FRANCHISES SPECIAL ADVERTISING SECTION
MATCH WITH THE RIGHT FRANCHISE
When you go into business for yourself but not by yourself, you have to make sure the chemistry is right. Let these franchise experts share their know-how. By Jim Gold
the franchise insiders’ passion is helping their clients build wealth when it comes to finding
the right franchise, ask yourself, “What am I passionate about?” The Franchise Insiders will help find your answer. “When you own a business you’re passionate about, you want to tell the world about it and about why you are bringing it to your community,” says Jack Johnson, who co-founded The Franchise Insiders with his wife, Jill. Franchise owners should become passionate brand advocates for the business, whether it’s a gym,
a restaurant, a dog day care center, a senior care service, or an education program. The Johnsons’ no-fee consulting firm has helped hundreds of clients from a wide variety of backgrounds find the franchise opportunities that suit them best—and that will help them be successful. Johnson says they consider themselves the “matchmakers of franchising,” and their services are free to clients (the Johnsons receive a commission from franchisors).
Jack and Jill Johnson are the matchmakers of franchising.
Their clients include veterans of corporate America, lifelong homemakers, and others who want to be their own boss. Many clients are interested in starting a family business, something they can pass on to the next generation. Each client is paired with a franchise that fits their strengths and interests. And a free survey called the Business Builder Assessment helps clients see how their skills, experience, and passion fit with different opportunities. The Franchise Insiders will then typically provide a list of 10 franchises. Clients then narrow it down further, working with the Johnsons until they find that perfect match. The Johnsons only guide clients toward franchises that have already proven successful. In the case of new concepts, they make sure the businesses come from reputable franchise development companies, Johnson says. Using the Johnsons’ Foundational Franchise Method, clients may start with a fairly low-investment, recessionresistant franchise. As a franchise owner builds wealth, they can add more franchises to their portfolio. Part of the beauty of franchising is that you work with a system, Johnson says. “People who own multiple franchises didn’t go in and reinvent the wheel,” he says. “They were good team players.”
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