BERITA//MyCEB
MyCEB Charts Malaysia’s Journey with Malaysia Business Events Strategic Marketing Plan 2021 – 2030 Launch Malaysia Convention & Exhibition Bureau (MyCEB) is exuberant to embark the coming decade through the launch of their Malaysia Business Events Strategic Marketing Plan 2021 – 2030.
KDN : PPI9083/08/2016(034564)
72 /
EDISI 71 2017 RM 8.00
/ INSPIRASI PERCUTIANKU
YBDato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia, officiating the launch that takes place at Pullman Bangsar Kuala Lumpur on the 15th of April 2021 showcases. MyCEB’s strategic marketing plan for Malaysia’s business events (BE) industry that is anchored upon three main pillars namely optimisation, foresight and competitiveness. The Strategic Marketing Plan (SMP) evaluates critically past strengths and weaknesses by carefully processing internal data in order to formulate future strategies and action plans while embracing sustainable marketing approach driven by continuous process of adapting digitalisationand innovation. YB Dato’ Sri Hajah Nancy Shukri, the Minister of Tourism, Arts and Culture (MOTAC) Malaysia said “It is important that we embrace the role as a driver of change. MyCEB as an agency under the purview of MOTAC has done
EDISI 71 SAN TAI T RAVEL INSPIRASI PERCU
