TheatreMagic ::: June-August 2023

PVR INOX's Ajay Bijli Opens International Day at CinemaCon 2023

2022 alone. And also, as is widely known, we’ve got the largest number of millennials and Gen Z on the planet. 65% of Indians are under the age of 35. And of course, we are a movie crazy nation.

Ajay Bijli becomes the First Indian Film Industry delegate to be invited to deliver the Keynote address in CinemaCon’s 11 year’s history. For someone who created the multiplex industry in India 25 years back, Ajay Bijli is strengthening and creating scale to the film exhibition industry. Through his critical experience of mobilizing content producers, mall developers, studios and cinema technology makers, Ajay has been able to create a conduit between consumers and film industry on one hand and the other with the retail industry and real estate development.

In his own words, “I understand this is the first time an Indian exhibitor has been invited, so I’m truly humbled and honoured. In these 15 minutes, I would like to cover as much as I can on the global trends, my own two big suggestions on what collectively needs to be done to resuscitate the exhibition sector and also to introduce India and the craziness of the Indian movie landscape. Let me start with India first. We are the world’s largest democracy with a population of 1.4 billion people. We are the fifth largest economy at USD 3.5 trillion and growing at a rapid pace of over 6%. The Indian consumer is spending a lot across USD 300 billion in the last quarter of

Now that I’ve given you the spicy flavour of India, let me just talk about the global exhibition as it stands today. So far, the trend has been very promising. For example, the number of new releases already have increased by 36% 89 to 121. And the number of wide releases have increased by 12% from 16 to 18 in the first quarter since last year. And over the years in spite of all the technologies and out of the home entertainment options, cinema has always grown. Pre - COVID global box office had exceeded USD 40 billion for three consecutive years. While we’re nowhere near the pre COVID levels, we are heading in the right direction, with 81% year on year increase in global box office in 2021 and a 22% year on year increase in 2022. The start of the current year has also been very promising. We recorded the best first quarter since 2019. And ended up with USD 8 billion global box office within the first three months but of course a lot needs to be further done. he said.

We can attribute this to many factors. For example, premium experiences are back and IMAX having the best first quarter in its history. The big is getting bigger, big blockbusters are continuing to dominate with films like ‘Avatar 2’, ‘Top Gun Maverick’ and ‘Wakanda Forever’ making global and local marks in the box office. The same thing is reciprocated in our country as well, in fact post covid regional films like ‘RRR’, Hollywood’s ‘Avatar 2’, Bollywood’s ‘Pathaan’ have broken alltime box-office records surpassing what they had even achieved pre-

covid. It just goes to show that once the movie connects with the audiences, there is no upper ceiling to how well it can perform. Blockbusters are working and so are midsized films. Several movies released last year also broke the myth that midsize movies are not performing well post pandemic. The bottom line is, we all have reasons to remain optimistic.

If you will indulge me a little bit I am going to talk a little bit about my own company. We launched PVR cinemas in 1997. Our philosophy has always been to celebrate movies as you know in India moviegoing is a celebration. Our Key pillars have always been Design to begin with. We want to completely transport our audiences from the moment they open our doors to our foyers, to the concession stands to the auditoriums and take them to the world of make believe. I mean movies transport you to another world. And we wanted the world that we’ve created as well is as close to what is unfolding on the screen. We are also offering a range of premium seating solutions with formats including IMAX, 4DX, ICE. All differentiated cinema concepts. India is a very disparate market, and we have consumers at different price points coming to cinemas. So, we’ve tried to provide them with a truly elevated experience, right from a ticket price as low as USD 2 to as high as USD 20.

We are now the fifth largest listed multiplex chain globally attracting around 180 million annual admissions with revenues of USD 700 million annually. We currently operate approximately 1700 screens in 115 cities in India and Sri Lanka and we’re also very proud to have the highest admissions per screen per year of about 1,26,000 customers.

Let me start with the exhibitors first. I think we need to adapt ourselves to the ever-changing landscape and the consumer behaviour. We need to make cinemas more relevant. With all the experimentation behind us, a theatrical window must stay. Windows have existed for decades; studios have created events around IP and made it more valuable. We need to maintain the monetisation journey that’s always been there of content. Increasing window further is not a thought that we should shy away from.

