SOCIALIFE MAGAZINE | NOVEMBER 2022 publication

Quality Care for Digestive Disorders

Your digestive system plays an important role in your body, ensuring you get the nutrients you need to stay healthy. Symptoms like abdominal pain, constipation, diarrhea, blood in the stool, and excessive gas or heartburn can be a sign that something is wrong. If you are experiencing digestive symptoms, the gastroenterologists at South Texas Health System® Clinics can help.

Dr. Chacon is a board-certified physician who brings more than 15 years of experience to her clinic. She specializes in the screening and treatment of diseases and conditions of the digestive system. The physician-patient relationship is of the utmost importance to Dr. Chacon and she brings a tremendous amount of experience, knowledge and compassion to her patients.

Dr. Pettle is a board-certified physician specializing in the screening and treatment of diseases and conditions of the gastrointestinal tract, liver, esophagus, stomach, gallbladder, biliary system, pancreas, small and large intestines and rectum.

UT Health RGV Cancer & Surgery Center . . . . . 8

Beerfest was Hoppin’ 18

SOCIALIFING . . . . . . . . . . . 20

¡FANDANGO! Back in the Saddle . . . . . . . 24

Dancing with the Stars 26

A Night with the Stars . . . . . . . . . 28

IDEA Reaches for the Stars . . . . . . . . 30

Mission Festival of Frights 36

Mission Regional Rocks Out Cancer . . . . . . 38

A Night in Wonderland . . . . . . . . . 42

RGV Ballet’s 50th Anniversary of the Nutcracker 46 Easterseals Celebrates Together Again . . . . . 50

The South Pole of Texas . . . . . . . . . 54

Rio Grande Regional Hospital: Diabetes 60 Etiquestions . . . . . . . . . . . 62

Edinburg Los Muertos Bailan Blockparty . . . . 66

Texas Chamber of Commerce Week 68

Greater Harlingen Chamber Annual Gala . . . . . 70 PNC’s Quarter Century Club . . . . . . . . 74

AAF RGV is Striking Out Hungry 76

Turning Spaces into Places . . . . . . . . 77

Non-Profit Spotlight: Valley Scholars Program . . . 78

RGV Literacy Center Boots & Bling 84 Out and About: Soup . . . . . . . . . 88

SOCIALIFE Halloween: A Ghostly White Affair . . . . 90 Memorial Funeral Home: National Recognition 96 Pet of the Month . . . . . . . . . . 97

Vaqueros and Cowboys . . . . . . . . . 98

A Touch of the Tropics this Winter 100 Calendar of Events . . . . . . . . . . 106

BRONSON

UT HEALTH RGV CANCER AND SURGERY CENTER BREAKS GROUND

On October 14, UT Health RGV and community leaders broke ground on the much-anticipated UT Health RGV Cancer and Surgery Center, centrally located in the 495 Commerce Center complex in McAllen. The new $145.7 million, 144,231-square-foot building will house a Cancer Center that will include a cancer pavilion, radiation oncology, and a clinical research unit. The center will also contain a surgery center, a diagnostic imaging suite, an orthopedic clinic, rehabilitation and physical therapy, and a clinical laboratory.

The University of Texas MD Anderson Cancer Center, a world leader in cancer care and research, will provide oncology advisory services to develop and launch the program.

DR. MICHAEL HOCKER, DEAN UTRGV SCHOOL OF MEDICINE, SENATOR JUAN “CHUY” HINOJOSA & DR. GUY BAILEY, PRESIDENT UTRGV

DR. MICHAEL HOCKER, DEAN UTRGV SCHOOL OF MEDICINE, DR. NOLAN PEREZ, UT REGENT, DR. GUY BAILEY, UTRGV PRESIDENT

Patients throughout the Rio Grande Valley rely on the general surgeons at South Texas Health System® Clinics to treat a wide range of diseases and conditions. The surgeons are involved every step of the way, including during pre-operative care, which determines whether a patient is a candidate for surgery or whether there is a less invasive, more suitable alternative. They are also trained to use minimally invasive methods, when applicable, which may result in faster recovery times and decreased risk of infection, among other benefits.

VICTORY TAKES VISION

BEERFEST WAS HOPPIN’

by

Photography

Tiffany Miranda Each year breweries and eateries gather in Edinburg, Texas, for the highly anticipated University DraftHouse Beer Fest presented by University Drafthouse. Festival goers tasted the most coveted craft beer in the country and enjoyed mouth-watering food, live music, games, and fun. All profits benefit the Edinburg Chamber of Commerce and the Edinburg Arts Foundation. Event sponsors included L&F Distributors, the City of Edinburg, and Glazer’s. Learn more about the event at www.universitydrafthousebeerfest.com

SONY AND ALBERT REGO

DEANNA SANCHEZ & MARIO LIZCANO

SONY AND ALBERT REGO AT SANTA FE STEAKHOUSE, MCALLEN, TX

UTRGV MARIACHI AZTLÁN AT TSC PERFORMING ARTS CENTER BROWNSVILLE, TX

CONGRESSMAN VICENTE GONZALEZ AT RANCHO VIEJO TX

ALYSSA MILANO AT HOUSE WINE, MCALLEN TX

¡FANDANGO! BACK IN THE SADDLE

After two years of going virtual, the

person, on-site event.  The vintage Western theme was inspired by the

where a friend is A FRIEND.”  The tables were sold out to hosts and their guests,

and great conversation.  The event was wildly successful.  Thank you, fandangueros!

fun,

good

Photography by: Jose Tello

Museum of South Texas History’s ¡Fandango! was Back in the Saddle Again on October 1 with an in-

lyrics of Gene Autry’s 1937 recording of “Back in the Saddle Again; Out

who enjoyed fast-paced auction

drawings,

food,

DAVID RODRIGUEZ, KAYLAH HARRIS, MARGIE POLLOCK AND SANDY POLLOCK

IRIS BALLI, GRACIE SILVA AND IRMA BALLI

CARMEN GUERRA AND BEVERLY RICHARDS

EDINBURG COUNCILMAN JASON DE LEON AND DENISE DE LEON

MINGA VELA ,MARY LOU AND JOE FILLOTELLO

SAUL ORTEGA, KELLYE ORTEGA, TAMMIE RISICA AND TONY RISICA

ANA BERGH AND SANDRA LIZA MARTINEZ

DR. FRANCISCO GUAJARDO

BETTY PEREZ, MELINDA BOSQUEZ AND ANITA MOON

DANCING WITH THE STARS

Photography By Jose Tello

Psychedelic

Sally

Winning

colors and disco balls transformed the McAllen Convention Center into an ExtrABBAganza-themed evening at this year’s 15th Annual Rio Grande Valley Diabetes Association’s “Dancing with the Stars” of Hidalgo County.

