Hairbiz Year 15 Issue 6

Page 76

BLOG SPOT.

NO MORE C-WORD! By Jenni Tarrant

As our life in lockdown slowly begins to open up, and words like ‘freedom’ and ‘normality’ are included in our daily conversations, a big part of my business strategy is to reopen the entire Bond brand with a NO C-WORD policy. C meaning Covid, not the old swear word! This decision came from a place of moving forward with positive conversations, expanding upon choices for the future, and seeing this as another community initiative within our positive brand message. During our mandated downtime, the Bond team created a daily challenge for nearly six weeks to bring laughter to ourselves, salon guests, families and industry friends through social media. We chose a topic and - using only what we had in our homes - we would dress up in hilarious ways (go to bondhairreligion. com/lockdownbonding to enjoy!). Some of our challenges included Olympic sports, Walk of Shame, Album covers, Walmart and so many more. The choice to participate was entirely voluntary and the results were fantastic. We’ve had so many people tell us how much joy our 3 pm daily social media and website posts

brought to their days, when little else was making them feel uplifted’. For those of us who took part, it was a way of continuing our love of creativity, connecting with our Bond tribe, and it gave many of us a sense of purpose to our day. There was so much laughter even within our homes. People who share our home space would be stunned at the madness we would come up with each day and then have to take a photo of it! Laughter is truly a great de-stressor, particularly for mental health.

team Bond have also been given training in examples of how to move conversations forward if our guests found themselves starting to head down the dreaded C-word track. At the time of writing this article, we haven’t encountered any issues arising from this decision. In fact, many have expressed their gratitude to be able to get their hair/beauty services done (big time!) and to be in a space where they feel safe, cared for, and given the opportunity to share joy and positivity for the past, present, and future.

I also organised an art project during the lockdown WALMART CHALLENGE This strategy is not only for our period. Each team guests but for the wellbeing of member was given Team Bond. If I have learned a small canvas to use for whatever type of art/ anything after so many years in business and creative expression they chose, if they wanted to participate. As the completed canvases are working with people, it’s this: coping is always easier when we allow ourselves to laugh; and being brought back, the pictures are being hung success is helping others to move at least one as a collective piece in our team room. We will step forward from their challenges, by bringing be able to enjoy all the colour and appreciate individuality and talent for a long time to come. optimism back into their day in whatever way you can. Give it a try today. When the world outside our home becomes a place where we no longer have control, it can lead us down a path of despair and anger. It is part of the human condition to crave some control over our lives. As our physical boundaries expand again after so long - for many of us, and I am acutely aware of the continued suffering in Victoria - it will bring up anxiety and other emotions. It was an awareness of this inevitability that led to me make the decision to bring joyful communication to our business and put a ban on the C-word. Not only have I posted this business policy across our social media platforms, but also have signs placed at the entry point to my businesses. Members of RECREATE AN ALBUM COVER CHALLENGE

“SHOW US YOUR FAKE” CHALLENGE


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Articles inside

The Open Eye with Robert Masciave

4min
pages 52-54

ON THE UP WITH ERROL DOUGLAS SERIES

7min
pages 50-51

Jumping For Joy By David Watts

6min
pages 90-91

10 Tips For Tenants Negotiating A Commercial Lease With Their Landlord By Kelly Cunningham

5min
pages 92-93

Are Your Salon Socials Ready To Get Festive By Rachel Medlock

4min
page 94

Mandate Morals By Angeli Marie Shaw

7min
pages 96-100

BLOG SPOT with Brodie-Lee Tsiknaris

4min
page 78

Creating A Culture Of Accountability By Kym Krey

8min
pages 88-89

Your ‘Wow’ New Client Experience By Jay Chapman

4min
pages 86-87

Manifestation By Caitlyn Menzel

8min
pages 84-85

BLOG SPOT with Paul Frasca

3min
pages 81-83

BLOG SPOT with Clive Allwright

4min
page 79

BLOG SPOT with Dario Cotroneo

4min
page 80

BLOG SPOT with Gary Latham

3min
page 77

BLOG SPOT with Jenni Tarrant

3min
page 76

bhave Yourself

7min
pages 68-69

georgiemane – The Facts

3min
pages 66-67

Unwrap Your Desire This Holiday Season with GHD

3min
pages 64-65

Creativity Unleashed

3min
pages 46-49

Colourist Reality VS Client Expectation By Kristie Kesic

7min
pages 56-57

Keeping Your Apprentice On Track

4min
pages 58-63

UNAPOLOGETICALLY WAK

8min
pages 42-43

WE ALL SMILE IN THE SAME LANGUAGE

10min
pages 40-41

Trusting Your Heart & Your Instincts

12min
pages 14-16

mochamagic

12min
pages 30-32

Meet the 2021/22 Hot Shots Team - EVIE GOLDING

4min
pages 38-39

Healthy Habits with Laura Macleod

4min
pages 34-37

10 Minutes with Lyndal Salmon

7min
pages 18-21

MAKING HIS MARK...

7min
pages 12-13

Editors Letter

1min
pages 10-11
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