SOCIALIFE MAGAZINE | JANUARY 2024

YEAR 19 ISSUE 1

2024

COMPLIMENTARY

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First Latina CEO: STHS McAllen

New Region 10 President

DID YOU KNOW? La Sal del Rey

MOST: The Citrus Theater

LONE STAR NATIONAL BANK

A 40-YEAR LEGACY OF SERVICE, INNOVATION, AND COMMUNITY COMMITMENT

COMPREHENSIVE CARE

Right Here in McAllen SOUTH TEXAS HEALTH SYSTEM® MCALLEN IS COMMITTED TO PROVIDING QUALITY CARE TO RESIDENTS OF THE COMMUNITIES WE SERVE

Trauma Care at the Highest Level In 2022, we received our official designation as a Comprehensive Level I Trauma Center by the Texas Department of Health Services. This designation authenticates our ability to provide the highest level of trauma and critical care.

Stroke Care for When Minutes Matter As a certified comprehensive stroke center, we treat the most critical stroke cases in our endovascular suite and provide nationally recognized neuroendovascular care and physical rehabilitation services.

Intensive Care for Newborns We are equipped with a Level III Neonatal Intensive Care Unit (NICU) that provides care for newborns with special healthcare needs.

Quality Surgical Care Surgeons here are recognized for their expertise and offer wide-ranging general surgery options. The surgical team works to optimize your experience by taking a minimally invasive approach whenever possible.

301 W. Expressway 83 | McAllen, TX 78503

Learn more about our services at southtexashealthsystemmcallen.com

Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the nondiscrimination notice, visit our website.

242088264-2130964 11/23

DEUTSCH & DEUTSCH JEWELERS

LA PLACITA 2109 SOUTH 10TH STREET | 956-994-9370

Letter from the Publisher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Vida’s Winter Wonderland Honors Community Leaders . . . . .12

SALLY FRAUSTRO GUERRA PRESIDENT + PUBLISHER

En Fuego! Renaissance Cancer Foundation . . . . . . . . . . . . . . . .16 Edinburg’s Cozy Holiday Happenings . . . . . . . . . . . . . . . . . . . . . . .19 Edinburg Chamber: Celebrating Growth & Partnerships . . . .21 RGV Hispanic Chamber: Ugly Sweaters & Generous Hearts 23 SOCIALIFING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

BRONSON DELRIO

VICE PRESIDENT + PUBLISHER

It Might be Ugly, But it Sure is Nice . . . . . . . . . . . . . . . . . . . . . . . . 26 First Latina CEO Named at STHS McAllen . . . . . . . . . . . . . . . . . . 30 VSO’s ‘A Touch of Frost’ Wows McAllen . . . . . . . . . . . . . . . . . . . . 32 Lone Star National Bank: 40-Year Legacy . . . . . . . . . . . . . . . . . . 34 Consider Making Nature-Minded Resolutions . . . . . . . . . . . . . 38

DR. KIMBERLY SELBER MANAGING EDITOR

Holiday Magic in McAllen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 New Region 10 President: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 It’s a Good Day to be in McAllen . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 City of Mission Spreads Holiday Joy . . . . . . . . . . . . . . . . . . . . . . . 60 Did you know? La Sal del Rey . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62

YIRA ALDAPE

EXECUTIVE ASSISTANT

Museum of South Texas History: The Citrus Theater . . . . . . . . 66 Serenata A La Virgen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Etiquestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Non-Profit Spotlight: Fishing’s Future . . . . . . . . . . . . . . . . . . . . . 74

CLIFF RANSON

PHOTOGRAPHY DIRECTOR

Out and About: Flowers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 Dr . Castro: Avoiding Chilly Paws . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Pets of the Month . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82 Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

ON THE COVER:

Magazine Design DECIBEL Communications Event Photographers Tiffany Miranda Rosie Sauceda Out and About Photos Courtesy of Ambiance Flowers & Rentals Anny’s Flower Shop & Gifts Fleurs Lumiere Flower Shop Southern Roots The Tilted Tulip Wild August Nursery & Flower Farm

Cowboy Cash in the House! Cliff Ranson and Bronson DelRio pardner up to shoot Irma Garza, Sr. Vice President and Marketing Director for Lone Star National Bank, and the bank’s longtime mascot Cowboy Cash, at the Decibel studio in McAllen, Texas.

Writers

Guest Writers

FOR ADVERTISING OR OTHER INQUIRIES, REACH OUT!

Dr . Barbara Baggerly-Hinojosa Dr . Ruben Castro Dr . Kimberly Selber

Colleen Hook, Quinta Mazatlan Kelly Francis-Love, MOSTHistory Museum

E-mail: admin@socialifergv .com Office: (956) 683-8499 Web: www .socialifeRGV .com Socialife is published by Socialife News, LLC Permission to use any material herein must be approved in writing by the publisher .

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VALENTINE’S DAY

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Oh Kay’s is where the HEART is.

Come shop with us for your Valentine

Hours: Monday - Saturday 10 a.m. - 6 p.m.

4300 N. 10th Street, McAllen 956.686.1264

W

ow, what a ride!

SOCIALIFE is hitting a fantastic milestone - our 20th anniversary. We’re jazzing it up big time and painting the town RED with pop-up celebrations throughout the year!

Reflecting on this incredible journey, I am honored to be part of not one but nine dynamic Chambers of Commerce across our vibrant Texas communities - McAllen, Mission, Edinburg, Pharr, Harlingen, Weslaco, South Padre Island, the RGV Hispanic Chamber, and the RGV Partnership. Their energy and commitment to our communities are truly infectious.

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Gala season is upon us, and it will be a whirlwind of glitz and glamour. I’ve got my dresses lined up and ready to go. These events aren’t just about the glimmer; they’re where our community’s heart and soul come to life, and SOCIALIFE is proud to be there.

Keep your eyes peeled for our dazzling South Padre Island Spring/Summer edition. It’s shaping up to be an absolute stunner, bursting with the season’s liveliest and most colorful stories of our beautiful seaside community.

I am thrilled to welcome Lone Star National Bank into the heart of our SOCIALIFE family.

Their passion for caring

service and community dedication is something to behold, and you’ll get an exclusive insight into their world in this month’s edition.

So, settle in with the latest issue of SOCIALIFE. This magazine is more than just pages; it celebrates our shared stories and experiences.

Thank you for being part of our journey. Here’s to the past 20 remarkable years and to many more splendid years ahead!

Happy New year!

Cheers,

- Sally

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VIDA’S WINTER WONDERLAND HONORS COMMUNITY LEADERS

Photography by: Tiffany Miranda

Valley Initiative for Development and Advancement (VIDA) marked its third yearly gala, “A Winter Wonderland,” on December 16th, 2023.

Commemorating VIDA’s annual accomplishments, the event honored Senator Juan Chuy Hinojosa with the 2023 Legacy Award, Richard Cortez, Hidalgo County Judge, with the 2023 Community Partner of the Year Award, and featured J. Chris Coxon, Managing Director at Educate Texas, Communities Foundation of Texas, as the keynote speaker. Thanks to the support of community partners and event sponsors, this yearly fundraiser achieved remarkable success.

EDDIE ANAYA, HONESTY MARTINEZ, JOE HINOJOSA & MS. SANCHEZ

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DINA SABNANI, SUSIE NEAVILLE & SYLVIA FLORES

JANELLE MEDELLIN, MISSY VARGAS & IRYANA MUJICA

MARIBELS LOPEZ, SISTER NORMA PIMENTEL & NUBIA SANTIAGO

SID RAMOS, REY PEREZ & ROEL DE LEON

YULIETH BOTELLO, SARAH GARCIA, BENNY BRYANT & BILLY BRYANT

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EN FUEGO! RENAISSANCE CANCER FOUNDATION DOES IT AGAIN

Photography by: Rosie Sauceda

The Renaissance Cancer Foundation, a non-profit organization affiliated with DHR Health, is excited to announce the success of its Ritmo en Fuego gala. The grand event took place Friday, December 15, 2023, at the Edinburg Conference Center at Renaissance. Hundreds of guests enjoyed a cocktail reception, catered buffet, and silent auction. The multi-talented Republic of the Music band from California headlined the live musical entertainment.