Faustro Guerra was honored as the Diabetes Hero of the Year.

the competition was 3rd place celebrity Maritza R. Luebbers and her partner, Eduardo Alfaro; 2nd place went to Dr. Tommy Gonzalez and his partner Madeline Luaces and 1st place went to Ranjit Lidhar and his partner Tanya Swayze Miller.

HERSHAL PATEL, PRIYANKA PATEL, AND JOHNNY SINGH

DAVID RIVERA, CRIS RIVERA, LAURA AND TED DISQUE

1ST PLACE RANJIT LIDHAR, ATTORNEY AT LAW WITH TAYNA MILLER 2ND PLACE DR. TOMMY GONZALEZ WITH MADELINE LUACES 3RD PLACE MARTIZA R. LUEBBERS WITH EDUARDO ALFARA

DWS JUDGES TRENT CANNON, HIDALGO COUNTY DISTRICT ATTORNEY TERRY PALACIOS, SALLY FRAUSTRO GUERRA AND DEBI CHAVEZ

DR. AMIR ELSAYE AND DIANA RAMIREZ

DR. AMIR ELSAYED AND SALLY FRAUSTRO GUERRA

A NIGHT WITH THE STARS

Photography by Tiffany Miranda

On October 13th South Texas College proudly hosted its 17th annual scholarship fundraiser, “A Night with the Stars” Gala at the Corinthian Event Center. Every year, this event enables community members and businesses to join forces with South Texas College to impact the lives of talented students across our region. Support from local businesses and corporate sponsors enables the Valley Scholars Program to provide high-achieving students with scholarship funds of up to $2,000. Valley Scholars attain degrees, provide countless hours of community service, and are well on their way to improving the lives of their families and our community.

Diamond

Boggus Ford Lincoln City of McAllen Linebarger Goggan Blair & Sampson, LLP SOCIALIFE RGV

Platinum

AEP Texas Bailey & Gary Gurwitz Corinthian Event Center Deisy S. Perez El Shaddai CHS, LLC H-E-B

McAllen Economic Development Corp. Montalvo Insurance Agency Noble Texas Builders PNC Bank

Rio Grande Regional Hospital Texas Regional Bank

The Warren Group Architects, Inc. Tri-Gen Construction, L.L.C. Valley Land Title Co. Gold Anonymous Atlas, Hall & Rodriguez, LLP

Boultinghouse Simpson Gates Architects Carr, Riggs & Ingram, LLC

D. Wilson Construction Company DBR Engineering Digital 101.5 FM

Estrada Hinojosa & Company Inc. Fox Packaging Fredricka M. Borland Gulf Coast Paper Co., Inc. Halff Associates, Inc. Killam Development, Ltd. Luis Corpus

Gold Manuel Benavidez Jr. Legacy Fund Raba Kistner

Smartcom Telephone, LLC

Terracon Consultants, Inc.

Texas Cordia Construction, LLC UTRGV Victoria Cantu

Silver Bellevue University Dalinda & Marco Alcantar Dr. Anahid Petrosian Dr. Annette Wingard Dr. Maricela Oliva Dr. Rodney H. Rodriguez Encore Fine Properties

Melden & Hunt, Inc.

Mission Economic Development Corp.

Safeguard Insurance Agency

Santa Fe Steakhouse & Cantina Valley View Consulting, LLC

Bronze

Bob Davis Martial Arts Club Colors Crista Hirmas Dr. Ali Esmaeili Dr. Eric Reittinger

Dr. Jean-Scott Bendiks D.C. Gloria J. Dietrich Lisa Alemán

Lisa Patricia Hubp Ballinger Mario Reyna Mary Elizondo Oh Kay’s

PRIME Steak & Seafood

Stephanie Chavero Texas Tuxedo Rental

The Sign Depot Valley Trophies, LLC academicaffairs.southtexascollege.edu/academicexcellence/valleyscholars

IDEA REACHES FOR THE STARS WITH ANNUAL SCHOLARSHIP GALA

Photography by Jose Tello

On October 20, IDEA Public Schools hosted their annual Dinner & Auction Scholarship Gala, “Reach for the Stars,” at the Mission Event Center. The event celebrated three RGV alums, honored their successes, and raised scholarship funds for current and future graduates.  Through the support of donors over the past 16 years, IDEA has raised and awarded over $4 million to help close the matriculation gap and change the trajectory of so many lives.

CHEF LARRY DELGADO

COMMISSIONER SEBY HADDAD AND DANNY LONGORIA

ELISE GILBERT, AISHA GAYLE-TURNER, AND DANIELLE CHRISTINA MULLINGS

ROSE MARQUESS & SELMA WADHWANI

JERRY CAMPOS, ADAM CASTILLO, STEVE GONZALES, AND JOSUE ZEPEDA

Warm, Welcoming

MATERNITY & NEONATAL CARE

For expecting mothers in the Rio Grande Valley, The Maternity Center at South Texas Health System® is the choice for providing high-quality and comfortable maternity and neonatal care. We have two convenient locations to choose from:

The Maternity Center at South Texas Health System Edinburg

1102 West Trenton Rd. | Edinburg, TX 78539

For more information, call 956-388-2190 or visit southtexashealthsystemedinburg.com/maternity

The Maternity Center at South Texas Health System McAllen

301 West Expressway 83 | McAllen, TX 78503

For more information, call 956-971-5737 or visit southtexashealthsystemmcallen.com/maternity

Special features include childbirth classes, spacious labor and delivery suites, a Neonatal Intensive Care Unit (NICU) at South Texas Health System McAllen, and more. At both locations, you’ll find everything you need to make your childbirth a memorable experience.

Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the nondiscrimination notice, visit our website. 22651359-1156852 10/22

33 www.socialifeRGV.com

MISSION FESTIVAL OF FRIGHTS

Photography by City of Mission

The City of Mission hosted its Annual Halloween Festival of Frights, and it was a huge success. Thousands of little goblins, ghouls, and superheroes joined the city for a howling good time at the Mission Event Center.

“This was an amazing event for our community,” Mission Police Chief Cesar Torres. “Safety is always our top priority in Mission, and this was a great alternative for families. There were free hot dogs, free candies, and raspas, and it was just a great outing for citizens.”

The event was free and open to the public. Kids got to roam through a haunted house, enjoyed carnival rides, and prowl through the trunkor-treat area! There were also moon jumps, carnival games, and FANG-tastic music and entertainment.

MISSION REGIONAL MEDICAL CENTER ROCKS OUT CANCER

On October 8, more than 1,000 people—including patients, cancer survivors, elected officials, media personalities, and cheerleaders and the drill team from Veterans Memorial High School in Mission—helped “rock out” cancer by walking or running for breast cancer awareness at Mission Regional Medical Center.

The 13th Annual Mission Pink 5K Walk/Run for Breast Cancer Awareness was a family-friendly, pet-friendly event that helped raise funds for life-saving mammograms for uninsured Valley women at Mission Regional. H-E-B sponsored the community event. Other sponsors included Mission CISD and the City of Mission, Mori, Kumori, and Beautilase MedSpa.

Miguel

Hector Munoz,

A NIGHT IN WONDERLAND

Photography By Jose Tello

On October 13th, the Greater Mission Chamber of Commerce celebrated its Annual Awards Gala with a whimsical celebration to honor this year’s award recipients. “A Night in Wonderland” was this year’s theme. It was a beautiful evening while kicking off another year in business!

The celebration brought together public officials, sponsors, and the business community at the Mission Event Center to recognize the organization’s accomplishments, its newly elected board of directors, its loyal members, and its supporters.

DEBORAH CORDOVA, RENE ALCALA, & MARIE GARCIA

DINA SABNANI, VELMA & LEON DELEON, AND MARIE GARCIA

LINA GARZA, BRENDA ENRIQUEZ, PILAR GARZA, AND ISABELLA ZUNIGA

NORMA & OMAR GUEVARA

OMAR GUEVARA, DR. MINERVA GATLING AND RENE ALCALA

SUITE

By

The Nutcracker, with its beautiful costumes, dreamlike score, and delightful roles, has enchanted audiences for over 130 years. The classic Christmas story is a fairy tale ballet centered on a family’s Christmas Eve celebration and a toy soldier coming to life. Alexandre Dumas Père’s adaptation of E.T.A. Hoffmann’s story, “The Nutcracker and the Mouse King,” was set to music by Tchaikovsky and first choreographed by Marius Petipa premiering a week before Christmas 1892 in St. Petersburg, Russia. On Christmas eve of 1944, this magical ballet debuted in the U.S. with the San Francisco Ballet. Doria Avila, the founding director and choreographer of the Rio Grande Valley Ballet, first staged this holiday classic in 1972 for Valley audiences.

Dr. Kimberly Selber Photography by Jimmy Kryzak & Cliff Ranson

Deborah Case entered the RGV dance scene as a principal dancer in 1976 and, with Avila’s retirement in 1993, became the RGV Ballet’s second artistic director. Case is a classically trained dancer and received her education degree from Texas Christian University. She teaches in the Vaganova (Russian) dance method and holds an official ballet certificate from the Bolshoi Ballet’s Academy. For 43 years, Case has dedicated her artistic career to dance and dance education in the Rio Grande Valley. This year, she celebrates the 50th-anniversary performance of the RGV Ballet’s staging of the Nutcracker with some very special additions.

“For more than 30 years, I’ve dreamed of the dancers performing with a live orchestra,” Case beamed. This year, that dream has come true through the orchestra that Dr. Norman Gamboa has put together. Gamboa, director of orchestral activities at The University of Texas Rio Grande Valley and conductor of the Rio Grande Youth Symphony, contacted Case in October 2022 about conducting an orchestra for the Nutcracker. “I couldn’t believe it,” Case mused. “This has all come together magically and with so many blessings.”

In addition to the live orchestral performance, Carol J. Brown, director of Colibrí children’s choir, will bring to life the snow scene with the Colibrí Alumni Choir. The original score for the Waltz of the Snowflakes in Act I includes a wordless chorus. “There are 18 measures of snow singing in the original Nutcracker,” Case stated. “This is going to be really special.”

Along with the live performance, live orchestra, and live chorus, Case has also brought new choreography and costumes to this 50th-anniversary production. Working with German choreographer Alex Ossadnik, there will be a new staging of the mouse battle and the Arabian dances, among other scenes. “The new choreography is spectacular,” Case stated. “There will be more people on stage. He’s [Ossadnik] really good at filling the stage with interesting scenarios.”

While some of the costumes may be new, they are still in the beloved tradition of the classic Nutcracker— Clara’s flowing nightgown, the toy soldier’s uniform, the magical sugar plum fairies, and of course, the adorable Mother Ginger.

Hundreds of dancers have performed in the Rio Grande Valley Ballet’s Nutcracker. To celebrate them, Case is holding an alumni reunion for all former Nutcracker dancers on December 10th at 1:30 PM at the McAllen Performing Arts Tower Lounge. Yloy Ybarra, New York-based dancer/ choreographer and RGV Ballet Alum will be staging a new overture starring the Nutcracker alums. “This is an exciting reunion for us all,” Case said. “Most of our alums have never performed in the Performing Arts Center, so this will be a magical moment for them, too.”

Audiences, young and old, will love the 50th Anniversary performance of the Rio Grande Valley Ballet’s The Nutcracker on December 10-11, 2022. Tickets are available at the McAllen Performing Arts Center or on Ticketmaster.com. To learn more, visit RGVballet.com.

