THE FACTS.
Georgiemane launched in January 2020 with the 10 minute hair mask. A brand created out of the idea that hair care shouldn’t be complicated, and that all hair can benefit from ingredients that hydrate, protect, repair, and promote growth. In December 2020, came 2 new products, the repair & hydrate shampoo and hair growth spray, followed in October 2021 with the release of another 2 products, the scalp scrub and anti-frizz serum. With over 150k followers on Instagram, an exclusive georgiemane Facebook community group with over 13,000 members, and over 3000 4.5 star Google reviews, this relatively new brand is one to watch, not to mention stock in salon! With a current $5.4 million turnover, all products are Australian made, recyclable, vegan and cruelty-free with a money back guarantee on all of products. We spoke to owner George Papura about the brand taking the industry by storm!
Tell us about the georigemane products
We bring high quality, effective hair care products as a solution for dry, damaged, and/ or thinning hair. We believe that all hair can benefit from ingredients that hydrate, repair, and promote growth. All of our hair care products have gone through multiple rounds of subject testing and formulation tweaks in order to perfect them. Our products include natural ingredients that hydrate, repair damage, and promote thicker, longer hair without weighing it down or making hair/scalp greasy.
What are the ingredients?
Depending on the product, we use a range of uniquely blended ingredients that are proven to solve almost all hair and scalp issues, including damaged hair, thinning hair, frizzy hair, dry scalp, flaky scalp, etc.
What makes them stand out from the rest?
We have dedicated focus on the chemistry and technical aspects of our formulations to ensure not only that hair is truly repaired from within the hair shaft but also to create a healthy scalp environment for optimal hair growth, and this is exactly why we’re able to confidently guarantee results or give customers their money back. All this, while remaining 100% vegan, crueltyfree, and Australian made.
What inspired you to create the brand?
What inspired us to create georgiemane was that we really wanted to create a brand that delivers on high quality, effective hair care products that every hair type can benefit from. Rather than having “this product is for blonde hair” or “this product is for curly hair”, our products are trialled and tested to suit all hair types.
What is your cult/hero product to date? Our 10 minute hair mask
What do you hope for the future of the brand?
We would love to continue to expand around the world and help everyone who is having issues with their hair that georgiemane can solve
Has lockdown effected the brand at all?
We launched the brand beginning of 2020, just before COVID and the first lockdown hit. It’s kind of hard to definitively say that lockdown has helped as the brand and COVID started at the same time. We’re sure it’s influenced some sales, but we’ve been experiencing month-on-month growth since our first month.
What are yuour most recent launches?
We just released two new products in October, which were the scalp scrub and anti-frizz serum. We like to make sure that there is always a conversation happening with our customers, especially when it comes to their pain points with their hair. Two of the recurring topics that kept coming up were scalp and frizz issues, so we worked to create these two new products to target these issues. The scalp scrub is a gently exfoliating product that removes dry flakes, product build-up, and excess oil whilst also promoting hair growth by creating a healthy scalp environment. The anti-frizz serum is a lightweight leave-in formula, designed to control frizz and flyaways whilst also protecting locks against heat damage. This Australian made, vegan and cruelty-free serum also works to boost shine leaving you with smooth, radiant, and flawless locks every day of the week. The feedback about the new products has been super positive and we can’t wait to see more success for our salon partners.