Despite everything I’ve said about the roles that all of us have to play, the most important thing that gives us a lot of hope is this quote by Aristotle that a man is, by nature a social animal. I heard a phrase in one of the previous speeches that if content is king, cinema is the kingdom. But the real king is the customer, and a customer wants to go out. He doesn’t want to be incarcerated at home especially after the pandemic and he will always commit himself to the big experience. Therefore, it’s important for us to remain optimistic and keep our chins up and do all that it takes to get him back to the magic of big screen because we all love to experience to celebrate this togetherness called cinema.”

Galalite Sets New Standard for Environmental Responsibility in Industry

Galalite, the pioneering manufacturer of cinema projection screen surfaces, has been at the forefront of innovation and technology for over six decades. At the beginning of the year, the company has taken a step towards reducing its carbon footprint and improving sustainability by investing in an 'Air and Water Pollution Control' system in their plant.

During the production of Avatar, Galalite's factory operated around the clock to meet the demand. Following the success of the film, they temporarily closed the plant to undergo significant upgrades. For a period of two weeks, the factory was closed while they successfully commissioned and installed a wet scrubber system. A wet scrubber is a mechanical system that removes pollutants from an air stream by bringing it in contact with water. Wet scrubbers are generally the only single air pollution control device to remove particulates and gases/vapours. They are highly efficient at capturing the smallest dust particles and can eliminate more than 99% of airborne particulate matter. Galalite redirects the cleaned air back into the plant to reduce the environmental impact further and make it into a zeroemission plant.

Yusuf Galabhaiwala, Director of Operations at Galalite, says, "We believe in doing our part to create a cleaner, more sustainable world. Although this was a major investment, we didn't hesitate to invest in this system, even if it meant temporarily shutting down our plant although the markets had just bounced back. It was worth it to know that we're doing our best to protect the environment."

Galalite has been committed to using eco-friendly water-based coatings since 2009 and was one of the first companies to adopt such sustainable practices.

Water-based optical coatings are eco-friendly and have low VOC levels and HAP emissions, reducing the concentration of contaminants in the ozone layer.

Galalite has always believed in constantly upgrading its technology and processes, and this new development of installing a scrubber is no exception. Galalite has also slated other upgrades and initiatives that further reinforce its commitment to innovation while being sustainable. The company plans to launch new products in the near future that will enhance and upgrade the moviewatching experience while being environmentally friendly.

Saikat Ali, Production Head at Galalite, added, "Upgrading is constant at Galalite. We are excited about the new products we will soon launch, and we are confident that they will further elevate the movie-watching experience. As always, we will continue to innovate and take a responsible approach toward the environment."

With these initiatives, Galalite hopes to set an example for the industry and inspire others to adopt sustainable practices. Galalite's commitment to sustainability and the environment is commendable, and it is a prime example of how businesses can innovate while keeping the planet in mind. With its cutting-edge technology, innovative products, and eco-friendly approach, Galalite is a true leader in the cinema screen industry.

Galalite Introduces Mirage XDL 1.5: The Next Evolution in Cinema Screens

Galalite, a renowned Indian cinema screen manufacturing company, is delighted to announce the launch of its latest product, the Mirage XDL 1.5. Building upon the immense success of the Mirage XDL 1.2, which revolutionised the industry by addressing the RGB speckle issue, Galalite then received feedback from various projector manufacturers who acknowledged Galalite as a pioneer in the speckle-free screen industry. The feedback highlighted their need for a slightly higher screen gain for larger screen sizes. In response to this demand, Galalite has introduced the Mirage XDL 1.5, a laser projector screen with a screen gain of 1.5. And specially crafted to reduce speckles in laser projections while maximising onscreen black levels and offering viewers unparalleled clarity.

