to bring up the points you want to discuss and have a conversation.

HELP them (and you) move toward a solution. The Outcome:

Use the last 10–15 minutes of your meeting to create an action plan and work together to identify what needs to work on so that everybody is getting what they need.

PROVIDE a great experience

PLAN set some goals and make a date to get together again to touch base.

Kerrie DiMattia is a Salon Owner and Master Coach at Total Coaching Academy.

I believe one of my primary jobs as a salon owner, and one of the most successful ways I’ve found to maintaining a great salon/team culture - is to treat my team as if they were my clients.

WHAT IS YOUR UNIQUE SELLING PROPOSITION?

By Jay Chapman

A unique selling proposition is a statement you choose to embody that differentiates your products and your brand from your competitors.

As professionals, we often focus on the “fluff”, amazing coffee machines, beautiful waiting areas…. And while I agree that those things are important, I want you to consider this: What is your point of difference for your service delivery? Do you even have one or is it the same as the next salon and the next?

What sets your salon apart from any other salon in your street? As a salon coach, I meet a lot of businesspeople. When I ask, “What is your point of difference?” I’m often met with an answer that needs some love!

If you’re thinking I’m asking about a fullon salon concept, like an express blowdry bar, you’d be on the wrong track. What I’m looking for is a point of difference in what you do every day in your salon.

I want you to make a list of all the potential differentiators of your salon and what you do. And get specific!

Research the “competition”. Who are your competitors and what are the USPs that you can see? Look for gaps where you can potentially introduce your brand differently. So many people look at their competitors to drawer on what they can do the same. STOP!

Services in the same industry can be positioned in completely different ways! for example, you can emphasize express service, luxury, or a holistic approach. I want you to think about where this messaging should be placed? google, Facebook, Instagram, website? Shout it from the roof tops!

Think about it this way, I want you to ask yourself the following questions.

-What does your perfect client really want?

-How can your products or services solve their problems better or different?

-What factors motivate their decision to buy?

-What do you do better than anyone else?

-Why do your existing clients choose your business over your competitors?

-What is unique about what YOU do?

To be completely clear on your USP is to know your brand, your client, and your position in the industry. The clients must be impressed with that attention to detail, but only if you make it

super clear to them!

And there’s the obstacle I often find standing between salon-owners and actual differentiation – a reluctance to stand out and dare to be different!

Our clients want three main things from us: great customer service, a great experience and a knowledgeable expert.

Generally, we achieve the first two quite well. But all too often, I see that we drop the ball on the third – being an expert in our industry. Even though this is the critical differentiator, the thing that can set you apart from competitors and prove your value over inexperienced or lazy operators.

So, how do you demonstrate your USP in your service delivery? You need to share your secrets! By that, I mean tell your clients about the things you do to care for their hair during every salon visit. You need to think small before you think BIG.

Tell them why you choose one colour type over another. Explain the techniques and professional tools you use to blow-wave and style. Show them what they can do at home between visits to care for and style their locks. Keep it simple!

What you’re telling or showing your clients might seem like Hairdressing 101 to you. To them it’s a specialty, a skill they don’t have or understand. It’s the exact prowess and knowhow your clients pay you for. It’s doing your job and it can be your USP.

As an industry, we seem to take our own expertise for granted. We undervalue it and we forget to share it.

I’m not asking you to reinvent the wheel and develop a completely different concept to take the hairdressing world by storm. Start simple, start where you are with what you’re already doing.

Brainstorm with your team to identify exactly what it is that you do differently. Here are some ideas to start with, some things you might do as a matter of routine, but not share with your clients.

Maybe staying up to date with new hairdressing trends and products is your thing? No client wants to think their hair is being cared for the same way it was five, ten or even twenty years ago. But when was the last time you showed a client how engaged and connected you are with happenings in hairdressing?

Get to it: talk about that recent training night you attended or impress them with what you know about an amazing product just hitting the overseas market. It could be as simple as creating a buzz around a hair magazine spread of the latest style images.

Hairdressers are famous for small talk; the chit-chat that’s a positive part of the salon experience for many clients. Why not use a portion of that conversation time to remind your clients why you do what you do and why you’re worth the investment they make in your salon. You’ll be educating your clients, creating a loyal relationship, and doing your bit to change perceptions about our industry. Own it. Be bold, be professional and strut your stuff for all to see.

