Norton Way Corporate Magazine - July 2023

HONDA CONFIRMS PRICING AND SPECIFICATION FOR ALL-NEW ZR-V SUV

HONDA HAS CONFIRMED THE PRICING AND SPECIFICATIONS FOR ITS ALL-NEW ELECTRIFIED SUV – THE ZR-V E:HEV – FOLLOWING THE EUROPEAN LAUNCH IN MAY.

ZR-V E:HEV – ORDERS OPEN FROM TUESDAY 4TH JULY. STARTING FROM £39,495 OTR.

A

ll grades of the ZR-V come standard with Honda's awardwinning e:HEV full hybrid system, which has been improved to increase power and responsiveness. It offers the ideal balance of upscale aesthetics, practicality, and a dynamic driving experience.

The well-equipped Elegance grade is the first to be discussed. It has 18-inch grey alloy wheels, front and rear parking sensors, 11 airbags, a rear-view camera, and an eightspeaker audio system. All models come with a nine-inch touchscreen with navigation, Apple CarPlay, and Android Auto connectivity, as well as a seven-inch digital instrument panel mounted behind the leather steering wheel.

A distinctive front bumper and grille treatment, gloss black mirror and window trim, matte black

alloys, and a fabric and synthetic leather interior trim are all included with sport grades (starting at £41,095 OTR). Standard features include sports pedals, ambient LED lighting, a hands-free power tailgate, wireless charging, and extra USB connections.

Range-topping Advance models have heated leather steering wheels, panoramic sunroofs, gloss black and diamond cut alloy wheels, and full leather seats with perforated inserts and silver stitching (from £42,895 OTR). A premium 12-speaker BOSE audio system, a 10.2-inch multi-information display, and an all-new 6-inch head-up display (HUD) are also included for customers who choose the flagship ZR-V.

“The ZR-V delivers the performance, comfort and usability that Honda customers have come to expect,” says Tom Gardner, Senior Vice President, Honda Motor Europe. “With a compelling mix of attractive designs and high specification levels, alongside strong, engaging dynamics and an advanced hybrid powertrain”.

HONDA CR-V WINS AT THE 2023 AUTO TRADER NEW CAR AWARDS

The Honda CR-V has been named the Best Hybrid Car up against fierce competition in the prestigious Auto Trader New Car Awards 2023. In its fifth generation, the Honda CR-V is renowned for unparalleled levels of efficiency and refinement. Solely available as a self-charging hybrid, this popular C-segment SUV is extremely popular amongst Honda loyalists.

The Auto Trader New Car accolades are awarded based on the opinions of car owners. Consumers rate cars based on 16 different criteria, from reliability and performance to appearance and running costs. They were also asked about their overall satisfaction with their car and how likely they would be to recommend it to others.

This year, in its seventh year, Auto Trader received feedback from over 220,000 UK car owners contributing to the awards nominations and titles.

Erin Baker, Editorial Director at Auto Trader commented: “A great win here for this popular SUV, famed for its build

quality and reliability, with excellent residuals to match. One owner said: ‘The car feels like you’re floating; it’s so smooth to drive, powerful, frugal, with great comfort and well built. Great car.’”

Rebecca Adamson, Head of Automobile at Honda UK collected the award at the ceremony last night in London. Rebecca commented: “We believe that the Honda CR-V is the ideal family car as it offers plenty of practicality, refinement, and quality. We’re so pleased that this is recognised by the people who have real world experience with the car. We’re delighted that the Auto Trader New Car Awards gives consumers a platform to have their say.”

The new Honda CR-V, which will be offered with two different hybrid powertrain options, will go on sale later this year. These are the CR-V e:HEV full hybrid and the CR-V e:PHEV plug-in hybrid. A more dynamic and sporting appearance will be offered by the sixth generation CR-V thanks to contemporary design elements that mirror its exhilarating driving abilities. This generation will build on the famous silhouette of its predecessor.

MAZDA’S RANGE HIGHLY RATED BY OWNERS, HERE ARE SOME OF THE HIGHLIGHTS

That’s why we partner with Feefo, an independent review company that collects and publishes car reviews from genuine, verified Mazda owners. The owner reviews are never changed, edited or suppressed - you get to hear exactly what real owners think of their cars and their experience owning a Mazda.

We’re very proud that our whole range is highly rated by thousands of Feefo reviewers - read on to find out what people are saying about the Mazda that they drive.

