Hairbiz Year 15 Issue 6

Page 64

COVER STORY

UNWRAP YOUR DESIRE THIS HOLIDAY SEASON. Make Christmas 2021 your client’s most gorgeous yet with the inspirational new Party Season Collection looks from ghd, created by Trade Ambassador, James Earnshaw. Composed of six seductive looks, the collection celebrates the skills of stylists with intricate detailing and classic techniques, powered by the ghd range of styling tools. Putting the stylist at the heart of the campaign, all six looks feature elevated finishes and unexpected details to create styles that showcase the expert touch. The result? High-impact party hair with individual twists that clients won’t be able to get anywhere else. The campaign’s creative director, ghd global education manager Amy Sontae, says: “This holiday season, we invite you to unwrap your styling skills and seduce your clients with sensual straight looks, wicked waves and captivating curls. We’re inspiring salons and stylists to create their client’s most desired styles with our unbeatable professional products and festive looks from James.” ghd elite salons are able to have these trend-led looks delivered both in-salon and virtually by the ANZ education team!

TWISTED TEMPTATION

Make shapes with a twisted take on the ponytail – the James Earnshaw trademark snatched pony, with a party-season update!

SOFT AND SEDUCTIVE

It’s all about full-bodied glamour in this faux-blow look: the definition of big, bouncy, beautiful hair.

WICKEDLY WAVY

Lustrous waves, packed with shine and sculpted to perfection, this waved look is crafted with the ghd max styler for effortless styling even on long, thick hair.

#ghdunwrapped


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