The Mirage XDL 1.5 marks a significant advancement in projection screen technology, particularly for RGB laser projections. This revolutionary screen is set to transform the cinema experience for audiences worldwide. Equipped with Galalite's proprietary Lensray technology, the Mirage XDL 1.5 reduces visual noise, improves viewing angles, and scatters light up to 20%, effectively minimising hot spotting and enhancing the overall movie-watching experience. Yusuf Galabhaiwala, Director of Operations at Galalite, stated, "We always listen to our customers and provide them with cutting-edge solutions. Our goal is to provide cinema enthusiasts with an immersive and visually stunning experience, transporting them to another realm."

Sirnaush Whyte, General Manager of Galalite, added, "The Mirage XDL 1.5 is a game-changer for laser projections. Its unique features and exceptional quality make it an ideal

choice for cinema theatres seeking next-generation screens. We are confident that this innovative product will set new industry standards and elevate the movie-viewing experience. Upgrade to Galalite and see the difference yourself."

For 60 years, Galalite has been a trusted name in the cinema industry, supplying projection screens to major digital and large-format cinema service providers worldwide. Their relentless pursuit of innovation and adherence to global trends and technologies have solidified their position as a leading player in the market. Galalite's mission is not only to enable audiences to see cinema but also to make them truly feel it.

The Mirage XDL 1.5 is set to revolutionize the cinema screen market and provide an unparalleled viewing experience for movie enthusiasts. With Galalite's commitment to quality and innovation, the future of cinema projection screens looks brighter than ever.

Cinépolis India Continues to Incorporate all of Dolby's Products for its Sites

Over the years cinemas have grown and developed to accustom new technology and amenities enhancing the entire experience of watching a movie making it unique. Cinépolis India is the 1st international exhibitor in India. Operating 422+ screens under the brand names of Cinépolis, Cinépolis VIP, Cinépolis Junior, Cinépolis MacroXE and Fun CinemasCinépolis continues to build its empire and works to bring home the feeling

of luxury to its audience. Dolby and Cinépolis are close partners, who have brought premium cinematic experience to movie patrons worldwide, by developing a wide range of Dolby's superior products that include speakers, servers, amplifiers & processors.

Cinépolis in India continues to incorporate all of Dolby's products for its sites. Working together for past couple of years, Cinépolis and Dolby have always delivered exceptional cinematic experience, and this extended understanding in India further solidifies their commitment to providing moviegoers with the best audio experience at Cinépolis.

Additionally, here are a few details for your reference:

•Cinépolis has the largest deployment of Dolby Multichannel Amplifiers in India.

•Currently, over 95% of Cinépolis Screens in India are running on Dolby Integrated Media Servers [IMS3000]

•Flagship Cinépolis sites in India are with a range of Dolby products that includes speakers, amplifiers, and Dolby Integrated Media Servers:

Cinépolis - Seawoods Grand Central Mall (This is the site which has the highest box office for CinépolisinIndia)

Cinépolis:PacificNSP2,Delhi

Cinépolis,LuluMall,Bangalore

Cinépolis, Modi Mall (Spice Mall) Noida.

Four sites of Cinépolis are under installation currently.

•Indian moviegoers can continue to enjoy Dolby Atmos at select Cinépolis screens across India.

With its top-notch immersive audio technology, Dolby Atmos is a leading feature for any new sound bar or

home theatre system. It creates virtual height and side channels, providing the illusion of crisp and authentic sound coming from around you. Their objective is to teleport the viewer into the movie or concert as if they were present there, giving you the most unparalleled entertainment experience.

SVF Cinemas Debuts in Malda

SVF Cinemas debuts in Malda with a state-of-the-art movie theatre that features three screens, with plush interiors and recliner seats and a 35mm signature café, providing a special cinematic experience. This addition brings the total number of SVF Cinemas properties to 18, with this being the fourth one in North Bengal. The facility comprises three screens, with one already operational and the other two scheduled to start soon. The cinema can accommodate up to 194 patrons, with 19 luxurious recliners, ensuring a comfortable viewing experience.