Jay is a senior ZING salon coach. For more salon wisdom, email ZING at jay@zingcoach.com.au, visit the website, www.thezingproject.com.au

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7 TIPS TO HELP YOUR BUSINESS THRIVE, NOT JUST SURVIVE!

By Tamara Reid, Head of Brand at Timely Business Management Software

I’m sure you’ve heard the old saying ‘survival of the fittest’ when it comes to the animal kingdom, but it feels quite fitting to apply that same saying when you’re faced entering the third year of a global pandemic running a business in the beauty industry.

So, how do you become the fittest and rather than living off the land to survive, ensure that you, your team and your business thrives?

We checked in with Deb Farnworth-Wood, an award-winning serial entrepreneur, boss-lady, founder of the world-leading medi-aesthetic franchise Australian Skin Clinics and now Director of Issada Mineral Cosmetics and Skincare.

1. Make sure your prices meet the real costs of your business

“During this time, it’s important to analyse every treatment cost – including consumables, room overheads, and staff costs – and make sure what you’re charging gives you enough profit”, says Deb

You should make use of your insights and reports, and look at what you’re losing by:

• Unproductive staff

• Free treatments

• Reworks

• Overuse of products

All of these things will erode your profits in a time where every dollar counts.

2. Consider the rent you pay – is it still feasible?

When it comes to renegotiating your lease, Deb shares that there’s probably no better time

than now. ‘Landlords won’t want lots of empty shops post COVID. If you do want to renegotiate your rent, be prepared and do the research on your area and flag any other rent decreases that businesses may have been getting around you.’

3. Look objectively at your marketing spend

Have an honest conversation with yourself and ask questions like; Is it giving you a return on investment? Are you retaining clients that come through your door? Do your staff understand that it costs money to acquire a new client and that if they don’t manage that first contact like a pro it’s money down the drain?

Your clients already know what you do, what your services cost, and will most likely have asked Google (and their friends, if they were referred to your business) about you too. So, the only thing you have to do at that first meeting is;

• Demonstrate your professionalism and knowledge

• Present a great salon/clinic that’s clean and appropriate for the treatments you provide

• Build a rapport with the client, get them to like you!

4. Adapt your ways of working

Over time, ways of working change, even when there are written systems you’ve been following for a while. Are staff following your processes or are they cutting corners?

According to Deb, this can lead to lost sales opportunities and reduced client satisfaction, so ‘be sure to look into the systems you use and whether they’re still right for your staff and your business’.

5. Keep an eye on the important business stats

‘Monitor your rebooking rates, client retention, and staff booking rates, every day!’ You can use this information to see where you might need to make some changes. Are rebooking rates low, or are clients forgetting to turn up? Try setting up SMS Rebooking and appointment reminders, and make use of the other great SMS messages for your business. ‘If your client retention is low, look at your consultation process and consider how you can provide a better experience for your clients, to keep them coming back’, shares Deb.

6. Make sure your staff job descriptions contain

performance measures

“It’s not enough to say, “provide excellent customer service and treatments” to your staff; we need more detailed measurement capability, such as individual staff rebooking rates, expected hourly productivity, expected booking %, and financial targets.”

7. Most importantly, you need to get your staff on board

How you present the feedback to your staff, together with training and support, will have a big impact on their job satisfaction and performance. Each staff member will have different strengths, so make sure you take the time to work with each one to set performance, and even career goals.

THE ACCIDENTAL LEADER.

By Simone Lee

Have you ever found yourself in a position where you have stumbled into a leadership role without expecting to do so? My journey as a leading trichologist and international film hair and makeup head of department occurred precisely in such circumstances. I became an “accidental leader, with all the “titles” and sudden responsibility heaped onto an already heavy workload and very little support from those who hired me.

Upon critical reflection relating to what had shaped my career and ultimately what almost suffocated it, I recognized that I was an accidental leader for most of my working life. I hustled and “faked it till I made it”, just like thousands of other “accidental leaders have done in the past”, which ultimately only took my journey so far. Accidental leaders typically excel in their practical skillsets but often struggle with the pressures of Leadership. After years of career and business highs and lows I embarked on a competition for A Master’s degree in Leadership and, today, A Doctoral degree.