MAZDA’S RANGE HIGHLY RATED BY OWNERS, HERE ARE SOME OF THE HIGHLIGHTS

Mazda CX-5

With a rating of 4.8 out of 5* from more than 2600 owners, the Mazda CX-5 mid-size SUV is clearly popular with owners.

Ideal for the family, many reviewers pick up on the CX-5’s value for money thanks to its impressive specification. Owner Esther Noland says: “It's such a fantastically specified car that there was nothing I needed to add, many others brands would have cost a few thousand in extras to get it up to the same level.”

Mazda CX-30

Nearly 2500 owners have provided their ratings of our compact SUV, the Mazda CX-30, awarding it a rating of 4.8 out of 5*.

The stylish CX-30 has a dynamic and thrilling drive and is created to be small enough for city traffic. Which is an appealing proposition, as Trevor Woolley confirms: “It has stunning good looks. A real head turner and super performance.”

Underpinning the on-road experience is Mazda’s innovative Skyactiv engine technology that is both economical and responsive. “Very clever engine tech, great performance,” writes one owner, while another notes that “fuel economy is ridiculously good, averaging over 50MPG without even trying.”

Mazda MX-30

The all-electric Mazda MX-30 SUV earns a rating of 4.5 out of 5* with its novel approach to everyday ownership of an electric vehicle.

The eye-catching design of the MX-30 resonates with other owners who make mention of its contemporary exterior look and spacious, premium interior: “A very good looking EV with many thoughtful designs such as the interior material and the space inside,” reports Anthony Kwok. David Sheppard concurs: “Very well laid out inside and lovely design externally.”

Mazda MX-5

The Mazda MX-5 and MX-5 RF sports cars narrowly take home the title of our highestrated models with Feefo ratings of 4.9 out of 5*. Reviews of the most recent models of the world's best-selling roadster frequently use the word "fun" to describe them.

Both the convertible MX-5 and retractable fastback MX-5 RF are true driver's cars that capture the Jinba-Ittai ethos of Mazda that unites the car and the driver as one.

“Every time I drive it, I have a smile on my face….Pure uncompromising fun!” reports owner Stephen Wright, whose assessment is backed up by Gideon Beddows: “Best drivers car in the world!! Fantastic fun and you will always have a grin on your face when out and about.”

Mazda2 & Mazda2 Hybrid

With almost 2000 owner reviews between them, the compact and agile Mazda2 and Mazda2 Hybrid city cars have been well-received by their owners, who rate both models as 4.8 out of 5* in Feefo reviews.

“Excellent city car, easy to drive and park,” observes N Janssen about the Mazda2, while Teresa Donelan has a similar experience with the Mazda2 Hybrid: “Lovely car to drive either around town or on a distance run.”

Due to specs options and economical powertrains, which include mild hybrid and full hybrid options, the two models are well-liked by owners for their specific need economical needs. even trying.”

US TODAY FOR MORE INFORMATION

AWARD WINNING NISSAN RANGE

NISSAN ARE KNOWN FOR MANUFACTURING VERY RELIABLE VEHICLES SO THERE IS NO DOUBTS IN WHY THE NISSAN RANGE HAS ACHIEVED MULTIPLE ACCOLADES. THE MOST RECENT AWARDS ACHIEVED BY NISSAN IS THE NISSAN LEAF BEING VOTED ‘BEST CAR FOR CITY DRIVERS’ AND THE NISSAN X-TRAIL VOTED ‘HUGELY CAPABLE’.

NISSAN LEAF: UKS BEST CAR FOR CITY DRIVERS

The Nissan LEAF was the first mass-market electric vehicle, debuting in 2010. The secondgeneration LEAF was introduced in 2018 and has now sold well over 500,000 units worldwide. Built at Nissan's Sunderland facility in the north of England, it has won numerous honours, including Driving Electric's Best Used Small Electric Car award and WhichEV's Lifetime Achievement Award, as well as its most recent accolade which is ‘UKs Best Car for City Drivers’ demonstrating how well it survived the test of time.

This year's Auto Trader New Car Awards were decided by a customer panel of over 220,000 UK car owners, and the Nissan LEAF was named the UK's Best Car for City Drivers. "The Nissan Leaf is truly an electric icon, and I'm so pleased to see it get the recognition it deserves," said Erin Baker, Auto Trader's Editorial Director. More than a decade after its launch, it is still a popular choice

for many people, owing to its low operating costs, high reliability, and reputation as an easy electric car to use on a daily basis. Drivers have described the Nissan Leaf as easy to drive, nippy and small enough to park in tight spots.