Platinum sponsors for the gala included Bert Ogden Auto Group, DHR Health, Lone Star National Bank, Millenium Copier Systems and Supplies, Luby’s Culinary Services, Dale Linebarger and Family, and Juan and Diana Peña.

The Renaissance Cancer Foundation raised $479,073 to help underserved cancer patients in the Hidalgo, Cameron, Starr, and Willacy Counties.

GILBERT TOVAR, SANDY TOVAR, LINDA AGUIRRE, & MCALLEN COMMISSIONER TONY AGUIRRE

AGUSTIN LOZANO JR, MIREYA LOZANO, MELISSA RODRIGUEZ & JOHNNY RODRIGUEZ

ROBERTO NUÑEZ, ELIAMAR NUÑEZ, ROSY VILLARREAL & RICARDO VILLARREAL

BELLE MOYA, ZEKE MOYA, JUAN PEÑA & DIANA PEÑA

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MARISA CASTAÑEDA & LARRY SAFIR

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ANGEL LOPEZ, ISABELLA RIOS & PAMELA BARAJAS

STATE SENATOR JUAN “CHUY” HINOJOSA, JOHN CHAPA & PAUL CHAPA

CRYSTAL CAVAZOS & MARIO CAVAZOS

CRISSELDA ZEPEDA & OSCAR ZEPEDA

TONY AGUIRRE, RENE GARZA

SUSAN FORSE & DR. ARMOUR FORSE

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EDINBURG’S COZY HOLIDAY HAPPENINGS: A RECAP OF HEARTWARMING CELEBRATIONS In a charming start to the season, Edinburg locals enjoyed the tranquil magic of the Lighting of the Tree. The Edinburg Christmas Market opened its doors for early shoppers, offering a quaint array of Christmas goodies and photo moments with Santa. The holiday fun continued on December 1, 2023, with the Night of Lights Parade beginning at Richard R. Flores Stadium. Winding through Closner Boulevard, it wrapped up at W. McIntyre Street, offering a simple yet delightful spectacle of lighted floats, illuminated marching bands, and dazzling pageant winners. Spectators found the perfect spots along the route to savor the festivities, and the Christmas Market was also open on parade night. Both events, with no entry fee, encapsulated the simple joys of the season, leaving the community of Edinburg with heartwarming memories.

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EDINBURG CHAMBER: CELEBRATING GROWTH AND PARTNERSHIPS IN 2023 The Edinburg Chamber of Commerce hosted a holiday appreciation brunch for its 600+ members and the esteemed leaders of the City of Edinburg. This event was a tribute to the Chamber’s remarkable growth and the enduring partnerships cultivated throughout 2023.

For those interested in discovering more about the Edinburg Chamber of Commerce and its mission to support local businesses, promote economic development, and strengthen community ties, please visit their website at www.edinburg.com.

JACQUELINE GUERRA, RAUDEL GARZA, SANTA, LETICIA PANTOJA, CARLOS GARZA & CLARENCE CRUZ

DR. DELISA BRANTLEY & STEPHANIE BRANTLEY

RONNIE LARRALDE, DULCE CORTINA, SANTA, NAYELI ZENTENO & IMELDA RODRIGUEZ

DR. STEPHANIE GARCIA & MARSHA GREEN

RONNIE LARRALDE, JOHNNY RODRIGUEZ, KELLY SALAZAR & MARIO LIZCANO

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CONGRATULATIONS TO THE 2024 RECIPIENTS OF THE RGVHCC WOMEN OF DISTINCTION AWARDS

Health

JoAnn Lopez Posas

District Healthcare Director Raymondville ISD

Education

Morgan LaMantia

Rising Star

Executive Director Alamo Chamber of Commerce

Entrepreneur

Professional

Texas Senator District 27

Rhonda Salinas

Franchise Owner HotWorx BloBar Gardenia Salon

Lori Peterson-Perez

Arts & Entertainment

Humanitarian

Military

Essential Leader

Film Producer

President & CEO Make-A-Wish RGV

Psychotherapist

Executive Director Hidalgo County Head Start

Savannah Lerma

Government

Irma S. Peña

Alyssa Renee Ochoa Rebecca Ramirez - Gearhart Tracy Almanza U.S. Department of Veterans Affairs

Wednesday March 6, 2024 6:00 - 8:30 pm

Assistant County Attorney Starr County

Veronica Whitacre Executive Director

Court Appointed Special Advocates

Derby test!

Hat Con

Mission Event Center 200 N. Shary Rd. Mission TX

Tickets, Tables, & Sponsorships Are Now Available!

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www.rgvhcc.org www.rgvhcc.org || 956-928-0060 956-928-0060 || chamber@rgvhcc.com chamber@rgvhcc.com

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RGV HISPANIC CHAMBER: UGLY SWEATERS AND GENEROUS HEARTS Photography by: Tiffany Miranda The Annual Ugly Sweater Christmas Mixer hosted by The RGV Hispanic Chamber of Commerce (RGVHCC) happened on December 4th and was a festive triumph. Attendees embraced the holiday spirit with outrageously unattractive sweaters, savored holiday treats, and were able to network with other members of The RGVHCC. Thank you to those who participated in the Toy Drive for Operation Christmas RGV, spreading joy to children in need. Your generosity truly made a difference! If you or your Small Business is interested in joining the Hispanic Chamber of Commerce, contact Memberships Director Cissy Saenz at cissy@rgvhcc.com | 956-928-0060

BRITTNEY RODRIGUEZ & VICTORIA MCKENNA

DR. SYLVIA FLORES & JASON GONZALEZ

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IDA MOYA, YOLANDA GUZMAN, IRMA BURR

URIEGAS FAMILY

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DR. RENÉ GUTIÉRREZ, MCALLEN ISD SUPERINTENDENT, MCALLEN, TX

ANN FORTESCUE, PRESIDENT AND EXECUTIVE DIRECTOR OF THE INTERNATIONAL MUSEUM OF ART AND SCIENCE, MCALLEN, TX

JOE VERA, ASST. CITY MANAGER, MCALLEN AT EMBASSY SUITES, MCALLEN, TX

KAY JANCIK, OWNER OF OH KAY’S AT OH KAYS, MCALLEN, TX

SOCIALIFE

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YOUR EVENINGS JUST GOT

BETTER WITH ROSMANÍ!

STARTING FEBRUARY JOIN US FROM 5:00 PM TO 1:00 AM MONDAY TO SUNDAY

@rosmani_mctx 1600 N 10th St, McAllen, TX 78501, United States.

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IT MIGHT BE UGLY, BUT IT SURE IS NICE The American Advertising Federation Rio Grande Valley Chapter held its 2nd annual “Keep it Ugly” Bowling Tournament on December 6th at Flamingo Bowl in McAllen. This fun event brings together the RGV advertising community to help a local non-profit. Over $5,000 was raised and donated to Mujeres Unidas women’s shelter this year. Participants also contributed unwrapped gifts, bringing joy to the children and women at Mujeres Unidas at Christmas.

Generous sponsors included Alphagraphics, South Texas College, SOCIALIFE Magazine, CBS/NBC, Colaire, Coldwell Banker, Ipro Uniforms, Pollux-Castor, Brand Boosters, KRGV, and Aim Media Texas.

To learn more about the American Advertising Federation RGV, visit http://aaf-rgv.org.

A.B. BARRERA & FLOWER GUERRERO

TEAM KVEO KGBT TV

KARLA CASTILLO-HERTADO & LYNDA LOPEZ

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SALLY FRAUSTRO-GUERRA, A.B. BARRERA & DR. KIMBERLY SELBER

TEAM POLLUX-CASTOR

TEAM ENTRAVISION

TEAM RADIO UNITED

TEAM UTRGV MARKETING & COMMUNICATION

JULIAN WHITACRE, ARLINA LARSON, GEORGE WHATLEY & RICKY CANTU

TEAM SOUTH TEXAS COLLEGE

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SOCIALIFE COMMUNITY PRIDE

FIRST LATINA CEO NAMED AT SOUTH TEXAS HEALTH SYSTEM MCALLEN

South Texas Health System McAllen welcomes Emma Maria Montes-Ewing as its Chief Executive Officer

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I

n her role as Chief Executive Officer at South Texas Health System McAllen, Emma Maria Montes-Ewing will be responsible for leading the facility’s 1,100-plus staff members in the delivery of quality, compassionate care to patients in the Rio Grande Valley.

