Starboard - Issue 5

Page 74

MAIDEN VOYAGE ON LAND

Virgin Hyperloop Unveils Passenger Experience Vision It’s one of the most anticipated mass transportation systems of

“Virgin Hyperloop can accelerate the future of mobility on

a generation, set to revolutionise the way we travel and reduce

land. The new mode of travel at supersonic speed rethinks

lengthy commutes to mere minutes; and having successfully

transportation and the perception of space, landscape, time

completed test-runs with humans on board, Virgin Hyperloop

and distance,” says Bjarke Ingels, founder and Creative Director

has now revealed its vision for the passenger experience.

of BIG. “In this day and age, Virgin Hyperloop taking off from

“Designing a new mode of transportation from scratch is both

our portals provides holistic, intelligent transportation for a

an opportunity and a responsibility,” comments Sara Luchian,

globalised community to travel across vast distances in a safer,

Virgin Hyperloop’s Director of Passenger Experience and one of

cleaner, easier and faster way than airlines.”

the first people to ride the vehicle last November. “Hyperloop

For the pods, Teague worked to the guiding principles

technology – and what it enables – is paradigm-shifting. It

of being mindful, sustainable and welcoming, believing

follows that the passenger experience should be nothing short

that the interiors should feel more akin to hospitality than

of extraordinary.”

transportation. “We leveraged decades of experience designing

Together with partners from disparate industries

how people and things move across various modalities – taking

– including Bjarke Ingels Group (BIG) for the portal

some of the best aspects from aviation, rail, automotive and

designs, Teague for the pod designs, See Three for the video and

even hospitality to create a new and better passenger experience

animation, and Man Made Music for the score and sonic identity

that is distinct to Virgin Hyperloop,” explains John Barratt,

– Virgin Hyperloop has created a multi-sensory environment

CEO and President, Teague. “Recessed seat wells provide a

for a greener, smoother, safer and more pleasant mass transit

greater sense of space, while the raised aisle is a touch of the

experience.

unexpected and unique. Bands of greenery and wood textures


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Starboard - Issue 5 by Mondiale Media - Issuu