The multiplex provides a fully operational concession counter where movie-goers can indulge in a variety of snacks and beverages along with the signature 35 MM Café where patrons can enjoy food and drinks before or after the movie. The cinema is wellequipped with a high-end Dolby Digital 7.1 sound system, a 2K and 3D projection system, and is fully air-

conditioned, delivering an outstanding cinematic experience for the audience of Malda.

"The opening of a cinema hall is not just a celebration of entertainment, but a moment of bringing people together to experience the magic of storytelling on the big screen. We opened not just a cinema hall, but a portal into a world of immersive entertainment. With cutting-edge technology and luxurious amenities, we aim to provide our patrons with an unforgettable movie-going experience. We are excited to be at the forefront of this cinematic revolution, and we invite you all to join us on this thrilling journey," said Rudra Prosad Daw, business head, SVF Cinemas.

With locations in Bolpur, Purulia, Krishnanagar, Narendrapur, Baruipur, Haldia, Jalpaiguri, Durgapur, Dhaniakhali, Chinsurah, Tezpur, Coochbehar, Kalna, Raiganj, Mogra and Sheoraphuli, the goal of SVF Cinemas is to transform the cinema experience in every corner of this region by constantly innovating and updating technology for local audiences, to convert traditional single-screen cinemas into mixed-use facilities with multiple screens while providing high-quality amenities across 18 properties and 37 screens. SVF Cinemas launched its first-ever establishment in Malda with the opening of its state-of-the-art multiplex, in association with Malda Projects located at City Centre Mall.

Suzume Collects INR 10 Crore at the Indian Box Office

Japanese animated movie 'Suzume' has collected over INR 10 crore at the Indian box office, PVR INOX Pictures has said. The animated fantasy adventure released in the theatres countrywide mid-summer. It is distributed by PVR INOX Pictures. Koji Sato, Director General of Japan Foundation New Delhi, said "We are very happy to hear that many Indian people enjoyed the beautiful masterpiece 'Suzume'." 'Suzume' follows the story of 17-year-old high school students Suzume Iwato and Souta Munakata, who team up to prevent a series of disasters across Japan. The movie, which was released in Japan last November, is among the top 10 highest-grossing Japanese films of all time "We at PVR INOX Pictures are excited to bring this fascinating world of Anime to our enthusiastic movie buffs," said Kamal Gianchandani, CEO, PVR INOX Pictures.

"The Indian 'Otakus' have welcomed this distinctive storytelling method, colourful graphics, and cultural intricacies portrayed in anime, fostering a greater appreciation and understanding of Japanese culture. We look forward to showcasing more of such exemplary work in the upcoming times," he added.

South Film Industry Revenue Jumps Over a Year Since 2022

The CII report said that the Tamil film industry topped the list with INR 2,950 crores in revenues followed by Telugu at INR 2,500 crores, Kannada at INR 1,570 crores, and Malayalam at INR 816 crores. Revenues of the South Indian film industry have nearly doubled year-onyear to over INR 7,000 crores in 2022, which accounts for 52 per cent of revenues of the pan-Indian film industry, according to a report by the Confederation of Indian Industry (CII), Southern region. The report 'South India: Setting Benchmarks for the Nation in Media & Entertainment' was released at the inaugural session of the second edition of CII DAKSHIN, a two-day summit for the media and entertainment industry in South India. As per the report, revenues of the South Indian film industry comprising Tamil, Telugu, Kannada, and Malayalam almost doubled to INR 7,836 crore in 2022 from INR 3,988 crore in 2021. Revenues of the Indian film industry in 2022 are pegged at INR 15,000 crore. Within the southern market, the Tamil film industry topped the list with INR 2,950 crore in revenues followed by Telugu (INR 2,500 crore), Kannada (INR 1,570 crore), and Malayalam (INR 816 crore). The report said Tamil and Telugu film industries were dominating the South Indian film business a few years ago. But it all changed in 2022 with the release of several blockbusters films in other languages as well.

"Kannada films 'KGF: Chapter 2' and 'Kantara' redefined the market scope of Kannada cinema by registering never-imagined box office collection numbers while Malayalam cinema grew well both in domestic and overseas theatrical markets," the report noted. The report added that director SS Rajamouli's RRR alone earned INR 1,200 crore at the box office for

Telugu cinema, the back-to-back hits of Kamal Haasan's Vikram and Mani Ratnam's Ponniyin Selvam (part 1) bolstered the Tamil cinema collections.