Montes-Ewing, who brings more than 20 years of healthcare leadership experience, becomes the first Latina CEO at South Texas Health System’s largest acute care facility.

Throughout her career, she has helped build high-performing teams, develop service lines, increase revenue in competitive markets, and build healthy organizational cultures. Additionally, Montes-Ewing has demonstrated strengths in attracting talent, driving overall performance, and championing a high-quality patient experience.

“It is a privilege to have been selected to lead STHS McAllen, and I look forward to working closely with staff and physicians at the facility to continue to provide nationally recognized healthcare at the highest level to the residents of the City of McAllen and its surrounding communities,” says Montes-Ewing. “As an integrated network of care, South Texas Health System has a strong reputation in the community, and I’m honored and excited to usher in a new

era of leadership at STHS McAllen to ensure the hospital continues to serve patients, their families, and the community with quality, compassionate care.”

STHS McAllen has proudly served Valley residents since 1919.

The full-service acute care facility — home to a Level 1 Trauma Center, Comprehensive Stroke Center, and Level III neonatal intensive care unit — opened its doors at its current location in 1985 after spending more than 50 years in downtown McAllen as McAllen Municipal Hospital, McAllen General Hospital, and McAllen Methodist Hospital.

“With her wealth of experience in a market similar to the Rio Grande Valley, her stellar track record built over two decades of leadership in healthcare, and her demonstrated commitment to quality, compassionate care, Emma will lead STHS McAllen into the future,” says Chuck Stark, Regional Vice President, South Texas Health System. “We look forward to working with Emma, who has the skill set necessary to build on STHS McAllen’s track record of clinical excellence and lead the facility forward.”

Learn more at southtexashealthsystemmcallen.com 301 West Expressway 83 McAllen, TX 78503 956-632-4000 Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations, and the nondiscrimination notice, visit our website.

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VSO’S ‘A TOUCH OF FROST’ WOWS MCALLEN

Photography by: Rosie Sauceda

The Valley Symphony Orchestra’s annual “A Touch of Frost” program, presented by Frost Bank, was an enormous success, officially selling out the McAllen Performing Arts Center on December 1st and bringing festive cheer to the start of the holiday season. Joined by the 60-person VSO Chorale, the spirited crowd was treated to a wide variety of favorites, including Irving Berlin’s “White Christmas,” Biebl’s “Ave Maria,” and selections from John Williams’ Home Alone soundtrack, including “Somewhere in My Memory.”

FERNANDO QUERO, SEIDY CAPUCHINES, JON STEVENS & IRVING TAPIA

JESSE LONGORIA & VERONICA GUERRA LONGORIA

LINETTE LINSANGAN, SANTA & BRUCE LINSANGAN

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LOUIE CHAVEZ, DEBI CHAVEZ, GABY NUNNERY & CHAD NUNNERY

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SOCIALIFE RGV PRIDE

Lone Star National Bank:

A 40-Year Legacy of Service, Innovation, and Community Commitment

By Dr. Kimberly Selber

This year marks a significant milestone for Lone Star National Bank (LSNB) as it celebrates more than 40 years of service. This journey has been more than just about banking; it’s a testament to LSNB’s unwavering commitment to its customers and the communities it serves. The story of LSNB is one of resilience, innovation, and a deeprooted connection to the heart of Texas.

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The Foundation of Success From its beginnings in 1983 in a small 3,000-square-foot space with just ten employees, LSNB has understood that customer service is at the core of banking. This philosophy has driven the bank’s growth and success over four decades and to a team of over 700 employees throughout San Antonio and deep South Texas. LSNB has continually evolved to meet changing needs while maintaining the essence of relationship banking, fostering trust and loyalty with individual customers and business owners alike.

Chairman Alonzo Cantu, along with longstanding board members and President S. David Deanda, Jr., instills “relationship banking,” which is at the heart of LSNB’s approach to everything. The LSNB REWARDS program is a perfect example of this commitment. Irma Chapa, Senior Vice President and Marketing Director at LSNB, explains, “This isn’t just about the usual banking benefits but exclusive services only offered by our bank. We’re offering rewards that truly align with what our customers want and need in their lives.” The LSNB REWARDS program, various customer-focused efforts, and an upcoming overhaul of its website highlight LSNB’s continuous effort to improve inperson and digital interactions with its customers. “Banking representatives enjoy heading out into our communities weekly, coloring the streets in LSNB blue, to visit established clients and garner new business with attractive campaigns.”

skills for financial success. The bank understands the value of this education in fostering the long-term financial health of its clients.

This year, the bank’s Marketing Department has innovatively redesigned its educational programs for elementary and junior high school students. These revamped presentations are part of a proactive approach to engage with students directly in their classrooms, taking them on an enlightening journey through the essentials of financial management. “We are dedicated to ‘sharing the wealth’ of financial knowledge in diverse and impactful ways,” Chapa stated.

In its commitment to enhancing financial literacy, Lone Star National Bank has launched initiatives aimed at educating individuals in effective financial management. These efforts are part of the bank’s broader strategy to empower community members with the necessary knowledge and

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Staying Ahead in a Dynamic Era The last few decades have seen a seismic shift in the banking industry, primarily due to the advent of digital technology. “LSNB has been at the forefront of embracing this digital transformation,” states Chapa. “The bank’s online and mobile banking platforms are designed with user convenience and accessibility in mind, allowing customers to manage their finances seamlessly from anywhere.”

Beyond digital convenience, LSNB understands the critical importance of customer support. With its 24/7 customer service, the bank ensures that help is always a call or click away. It is important to note while recognizing the benefits of technology, LSNB doesn’t sacrifice the importance of the human touch. This approach is complemented by a growing team in Mortgage, Insurance Services, and Wealth Management. “A team of financial experts spearheaded by industry veteran Britt Woods offers personalized financial advice to clients in an

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increasingly impersonal digital world,” Chapa proudly states.

In 2007, Woods was named one of the top 50 financial advisors in the country and, in 2013, ranked the number one program manager in the US by Bank Investment Consultant Magazine.

Digital security is a top priority for everyone. With the rise in fraud in digital transactions, LSNB is implementing sophisticated security measures to protect client data and financial transactions, including multi-factor authentication and ongoing cybersecurity updates. “Lone Star National Bank’s adaptation to the digital era goes beyond offering online services,” Chapa notes. “It encompasses a comprehensive strategy that prioritizes accessibility, security, innovation, and client education.” By staying agile and responsive to clients’ evolving needs in the digital realm, the bank continues to reinforce its commitment to delivering exceptional customer service in the modern banking landscape.

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Community Growth and Development Lone Star National Bank’s influence extends beyond banking services; it is pivotal in fueling local economies and fostering community development. The bank’s growth has enabled it to amplify its support for local businesses, job creation, and community investment.

To be a catalyst of change, you’ve also got to be of service to the community. LSNB employees are front and center in this initiative. In 2023 alone, they spent over 13,000 hours volunteering from South Padre Island and Brownsville to Roma and San Antonio. In addition to logging community service hours, LSNB has over 100 employees participating in runs, walks, and marathons all over the region. The running group just celebrated their tenth anniversary, and they do not show any signs of slowing down. “These initiatives and the

level of commitment and support that LSNB management channels toward social causes,” Chapa explains, “have helped attract and retain long-term employees and foster a culture of giving back.”

Along with community service, LSNB has continuously championed local entrepreneurs. “We are committed to the growth and sustainability of small enterprises that are critical to stimulating economic growth in the community,” Chapa emphasized. Recently, the bank received an “Outstanding” rating for its “Community Reinvestment Act (CRA) examination from the Office of the Comptroller of the Currency (OCC) for Lending and Investments. Lone Star National Bank is the only large bank in Texas to receive this distinction.