Nissan Motor (GB) Ltd. Managing Director Andrew Humberstone commented: I’m happy to see LEAF recognized and voted for by customers to win this award. We are very proud of LEAF, it was our first electric car when it launched in 2010 and almost 15 years later it is still popular and relevant. With zero tailpipe emissions, intelligent parking aids and its roomy yet compact design, LEAF is an exemplary city car which is versatile enough to perform on longer journeys too where features like ProPILOT thrive. An award like this really means a lot, and we really value that our customers have taken time to vote for LEAF in these prestigious awards.”

NISSAN X-TRAIL: HUGELY CAPABLE

The X-Trail is one of Nissan's most successful global vehicles, with sales in over 100 markets over a 20-year period. The fourth generation of the car, which was released last year, is based on well-established DNA that runs through all three previous generations. Since 2007, the two agencies What Car? and Camping and Caravanning Club have collaborated to select the top new automobiles best adapted to the special demands of towing, and this year the Nissan X-Trail won in the 1700-1899kg category. The new X-Trail has a muscular design and modern technologies that provide an effortless EV drive sense thanks to Nissan's twin-motor e-4ORCE all-wheel-drive system and e-POWER technology. e-POWER makes the X-Trail a one-of-a-kind vehicle that combines a fuel-efficient petrol engine and a lithium-ion battery to power an electric motor.

''With seating for up to seven people and this gold star for towing abilities, X-Trail owners can look forward to a summer filled with exciting experiences.''

Rickmansworth, United Kingdom - The new Nissan X-Trail e-4orce with e-POWER has won a top award at the 2023 Tow Car Awards, the / Hugely Capable’ Award. Of course, we are well aware of the X-Trail's great towcar credentials, but having its talents evaluated and complimented by two such prestigious groups as What Car? and the Camping and Caravanning Club is really gratifying.

PEUGEOT OPENS ORDERS FOR NEW 508 AND NEW 508 SW

PEUGEOT OPENS ORDERS

FOR NEW 508 AND NEW 508 SW

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EUGEOT has opened orders for new 508, 508 SW and 508 PEUGEOT SPORT ENGINEERED models, featuring an updated exterior and interior design, new technologies and a simplified trim line-up. Prices for the new 508 range start from £34,020 OTR MRRP, with PEUGEOT SPORT ENGINEERED variants starting from £53,825. The first deliveries are scheduled for September.

PEUGEOT has also updated the front and rear lighting on all new 508 variants. At the front, Matrix LED headlights featuring PEUGEOT’s iconic 3-claw signature are now standard across all variants, while at the back, new Full 3D rear lights with the same 3-claw signature and scrolling direction indicators can be found.

PEUGEOT has provided consumers with two new wheel styles as part of the design update. While GT models come with 18-inch "EPHERRA" wheels, Allure variants can now be obtained with 17-inch "MERION" wheels with a new finish. 19inch 'AUGUSTA' wheels are an additional option for GT versions. There are also three new metallic paint colours to choose from: Okenite White, Titane Grey, and Eclipse Blue. Selenium Grey, which was previously only offered on PEUGEOT SPORT ENGINEERED models, is now accessible across the full lineup.

PEUGEOT has made a number of adjustments inside as well as outside. New halfleather effect trim with "Falgo" fabric and "Quartz" stitch detail is now available on Allure models. A unique half-leather effect trim with Alcantara® and 'Aikinite' stitching is included with GT variants. The front seat headrests now bear the new PEUGEOT shield, which is an added touch to the "Mistral Black Nappa Leather," which is still an option. The 'Mistral Black Nappa Leather' seats are an option for the Allure and GT models.

NEW PEUGEOT 2008 OPEN FOR ORDERS

PEUGEOT order books for the new 2008 will open Monday 12 June, with first deliveries due later this summer. Available in three trim levels – Active, Allure and GT – and with a choice of electric and petrol powertrains, prices for the new 2008 start from £24,020 OTR.

A more assertive design

The new 2008 benefits from a bigger front end that incorporates the PEUGEOT shield and a revised, more forceful look. On Active versions, the expanded grille is completed in gloss black, whereas the Allure and GT trims have a grille that is body colour. New 'three-claw' LED daytime running lights and new LED rear lights are included on all versions of the new 2008's front end, which also adopts the most recent PEUGEOT light signature initially seen on the new 508 and 508 SW. On GT variants, full LED headlights are an option.