So, what should those who lead do? Plan as much as possible?

Leaders main tasks involve planning and executing ideas and strategies and utilizing people who have the necessary skills to achieve the plan’s outcomes. For the accidental leader, this can be very tough. They may not have the leadership skills to people manage; therefore, accidental leaders need to apply focus to understanding human behaviour management through using and practising appropriate leadership styles. Leaders who use proficient leadership styles can positively influence employee behaviour.

Salon leaders who mentor their staff to develop interpersonal, technical, and business skills keep their employees committed through using leadership behaviours that build a culture of trust and respect for the leader and the work environment.

There are many types of leadership styles, and all have their pros and cons. One of the most popular is - transformational Leadership. Transformative Leadership is a system where leaders use four fundamental behavioural techniques: charisma, inspirational motivation, individual consideration and intellectual stimulation to achieve organizational success (Balwant 2016, p. 22).

The Pros of Transformative Leader Behaviours and In-Salon Practice

Charisma

Long et al. (2016) conceptualized charisma as an idealized influence used in the workplace. Salon employees use charisma appeal at a micro level to increase guest salon visits and commitment.

Salon leaders with charisma exude charm and power while earning the trust of team members who will take risks to reach desired tasks or goals.

Inspirational Motivation

Nging (2015, p.11) explains Transformative Leadership as ‘a process in which a visionary leader inspires followers to achieve more significant results than may be otherwise possible.’ Salon owners should motivate and instill self-confidence in their staff so that they can successfully apply artistic and technical processes to meet customer expectations and achieve organizational growth.

Individualized Consideration

This dimension of transformative Leadership is the value and attention a leader places upon fulfilling employees’ needs, expectations, and requirements (Long et al., 2016). Valuing and fostering employee talents can help salon owners retain their staff and avoid losing them to competitors.

Intellectual Stimulation For Task Achievement

Transformational leaders help to inspire, motivate, and stimulate their team members to improve, learn, and grow (Burns 1978, p. 20). Hairstylists must continually evolve their skills and practices to provide superior customer service by creating new ways to serve their guests better.

In hair salons’ highly competitive commercial world, having excellent customer relations is the most critical aspect of achieving guest retention and salon sustainability. Transformational leaders display appreciation and consideration when communicating with followers (Gupta & Mathew 2015). Practical communication skills assist to grow team productivity and hair salon profitability.

It is more costly and less profitable to attract new business than to look after existing clientele (Colgate & Danaher 2000). Effective communication between hairstylists and their clients is essential for building and maintaining relationships. Salon owners and hairstylists can benefit from transformative leader communication and behavioural methods, which Khan (2012, p. 108) emphasizes creates continuity of service relations between the customer and organization.

Potential Problems with Transformational Leadership

Transformational Leadership could also pose problems within a salon work environment. According to Avolio and Howell (1992, p. 44), an excellent transformational leader’s skills may also lead to unethical behaviours. A highly persuasive, the captivating transformational leader could influence followers to make the wrong choices (Yukl 1998). The Australian hairdressing workforce employs a large quantity of young people. Salon owners work closely with young staff, hypothetically directors could make trainees feel a part of the team quickly through continuously communicating their dreams, goals, and visions.

Trainees could develop a sense of obligation to work overtime and undertake hours of exterior unpaid professional training, going beyond their general employment duties to help their leader reach their goals and staff might potentially feel like they are being taken advantage of, causing them to leave the profession before their training is complete.

Transformational leadership style can provide excellent leadership processes suitable for hair salon application. However, when considering what type of leadership style to use as a leader and how to mitigate the perils of being an “accidental leader”, analysis of how to style’s shortfalls could affect the stakeholders of individual salon organizations should be applied.

Through sharing what I have learnt through the study of Leadership, I hope promote the importance of how leadership styles can be applied to influence followers to produce excellent results in varied work situations while simultaneously enhancing employee professional growth and job satisfaction.

Understanding what and why something is happening, what the appropriate response or reaction should be, and how to communicate effectively with followers and leaders are leadership abilities I seek to improve. Driving the continuum of my evolving role as a leader and realizing my vision to serve, grow, and inspire others through authentic standards motivates me to improve my leadership skills and become the best leader I can be.