EASTERSEALS RGV CELEBRATES TOGETHER AGAIN

Photography By Charlie Luna

On October 27, Easterseals held its Annual Dinner and Ostrich Egg Auction at the McAllen Convention Center. The beautiful event recognized the 2022 Humanitarians of the Year, Carlos Melguizo & Saul Sanchez (owners of Carats), Business of the Year, Santa Fe Steakhouse & Cantina with Sony and Albert Rego, and Volunteer of the Year, Tony Forina. State Representative Bobby Guerra served as the emcee, and Joe Brown served as the auctioneer for the beautifully painted ostrich eggs. Family champions Ariella and Calep shared their moving stories. To learn how you can support Easterseals or to learn more about their services, please visit EastersealsRGV.co

ALBERT LOPEZ, DR. MARCY GUERRA LOPEZ AND CELESTE GUERRA

SAUL SANCHEZ, MCALLEN MAYOR, JAVIER VILLALOBOS AND CARLOS MELGUIZO

PATRICIA ROSENLUND, R.D. AND BOBBY GUERRA

SAUL SANCHEZ, LAURA WARREN, DAN OGLETREE AND CARLOS MELGUIZO

BETSY SHEARER, SUZANNA WILLIAMSON AND ROBBY VALADEZ

MARIA GARZA, KARRI CONTRERAS AND SERGIO CONTRERAS MARK AND TRACEY TWENHAFEL

TONY FORINA AND JOE BROWN

ADDISON BORTNICK

Live

South Pole of Texas

Performances

the sunset live stage on

GiantLanterns Largest Tree in Texas Ferris

Rio Grande Regional Hospital

PROVIDES DIABETES EDUCATION AND SUPPORT

An estimated 76,000 people in the Rio Grande Valley have diabetes, and as many as 3 in 5 of those people will need some form of hospital or emergency services. Providing diabetes education and resources to the communities they serve is a way Rio Grande Regional Hospital keeps its commitment to delivering highquality care you can trust.

Diabetes is a build-up of sugar – glucose – in the blood that happens when the body doesn’t convert the food you eat into energy as it should. Usually, our bodies make a hormone called insulin in the pancreas to help break down food into energy. Sometimes the pancreas stops producing insulin, or the body stops being able to use insulin effectively. That’s when sugar builds up in the blood, causing high blood sugar, which can lead to a variety of symptoms. The first signs of high blood sugar can include:

• Frequent urination

• Being very thirsty and/or hungry

• Weight loss

• Blurred vision

• Feeling very tired

• Wounds that don’t heal

• More infections than usual

• Numbness or tingling in hands or feet

Over a long time, high blood sugar can lead to a wide range of serious complications, such as heart disease, stroke, amputation, and loss of eyesight. If diabetes is detected and treated early with medication, diet, and exercise, the risk of complications decreases, and the chances of living a long and healthy life increase.

The Rio Grande Regional Hospital Diabetes Management Clinic is designed to help you take control of your diabetes. The specially trained educators work with patients and their families to personalize and customize each plan that provides information and tools needed to manage diabetes and live healthier, more active lives.

If you or someone you love has diabetes or is at risk for the disease, you are encouraged to call (956) 632-6523 for more information.

Living well with diabetes

Rio Grande Regional Hospital Diabetes Management Center is here to help you manage and control your diabetes.

The Diabetes Management Center can help you:

• Identify a plan to help you reach your goals

• Plan individualized meals and manage carbohydrate balance

• Manage your blood glucose levels and learn to use a glucometer correctly

• Understand your medications including insulin preparation and administration

• Understand the impact of diet, exercise and medications on blood sugar levels

• Manage gestational diabetes or pregnancy with existing diabetes

• Avoid diabetes complications to stay healthy

Receive the following at your appointments:

• One-on-one counseling with a Certified Diabetes Care and Education Specialist

• Blood Glucose Screenings

• Hemoglobin A1C Test Group classes are available.

Diabetes Management Center hours of operation:

Monday - Friday • 8:00 a.m. – 5:00 p.m. Free follow-up visits Call 956.632.6523 to schedule your appointment.

Rio Grande Regional Hospital McAllen Medical Plaza 222 E Ridge Rd, Ste 211, McAllen, TX 78503 | 956.632.6523

Visit riohealth.com for more information.

ETIQUESTIONS

Handshake Etiquette.  What are the things I need to know to be professional when meeting new people?

First of all, meeting new people is so fun and important.  When shaking someone’s hand, don’t look away. Always make eye contact and give a firm, confident handshake.  Make sure the person knows you are present and interested.

There always seems to be a lot of confusion when it comes to wearing hats inside a building.  What is your suggestion when I am wearing a hat?  Do I take off?  Leave it on? Help.

What a great question.  It is always a good idea to remove your hat when entering a building.  I think the exceptions are when you are attending an event where hats are the theme.  For example, a western attire event or a big hat event.  In those cases, it is ok to leave your hat on since it is part of the event theme. Otherwise, it is best to remove your hat.

Thank you for being a loyal reader. We appreciate your support.  It is always a great idea to excuse yourself from the table and go to the restroom to apply makeup.  Lipstick and face powder should never be applied at the table.

Barbara Baggerly-Hinojosa, Ph.D. is a wife, mother, and educator living in the Rio Grande Valley of Texas. She is a graduate of Our Lady of the Lake University with a Ph.D. in Leadership Studies. In addition, she holds an Associate of Arts degree in Education from McLennan Community College, Bachelor of Arts in Interdisciplinary Studies from the University of Texas – Pan American, and a Master of Arts in Educational Supervision from the University of Texas – Pan American. Dr. Baggerly-Hinojosa’s current research is focused on servant leadership, gender issues in leadership, and leadership communication. www.leadershipempowermentgroup.com

Dr.

Barbara Baggerly-Hinojosa

I know you have shared lots of table etiquette before, but I keep forgetting about the rules for putting on my lipstick at the table.  Is it ok, or should I excuse myself every time I need to apply lipstick?

LOS MUERTOS BAILAN BLOCKPARTY OPENS NEW

EDINBURG AMPHITHEATER

Friday, October 21st,

201 W McIntyre

of Edinburg cut the ribbon to

On

the city

officially open the new Promenade Park Amphitheater and Water Garden, located at

Street. The new amphitheater is the first of several downtown revitalization projects meant to foster the local art and entertainment community. The following day, the city of Edinburg, Area956, and the South Texas Museum of History partnered to host the largest ‘Day of the Dead’ celebration in the region. Thousands attended the ‘Los Muertos Bailan Black Party’ in downtown Edinburg to celebrate art, culture, and the beauty of life and honor the memory of loved ones lost.