Electric and petrol powertrains

The new 2008 will be available from launch with a new, fully electric powertrain. Available across all trim levels, the e-2008’s new 54kWh battery brings an increased range of up to 251 miles (WLTP), while a new electric motor increases power to 156hp – an increase of 15%.

Customers can also opt for a 1.2-litre PureTech petrol engine. The PureTech 100, available exclusively in Active trim, is paired with a six-speed manual gearbox, while the PureTech 130 (available in Allure and GT trims) can be combined with either an EAT8 eightspeed automatic gearbox or a six-speed manual gearbox.

Specification

PEUGEOT has simplified the trim line-up on the new 2008, bringing it into line with the rest of the PEUGEOT range. Customers can choose from Active, Allure and GT, while a First Edition model is available exclusively on the fully electric e-2008.

All new 2008 models now include a 10inch central touchscreen as part of PEUGEOT's cutting-edge i-Cockpit® as standard equipment inside, as well as a row of toggle switches for easy access to crucial features. Additionally, a redesigned, compact steering wheel with the PEUGEOT shield is part of the improved iCockpit®.

Along with a number of safety and convenience features like automated emergency braking, cruise control with speed limiter, and rear parking sensors, active models come with new "Calcite" interior stitching and "Mistral" roof lining. The Active trim is completed by a new 10-inch Touchscreen and Wireless MirrorScreen for Apple CarPlayTM and Android AutoTM.

The First Edition will be available exclusively in two new body colours for the new 2008Selenium Grey and Okenite White.

The new 2008 is available to order now, with prices starting from £24,020 OTR.

ŠKODA AUTO GEARS UP TO PRODUCE THE NEXT-GENERATION KODIAQ

Škoda Auto gears up to produce the nextgeneration Kodiaq

As one of the new Škoda models to debut this year, the second-generation Kodiaq is already in the starting blocks. As Škoda will continue to manufacture its successful SUV in Kvasiny, the Czech car manufacturer has already begun the comprehensive adaptation of the production line. The first pilot production vehicles are already being produced, while series production will commence next year.

Kodiaq will be equipped with everything needed to expand on the success of its predecessor.

Škoda X: New centre for developing in-car digital services and smart technologies launches

Michael

Oeljeklaus, Škoda

Auto Board Member

Škoda has launched a new advanced technology centre focused on the development and deployment of digital and smart services. Škoda X will look to deliver products across all its models, including the Enyaq iV, which bring greater owner convenience.

for

Production

and

Logistics, says: “The preparations for the production of our upcoming second-generation Kodiaq are already in full swing. As is typical for Škoda, we are once again using existing infrastructure while cleverly integrating new technologies. However, comprehensively adapting and further futureproofing an assembly line that remains in operation is a highly demanding task both technically and logistically. At the same time, we have also successfully redistributed and optimised our model production and were thus able to free up additional capacity.”

The new Kodiaq will also be available as a plug-in hybrid – preparations are already in full swing

The automaker is spending about 12 million euros to modify the production line so that it can also accommodate future demands. The line is currently set up to create the Kodiaq iV with a plug-in hybrid drivetrain. The investments entail the modification of robots for the application of window adhesive as well as the integration of already-existing technologies including manipulators, conveyors, and chassis assembly. Then, every day, up to 410 second-generation Kodiaqs should leave the factory.

Kodiaq as a trailblazer for the Škoda SUV campaign

The second generation of Škoda Auto's largest SUV, the Kodiaq, will be unveiled this autumn, with the market introduction scheduled for 2024. Modern, effective petrol and diesel engines, a plug-in hybrid, and - for the first time - a mild hybrid will all be offered on the model. The automaker is elevating its largest SUV in terms of safety, technology, and versatility. The new

Peer-to-peer car sharing, which enables private owners to rent out their own vehicles to other people, permits car-sharing for those who don't want to own a vehicle full-time. This is one of the initial services being evaluated by the technology centre.

Depending on what the user needs, it offers a bigger range and number of cars. Additionally, the system is being developed so that Škoda dealers can use it to enable prospective buyers to schedule lengthy test drives of models like the Enyaq iV before making a purchase.

The Prague-based innovation cluster is also testing a novel energy storage system composed of recycled Enyaq iV battery models to create standalone charging stations for electric vehicles. where it would be impossible to establish many charging stations, the ability to offer a charging infrastructure.