PAY ATTENTION TO YOUR COMPETITION, BUT ALWAYS STAY IN YOUR OWN LANE.

By Hayley Mears

Ever since I launched my business 12 years ago, I have always had the age-old question from clients “Our competitors are doing this… Does that mean we should be doing it too?”

My instinctive answer is always NO! Why? Because your marketing and strategies should be built around YOUR business ethos, your team, the clients and the culture you’re wanting to cultivate for everyone who has an experience with your brand.

In my opinion, there is nothing worse than replicating the idea of someone else, for the sake of FOMO.

This doesn’t mean you stand still and never evolve, if there are new platforms to play with, jump in! If there are new content concepts to explore, then make them your own. But replicating or for lack of a better word “copying” is really uncool.

The reason I am asked this question so frequently… “Should we be doing that too”, is because brands don’t really understand their own core values and brand principles. If you take the time to consider or perhaps even reconsider what your brand represents and what you want people to experience, your answers become clearer and your path to create that brand experience unfolds.

For example, think of how your brand values reflect in varying aspects of your business:

1. Client Facing: How do you want clients to describe your brand to others?

2. Salon Culture: What do you want your team to say about the culture you have curated in the workplace?

3. Brand Values: What are the most important business messages for both staff and clients? Is it sustainability, is it the internal workspace and environment, is it education?

Years ago, I heard the quote “Comparison is the thief of joy”. It has always stuck with me. Every time I have felt disappointed, disillusioned or unmotivated Its because I have created a comparison it has led to a place of emotional fatigue. When the narrative becomes about what you DON’T have you move away from all the amazing things that you DO have.

My friend Mia De Vries said to me a few years ago, “I just stay in my own lane” and I thought, YEP! That’s what I need to do. Just focus on me, my business and what’s important. What my competitors do and what my client’s competitors do isn’t on my radar. It’s not that I am ignoring what’s going on around me, but rather I’m sticking to a formula I’ve developed for each business that is completely bespoke and curated based on THEIR needs.

If your marketing and social media are getting left behind, the answer isn’t to look to your neighbours and replicate what they’re doing. The better strategic angle is to redefine your needs, wants and culture and make changes and amendments to what you do based on that.

Of course, this can be super overwhelming, so strip back the task to a simple question and answer format. To review the concepts and

branding questions we have created in the Brand Considerations Workbook, just scan the QR and download the eBook.

https://sixunderground. net.au/products/brandconsiderations-workbook @sixundergroundmedia

APPROACH YOUR SOCIAL MEDIA MARKETING CONTENT PLANNING WITH CONFIDENCE.

By Nicole Healy

When was the last time you planned out your strategy for approaching Instagram marketing for your business? Perhaps you never have thought of this with so much detail, planning what results you’re hoping to get from posting on socials for the month.

Most brands using Instagram in their marketing strategy, approach socials with a map of how they’re going to approach their goals and what they’re hoping to achieve at the end of their campaign.

Often, I find people forget that Instagram is a marketing “tool” for their business, not just an app for posting pretty pictures of hair. A habit I have seen in hair stylists is that they’re only posting in the present moment, instead of creating goals and something to work towards as an end result.

I’ve been coaching people in our industry for over 4 years and majority of them before I’ve worked with them, just post because they have been told “ you need to post daily on Instagram to grow your business” where this mindset can also be quiet a toxic to fall into, as they get trapped inside of posting for the sake of it, rather than posting with a goal in mind and working off a content pillar with categories of what to post with a result in mind, when you don’t have this it can result in social burnout and hating using Instagram for their business growth, because they’re seeing very little growth of their audience and perhaps not gaining any new leads and client conversions.

I want you to use Instagram with a plan, something to work towards, being a particular client, you want to attract to your business, this strategy I want you to use is not to attract every person in your city to enquire and covert as a customer, but work on a strategy to attract just ONE NEW PERSON to your salon!

I have a really easy content plan for you to take away after reading this to start approaching your social media marketing with a goal in reach and clarity!

Think of this, is there a service you need to promote more in your business that would attract even just one new person ?