Transforming the Future As LSNB looks to the future, its goals are clear: to uphold its legacy of exceptional customer service, innovate in response to technological advancements, and deepen its impact on the community. The bank is poised to embrace new technologies, introduce innovative financial solutions, and continue its commitment to financial education and empowerment.

The 40th anniversary of Lone Star National Bank in 2023 is more than a milestone; it’s a celebration of a journey marked by dedication, innovation, and community spirit. The board members have grown this financial institution into the shining star it is today and are an integral part of the lives of employees, customers, our community, and the businesses it serves. As it embarks on the next chapter of its journey, LSNB remains committed to its core values, promising to continue its legacy of excellence and transformation for decades to come.

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Consider Making NatureMinded Resolutions

By Colleen Hook, Executive Director, Quinta Mazatlan

Happy 2024! A new year means a fresh start to focus on the health and well-being of yourself, your family, and your environment. We hope your list includes spending more time in nature with your family. The benefits are many, from physical and mental health to just plain fun, and you never know who will cross your path. Here are some nature-minded suggestions for you to enjoy this year!

1 Go On a Nature Hike Once a Month The historic Quinta Mazatlan in McAllen is surrounded by nature trails and is home to many beautiful birds. In addition to Wild Walks, join the Speaker Series Talks, Yoga, and Tai Chi in the Park!

Explore other nature centers, including the nine World Birding Center sites, Santa Ana NWR, Laguna Atascosa NWR, and more outdoor excursions in the Rio Grande Valley.

2 Small Sustainable Actions Small actions can have a big impact when it comes to helping preserve our planet’s natural resources. Consider ways to reduce your use of plastic and other single-use items.

Start a recycling program at your office. About 75% of what we throw away can be recycled, so we could make a huge difference by recycling. Encourage everyone by providing plenty of highly visible, clearly marked recycling containers. Begin with recycling paper and cardboard, as these make up one-quarter of all trash in the U.S. Recycling paper is the easiest way your business can do its part for the environment.

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SOCIALIFE RGV PRIDE

3 Stewardship Opportunities Many organizations would LOVE to welcome you to their volunteer program. Quinta Mazatlan offers stewardship programs onsite and off-site at our Tiny Forests around McAllen. Re-foresting is a great way to learn the names of plants and how to plant them properly in your own yard. Volunteer Tuesdays and Thursdays at Quinta Mazatlan starting at 9 AM and Tiny Forest Saturdays on the 4th Saturday of each month.

4 Convert 10% of Your Lawn to Native Plants Consider removing some of your turf grass and converting it into small garden beds attracting birds and butterflies. Pollinators and other flower visitors need pollen and nectar throughout their lives. Follow Quinta Mazatlan on social media for announcements on Backyard Habitat Steward workshops, classes, and native plant sales.

5 Plant Plant Plant Our local and global animals need plants for survival.

You could plant at home, on a local property with permission, or at a neighboring school or workplace.

Our native trees are beautiful and provide food, nesting sites, and shade! They are the most natural solution to addressing the heat stress in our cities. Research has shown that temperatures in the summertime can be 20 degrees cooler in forested areas versus on streets and pavement. More than half the world’s population now lives in cities; by 2050, almost 70 percent will be urbanized. Cities that plant trees will be more resilient, healthy, and livable. We can enhance our lives and the lives of wildlife around us in a simple way—JUST PLANT MORE TREES! Now, one more resolution: we recommend you follow Quinta Mazatlan on social media for announcements on Stewardship Opportunities, Thursday Night Speakers, Gardening/Birding Workshops, Saturday STEM Stops for Kids, Native Plants Sales, Yoga & Tai Chi Classes, Rare Bird Sightings & More. Quinta Mazatlan is a mansion with a mission to restore one native backyard at a time.

We wish you a happy and healthy New Year!

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A Sanctuary in Nature Q U I N TA M A Z AT L A N I N M c A L L E N T E X A S

Unplug & Renew 2024!

WILD WALKS

ThornForest Trail Around the Mansion Bronze Forest Sculpture Trail Guided Bird & Nature Walks

FRESH AIR FITNESS Quiet Mind Yoga Tai Chi in the Park

HOBBIES IN NATURE

Native Plant Gardening Nature Mindfulness Preparing for Planting Learning Our Native Plants Birding Excursions Paint with Artist, Jessica Monroe

THURSDAY NIGHT LIVE Educational Speakers Concerts in the Park Native Plant Sales Art in the Park Healthy Cooking

LEARNING FUN IN THE FOREST Saturday STEM Stops Scout/Youth Programs School Curriculum Programs

STEWARDSHIP MORNINGS

Tuesday and Thursday in the Park Tiny Forest Care on 4th Saturday of Month

NATURE-INSPIRED RENTALS Beautiful Wedding Setting Corporate/Business Event Location Any Event is Special in Nature

| 600 Sunset Drive | McAllen, TX 78503 | (956) 681-3370 | www.socialifeRGV.com

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HOLIDAY MAGIC IN MCALLEN The City of McAllen celebrated a decade of creating holiday magic at the 10th Anniversary McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden, and the South Pole Illuminated Festival by H-E-B. On December 2nd, 2023, McAllen’s city teams, residents, and community partners brought the biggest destination event in South Texas to life with 57 handcrafted illuminated floats, 37 giant character balloons, 16 marching bands, celebrity guests, and more to a crowd of over 275,000 guests.

The City of McAllen thanks and credits this achievement to both events’ generous sponsors and the work of over 2,700 volunteers.

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SOCIALIFE COMMUNITY LEADERS

Texas City Managers Association Welcomes

New Region 10 President

In a significant stride towards fostering leadership and enhancing governance in South Texas, Roel “Roy” Rodriguez, P.E., steps into a pivotal role as the newly elected President of Region 10 for the Texas City Managers Association (TCMA).

Mr. Rodriguez will serve a two-year term, leading an area encompassing eight counties: Brooks, Cameron, Hidalgo, Jim Hogg, Kenedy, Starr, Willacy, and Zapata.

R

odriguez’s presidency comes with the crucial task of steering Region 10—chairing meetings, delegating committee assignments, synthesizing reports, and representing the region at TCMA’s gatherings. His role is more than administrative; it’s about shaping the future of city management within the region.

A seasoned professional with over 35 years of commendable service in state and municipal government, Rodriguez’s career is a testament to excellence and dedication. His achievements have not gone unnoticed, having been honored with the Lifetime Achievement Award at the 2023 TCMA Professional Awards. This accolade is reserved for those who have significantly contributed to local government management for over two decades. Furthermore, his exceptional leadership earned him the prestigious title of Administrator of the Year in 2017.

Rodriguez’s leadership style is characterized by a visionary approach and an infectious enthusiasm for team building.

He is known for his proactive outreach, offering support and sharing innovative ideas with communities far and wide, thereby promoting the profession of city management and fostering a spirit of collaboration.

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Such is the impact of his mentorship and management style that McAllen Mayor Javier Villalobos lauds Rodriguez for his ability to unlock potential in others. “City Manager Rodriguez has a remarkable way of elevating those around him, instilling belief in their talents and capabilities, which in turn enhances service to their communities,” Villalobos remarked.

The City of McAllen, as part of TCMA Region 10 through the Texas Municipal League (TML), proudly nominated Rodriguez, a move that speaks volumes of the respect and confidence he commands within the community.

TCMA is member-driven, ethical, and inclusive; committed to the council-manager form of government; dedicated to effective partnerships with elected officials; devoted to the professionalism of our organization and members; determined to provide quality service to our membership and the cities we serve.

Under Rodriguez’s presidency, Region 10 is poised to witness an era of invigorated leadership and inspired governance, furthering TCMA’s mission to serve the cities of Texas with distinction and integrity.