It will also serve as the hub for several other technologies that are currently undergoing trials across Europe, such as the new Pay to Fuel services, accessible through the car's infotainment system, and the DigiCert service, which boosts confidence for anyone buying or selling a used Škoda model.

The Škoda Digital Certificate, available through Care Connect Remote Access, offers customers a comprehensive range of vehicle data, including vehicle identification, technical specifications, current mileage, prepaid service and warranty extensions, and the complete service history. The DigiCert automatically records the vehicle’s mileage on a weekly basis once Škoda Connect Remote Access services are activated. The DigiCert helps to provide greater confidence in the vehicle when buying or selling it.

KIA EV6 GT COMPLETES THE BEAUTIFUL RACE IN THE WORLD

THE MOST WORLD

KIA EV6 GT COMPLETES THE MOST BEAUTIFUL RACE IN THE WORLD

The Kia EV6 GT has completed the 1000 Miglia Green 2023, finishing as the highest-ranking performance electric vehicle entered into the race and sixth overall. The race drew to a close on Saturday, 17 June.

The self-proclaimed ‘most beautiful race in the world’, the 1000 Miglia is an unparalleled test of endurance for both car, driver and navigator, requiring performance, precision and skill in order to score well throughout the race. The 1000 Miglia Green is a sub-category of the historic event, open only to fully electric cars.

The 2023 race, which lasted five days and more than 2,000 km, was the longest in the race's nearly 100-year history. The Jade Paveley and Ross Leach professional rally driver combo was the sole team representing Great Britain in the race, and the Kia EV6 GT was the first Korean vehicle to ever compete in the 1000 Miglia Green. Additionally, the occasion marked the debut of an EV6 GT in a competitive, FIA-approved motor race.

The courageous rally-driving husband and wife combo was able to demonstrate their remarkable rally pedigree during the arduous race by deftly traversing the course and winning numerous stage races along the way. The EV6 GT, the highest-scoring performance EV, was brought home by team Kia as the teams raced back to Brescia on the final day of competition.

The perfect test

Designed from the outset as a true GT car, the EV6 GT offers blistering performance from its twin electric motor setup that together deliver 577bhp and 740Nm of torque through all four wheels. Mated with a powerful 77.4kWh battery, the car is capable of covering 263 miles (WLTP combined) per charge. Charging is equally rapid, thanks to

the car’s E-GMP platform that supports 800V charging, enabling 10-80 per cent charge in as little as 18 minutes at the fastest charge points.

Importantly, each of the timed legs travelled throughout the event was completed with a single charge of the car, which was notable despite the significant distance, challenging nature of the roads, and speeds required for the race. At the conclusion of each day, charging was finished using Kia Charge and, when possible, some destination charging at hotels. More than 540,000 charge points are available with Kia Charge, providing easy single-account access to many different charging networks and operators.

The 1000 Miglia Green’s blend of rapid road driving under Police escort along with precision time-trial and special stages on closed roads were the perfect test for the car’s considerable performance. 0-62mph is dispatched in just 3.5 seconds, onto the car’s official top speed of 162mph. This made it the second fastest EV to be entered into this year’s race.

Nothing but praise

Jade Paveley, rally driver and commentator, said: “This has been an incredible experience and is like no other I’ve ever entered. The EV6 GT proved itself to be not only a competent race car, but an outstanding grand tourer as we travelled Italy at speed and in comfort; and even got to take in a lot of the country’s beautiful scenery. Of course, I’d like to thank the organisers of the 1000 Miglia Green for putting together a great race, and the team at Kia UK for the opportunity to take part in one of the world’s most prestigious rally events. The EV6 GT is every bit worthy of wearing the GT badge. Not only is it exceptionally fast, but it’s also comfortable for long distances, fun to drive and not once did we have range anxiety as a result of its great driving range.”

MG

CYBERSTER TO

MAKE WORLD DEBUT AT GOODWOOD FESTIVAL OF SPEED

MG Cyberster to make world debut at Goodwood Festival of Speed

MG Motor UK has confirmed that its revolutionary new Cyberster sports car will make its global public debut at the Goodwood Festival of Speed 2023 and that the EV roadster will underline its performance credentials by taking on the iconic hill climb throughout the festival.