This could be something as simple as promoting

Keratin Smoothing Treatments or Hair

Extensions to your ideal clients

Having a marketing strategy for the month that talks to these customers, because the moment you start speaking to everyone, you start speaking to no one!

Have the mindset of speaking to your ideal

customer, which could be someone with frizzy, unruly hair and solving their pain points to build trust and convert them as a customer.

Here where your work comes in, I want you to map out your content for the coming month. Work on what type of post you need to create on Monday, Tuesday, Wednesday, Thursday and Friday and what type of content category you need to post on that day of the week ( take the weekend off posting I say, enjoy the break and don’t work on your biz in your time ! )

This could be...

Monday - create a reel recommending a product that reduces frizz.

Tuesday - you could show a reel of a before / after of keratin.

Wednesday - Share a testimonial of a client having a keratin.

Thursday - share a reel of you drying off a clients hair after a keratin and how easy it is to style, Friday - share the features and benefits of this treatment

I love working off Content Pillars which essentially are Content Categories. Find out what your new ideal customers pain points are and solve them and build trust with them.

Once you have your Content Ideas, you will need to think of what your caption will say to support your post to add further value, and use a call to action to convert the sale and close the deal, to have that ideal client sitting in your chair

Always remember that your post is what will make someone stop scrolling and you caption will real them in with the extra value!

Grab your audience’s attention with a headline to make them tap “more” to keep reading.

An idea could be “Do you struggling with combating frizz in the humidity ?” Then your caption will be tips on how to solve this i.e., booking for a keratin and the features / benefits and closing the caption with a call to action “

Tap the Link in our Instagram Bio to book “ if you have online bookings or “Call the Salon on _______ to make an appointment”

The biggest mistake I see people making with their content strategy is not utilising their captions to make the sale, they put in all this great work in their feed post, but forget that the caption could what actually converts the customer to book in.

Instead, I often see captions that are just saying “SUNNY BLONDE” or “ HAIR GOALS” and then just the hashtags that also are not well planned out with no thought and it creates what could be an EPIC post turned into something a little ordinary and could essentially be what’s losing you a customer!

Start your caption with a question that speaks to your ideal person, reals them into read more! Use Hashtags that are KEYWORDS that your ideal customer is searching through to find you!

Plan your content around your ideal customer and have so much confidence to approaching your marketing strategy in 2022, not just posting for the sake of it.

You will start enjoying using the app so much more and see the real potential it has for growing your business when used wisely!

If you need help with your content planning and strategy, sign up for my brand-new service CONTENT QUEEN COACHING, 1 hr of Content Planning once a month for 6 Months and be the content creator you know you can be.

www.melbournehairblogger.com.au

HOW TO GET $87,000 + IN SAVINGS & VALUE WHEN NEGOTIATING YOUR NEW LEASE

By Kelly Cunningham

Quite simply, a lease negotiation isn’t a negotiation when the Landlord feels as though they are in a more informed position and holds all the cards! They assume a position of authority in the transaction and just don’t engage in the negotiation, assuming that the Tenant will just agree to whatever terms are presented to them.

Amanda found a new location for her hairdressing salon in a popular regional shopping centre in Melbourne that was owned by a listed institutional shopping centre owner. Amanda was very excited about the new opportunity for her business and had experience negotiating on her three other salons.

Amanda had received an offer from the Landlords leasing executive along with the message that he had two other parties that were interested and if she was serious that she should simply sign the Letter of Offer and pay a deposit with the terms as they had been presented.

Sound familiar so far? …. Amanda was excited by the location of the tenancy, but thought that the rent was a bit expensive and also felt uncomfortable about the way the deal was being presented by the leasing executive, but she didn’t want to lose the location.

Amanda called the CEO of her industry body for help and guidance, who put Amanda in touch with a Tenant Representative that specialises in commercial lease negotiation and who also has access to the same market information as the Landlord, taking away any advantage the Landlord had over the prospective Tenant.

After a phone call with Amanda, the Tenant Representative had a detailed understanding of the situation and Amanda’s objectives.

Tenant Representatives act on behalf of the Tenant and after an initial conversation with the Landlords leasing executive, at a peer-to-peer level, had established that there weren’t two other parties waiting to snap up this tenancy and that it had in fact been vacant for some time. At this point, the Tenant Representative began the negotiation process.