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A FRESH START

In Mcallen 2.75

PLANEA TU VIAJE www.socialifeRGV.com

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IT’S A GOOD DAY TO BE IN MCALLEN

Photography by: Rosie Sauceda

In December, 250 business professionals attended the Chamber’s Good Day McAllen Luncheon at the Embassy Suites by Hilton. The quarterly luncheon provides members from diverse industries an opportunity to network and come together and strengthen the local business community. Hosts Rick Guerra and Joe Brown were on hand to introduce new members and highlight its sponsor, the McAllen International Airport. New Director of Aviation Jeremy Santoscoy addressed guests and provided information regarding Aeromexico Airlines, which will serve daily flights to Mexico City beginning in February 2024. \The airport also recently announced that Delta Airlines will provide three daily nonstop flights from McAllen to Austin-Bergstrom International Airport starting April 22 this year. For more information regarding the Good Day Luncheon, contact the McAllen Chamber at 956-682-2871.

EMBASSY SUITES BY HILTON MCALLEN

RACHEL CURLING & JUAN CURLING

MCALLEN CHAMBER BOARD

THE GRINCH

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UTRGV ATHLETICS

2024 More Financia Resolution:

l

Victories Make this year your best one yet by partnering with Vantage Bank for more financial victories.

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Presented by

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EAST WEST MEETS featuring

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with Special Guest: Dr. Dahlia Guerra

Gelman Stained Glass Museum

February 27, 2024

GA $25 RSVP $50 VIP $100

Doors Open 6:30pm

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For more infor mation, please visit

www.downtownsanjuan.org

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CITY HALL UPDATE City of Pharr

118 S. Cage Blvd. | Pharr, TX | 78577

Dear Pharr Citizens and Families: It has been a wonderful year for our Pharr community!

Together, we have accomplished many great things for our city, and I am so proud to see Pharr continuing to grow, thrive, and be recognized at all levels for our work ethic and innovation.

(956) 402-4000

pharr-tx.gov

@ cityofpharr

PHARR KICKS OFF THE HOLIDAY SEASON WITH FIRST EVER WINTER WONDERLAND Ushering in the holiday season, the City of Pharr held its inaugural Winter Wonderland celebration on December 1st, transforming Downtown Park into a festive holiday spectacle SCAN HERE FOR for the entire community. The event, which FULL STORY included the city’s annual Tree Lighting, was a great success with over 10,000 people in attendance. Activities included live music, food and market vendors, photo opportunities, a carnival, snow sledding, Elf on the Shelf giveaways, and the arrival of Santa Claus!

BENEFIT: Providing Pharr families a fun and festive event to celebrate the arrival of the holiday season and adding to the city’s traditions.

We started the celebration of the holiday season with our first-ever inaugural Winter Wonderland along with various other celebrations throughout the month, each of which echoed the sentiments of pride and community, a true testament to the many great things Pharr has to offer its citizens.

While many are busily preparing for the holidays, I would like to remind you to continue to support our local business community by eating local, shopping local, and taking part in our various local markets, all of which promote economic growth in our city. We thank all our business community for choosing Pharr and we are proud to be a resource for commercial development and economic prosperity.

SCAN HERE FOR FULL STORY

CITY OF PHARR NAMES DR. JONATHAN B. FLORES AS CITY MANAGER The City of Pharr is proud to announce that it has named Dr. Jonathan B. Flores as City Manager, he had been serving as the Interim City Manager since earlier this year. A native of Pharr, Dr. Flores is a municipal government professional with over twenty-two years of diverse law enforcement experience. Since 2005, he has worked in various roles and assignments, such as patrol, criminal investigations, major crimes, and as Assistant City Manager/Chief of Police for the City of Alton. Congratulations, Dr. Flores!

As we end the year, I am thankful again for the many goals we accomplished and the new achievements that we celebrated. We made great strides and progress in 2023 and I am hopeful for the great things already in progress for 2024. Pharr continues to be a leader in the region as we close the digital divide, drive international trade, and continue to create community events that attract thousands from around the Rio Grande Valley.

BENEFIT: Creating stronger leadership for our city, staff, and community and reaching new goals for our City of Pharr.

On behalf of myself, the members of the Pharr City Commission, our Pharr administration, and employees, we wish you a joyous Holiday Season and a happy and peaceful New Year!

CITY OF PHARR MEDIA AND IT DEPARTMENTS WIN STATE AND NATIONAL AWARDS SCAN HERE FOR

Working for you,

Mayor Ambrosio Hernandez, M.D.

FULL STORY

The City of Pharr is proud to recognize the Media and IT Departments for winning awards at the National Association of Telecommunications Officers and Advisors (NATOA) Conference and at the Texas Association of Telecommunications Officers (TATOA) Conference. The Pharr Media team earned 3 Government Programming Awards and the Pharr IT Department earned the 2023 Community Broadband and Digital Equity Award for Community Broadband Project of the Year at the NATOA Conference. At the TATOA Conference, the Pharr Media Department was a finalist in 9 categories and won 4 Programming Awards.

BENEFIT: Recognizing the outstanding talent of our city personnel and the positive news and exposure that they attract to the City of Pharr through their work.

Happy New Year WWW.SOCIALIFERGV.COM

2024

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GREAT THINGS ARE HAPPENING AT THE CHAMBER! Upcoming Events January 2024 Ribbon Cutting January 16th l 10AM-10:30AM Join us in celebrating with Salon Suites!

320 Commerce Suite A, Harlingen, TX

Ribbon Cutting January 24th l 5PM-5:30PM Join us in celebrating with the Ortho Care Clinic.

2114 Hale Ave, Harlingen, TX

Ribbon Cutting January 25th l 4PM-4:30PM Join us in celebrating with KCI Technologies, Inc. 1713 E Tyler Ave, Harlingen, TX

Ribbon Cutting January 26th l 1PM-2PM

Save the Date: March 7, 2024

February 2024

Get ready for an evening of empowerment as we celebrate Women EmPOWERment Night at the Harlingen Convention Center. Mark your calendars for an unforgettable experience featuring inspiring speakers, food, and womenowned business vendors.

Join us in celebrating the Law Office of Susana Silva.

103 S 3rd St, Harlingen, TX

Women Empowering Women February 1st l 12PM-1PM Business Over Breakfast February 8th l 9AM-10AM Stay tuned for more information on our Facebook or Instagram @harlingencoc .

SCAN FOR MORE

For inquiries or to RSVP, contact us at 956-423-5440.

Why should business owners attend Chamber events?

Attending Chamber events provides local businesses with valuable networking opportunities, exposure in the community, and access to resources. It fosters connections, enhances visibility, and contributes to professional growth.

(956) 423-5440 | 311 E Tyler Ave, Harlingen TX 78550

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"Everything Happens at The Radisson"

2721 S. 1oth St. * McAllen, TX 78503 * 956.682.7234 norma.guevara@radissonamericas.com www.eventsbyradissonmcallen.com

Norma Guevara

Director of Sales & Catering

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Auction and Raffle Items Available

For tickets, please call Sandra Bitner: 956-802-7763 Email: sbitner@juandiegoacademy.org Deadline for sponsorship recognition is February 16, 2024.

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Address: 5208 S Farm to Market 494, Mission, TX 78572

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CITY OF MISSION SPREADS HOLIDAY JOY In the spirit of giving, the City of Mission celebrated December with a series of events that brought the community together. One of the initiatives was the “Operation Christmas: Adopt a Grandparent,” aimed at spreading joy to local nursing homes. The overwhelming response from the community, with over 600 generous donations, allowed the city to assemble special care packages for the elderly, ensuring they felt cherished during the holiday season.

Another remarkable event was the Mission Police Department’s “Kops for Kids Toy Drive.” This initiative not only brought smiles to the faces of hundreds of children but also created a festive atmosphere at the Mission Event Center. These events underscore Mission’s dedication to prioritizing its residents’ well-being and quality of life, exemplifying the true spirit of community engagement.

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DID YOU KNOW

La Sal del Rey’s salt deposits have been used since prehistoric times?

By Dr. Kimberly Selber | Photos by Larry Ditto

What do Salt of the Earth, salary, and salad have in common? If you guessed salt, you’re right! But what does salary have to do with salt? Back in the day, Roman legionnaires were paid in salt – salarium, the Latin origin of the word “salary.” Folklore tells us that sprinkling salt in a new home will ward off unwanted spirits or bad omens. And if someone has overstayed their welcome, just throw salt behind their back, and it will make them leave. Salt is an important commodity along with a social necessity. But did you know there is a rich salt oasis in the Rio Grande Valley?