The dramatic, two-seater convertible will be showcased on the main MG stand, allowing festival-goers to take a close look at its leadingedge interior and exterior styling. A second Cyberster will be stationed in the First Glance paddock and will put on a show as it takes to the hill twice a day over the entire event. Guy Pigounakis, Commercial Director for MG Motor UK says:

“We’re excited to return to the Festival of Speed and with a global debut. The Cyberster marks MG’s long-awaited return to sports car production and we’re ready to share what that exciting future looks like with this highperformance, technologically-advanced EV. Two further debuts are planned, both demonstrating MG’s desire to create electric cars that will engage and exhilarate.”

The Cyberster's striking appearance, which draws influence from the company's past, mixes modern design with distinguishing elements that reference MG's long history as a famous producer of thrilling, captivating convertible sports cars.

The company's London-based design team, under the direction of Carl Gotham, came up with the idea for the Kammback tail and scissor doors, as well as the company's signature low nose and curved rear haunches.

A closer look at the new MG HS SUV

MG Motor UK has unveiled images of its new, comprehensively updated HS SUV, revealing a striking new design for the company’s best-selling flagship SUV.

The new HS provides drivers a sharper, more aggressive appearance following a thorough overhaul. The HS is now officially MG's largest

and most opulent SUV thanks to new bi-function LED headlights, a striking grille design, and a redesigned front bumper.

At the rear, a new bumper design, revised dual exhaust outlets and LED taillights complete the contemporary styling update, alongside a striking 18’’ diamond cut wheel.

Urban Grey is also now available for the first time within the HS range, as part of an extensive seven colour palette including solid, metallic and tri-coat options.

Guy Pignouakis, Commercial Director at MG UK, comments:

“The MG HS has proved to be very popular with UK customers but we’re further improving the car with a much-enhanced design and two generously-equipped models to choose from that still retain a very strong value proposition for our flagship SUV.”

SE and Trophy models introduced

The new MG HS will now be offered in SE or Trophy specification which have proved popular with UK customers when introduced on the multi award-winning MG4 EV.

A 1.5-litre, turbocharged petrol engine with up to 162PS powers both variants. An optional dual-clutch DCT transmission is available on both SE and Trophy grades in addition to the regular manual gearbox.

The SE specification, which starts at $23,495 and includes air conditioning, satellite navigation, a rear parking camera with sensors, rain-sensing wipers, keyless entry, and a leather steering wheel as standard, features bi-function LED headlights with front and rear sequential indicators for the first time.

In addition to leather upholstery, heated front seats, dual zone climate control, ambient inside lighting, rear privacy glass, and an improved 6-speaker audio system, the Trophy, which starts at £25,995, is also available.

HONDA SURFS INTO WHEELS AND WAVES

2023 WITH CUSTOM MINIBIKES

Honda surfs into Wheels and Waves 2023 with custom minibikes

In 2022 it was custom CMX500 Rebels, with Maanboard from Sardinia-based customisers Motocicli Audaci taking the honours, while 2021 saw Mototrafa’s CB650R Fenix win for Portugal.

For 2023, it’s the turn of the minibikes. Honda have invited seven young artists to collaborate with established bike builders to both inspire a younger generation of riders and spark interest in the joys of two wheelers among new audiences.

If any manufacturer has bikes to do that, it’s Honda – with the 125cc Dax, Monkey and MSX125 Grom. Each are icons in their own right, meaning different things to different riders. The retro Dax and funky Monkey both inspire thoughts of the 1970s; the Grom is a rolling, contemporary style statement even before it gets any special treatment.

All three of them have a very positive attitude. Even without riding one, it's difficult not to smile when you see one. They are the ideal starting bike since they are entertaining, fashionable, and economical. Add to that their diminutive, unthreatening size and incredible fuel efficiency.

Honda will be present at Wheels and Waves 2023 as a result of the very interesting results that were achieved when some very creative minds were combined with some equally brilliant bike makers.

This is just one of several initiatives demonstrating Honda's dedication to attracting new riders to the market. The Ride Free activation, which enables participants to test-drive a Honda motorcycle while receiving instruction from a Honda Approved Motorcycle Training Instructor, is a significant activation in the UK. Participants are guided through the fundamentals of riding a motorbike with an instructor by their side in a secure off-road setting. All necessary clothing and safety gear is offered.

The Ride Free Experience activities will be held at our Honda Approved Training Dealerships or at their affiliated training facilities all throughout the year.

CONTACT US TODAY FOR MORE INFORMATION