Amanda was quite emotionally invested in the idea of leasing this new tenancy for her business and relied on the Tenant Representative to provide objectivity, a commercial focus and allow the appropriate strategic time frame for the negotiation to run its course.

Amanda was grateful to have an expert on her team and be able to rely on someone acting with her best interests in the transaction.

Amanda’s Tenant Representative was successful in negotiating a commercial outcome.

Amanda’s Starting Position

Amanda’s starting position was that the rent wasn’t negotiable and to hurry up and sign, as there were other parties ready to move.

Amanda’s Final Position

Amanda’s Tenant Representative was able to negotiate the following deal …

• A rent saving of $73,960 over the 5-year term of the lease

• A resultant saving of $3,697 in the Promotions Levy

• A $70,000 Cash Incentive, $10,000 above the amount originally offered

• Total Savings and Value of $87,657 over the term of the lease

Additional Benefits and Value

Other elements of the leasing process that were successfully negotiated by the Tenant Representative were ...

• No Personal Guarantee and a Reduced Bank Guarantee. Without a personal guarantee attached to the lease, it is normally a prerequisite for most commercial leases to then include a six-month Bank Guarantee. Negotiating a four-month Bank Guarantee instead means that the funds required to provide security over the premises is limited to a much lower amount, whilst still enjoying the fact that the directors of the company do not have any personal exposure to risk over the premises.

• Reduced Fit out Works and No Site Hoarding. In most retail leases, the Landlord expects the incoming Tenant to complete a full fit out of the tenancy, irrespective of the condition of the tenancy at handover, as well as install a full hoarding around the tenancy at their own cost. Negotiating that the works required were a refurbishment of the existing fit out, rather than a whole new fit out, significantly reduced the start-up investment and entry costs and means that the Landlords cash contribution will cover a significant portion of those costs. It was

also negotiated that if the Landlord required a hoarding to be installed around the tenancy, that it was at the Landlord’s cost, amounting to further savings for Amanda.

• Reduced Make Good. Most Tenants forget about this when entering into a new lease. Generally, at the end of the lease term, Tenants are required to return the tenancy to a bare shell, irrespective of the condition and configuration at handover. Negotiating that at the end of the lease term, no make good is required for the existing fit out, means that Amanda is able to return the tenancy at the end of the lease exactly as she found it, significantly reducing the exit costs. Make goods can range from $30,000 upwards to $100,000 plus.

• Reduced Percentage Rent. In most retail leases, the percentage rent is set at 10%, so that the Landlord can enjoy the success of your business, if you pass a certain threshold in sales. In Amanda’s case, having percentage rent set at 10% would have meant that the threshold for paying additional rent to the Landlord would have been $700,000. Negotiating this down to 7% means that the threshold for Amanda has been increased to $1,000,000, meaning that not only does she need to reach $1,000,000 in sales before percentage rent is payable, but if it is payable, it is only calculated at a rate of 7%, rather than 10% of the sales over the threshold.

Amanda was thrilled with the savings and was relieved to be able to hand over the stress of negotiating to a professional who knows the market, is able to unemotionally and commercially assess the deal and match the Landlords leasing executive in experience, providing confidence for the Tenant.

Your Leasing Co. specialises in being a Tenant Representative and negotiating lease terms for Tenants. If you have any questions about negotiating the best outcome for your new lease or renewal, you can call Kelly Cunningham for a free, no obligation conversation on 0419 001 093.

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GETTING OUT OF YOUR OWN WAY!

By Angeli Marie Shaw, The Bliss Coach

This can also be called self-sabotage, and honestly, can be brutal when it comes to productivity as well as our own wellbeing. But there is good news! And we can conquer this by learning to get out of our own way. Sure, we can grit our teeth and push through, but our minds breed resistance through repetition, and honestly, if doesn’t have to be that hard.

Time to relax that jaw and start getting out of your own way with my 10 suggested techniques:

1. Just do it: The first steps are always the hardest, but until they are taken, the idea of progress remains just that; an idea. If you’re lacking self-confidence, focus on just getting started. Use your calendar to schedule priorities, break larger tasks into small, more manageable pieces and don’t worry about being perfect, after all, perfection is in the mind. Whilst sometimes difficult to get the ball rolling, once it does, you’ll find momentum to keep going.