J

Northern Mexico Indian traders at La Sal del Rey lake, circa A. D. 1400. Many cultures, including the Huastecans and the Aztecs, sent trading parties to the lake to mine the valuable white mineral.

Painting by Jose Cisneros. Courtesy of the Museum of South Texas History.

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ust south of the South Texas sand sheet lies an ancient and unique natural wonder, La Sal del Rey. This shallow salt lake, a product of millennia, forms part of the Lower Rio Grande Valley National Wildlife Refuge, attracting vis itors with its intriguing geology, history, and vibrant wildlife.

This site, one of three such salt lakes in the region, is the only one open to the public, offering a fascinating glimpse into a natural process that has been ongoing for thousands of years.

The lake’s origins trace back to the Pleistocene/Holocene transition, approximately 12,000 to 11,000 years ago. During this period, a drier and windier climate led to the formation of this wind-carved depression. Below it lies distinctly saline groundwater, which feeds the lake. The salinity of the lake’s water varies dramatically throughout the year, from a low of 4 parts per thousand (PPT) when nearly full to an astonishing 420 PPT as it dries, which is over ten times saltier than seawater. This seasonal cycle alternates between a deep, brimming lake and a vast, dry salt flat.

As the lake dries up, a salt crust up to 20 cm thick forms, creating a stark white landscape. This salt crust is a dynamic feature, cracking and forming pressure ridges up to 0.3 meters high as it accommodates the volume expansion of the forming salt. Seeing these ridges extending for tens of meters in various directions is a marvel. Additionally, selenite (gypsum) crystals, a

Ariel view of Sal del Rey.

mere 3 cm long and surprisingly flexible, often appear on the lake’s margins.

La Sal del Rey’s salt deposits have been used since prehistoric times. Maps from the 1700s document the quarrying and trading of salt from this lake, highlighting its long-standing economic significance. The lake’s name, “The King’s Salt,” originates from Spanish colonial times when mineral resources were considered the crown’s property. During the US Civil War, the state of Texas assumed control of the salt extraction, and in 1866, a constitutional amendment privatized mineral rights in Texas, paving the way for the lake’s salt and other resources to be developed privately. Salt trade from the lake continued into the 1930s, and the brine was also used in oil and gas operations.

The question of why these salt lakes exist has been a topic of scientific curiosity. Contrary to the previously held belief that they sit atop a salt dome, extensive drilling and seismic exploration by oil companies have revealed no such structure. A more plausible explanation is the continuous concentration of brine due to the lake’s basin extending below the normal groundwater level and the region’s hot, semi-arid climate.

Today, La Sal del Rey is a popular destination for those interested in wildlife, geology, and history. The best access is from the southern

Salt crystals found on the bank of Sal del Rey.

entrance off Texas Route 186, followed by a 1.6 km hike to the lake’s center. Visitors can walk on the salt crust, witness the formation of salt crystals, and observe the unique ecosystem that thrives in this extreme environment. The sight of Artemia salina (brine shrimp) eggs accumulating on the lake’s margins and the seasonal transformation of the lake’s appearance offer a unique and memorable experience.

To learn more about Sal del Rey and other “Ancient Landcapes of South Texas: Hidden in Plain Sight” visit the CHAPS program at UTRGV.

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The Citrus Theater Kelly Francis-Love, museum archivist

T

he Citrus Theater has been an Edinburg landmark for as long as most people remember.

Many have fond memories of seeing movies there as a child or as a great location for a date. However, many do not know the story behind this historic theater.

Velma and Dr. L.J. Montague created the theater. They purchased the site of the former Valley Theater in 1933 with hopes of creating the nicest and fanciest theater south of San Antonio. In 1939, in a now infamous story, Dr. Montague shot and killed his wife, Velma. He was acquitted on the charge of murder as the shooting was deemed to be an accident, and construction of the theater continued. The doctor’s medical office was above the theater, while the area beneath the balcony was used as a darkroom to develop X-rays. The theater was 9,000 square feet and had 816 chairs, 500 at the bottom and the rest in the balcony. The projector room was on the south side of the balcony.

The theater opened on Jan. 17, 1941, with a black-tie affair. In December of the same year, Japan bombed Pearl Harbor, and the United States entered World War II. In those days before televisions were commonplace, The Citrus Theater was a common place for Valley residents to receive updates on what was happening in the war. The cool, air-conditioned theater was also a place to relax and distract from overseas events.

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The classics Citizen Kane and The Maltese Falcon premiered here in 1941.

In the 1950s, George “Dock ” Boyle was the theater manager. He was a former vaudeville actor who hosted shows at the theater. He believed in doing good for the community and often opened the theater for free events.

During the turbulent era of the 1960s, the theater was still thriving, showing all the latest news and movies.

Mike Benitez of Edinburg purchased the theater in 1978 and continued ownership until it closed its doors in 1994.

Here at the Museum of South Texas History, one can still see The Citrus Theater in its glory days. The Dock Boyle Collection shows photographs from his time as manager in the 1950s. There are documents that were gathered for the purpose of applying for historic status, including insurance records, tax records, and property valuations. Former owner Felipe García wrote a short history of the theater. And, of course, there are articles about the Dr. Montague case.

Currently, the theater is under restoration through community leaders Nick Cantú and Renee Sánchez Leal. You can learn more about their restoration efforts by watching the June 2022 edition of Museum Pláticas at www.youtube.com/mosthistoryorg/playlists.

HAPPY NEW YEAR SOCIALIFE the scene

JUDGE NEREIDA LOPEZ-SINGLETERRY

WISHES YOU A

2024

SCAN THE QR CODE FOR MORE DETAILS ON NEREIDA’S PRIORITIES AND TO CONNECT WITH HER ON

VOTE FOR JUDGE NEREIDA LOPEZ-SINGLETERRY

ELECTION DAY IS ON TUESDAY, MARCH 5. VOTE EARLY FROM FEB 20 - MAR 1.

District Judge, 476th Judicial District (Juez del Distrito, Distrito Judicial Núm. 476)

Opponent



Nereida Lopez-Singleterry www.socialifeRGV.com

POLITICAL AD PAID FOR BY NEREIDA LOPEZ-SINGLETERRY

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Vamos 28

Proceeds go to benefit VAMOS Scholarships Champion Lakes Golf Course 2701 South Ware Rd. McAllen, TX 78503

WIN A 2024 LEXUS! PURCHASE A RAFFLE TICKET

$100

VAMOS Scholars 800 N. Main St., Suite 410 • McAllen, TX 78501 (956) 800-4085 • vamosed@vamosscholars.org WWW.VAMOSSCHOLARS.ORG

Chance to win other prizes, don’t miss out!

YOUR SPONSORSHIP Helps VAMOS Scholarship recipients achieve post-secondary education.

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VAMOS Scholarship

80 0 N Main S t #410, www.socialifeRGV.com McAllen , T X 78501

FOR SPONSORSHIP OPPORTUNITIES CONTACT (956) 800-4085 vamosed@vamosscholars.org

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SERENATA A LA VIRGEN: A HARMONIOUS CELEBRATION OF ART, MUSIC, AND HERITAGE

Photography by: Tiffany Miranda

On December 10th, the Gelman Stained Glass Museum held Serenata a La Virgen with Mariachi 7 Leguas—a celebration to honor the Virgen de Guadalupe. Celebrated annually on December 12 as a Catholic feast day and Mexican national holiday, the day honors Mary’s apparition in 1531 to Juan Diego, an Aztec peasant and convert to Christianity. The harmonious blend of music and art, coupled with the cultural importance of the day, created an unforgettable experience. This successful night promises an annual tradition, uniting music, art, and heritage for years to come.

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Anette Miguel photography

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WEDDINGS - PRIVATE EVENTS - CORPORATE www.gelmanmuseum.org - (956) 601-0838 411 virgen de san juan blvd. san juan, tx 78589

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WHAT THE!~

ETIQUESTIONS Dr. Barbara Baggerly-Hinojosa

I always find it rude when people are texting or talking on their phones while we are at the dining table. What is the rule about phone usage when you are seated at a dining table?