Lone Bengal Theatre, Receives Good BO

Response for 'Kerala Story'

While theatre owners in other halls have not shown the willingness to show the movie, a cinema hall in Bongaon town in North 24 Parganas district near the India-Bangladesh border is screening the movie since May this year. 'The Kerala Story' movie is being screened in only one theatre in West Bengal but it is evoking a good response from the audience, an official of the Eastern India Motion Picture Association (EIMPA) said on Thursday. The Supreme Court recently set aside the West Bengal government's ban on screening of the controversial movie in the state. The Mamata Banerjee administration, while imposing the ban on May, had cited fears that the movie, if screened in theatres, could fan communal passions. While theatre owners in other halls have not shown the willingness to show the movie, a cinema hall in Bongaon town in North 24 Parganas district near the IndiaBangladesh border is screening the movie since May, with a disclaimer that the 'narratives are based on fictional accounts'.

"Sreema Cinema Hall on Ramnagar Road in Bongaon, around 75 km from Kolkata, is screening the movie but we do not have knowledge whether any other theatre in the state is showing the film," the office-bearer of EIMPA, the apex body of cinema hall owners and distributors of the eastern region, told PTI. After the state government imposed the ban on the film's screening, around 60 halls showing it started allotting its slots to other Bengali, Hindi and English movies and now, barring one, all cite the inability to resume screening, he said.

"We offered them several time slots but they did not show any inclination to screen the film," he said. Satadip Saha, on behalf of the film's distributors SSR Cinema, said, "The movie is being screened in only one theatre despite us assuring the hall owners that they would not face any legal hurdle if they screen the movie after May." Ratan Saha, chairman of the exhibition section of EIMPA, in an earlier letter to West Bengal Chief Minister Mamata Banerjee, wrote, "Currently cinema halls are struggling as audiences are not coming to theatres in large numbers. However, 'The Kerala Story' had a successful three-day run giving some relief to the hall owners. So, I request you to make arrangements to facilitate the screening of the film in the state for the interest of cinema." Ratan Saha, who is also a co-owner of Ajanta Cinema in South Calcutta, said, "It is up to the respective hall owner to take the decision (to screen the movie), the EIPMA cannot ask them to. As far as I know, the distributors are ready if any other hall owner shows interest." The movie's director Sudipto Sen, in a press conference in Calcutta on May, had claimed that many hall owners have informed him that they were threatened and asked not to screen the film. He had said that the movie will certainly be released on OTT platforms later but it was "meant for viewing on the large screen".

Cinemark Taj: Osmanabad’s Modern Cinematic Revival

Mahashtra’s colloquially famous Taj Mahal Talkies, a vintage single-screen in Osmanabad has been refurbished and revived to cater to the nuanced audience of the city. It upholds the historical legacy and at the same time matches the standards and expectations of a modern and technologically forward cinema. The twoscreen multiplex has set out to create buzz anew among both the old and new patrons.

The two-screen cinema facility is the newest addition to Osmanabad's entertainment offerings. Fitted out with the latest technologies for sound and projection, Cinemark Taj has begun wooing its audiences with the cinema experience it offers. Built on the legacy of the vintage single screen cinema- Taj Mahal Talkies, Cinemark Taj has upheld its legacy with its insanely modern and luxurious revival. It was a challenging scenario for the promoters of the property to have the old-fashioned cinema facility upgraded to a modern one. However, with the help of his team, Piyush Kotecha, CEO, Cinemark has managed to elevate the vintage theatre within a span of six months. He adds, "We have installed CP750 and JSD80 processor and multiple subwoofers for an earth-shattering sound experience and our 2.4 silver screen

makes sure that the best quality of movie is being displayed with balanced and soft brightness." With Qube as their digital partner, Cinemark Taj is equipped with one of the best serves enabling their cinematic experiences for their patrons.