MAYOR PRO-TEM JOHNNY GARCIA, MAYOR RAMIRO GARZA, CITY MANAGER MYRA AYALA, & COUNCILMAN JASON DE LEON

TEXAS CHAMBER OF COMMERCE WEEK CELEBRATIONS

Photography by From October 17th to 21st, 2022, the Edinburg Chamber of Commerce (ECC) celebrated Texas Chamber of Commerce Week. During that week, ECC hosted its inaugural RGV Chamber of Commerce Alliance meeting, was presented with a proclamation by the City of Edinburg and hosted an appreciation breakfast for its members. The ECC is supported by the continued commitment of its members, ambassadors, and

GREATER HARLINGEN CHAMBER CELEBRATES AT ANNUAL GALA

Photography by: Charlie A. Luna

On October 13, the Greater Chamber of Harlingen celebrated its Annual Gala at the Hilton Garden Inn Harlingen Convention Center. The sit-down dinner and award ceremony highlighted the many businesses, big and small, that have been pillars of excellence throughout the past year. Mr. Arturo Cavazos Emceed, and Texas State Representative Oscar Longoria was the guest speaker.

TRE & JEANNETTE PEACOCK, DR. GINA MONREAL, DR. VICTORIA PARADA, & DR. BONNIE VILLARREAL

CLAUDIA POSADA, MELISSA SOTO, HOUSTON SANCHEZ, & ANDREA CUEVAS

JAVIER DE LEON

ANA LUNA, JENNIFER VASQUEZ, KEZZ MUNOZ, AND ELEAZAR BAZALDUA

STATE REPRESENTATIVE OSCAR LONGORIA, DR. ART CAVAZOS, PASTOR NANCY CERVANTES, AND JAVIER DE LEON

CHARLIE HERVEY, ELENA VILLARREAL, & SHARRON CHAVEZ

TERESSA RODRIGUEZ, YVETTE PADILLA, ANA HANSEN, & CHRIS HANSEN

STATE REPRESENTATIVE OSCAR LONGORIA, HARLINGEN MAYOR NORMA SEPULVEDA, JAVIER DE LEON, & FRANK MORALES

TODD & LETTY MANN, MATT & LUCY WOLTHOFF

FORD KINSLEY, TERRSSITA KINSLEY, GREG AND JULIE POWERS

MAYOR NORMA SEPULVEDA

RONDA LEWIS, MELISSA RAMIREZ, AND JERALD LEWIS

PNC’S QUARTER CENTURY CLUB CELEBRATES NEW MEMBERS

Photography by Charlie Luna

On October 18, PNC Bank hosted its Quarter Century Club employee celebration event in the Rio Grande Valley. The cornerstone of PNC’s Service Anniversary Program is the Quarter Century Club, which recognizes employees with 25+ years of cumulative service. Inductees and their direct managers were invited to attend their local market event, where the employees received their personalized 25-year award plaque. Once inducted as official “Club” members, employees are invited to participate in all future QCC events as long as they remain actively employed at PNC. The Rio Grande Valley had 30 employees celebrated with 944 combined years of service.

American Advertising Federation RGV is

striking out hungry among college students

By Amanda Sotelo

That’s the situation many college-aged students find themselves in, an issue increasingly plaguing society, locally and nationally. The Agriculture Department states that some 20 million American college and university students face hunger or food insecurity, defined as limited or uncertain access to adequate food.

Unfortunately, this number is high and rising across the country. Studies show that students who face food insecurity or lack basic needs like housing are more likely to report experiencing poor physical health, symptoms of depression, and higher stress. These same studies show that food insecurity affects students’ academic performance and ultimately impacts graduation rates, which can negatively impact a whole community in the long run.

Fortunately, many colleges and universities in the RGV, from Starr County to Brownsville, provide hunger relief to its student populations through student food pantries. These pantries count on help from grants and donations, even partnerships with local food banks to keep shelves stocked.

This fall, the American Advertising Federation (AAF), an organization made up of advertising and marketing professionals, is taking on the challenge of increasing awareness of this issue and ensuring that students in the Rio Grande Valley don’t go hungry with its “Time to Give,

Grinches” bowling tournament with all proceeds going to food pantries at local colleges and universities.

“This is not a local problem. This is a serious national issue,” said AAF-RGV Chapter President Maria Alvarez. “RGV colleges and universities all have food pantries to help their students, and the AAF is doing its part to help these young men and women succeed at their education goals.”

To help these students fill their pantries and to keep college and university pantries stocked, especially throughout the holiday season, the AFF will host an ugly sweater bowling tournament on December 7 at Flamingo Bowl in McAllen.

Twenty-four teams will vie for bragging rights and help raise funds to fight hunger. Sponsorships are available, and teams of four can sign up for $150.

“It’s a chance to have fun, network with advertising folks, and all for a great cause,” said AAF board member and University of Texas Rio Grande Valley Professor Kimberly Selber. “If you can’t come out and bowl, you can still help by being a sponsor or even sending us an HEB gift card for the college food banks to distribute to students.”

To register your team, go online at aafrgv.org or to become a sponsor or donate, call Robin Bullard at 956-655-6824.

Imagine reaching into your pantry or refrigerator, finding it empty, and knowing there is no money that week to buy groceries. What do you do? Unfortunately, many go without food or personal hygiene items.

TURNING SPACES INTO PLACES: BUILDING BRANDS FOR COMMUNITY DESTINATIONS

Photography by Charlie Luna

On October 18th, the American Advertising Federation RGV hosted a brand-building luncheon. Sean Thompson, co-founder of lookthinkmake, an Austin-based agency focused on creating brands and marketing campaigns for places, spaces, tourism, parks, nonprofits, and community wellness initiatives. The AAF RGV hosts monthly events for members and the public to support the advertising, public relations, and marketing community. To learn more, visit AAF-RGV.org.