Telephone usage is such a part of our lives these days. It is a great idea to text or talk on the phone before you are seated for dinner.

Once you sit at the dining table, put your phone away and return to it. It is considered rude to talk on the phone or text while at the dining table. If you are in a situation where you need to take a call or text, excuse yourself to go to the bathroom before reaching for your phone.

I am always thankful when exiting an elevator, and the people waiting to get on the elevator give me room to get out before they start getting on the elevator. It seems proper to do that, but is there some kind of elevator etiquette we all should know about?

Elevator etiquette is a real thing! It is always a good idea to wait for people to exit the elevator before you try and get on. Give them some room, smile, and be patient as they all exit before you get on the elevator.

During a recent party, I noticed someone at my table cutting up his entire steak into many small pieces before he began eating. That made me wonder if I was breaking some etiquette rule by not doing that. What is the rule about cutting up our food?

According to etiquette experts at Emily Post, you are only supposed to cut up one piece of food at a time. That means if you intend on eating three pieces of steak in a row, you should take the time between bites to cut your food into small pieces.

Barbara Baggerly-Hinojosa, Ph.D. is a wife, mother, and educator living in the Rio Grande Valley of Texas. She is a graduate of Our Lady of the Lake University with a Ph.D. in Leadership Studies. In addition, she holds an Associate of Arts degree in Education from McLennan Community College, Bachelor of Arts in Interdisciplinary Studies from the University of Texas – Pan American, and a Master of Arts in Educational Supervision from the University of Texas – Pan American. Dr. Baggerly-Hinojosa’s current research is focused on servant leadership, gender issues in leadership, and leadership communication. www.leadershipempowermentgroup.com

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NON-PROFIT SPOT LIGHT

F

ishing’s Future is on a mission to connect youth and family with nature through fishing adventures that strengthen family relationships, build stewardship of the environment, and provide positive outdoor angeling education for families.

In 2007, Shane Wilson, a thirty-four-plus-year-old educator, decided to combine his professional training and his love of fishing to help parents reconnect with their children, and a new non-profit organization was born on South Padre Island.

The focus of Fishing’s Future is to teach a family how to fish together and enjoy the excitement of catching fish and spending time together. There is no better activity than to go outside, sit on a bank, and wait for that tug on the end of the line while soaking up the sun, feeling a soft breeze, and spending quality time with loved ones.

From hosting family fish camps and children’s fishing events to running educational programs endorsing ethical practices such as ‘Catch and Release,’ Fishing’s Future has blossomed into a transformative platform. Now, with more than 70 chapters across the United States and Great Britain and over one million participants, Fishing’s Future is setting in motion a tidal wave of change, equipping today’s youth and families to be the stewards of tomorrow’s environment.

In 2022, Fishing Future added another branch to the evergrowing tree that focuses on mobility-disabled individuals and families. The “ICAN” initiative is a 26-foot tri-tune vessel

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specifically designed to accommodate wheelchairs and medical beds with tie-downs suitable for these apparatuses. The boat also has a unique lift that enables individuals to be lowered and raised in and out of the water so that they can enjoy swimming and playing in the water with their family members.

Fishing’s Future is a non-profit that lives on donations, sponsorships, and grants and does not charge for those attending a family fish camp or other outreach educational programs they sponsor.

Fishing’s Future was recognized as the Nation’s #1 Angling Educational Program, and founder and CEO Shane Wilson has been inducted into the Texas Freshwater Fishing Hall of Fame, been recognized on the Senate f loor as a “Man who makes a difference,” been recognized by Governor Gregg Abbott, and has been inducted into the Rio Grande Valley Walk of Fame.

For more information about Fishing’s Future or about their “ICAN” initiative, visit www.fishingsfuture.org or e-mail them at ffusa@fishingfuture.org.

2216 PADRE BLVD SUITE B #26 SOUTH PADRE ISLAND, TX 78597 www.fishingsfuture.org

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OUT AND ABOUT

The smell of fresh...

Ambiance Flowers & Rentals

1514 N. Closner Blvd., Edinburg (956) 731-9370 820 N. 10th St., McAllen (956) 731-9370

w o l ...F

Fleurs Lumiere Flower Shop 4431 S. Jackson Rd., Ste. F, Edinburg (956) 232-9388

Anny’s Flower Shop & Gifts 504 S. 11th St., McAllen (956) 250-1868

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! s r e w

The Tilted Tulip 1818 W. Tyler Ave. Suite C, Harlingen (956) 357-8054

Southern Roots Flower Market 1407 N. Main St., McAllen (956) 800-4517 2600 E. Griffin Pkwy., Ste. 2, Mission (956) 600-8004

Wild August Nursery & Flower Farm 16802 Garrett Rd., Harlingen (956) 535-2117

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775

you are eligible to enter the 8th Annual

Ms South Texas

senior pageant SUNDAY FEB. 25, 2024 at 2:00PM

HARLINGEN MUNICIPAL AUDITORIUM | TICKETS $20

Tickets at Golden Palms,Director / Owner For Detailsavailable Contact Norma Colwell, Pageant 956-564-3772 mssouthtexasseniorpageant@gmail.com The Bullrider, and The Boot Jack Online: TopBoxTickets.com or scan the QR code

For Details Contact Norma Colwell, Pageant Director / Owner 956-564-3772 mssouthtexasseniorpageant@gmail.com

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PET LIFE

AVOIDING CHILLY PAWS INGENIOUS INDOOR EXERCISE TIPS FOR YOUR DOG THIS WINTER

By Dr. Ruben Castro Happy New Year! It is a new year, and in the RGV, according to U.S. Climate Data, the months of January and February, on average, are the coldest. So, how can you ensure your dog gets the exercise they need when the weather is too cold? Here are some tips you can try with your dog so they can exercise indoors:

1

This first one is a mental exercise. Order some dog puzzles from Amazon that will keep your dog mentally focused and stimulated when they seek and sniff out the tasty treats you have hidden in the puzzle. These dog puzzles also serve as an excellent accessory for a bored dog. There are many to choose from, so it would be beneficial to check them out.

2

Use house steps/stairs. If you have a two-story home, you can use the steps for exercise with your dog.

Throw their favorite toy up to the top and have them run after it and bring it back down. If you have a small to medium dog, three to five round trips will be adequate for their physical exercise. You can do this twice or thrice daily, depending on their energy level. If you have a larger dog, increase their round trips to about 10, twice, or three times a day, depending on their energy level. Be mindful of dogs with bad joints or hip dysplasia, such as German Shepherds, Labrador Retrievers, Golden Retrievers, French Bulldogs, and Pugs, among others.

3

Hide and seek. If your dog knows how to SIT and STAY on command, you can put them in a SIT-STAY and go hide their favorite toy or treat and then have them find it. If your dog does not know any commands, then teaching them to understand and execute vocal commands is a great psychological exercise for them and will tire them.

4

Agility course running for small dogs. If you’d like to up the ante, you can purchase an agility tunnel that your dog runs through, and you can also add other obstacles to make them go around and over. This is a great time to use the furniture and any objects around your home to add to your dog’s obstacle course.

There are other things to consider to help your dog get mentally and physically spent when the weather is too cold. Some dogs love the cold weather, so if you have one of these, just be mindful of the amount of time they spend outside. Also, remember that the bottom of dogs’ paws are very sensitive, and cold asphalt can be very uncomfortable for them. Lucky for us, the RGV rarely experiences extremely cold weather. Stay safe, and stay warm.

Dr. Castro is a proud Catholic who is a husband, father, and educator born and raised in the RGV. He is a graduate of Northcentral University with a doctorate in Education with a specialization in Educational Leadership. He also holds a Master of Science in Sociology from the University of Texas-Pan American and a Bachelor of Arts degree in Sociology, with a minor in Psychology from the University of Texas-Pan American. Dr. Castro’s current research focuses on Education, Crime and Deviance, and Race and Ethnicity. He is also the owner of the K&B Dog Learning Cener, Inc. www.kbdoglearningcenter.com

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956-720-4414

956-720-4414

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LOOKING FOR A LOV I N G H O M E S H E LT E R

O F

T H E

M O N T H

956-391-4399 | Mission, TX | www.cinderella-pet-rescue.org

BUNJI: Bunzi is a beautiful brindle Boxer who was born in November of 2021 and weighs 60 lbs. She loves to run and play and will chase the water from the hose to great amusement. She gets along with other friendly dogs and has lots of doggy buddies. Bunzi likes people and loves to get attention. Belly rubs are appreciated! She walks well on a leash and is great in the car.

