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'To be or not to be' a standardized botanical powder
In the current article, we shall discuss how an SBP comes into being. What are the process and aggressive scrutinization that occurs at each step of its formulation from when it is an idea to its launch into the market? Shakespeare's hamlet phrase “to be or not be” fits in aptly here. The wellknown stage-gate process for innovative products can be used as a basis with slight modifications 14
(Figure1). At each stage a committee would review the process and approve or disapprove the SBP from entering the next stage.
screened with bioassays in vitroor in vivo. Traditional and
Figure 1: The steps in the stage-gate modern scientific literature is process curated for botanical constituents that can be used to address and Ideation stage: In the ideation stage, an idea of a product is solve the issue. The phytochemistry proposed to address a pain point or laboratory develops commercially an issue, in the poultry industry. viable processes for the optimum Either to bring in a new supplement extraction of medicinal plants, or to find a natural, and safe w h e r e a c t i v e c o n s t i t u e n t s , alternative to an existing synthetic otherwise known as markers, are already known. The phytochemistry supplement in the market. lab is where the creation of a SBP Concept stage: A clear customer starts, with the preparation of value proposition for the idea is made different formulations. The SBPs through a business case. What would are prepared through scientific the impact of this SBP be in the evaluation of the phytochemicals market? A library of plants is created required for the formulation and based on availability, biodiversity, the right selection of the raw patentability, and cost. If the SBP materials. The phytochemistry lab passes this stage, it goes to the also establishes the essential feasibility stage. reference marker or the phytoFeasibility stage: The potential chemical that would be necessary to plants that would address the issue be standardized in each batch of SBPs are screened. Medicinal plants are (Figure 2). Poultry Planner | Vol. 23 | No.09 | September - 2021
Dr. RAINA RAJ
The demand for organic and natural foods has grown over the past decade. The desire for better overall health among consumers and the awareness of the harmful effects of synthetic ingredients has fuelled an organic revolution. This is evident from the global market estimations;“the organic food market generated $162,036.7 million in 2019 and is predicted to make revenue of $416,049.7 million by 2027.” To be a front player in the future of the organic revolution, consistency in quality and biological results shall be essential. Keeping this in mind, we have designed a series of articles describing the importance of the standardization of botanical powders. Standardization here refers to neutralizing the natural variability to deliver consistency and uniformity in the quality assessment parameters. According to the National Institutes of Health (NIH), standardization is a process that manufacturers u s e t o e n s u re ba tc h - t o - ba tc h consistency of their products. Standardization involves identifying specific phytochemicals (also known as m a r ke r s ) t h a t c a n b e u s e d to manufacture a consistent product. In our earlier article, we discussed what and how standardization is done in standardized botanical powders (SBPs).
