SiGMA Issue 15

Page 96

on AFFILIATES ARE KEY TO BUSINESSES AND ARE SEEN AS A MEANS TO ACHIEVE HIGH RETURN ON YOUR INVESTMENT AT A WELL-CONTAINED RISK LEVEL. IN THIS INTERVIEW MARIA DEBRINCAT CAUGHT UP WITH STS GAMING GROUP’S AFFILIATE MANAGER GABRIELA MERINO TO GET THE LOWDOWN ON THE COMPANY’S RAPID SUCCESS IN THIS SECTOR.

STS

Affiliate program offers some of the most competitive rates in the industry with different reward plans to choose from, including Hybrid and CPA deals. While relatively new, the brand already offers a wide selection of promotions, bonuses, quality casino games, and great odds. The company has been thriving on dynamic growth and the wide portfolio of products all leading up to success. Affiliate managers play a huge role in achieving this success as they communicate daily with affiliate networks, manage internal and external stakeholders and focus on achieving KPI’s and ROI. It’s quite simple, as an affiliate with STS Gaming Group, the more traffic you generate, the more profit you can earn. HOW HAS WORKING WITH AFFILIATES CHANGED FROM WHAT IT USED TO BE IN THE PAST? Today as an Affiliate Manager you should treat every affiliate individually and offer him as much of a personalised approach as possible. Nowadays affiliates are also giving more importance to networking events as these are key to building connections.

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ISSUE 15


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