OJI: Oji is the Japanese word for “prince,” and Oji really is one. He is a handsome, friendly gentleman. Born in July 2020, he weighs about 55 pounds. Oji is house-trained and walks well on a leash. He likes to play fetch and is eager to please. His beautiful soft fur and fluffy tail are a pleasure to watch and pet. Oji loves to go for long walks and rides great in the car, so would make a great travel companion. He likes to be with people and is friendly with most dogs.

OLIVER: Oliver was born in March of 2021 and weighs about 13 pounds. He is an adventurous fellow who loves to climb to the top of his cat tower and survey his world. His curiosity takes him all over the house to explore his environment and play with his toys and cat companions. Oliver is a leader among cats. With people, he is comfortable telling you what he wants and will sweetly chatter when he craves your attention. He is very social and will sit on your lap if you keep petting him. He even likes getting belly rubs.

He enjoys the companionship of other cats and plays well with his buddies.

Oliver is eager to find his forever home where he can be the king of his castle.

He’d be happy to take his brother, Simba, with him to have a built-in playmate or any of his current kitty pals.

SHAZAM: Shazam is a handsome tabby boy with white paws and chest and big green eyes. Born in November 2021, he has grown into a healthy, sturdy cat who weighs about 12 pounds. He’s affectionate and gets along well with friendly cats and dogs. Shazam likes to be with people and kneads the air while he gets belly rubs. He enjoys being held and petted even more than he likes to play with his toys, and he really likes his toys! This handsome guy is a good catch for someone seeking a feline friend.

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Sally Fraustro Guerra B R O K E R A S S O C I AT E

EXPERIENCE. CONNECTIONS. As a Valley native with 23 years of experience, I have a deep understanding of the market. My attention to detail and unsurpassed service in the community turns a sale into a relationship. Put your trust in the best... Let’s connect!

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REPRESENTING BUYERS + SELLERS COMMERCIAL / RESIDENTIAL (956) 458-0085 (956) 631-1322 sally.guerra@coldwellbanker.com WWW.SOCIALIFERGV.COM

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January 16

February 15

January 17

Buenas Tardes Luncheon Greater Mission Chamber of Commerce Mission Event Center 11:30 AM - 1 PM SL

SPI Island Showcase South Padre Island Chamber of Commerce SPI Convention Center 5:30 - 7 PM

A Decade of Excellence Prime Healthcare Knapp Medical Center, Weslaco 6 - 8 PM

January 23

Place Making American Advertising Federation RGV Embassy Suites McAllen Convention Center 11:30 AM - 1 PM

January 26-28

27th Annual SPI Market Days Friday & Saturday 9 AM - 5 PM Sunday 10 AM - 4 PM

February 3

Steak in Our Community Boys and Girls Club, Edinburg Bert Ogden Arena 6 PM SL Shaken Not Stirred Junior League of McAllen Quinta Mazatlan 7 PM - 11 PM SL

February 7

Edinburg State of the City The City of Edinburg Region One ESC McAllen State of the City The City of McAllen McAllen Convention Center 11 AM - 1 PM

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American Advertising Awards Gala American Advertising Federation - RGV Embassy Suites McAllen Convention Center SL

February 17

Puppy Love -The Golden Gala McAllen Convention Center Palm Valley Animal Society 6 - 10 PM SL

February 23

Lyrical Legenda Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

February 23-25

27th Annual SPI Market Days Friday & Saturday 9 AM-5 PM Sunday 10 AM-4 PM

February 24

The Future is Now Boys & Girls Club of McAllen McAllen Convention Center 6 - 10 PM Noche de Rosas Juan Diego Academy Juan Diego Academy Campus 6 PM SL

February 29 - March 3 Fiesta Edinburg Bert Ogden Arena

March 1

Bravo! VSO Gala Valley Symphony Orchestra McAllen Convention Center 6 PM SL

March 2

28th Annual VAMOS Golf Tournament Champion Lakes Golf Course SL

March 6

Hats Off to Women of Distinction RGV Hispanic Chamber of Commerce Mission Events Center 6 - 8:30 PM SL

March 7

Women’s Empowerment Event Harlingen Chamber of Commerce Harlingen Convention Center 5:30 PM

March 17

Come From Away Broadway in the Rio Grande Valley McAllen Performing Arts Center 7 PM

March 22

Potter and Piano Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

February 25

Ms. South Texas Senior Pagent Harlingen Municipal Auditorium 2 PM SL

February 27

East Meets West Downtown San Juan Cultural Arts District Gelman Stained Glass Museum 6:30 PM SL

March 23

Heritage Ranch Gala Museum of South Texas History SL Bayou Brewfest Edinburg Rotary Club Ebony Hills Golf Club

IF IT’S NOT HERE, IT’S NOT HAPPENING… Send us your event: admin@socialifergv.com

Bollywood Wishing in Color Make-A-Wish Foundation Mission Event Center 6 PM SL

Walk of Fame Induction The City of Edinburg Promenade Park Amphitheater

Texas Onion Festival Weslaco Chamber Downtown Weslaco 10 AM - 10 PM

Spellbound Symphony Valley Symphony Orchestra McAllen Performing Arts Center 8 PM SL

The Athletics Hall of Fame and Hall of Honor UTRGV Athletics UTRGV Ballroom 11 AM

April 4

Honor Roll Gala Teach for America Mission Event Center SL

April 5

Santa Fe Wine Classic Santa Fe Steakhouse & Cantina Quinta Mazatlan SL 13th Annual Edinburg UFO Festival The City of Edinburg Edinburg City Hall Courtyard

April 6

Vinos Children’s Advocacy Center of Hidalgo and Starr Counties McAllen Convention Center 7 - 11 PM

April 12

2nd Annual Under the Lights Golf Match Disability Chamber of Commerce Los Lagos Golf Course

April 13

16th Annual Night at the Brew-seum International Museum of Art and Science (IMAS)

April 18

Stars Extravaganza Stars Scholarship Fund Mission Event Center SL

April 19

April 25

Farm to Fork Idea Public Schools Dinner & Auction Gala Mission Event Center 6:30 PM SL

April 26

Chicago Broadway in the Rio Grande Valley McAllen Performing Arts Center 8 PM

10th Annual South Texas International Film Festival The City of Edinburg Region One ESC

September 14

10th Annual STXIFF Eddie Awards The City of Edinburg ACE Center

September 18

Latina Leadership Conference RGV Hispanic Chamber of Commerce SL

October 12

BeerFest University Drafthouse/City of Edinburg Edinburg Food Truck Park

October 26

May 7

Night at the Races C.A.M.P. McAllen Convention Center

June 19

Men’s MANual for Success Conference RGV Hispanic Chamber of Commerce

Noche De Gala RGV Hispanic Chamber of Commerce SL 10th Annual Los Muertos Bailan The City of Edinburg Promenade Park Amphitheater & ACE Center

December 5

July 6

Texas Cook ‘Em The City of Edinburg Ebony Hills Golf Course

Lighting of the Tree The City of Edinburg Promenade Park Amphiteater

December 6

July 27

11th Annual Frieda Fest & Arts for Everybody Festival The City of Edinburg Promenade Park Amphitheaer & ACE Center

September 7

September 11-14

Night of Lights Parade The City of Edinburg Closner Blvd

December 7

McAllen Holiday Parade City of McAllen 6 PM

44th Annual Collage Gala International Museum of Art and Science (IMAS)

SL Event Sponsored by SOCIALIFE Magazine

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The team at Decibel Communications has a proven track record of providing just-in-time marketing and communication solutions across the country and locally in the RGV for over 20 years.

If you need to make an adjustment in marketing strategy and execution, we can help.

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