2. Tackle negative self-talk and confront it: We all know that voice, the one we’ve had to silent and whose only purpose is to hold us back. Remember that for every negative message, there’s a positive truth that will override it. These truths always exist, you just have to keep looking until you find it. Just don’t give up if you don’t find them quickly.

3. Acknowledge your strengths: “a strength is more appetite than ability, and it’s that appetite that drives us to want to do it again… the appetite leads to the practice, which leads to performance” – author and researcher Marcus Buckingham. Contribute the best of yourself everyday into what you do, after all, a strength is an activity that strengthens you.

4. Stop comparing: In the words of Mark Twain “comparison is the death of joy” and research backs this statement up. When you compare yourself to others, it can lead to low self-confidence and depression as well as actually deplete motivation. This certainly won’t lead you closer to your goals. The reality is, if you constantly measure yourself against others, you’re always going to come short. Instead, try tracking your

progress and celebrating what you have accomplished.

5. Ruminating, avoid it! This is the cycle of repeating thoughts that you just can’t shake. This cycle can impair your thinking and ability to problem solve. It can cause you to get stuck in your own head! How can we break free of these thoughts? Distract yourself! Try calling a friend, do some reading or even some chores.

6. Discover the joy of your own company: In the experience of solitude are gems of wisdom waiting to be discovered. This is something I personally experienced during our many lockdowns in Melbourne. Over the lengthy periods of isolation and restriction, I was able to rediscover myself, and like exploring a long-lost treasure chest, I found displaced dreams, forgotten goals and lost ambitions, waiting to be roused again. Solitude doesn’t have to mean being or feeling alone, if anything, our companion is ourselves, and there’s lots there discover and learn from.

7. Remove unnecessary pressure: Really, life is hectic enough and by adding pressure through over-commitment or setting unrealistic expectations just makes things worse. Make sure you’re being realistic about what you can accomplish and if something exceeds your skill set, just say ‘no’ to it. An example could be saying no to an unnecessary meeting or phone call, especially if your schedule is already full. Don’t underestimate these actions as being small or insignificant! They make all the difference.

8. You are who you hang with: Be mindful and aware of who you keep company with because those that you interact with regularly have a direct influence on who you are and what you do. Try ad surround yourself with people who encourage you and hold you accountable. People who you can learn positive habits from. Even the interactions you have online can have a direct impact on you. Have you ever noticed, on Facebook for example, when someone asks a question regarding an issue they are having, more often than not, people actually don’t answer the question or offer help, they simply

just tell of their experience and how they feel. Then you see the snowball effect of numerous people telling their stories, but the initial poster doesn’t actually get the help they were seeking. Again, run with the right crowd and be mindful who you hang with, online and in real life.

9. Remember your WHY: It’s so important to constantly reconnect with your purpose! And if you can’t connect the dots between the activity and the big picture, then stop doing it! This will help stop you from going through the motions of doing something for no reason, or not knowing the reason why you’re doing it.

10. Familiarise yourself with your inner world: Believe it or not, you can press pause in any moment and step back, observing any repeating patterns or old recycled habits that don’t serve you. When you do this, you begin to see what is actually happening. Feelings that may be ruling your actions, old resentment that has been dragging you down or the constricting effect of believing your own thoughts. When you discover what you do that makes you suffer, you can begin to instead choose what brings you peace. What remains when you are no longer hooked by your thoughts and feelings… I’ll let you discover that magic for yourself!

Now you probably have plenty of reasons why you don’t get things done, and many of them may be outside of your control, however one thing you can focus on is the biggest barrier, the one which you have the most control over, YOU. If you’re constantly telling yourself that you’re not capable of having what you truly want, unconsciously, you will make it true. Remind yourself that you are worthy of your desires and start working towards reinforcing those positive inner narratives. Who doesn’t love a feel good story! Off you go!

Love & Bliss, Angeli xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor and founder of The Bliss Coach. To work with me in 2022, get in touch by visiting www.theblisscoach.com. au or follow us on our socials

@theblisscoach to find out more.

When it comes to getting things done, there are absolutely valid reasons why you can’t, however, there are certainly times when it turns out that YOU are your own biggest obstacle.

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