IDA RINCONES, MELINDA REYNA AND YURIDA SUCHIL

LETTY LEIJA, MAGDIEL CASTLE AND MELINDA GOMEZ

NIC BARRERA, MURPHY JEFFERIES, AMANDA SALINAS, ORLANDO GUTIERREZ AND COLLEEN WILLIS

PETER LOPEZ, DONNA SHAWHAN, SARAH ROBLEDO, CHRISTOPHER JULIAN AND ROBIN LILLARD NBC 23

SEAN THOMPSON AND DR KIMBERLY SELBER

MELINDA REYNA CHAN. 5, LAURIE PULIDO, EDUARDO SANCHEZ AND NANCY ALANIS

NON-PROFIT SPOTLIGHT

The Valley Scholars Program

The Valley Scholars Program was established in 1997 through a partnership between South Texas College, members of the local community, and representatives from business and industry. Its mission is to recognize and promote academic excellence by providing financial assistance and leadership development opportunities to academically gifted and highly motivated students.

The program recruits students from high schools within Hidalgo and Starr counties who graduate within the top 10% of their class or obtain an average of 80 or above. Program participants are supported throughout their studies with scholarship funding, specialized advisement, and community service opportunities as they work toward the completion of an associate degree.

More than 1,020 students have participated in the program and continued their education at premier universities around the state and nation.

“The Valley Scholars Program provided me with essential support to achieve my goal of earning a degree in medicine. It provided a mentor support system during times when I faced academic and financial obstacles.” - Dr. Belinda Hernandez.

FOR MORE INFORMATION:  (956) 872-6440 | valleyscholars@southtexascollege.edu

https://academicaffairs.southtexascollege.edu/academicexcellence/valleyscholars

RGV LITERACY CENTER GALA SHINES BRIGHT LIKE A DIAMOND

On Friday, October 7, the Rio Grande Valley Literacy Center held its 10th Annual Boots & Bling Gala at the Regency Hall Galeria in Pharr. This year’s gala, “Shine Bright Like a Diamond: Support Literacy in the RGV,” was chaired by Marie Salazar Garcia.

GED student Rosa Estrada and an ESL student, Lizeth Ramírez, were highlighted during the event. They both continue to be inspirations to RGVLC. Diana G. Farias, Executive Director, is very grateful to all the sponsors throughout the valley. To learn more about the RGV Literacy Center, visit RGVLiteracycenter.org.

some like it hot...

Gumbo’s Deli

1001 S 10th St Suite F-2, McAllen (956) 664-1801

Let’s have

Pasta La Madre

1600 W Harrison Ave, Harlingen (956) 320-0344

New York Deli

1775 Central Blvd, Brownsville (956) 550-0025

122 N A St, Harlingen (956) 425-3500

829 Dove Ave W, McAllen (956) 631-8787

401 S Kansas Ave, Weslaco (956) 647-5703

have Soup!

Siempre Natural

Tea Garden

1100 S Jackson Rd Suite #1, McAllen (956) 331-8026

239 E Trenton Rd, Edinburg (956) 383-4707

2801 W.University Dr, Edinburg (956) 287-4228

7501 N 10th St #60, McAllen (956) 627-6488

901 S 10th St #220, McAllen (956) 627-2853

2310 E. Expy 83, Mission (956) 581-7868

1311 W Expy 83, Weslaco (956) 844-7641

The Meatball Cafe

2412 Padre Blvd, South Padre Island (956) 299-4605

119 W Nolana Ave, McAllen (956) 664-9986

GHOSTLY WHITE AFFAIR

Photography by Jose Tello Mummies and milkmen, kings and queens, and everything in between appeared on the night of October 26th to attend SOCIALIFE’s spooktacular “Ghostly White Affair” Halloween bash. Over 150 guests attended the annual appreciation event, which was held at a goolishly decorated Quinta Mazatlan mansion. It was BOO-tiful. Devilish delights and live music were the perfect backdrops for an otherworldly night.

Guests went all out for the ‘all-white attire’ theme. Best costume prizes were given to Jim and Sandra Darling (first place), Stephen Villarreal and Sasha Lee (second place), Todd and Letty Mann (third place), and best couple costumes to Chasse and Lisa Conche.

JAIME AND DIANE TIJERINA

JIM AND SANDRA DARLING WON 1ST PLACE IN COSTUME CONTEST

BETTY GARZA AND MARIA FERNANDA AYALA

VERONICA GONZALEZ AND RICK VILLARREAL

LINCOLN TORKELSON

MIRIAM GELMAN, ALEX GELMAN AND JESSICA RODRIGUEZ

SELINA SAMANO AND COMMISSIONER PEPE CABEZA DE VACA

DIANA FRAUSTRO, MARCO ZAMORA, MANUELA FRAUSTRO

MCALLEN MAYOR JAVIER VILLALOBOS

RAMON AND SELENE SOTELO

TODD AND LETICIA MANN 3RD PLACE

STEPHEN VILLARREAL AND REY CALDERON 2ND PLACE

Memorial Funeral Home of San Juan and Edinburg

RECEIVE NATIONAL RECOGNITION FOR INNOVATIVE PROGRAMMING, OUTSTANDING COMMUNITY OUTREACH

Memorial Funeral Home was recently honored with the 2022 National Funeral Directors Association (NFDA) Pursuit of Excellence Award, placing it among an elite group of funeral service professionals. Pursuit of Excellence Award recipients raise the bar on funeral service excellence by adhering to the highest ethical and professional standards and providing unsurpassed service to families and communities.

To earn an NFDA Pursuit of Excellence Award, a participating funeral home must meet or exceed business standards set forth by the program and demonstrate proficiency in key areas of funeral services, such as compliance with state and federal

regulations and providing ongoing education and professional development opportunities for staff. Offering outstanding programs and resources to bereaved families; maintaining an active level of involvement within the community; participating and actively serving in the funeral service profession; and promoting funeral home services through a variety of marketing, advertising, and public relations programs are also required. Participants are also required to adhere to a Pledge of Ethical Practices.

More information about the NFDA Pursuit of Excellence Award program can be found on the association’s website, www.nfda.org/pursuitofexcellence.

SOCIALIFE Magazine’s monthly pet section takes an entertaining look at RGV furry friend culture. It’s local, relevant, fun, and informative.

