© Courtesy of Air Charter Service
Y
ou only have to look at the number of
the company has now ventured into the wider
resorts offering private transportation
travel and tourism sector, launching a series of
to get an idea of the increased interest
curated experiences in collaboration with author
in jet travel over the past 12 months. Eager to
James Wallman. Developed to Wallman’s ‘time
entice guests back through their doors, hotels
design’ concepts as featured in his best-selling
have forged partnerships with private carriers
book Time and How To Spend It, the soon-to-
to offer a personalised service that removes the
be-announced experiences tap in to the thinking
stresses of Covid-era travel. These carriers are
that consumers can make better use of their time
also reporting a rise in demand for their services
by adhering to a framework. “The checklist in
from individual customers, with both business
my book is a simple way to remember the seven
and leisure travellers stepping on board.
things that you should aim to do with your time,
As a result, Air Charter Service is predicting
so that it doesn’t become junk or wasted time,”
a summer boom for its private jet division,
Wallman explains. Building on his first book,
forecasting a 20% year-on-year increase in new
Stuffocation, which suggests consumers should
customer enquiries between June and August
spend money on experiences rather than ‘stuff’,
2021. Having already seen an 80% rise in new
the trend forecaster has brought in scientific
Elevated Encounters Air Charter Service enhances its private jet offer with a series of curated experiences developed by James Wallman.
enquiries in March compared with February, it
research to reinforce his philosophy. “What
suggests that chaotic travel conditions will drive
we’re doing through this partnership is bringing
more and more consumers to the private aviation
science together with art,” he continues. “We
sector. “What we are hearing from customers is
have brought the latest insight from research on
that the lingering fear of Coronavirus infection,
how to design experiences and packaged that up
along with the inevitable delays at airports, is
in a way that we can create experiences that are
driving this surge in interest,” explains Justin
more likely to lead to better outcomes – better
Bowman, CEO of Air Charter Service. “Travellers
stories, better memories, better happiness.”
do not feel confident that flying by scheduled
Wallman concludes: “I am very excited to
service will be a smooth process, as the Covid-
be working with Air Charter Service, since the
19-related immigration requirements at airports
benefits of private aviation align so well with
will cause delays and additional stress. Travellers
my philosophies on how to spend time wisely
do not experience the same delays at private
for a happy and enriching life. The experiences
terminals and, as the pandemic continues to
will be based on the framework from Time and
evolve, customers want to be able to fly back
How To Spend It, so that after more than a year
quickly if it looks like quarantine regulations
of travel restrictions, travellers who select these
will change.”
experiences will not only take a break from
Air Charter Service has been in operation since
their norm, but will embark on a life-affirming
1990 and arranges more than 23,000 charter
journey that provides them with show-stopping
flights annually, providing commercial airliners,
memories and stories.”
cargo aircraft and courier solutions in addition to its private jets. In a bid to broaden its offer,
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