Article
Chr. Hansen Animal Health: Growing a Customer-Centric Culture Meet the team and discover how good bacteria in livestock farming can improve animal health and feed conversion
Chr. Hansen, a 147-year-old g l o ba l l y l e a d i n g b i o s c i e n c e company, has set out to grow a better world, naturally, through its sustainable solutions. Established in India in 2004, Chr. Hansen has now taken the decision to enter directly into the livestock sector in India with its innovative probiotic product portfolio for the poultry and dairy markets. “Our focus is relentlessly on customer centricity,” says Edward Manchester, Chr. Hansen's Head of Animal Health and Nutrition sales in APAC, in an interview with Poultry Planner Magazine.
Expanding market reach andstrengthening local presence Recruiting great employees is always important, not least in India where Chr. Hansen's footprint is still limited, with a total of 40 staff. In 2021,Mr Rajan Seralathan, based in C o i m ba to re wi t h m o re t h a n 1 5 ye a r s of p o u l t r y i n d u s t r y experience in India (previously from Biomin), joined as sales and business development manager of Chr. Hansen's Animal Health and Nutrition unit. On the team is also Bangalorebased Dr.Raghavendrakumar M, who joined Chr. Hansen in 2019 as National Sales Executive, with focus on silage inoculants and cattle DFM (direct fed microbials).
Raghavendrakumar M, nationalsales executive, Chr. Hansen
With the expanded team, Chr. Hansen is well positioned to workcloser and better with distributors in India, strengtheningits local presence and technical support and enabling stronger local marketing execution, says Edward. As part of the technical service offered, there will be increased focus on local product trials and data generation for customers. New application lab has been established in Singapore which provide different in-house lab serviceson process feed samples has given the advantages edge to Chr. Hansen. Science-based probioticsfor poultry and cattle
Edward Manchester, Head of Sales APAC Animal Health and Nutrition, Chr. Hansen “To that effect, since 2020, we have been working on strengthening the commercial infrastructure and capabilities,” he elaborates. 08
R a j a n S e ra l a t h a n , sa l e s a n d business development manager, Chr. Hansen www.pixie.co.in
Chr. Hansen Animal Health's focus o n t h e p r o b i o t i c c a t e g o r y, combined with a strong collaboration with universities and industry peers all over the world, has helped drive research and Poultry Planner | Vol. 23 | No.08 | August - 2021