The auditoriums within the cinema facility are equipped with a combination of comfortable pushback chairs and sofa chairs in the last row for comfortable seating. The interior concepts and designs are based and inspired by movies which have completed their silver or golden jubilee and were screened when the cinema was being successfully run as Taj Mahal Talkies. The elevation of the building has been upgraded entirely to support the new structure. The Cinemark F&B team has installed an excellent canteen in the two-screen multiplex with a good range of menu with gourmet food, popcorn and inhouse offerings of samosa, burger, fries and a lot more. It also offers its patrons to order food from the comfort of their homes through food delivery services.

Prasads:

An Emotion to Millions in Hyderabad

Commenced its journey in the early 2000s, this cinema has been the very first multiplex in Hyderabad to have the 'World's Most Immersive Film Formats'. Today the theatre brings a more upgraded and immersive experience to its patrons. Donning its latest 101.6 ft x 64ft screen, ultimate 3D projection and 53 speakers all designed and powered by Dolby Atmos, it claims the title as 'The Largest Screen in South - Asia'. Movie lovers stepping into screen 6 are sure to be spell-bound with is all new features. TheatreWorld brings to you an exclusive conversation with Akkineni Ramesh Prasad, film producer, chairman and Head of Prasad Studios, Prasads IMAX and L V Prasad Eye Institute sharing a piece of his memory towards his legendary father and the cinema's birth…

An upgraded and more immersive experience awaits movie lovers who step into Screen 6 of Prasads multiplex, Hyderabad. The large screen of the multiplex situated at NTR Marg had gone in for renovation and the auditorium is now equipped with a Strong MDI screen measuring 64 feet in height and 101.6 feet wide, powered by Dolby Atmos, Dual Barco DP4K-60L laser 3D projection and 53 speakers.

In 2003, Prasads was the first multiplex in Hyderabad to have an IMAX projection. In November 2014,

when Christopher Nolan's Interstellar opened in theatres, Prasads was reportedly the only IMAX screen in India where the space drama was watched on 70mm film. A few avid movie buffs from other cities travelled to Hyderabad to view Nolan's film in an immersive format. With time, however, film projection shifted to the digital format and the multiplex stopped screening films in IMAX format. It all started with a man's humble beginnings and his diehard dreams to venture into cinema.

Lakshmi Varaprasada Rao (L V Prasad)

was the man with the burning flame and desire towards cinema.

Would you like to share with us a little about your father, the legendary L V Prasad Rao?

Ramesh Prasad: Ramesh Prasad: Ramesh Prasad: My father, (Lakshmi Varaprasada Rao) started from very humble beginnings and went on to become an actor, film director, producer, and an industrialist. He was the creative mind behind the whole brand. His story goes back to how he moved away from hometown to Bombay with a nothing but just a dream and lots of passion in his

pocket. Although language barriers seemed to be quite a task to overcome, he earned a job at a tailor shop who curated for clothes and costumes for the actors back then as there was a studio right next to it. As he was working there, he came in touch with the world of cinema, he was motivated. He would go into the studio and see how the shoots went on and he was so fascinated by it that he moved his way into all odd jobs right from the gatekeeper for the studio, to the light boy and then finally getting his very first chance to act in a side role for a film. The hardships and struggle he underwent could have mere mortals, but he was simply more than that. He directed, acted in and produced many memorable films, in Hindi, Telegu, Tamil and other Indian languages including Gruha Pravesham, Mana Desam, Shavukkar, Pelli Chesi Choodu, Missamma, Manohara, Sharada, Daadi Maa,

Please tell us a little about the history of Prasads

Ramesh Prasad: Ramesh Prasad: Ramesh Prasad: Ramesh Prasad: Acting for varied movies, my father moved on to directing and finally a producer. When I joined hands, I started off with doing

the technical support work like processing. That's when I decided to start the laboratories and grew Prasad Labs to one of the best labs in terms of quality and film processing. Though my father was a highly creative individual with his true passion towards cinema, the labs became the foundation to the

“Dolby has been pioneering experiences in the Cinema for decades. Dolby Atmos is the most compelling immersive audio experience for cinema patrons, as it connects people more deeply with their favorite movies. Our collaboration with Prasads has been one delightful journey. They are a legacy and sharing the same vision with them to bring immersive cinematic experiences now powered by Dolby Atmos and Dolby 3D glasses will deliver a truly memorable & a spectacular experience to every moviegoer”

– Ashim Mathur, VP Asia

Pacific, Dolby Laboratories

Jeene ki Raah, Milan, Khilona and EkDuujekeLiye.