For advertising or other info about the SOCIALtails section: Christie Cantu (956) 534-3149 christiecantu8@gmail.com

LOOKING FOR A LOVING HOME

SHELTER OF THE MONTH

Palm Valley Animal Society

Palm Valley Animal Society (PVAS) is the largest animal shelter in the Rio Grande Valley, taking in more than 15,000 pets every year. PVAS currently contracts with five cities and Hidalgo County at large to provide sheltering services for RGV pets in need. In addition to shelter services, PVAS also has a Pet Resources Center that provides self-

supported rehoming, food and pet supplies, access to virtual behavior training options, and much more to help keep pets out of the shelter and with their families. PVAS is working with its partners to create innovative ways to serve the needs of pets and their people and expand lifesaving shelter practices to have a safe, humane community.

You can melt with one look from Arko. His eyes are filled with so much warmth and gratitude. It’s almost unbelievable that he is going on 250 days in care. He enjoys being the center of attention and will bring joy to everyone he meets, in cluding other dogs. His high energy makes for a great companion in any aspect, whether you need a running partner or a pet for your pet.

Minda is looking for a big family she can call her own. She has been with us since July 2021, which is over 200 days! Minda is a very affectionate, mid-energy sweetheart. She would love to take some strolls around the neighborhood with the family.

Penny is a ‘lil cutie and would love to be adopted. She’s a very social girl but more of a low-energy dog overall. While she’s great at socializing with other dogs, she mostly enjoys exploring outside, but when around other dogs, she is very playful and tolerant with them. She loves treats and will even sit for them!

Septimus is a two-year-old male Coonhound. He’s a big boy weighing 61 pounds. He has been at PVAS since 2021 and is anxious to be adopted into a loving home. He is a sweet boy who loves to play and go for walks.

Visit these adoptable pets and others at Palm Valley Animal Society 2451 N Expressway 281, Edinburg • (956) 720-4563 or 2501 W. Trenton Rd, Edinburg • (956) 686-1141

VAQUERO DE NUEVO SANTANDER C.1750

Vaqueros AND Cowboys

by Lynne Beeching, development officer for MOSTHistory

The early Mexican vaquero was not the romantic figure the cowboy would become in American culture nor those portrayed in Hollywood movies and dime novels.

The vaquero was a laborer riding a horse. As far back as the 1930s, television and movie cowboys like Gene Autry, Roy Rogers, and the Lone Ranger captured the viewer’s imagination and influenced the perception of the Old West. They were entertaining but a far cry from the real thing.

What began in the New World in 1521 when Gregorio Villalobos brought the first cattle to the banks of the Río Pánuco near present-day Tampico, Mexico, the skills used to harvest cattle and herding followed the trail of Spanish and Mexican settlement north to the banks of the Río Bravo/ Río Grande. Here, herding traditions developed as the demand for hides and

tallow shifted to include a demand for beef as a food source. Tools like the hocking knife were replaced by the lazo (lasso). Ironically, the equipment and tradition the vaquero developed over the next 200 years would become such a vital part of the iconic cowboy image of the present.

The stock saddle used by vaqueros and cowboys evolved from the Spanish Conquistador war saddle, which was not designed to be used with a lasso. The saddle designed for working cattle had distinctive features such as a strong high-peaked pommel with a horn ideal for wrapping a rope tightly to hold a wild cow and wide wooden stirrups to steady the rider. The wide-brimmed sombrero became the cowboy hat; the leather chaqueta became the brush jacket; and the wrapped leather leggings called botas later developed into cowboy boots and chaps to protect the rider’s legs from the thorny

chaparral. Espuelas (spurs) with large round, spiked rowels became synonymous with the vaquero. The cowboy’s spurs were generally smaller, both made a distinctive “jingle-jangle” when walking.

Let’s take a moment to tip our collective hats to the humble, hard-working Mexican vaqueros and American cowboys who, for centuries, have been working cattle in the borderlands of South Texas and northeastern Mexico and beyond.

A

TOUCH

Quinta MAZATLAN

OF THE TROPICS THIS WINTER

By Colleen Curran Hook, Quinta Mazatlan Manager

Palms usually bring images of tropical vacations. Thankfully we live in a tropical environment with native Sabal Palms that are cold hardy. The stately Texas Sabal Palm grows up to 50 feet tall, but the evergreen grows slowly, only a couple of inches a year. Part of the trunk remains covered with old leaf stem “boots.” These “boots” form a crosshatch pattern on the trunk. The Palm can be distinguished from other palms by its long, smooth, non-thorny petioles (the transition between the stem and the leaf).

The Sabal Palm looks beautiful in a yard with its single tall trunk. The palms are wind, heat, and cold tolerant. The trees provide valuable food and nesting sites for birds and other wildlife all year long and are thus nicknamed the “Tree of Life.”

Once more abundant in the valley, the Sabal Palm forests have all but vanished under the plow. The

significant remaining stands are found at the Sabal Palm Sanctuary in Brownsville. Only two groves (less than 100 acres) have survived.

A fun fact, did you know petrified palm wood was named the official state stone of Texas? You can view these ancient fossils along the Prehistoric Trail at Quinta Mazatlan in McAllen. When you visit, you’ll also notice we’ve changed “Bougainvillea Blvd” to “Sabal Palm Drive” with 25 beautiful new Sabals.

The psalm “May you flourish like a palm tree” describes a wish for one to be green, growing tall to the skies, strong and flourishing. Think about gifting a palm or other native plant this holiday season. May YOU flourish like a palm!

Helping to support wildlife, Quinta Mazatlan in McAllen continues to enhance the environment with Sabal Palms and other native plants. We love our “City of Palms.”

LAKESIDE

Sally Fraustro Guerra Broker Associate (956) 458-0085

Betty Garza Broker (956) 648-0640

Luis M. Yzaguirre III Realtor (956) 207-9393

Brownsville

1075 Paredes Line Road

Brownsville,TX 78521-2696 brownsville@edwardsabstract.com 956-542-6777

3111 W. Freddy Gonzalez Drive Edinburg, TX 78539 edinburg@edwardsabstract.com 956-383-4951

McAllen

4228 N. McColl Road McAllen, TX 78504 mcallen@edwardsabstract.com 956-682-4951

2009 Padre Blvd South Padre Island, TX 78597

southpadreisland@edwardsabstract.com 956-761-6777

Brownsville

1650 Paredes Line Road Ste. 102 Brownsville,TX 78521-2696 brownsville2@edwardsabstract.com 956-849-6777

Harlingen

222 E. Van Buren St., Suite 101 Harlingen, TX 78550-6804 harlingen@edwardsabstract.com 956-425-6777

Mission

2506 E. Griffin Parkway Mission, Texas 78572 mission@edwardsabstract.com (956) 583-1220

107 W. 6th Street Weslaco, Texas 78596 weslaco@edwardsabstract.com (956) 854-4333

November 3

Man & Woman of the Year

McAllen Chamber of Commerce Embassy Suites by Hilton McAllen Convention Center 6:30 - 10 PM

