DIGITAL BRAND STRATEGY READY FOR THE NIL ERA With Name, Image & Likeness officially going into effect on July 1, 2021, TCU Athletics turned to a familiar partner in Opendorse to help lead us into the new era. Having worked with the platform since 2016 to assist alumni and student-athletes in brand building, TCU extended its partnership to serve as the department’s NIL solution, which helps student-athletes understand, build, protect and monetize their brand.
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TCU was the first school in Texas and the Big 12 Conference to provide the Opendorse NIL solution, which provides four distinct products:
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Social Simple and effective way to send studentathletes custom TCU content directly to their mobile phones. Ready Empowering student-athletes with several education options, including personalized social media assessments to easily make themselves more marketable. Deals Student-athletes can simply opt-in via the Opendorse app to be able to receive opportunities and disclose those activities to the TCU Compliance department. Monitor Provides a record of all deals disclosed by our student-athletes to the TCU Compliance department to ensure all Texas State laws are followed.
Opendorse Co-Founder & CEO Blake Lawrence recently visited campus and met with every student-athlete to help prepare them to be successful in this new landscape.
In the last 90 days alone, TCU student-athletes have been provided with over 54,000 pieces of content to assist in brand building for the new era and beyond.
