MAIDEN VOYAGE ON LAND
Virgin Hyperloop Unveils Passenger Experience Vision It’s one of the most anticipated mass transportation systems of
“Virgin Hyperloop can accelerate the future of mobility on
a generation, set to revolutionise the way we travel and reduce
land. The new mode of travel at supersonic speed rethinks
lengthy commutes to mere minutes; and having successfully
transportation and the perception of space, landscape, time
completed test-runs with humans on board, Virgin Hyperloop
and distance,” says Bjarke Ingels, founder and Creative Director
has now revealed its vision for the passenger experience.
of BIG. “In this day and age, Virgin Hyperloop taking off from
“Designing a new mode of transportation from scratch is both
our portals provides holistic, intelligent transportation for a
an opportunity and a responsibility,” comments Sara Luchian,
globalised community to travel across vast distances in a safer,
Virgin Hyperloop’s Director of Passenger Experience and one of
cleaner, easier and faster way than airlines.”
the first people to ride the vehicle last November. “Hyperloop
For the pods, Teague worked to the guiding principles
technology – and what it enables – is paradigm-shifting. It
of being mindful, sustainable and welcoming, believing
follows that the passenger experience should be nothing short
that the interiors should feel more akin to hospitality than
of extraordinary.”
transportation. “We leveraged decades of experience designing
Together with partners from disparate industries
how people and things move across various modalities – taking
– including Bjarke Ingels Group (BIG) for the portal
some of the best aspects from aviation, rail, automotive and
designs, Teague for the pod designs, See Three for the video and
even hospitality to create a new and better passenger experience
animation, and Man Made Music for the score and sonic identity
that is distinct to Virgin Hyperloop,” explains John Barratt,
– Virgin Hyperloop has created a multi-sensory environment
CEO and President, Teague. “Recessed seat wells provide a
for a greener, smoother, safer and more pleasant mass transit
greater sense of space, while the raised aisle is a touch of the
experience.
unexpected and unique. Bands of greenery and wood textures