Raghav, Editor-Publisher, TheatreWorld infront of the PCX FormatTheareWorld team with Akkineni Ramesh Prasad, Chairman & Head of Prasad Studios and Cinema

business empire of Prasad's. This kept us going for over 30 - 40 years. At one time, all films from Bombay used to come to Chennai for processing; we were the pioneers in changing technology and film processing. In previous years we used to see hazy images on the screen, not very clear, we changed into adventive system of grading, it was the latest technology at the time. We were also the first to import processing machines. Naturally, everyone from Bombay came to us.

In the early 90's I made a visit to the Smithsonian Museum in the US and was exposed to an IMAX presentation. Showcasing the film, To Fly, truly got me by surprise. Post which I had made up my mind to bring this experience to India. Hence, visited the Toronto office. Keeping a keen eye and minds determined, we completed the project in a matter of 17 months. Cinema was the prime focus for us, we didn't look for anything else. Being the first to get IMAX introduced, many more records broke in terms of attendance alone.

Prasad's predominantly, we are service providers, targeting only the media and film industry, cinemas are our core. We have always been the first movers, right from bringing in the lab equipment to grading to telecine machines to scanners. 20 years ago we opened this property, and this was the first large screen IMAX experience, and this is the first multiplex in Hyderabad. Back then there was no concept of multiplexes, it was all single screen theatres. This is the only multiplex the patrons had.

What inspired the concept PCX?

Ramesh Prasad: Ramesh Ramesh Prasad: Ramesh Ramesh Prasad: As mentioned previously, Prasad's has always strived to bring the best technology. In 2012, when films went digital, that's when we had to take a call on converting our large screen. Ours is the second largest 3D screen in the world. When the change and advancement

Dolby Atmos is a pioneering spatial audio technology that offers a premium, multidimensional experience for your entertainment, adding layers beyond traditional surround sound. Created for the cinema, Dolby Atmos is an innovative audio technology, with sound that actually moves around you in an immersive soundscape. While sound recorded in stereo is limited to left and right channels, sound mixed in Dolby Atmos is freed from channels. Sound mixers can place individual sounds, so they move all around you. They can also decide the volume, size, and diffusion level of each voice, rustling leaf, or footstep to reveal nuanced details in the audio.

With Dolby Atmos, sound can be precisely placed anywhere in the cinema, even overhead, creating an immersive soundscape that sounds more like real life. This technology is a game-changer in simplifying the creative process. It allows creatives to control the placement and movement of each

sound, helping them create a rich and layered experience when telling their stories or bringing songs to life. Dolby Atmos helps people to discover sound that doesn't feel like it's coming from speakers but makes them feel like they are actually inside the experience.

What also enhances the Dolby Atmos experience at Prasads are the Dolby 3D glasses. These glasses are different from other 3D cinema technologies and give an experience that is completely true to the movie creator's intent. The Dolby 3D glasses have a modern industrial design using durable materials and construction techniques with wraparound sides and a comfortable fit. The sensormatic tag is compatible with common antitheft systems. The glasses use a unique fullspectrum color technology that provides extremely crisp, clear images. They are durable, lightweight, and eco-friendly. The design is reusable design and can last for hundreds of uses.

Patrons have always loved the experience!!! Tell us about the new addition to the hat...

happened, there was the technology to fill up the large screen. We did not want to give a subpar experience, and that's when we did the first upgradation. We converted all of our six screens to 4K digital projection. Then we took a call to replace that with a dual 4K. Along with that we did the interiors, we redid the sound systems, we redid the entire look and feel of the cinema for Baahubali I. It's been good so far. Then slowly we started getting the laser projectors. Two years ago, when Barco launched their flagship projectors, we equipped our cinema with it.