Edinburg Walk of Fame Induction City of Edinburg-Cultural Arts Region One ESC 6:30 PM

November 4

9th Annual Live2Lead RGV Mission Events Center 9 AM - 4 PM

Noche de Gala RGV Hispanic Chamber of Commerce Kalos Event Center 6 PM - Midnight

Romantic Masterpieces Valley Symphony Orchestra McAllen Performing Arts Center 8 PM

Edinburg Music Fest City of Edinburg Edinburg Amphitheater 6 - 11 PM

November 5

Access to Hope Gala Access Esperanza Clinics Food Bank of the RGV 6 - 10 PM

Veteran’s Day Parade City of Edinburg Closner Blvd 10 AM

South Texas Veteran’s Day Festival

Edinburg Amphitheater at Promenade Park 6 - 10 PM

November 9 - 13

29th Annual Rio Grande Valley Birding Festival Harlingen Convention Center

November 11 - 12

Rio Fest City of Harlingen Harlingen Baseball Field 12 PM - 10 PM

November 12

Winter Wonderland Gala and Fundraiser SPI Chamber of Commerce Isla Grand Beach Resort 7 - 11 PM

Shaken not Stirred

The Junior League of McAllen Food Bank of the RGV 7 - 11 PM

November 13

America Rocks McAllen Wind Ensemble McAllen Performing Arts Center 2 PM

November 16

90th Annual Casino Night Edinburg Chamber of Commerce Edinburg Conference Center at Renaissance 6:30 PM

November 18 - January 12

Beyond Van Gogh: The Immersive Experience City of McAllen McAllen Convention Center

November 19

5K Color Splash Palm Valley Animal Shelter Edinburg Municipal Park 8 AM

November 21

Holiday Light Show South Padre Island Convention Center 6 - 9 PM Daily

November 24

5K Turkey Trot Giving Tree Fund, Inc. McAllen Fireman’s Park 8 AM

November 28

Lighting of the Christmas Tree Downtown Pharr 6:30 - 7 PM

November 29

Mighty Homes of Hope Habitat for Humanity of the RGV North Park Lexus RGV

December 1

Pretty in Pearls Comfort House McAllen Convention Center 6 PM

Lighting of the Christmas Tree City of Edinburg Edinburg City Hall Courtyard 5 - 10 PM

South Padre Island Tree Lighting Ceremony South Padre Island City Hall 5:30 PM

December 1-31

South Pole Illuminated Festival McAllen Convention Center, Oval Park

December 2

A Touch of Frost Valley Symphony Orchestra McAllen Performing Arts Center 8 PM

Night of Lights Parade City of Edinburg Closner Blvd.

December 2 - 17

Skate-A-Palooza Ice Rink Cameron County Amphitheater 12 - 9 PM

December 3

McAllen Holiday Parade City of McAllen McAllen Veterans Memorial Stadium 5 PM

Lighted Boat Parade

South Padre Island Entertainment District 6 PM

Cameron County Tree Lighting & Fireworks Cameron County Amphitheater & Isla Blanca Park 9 PM

December 4

Breakfast with Santa Cameron County Amphitheater 9 - 11 AM

IF IT’S NOT HERE, IT’S NOT HAPPENING… Send us your

December 7

Merry & Bright

Valley Symphony Orchestra Basilica of Our Lady San Juan del Valle 8 PM

Strike Out Hunger

American Advertising Federation RGV Flamingo Bowl 5:30 PM

December 8 - 9

Annual Mission Community Health and Wellness Fair

Greater Mission Chamber of Commerce Mission Events Center 7:30 - 11:30 PM

December 9

Valley Symphony Orchestra Cameron County Amphitheater

December 10

*Denim & Diamonds

Sharyland ISD Education Foundation Las Palmas Race Park

Craft Beer Festival

Cameron County Amphitheater South Padre Island 6 PM

December 10-11

RGV Ballet’s The Nutcracker McAllen Performing Arts Center 3 PM

December 11

Serenata a La Virgin Gelman Stained Glass Museum

7 - 8:30 PM

BFF Holiday Paw Parade

Cameron County Amphitheater & Isla Blanca Park

December 16

“An Evening of Joy & Giving”

Renaissance Cancer Foundation Renaissance Conference Center, Edinburg 6 - 10 PM

Country Christmas

Cameron County Amphitheater 6 PM

December 20

A Visit to the South Pole of Texas McAllen Wind Ensemble McAllen Performing Arts Center 7:30 PM

January 26 - 27

Annual Education Concerts Valley Symphony Orchestra McAllen Performing Arts Center 9 AM

February 7

Superheroes McAllen Wind Ensemble McAllen Performing Arts Center 7:30 PM

February 17

Out of this World Valley Symphony Orchestra McAllen Performing Arts Center 8 PM

March 3

BRAVO! VSO Gala Valley Symphony Orchestra McAllen Convention Center

March 8

Latina Leadership Conference Hispanic Chamber of Commerce Mission Event Center 5:30 - 8 PM

March 24

Santa Fe Wine Classic Santa Fe Steakhouse & Cantina Quinta Mazatlan

March 24-26

The RGV Jalapeño Amateur Championship Hispanic Chamber of Commerce Tierra Santa Golf Club

March 25

Carmen y Mas

Valley Symphony Orchestra McAllen Performing Arts Center 8 PM

March 31

Honor Roll Gala 2022 Teach For America Mission Event Center 6:30 PM

event: admin@socialifergv.com

April 2

Memories McAllen Wind Ensemble McAllen Performing Arts Center 2 PM April 15

Night at the Brewseum IMAS

April 20

Moon Over Mazatlan Quinta Mazatlan, McAllen, TX 6:30 pm to 11 pm

April 21

West Side Story Valley Symphony Orchestra McAllen Performing Arts Center 8 PM

May 6

Make-A-Wish Foundation Gala McAllen Convention Center