This time, we checked our calendars and saw that Avatar 2 was set to release and we shut down in August last year and started the upgrades. When you see the size you will know that it is a massive task to upgrade that especially with 3D sound. It is 100-feet ceiling and it made upgrading very challenging.

Our inspiration is that, we knew we had to do justice to bring back the visual that the public and we were used to being such a big and large screen. At Prasad's we like to deliver what the movie was mastered for.

What was the time frame for the renovation?

Ramesh Prasad: Prasad: Ramesh Prasad: Prasad: It took good 3-4 months. We got the projectors a year and a half ago, and we were playing it as it is. August is when we shut down the screen. We have been renovating year on year, we have been constantly upgrading this property. Despite this we take pride in saying that our pricing is very affordable because we cater to a family audience.

The dome as well was a landmark design 20 years ago and even today and was the first of its kind and designed by the world-renowned Raja Aedri. The designer was the same man who designed the ICICI building in Mumbai. It was his idea to give the property this unique touch. We did have a few challenges, like

water leakages because the glass is so huge. The internal designing and renovations were done by Eranna Yekbote, Chief Architect at Era Architects.

Even for the auditoriums, we didn't prefer it to be flashy or bright colours. Because ultimately you're coming to watch a movie and you want it to be pitch black as you focus on the movie. Hence, nothing should be a distraction.

What were the challenges experienced overtime?

Ramesh Pras Pras Ramesh Pras Pras Pras ad: ad: ad: ad: ad: We never really went in looking for financial gain of any sorts. Nobody would spend excessive amounts of money to renovate an existing screen. Even with IMAX, it is a huge expense. To create using IMAX cameras or to get a remastered IMAX print, it has undoubtedly been expensive on the higher note. Keeping track of the 3D glasses have been yet another task to uphold as they are so much more expensive than the regular glasses. Operationally it was difficult when we started out. We had to put detectors at the doors. Even the scaffolding, it was a challenge to get the screen down; but this time, thanks to the technology: it came in a foldable format.

What sets Prasad apart from other contemporaries?

Ramesh Prasad: Prasad: This property if you look at it from an isolated model, from

then it is profitable. Today to get the real estate cost or to rent out it would not be possible. That is why multiplexes today are getting smaller. The business model with rents especially is not considerably attractive. For such. it is more about scale and valuation. Today for anyone else it would not be feasible. But since we have been firm for nearly 20 years, we are lucky, and the business has shown pure success.

Another advantage we have had as Prasads being a multiplex 20 years ago, is that the brand value remains to date. People still associate good movie watching experience with us. We still have the fanbase that we have had from day 1. It has been a true legacy that we treasure.

Any plans of expansion and development?

Ramesh Prasad: Ramesh Ramesh Prasad: Ramesh Ramesh Prasad: I always wanted to grow this very segment. But growth is definitely there on the cards. Having said this, parking is one major sector we look forward to tackle. From the cinema point of view, we have four big screens, one large screen and one small screen. In which one screen is still yet to be renovated soon. A few new concepts are underway. We moved away from retail and introduced a family entertainment concept. Mystery rooms, laser shoots have already started and now we have two new concepts coming up to add to that.

Miraj Cinemas: Sets Another Milestone

The Indian cinema chain has entered the booming city of Bengaluru for the first time with a sixscreen opulent multiplex. Along with a raging portfolio across the country, this launch marks a testament to the growth spur the chain has embarked on.

Miraj Cinemas introduced its first sixscreen ultra-luxurious multiplex in the city of Bengaluru with an expectation to help spur growth in the region's cinema sector and provide a state-ofthe-art cinematic experience coupled with best-in-class gourmet food options. It is located on the first floor of TGN Lotus Elite, in the northern region of Bangalore. The multiplex was thrown open to the public after

an inauguration by T.G. Narasimha Murthy, Managing Director of TGN Lotus Mall and Amit Sharma, Managing Director of Miraj Entertainment.

With this latest launch, Miraj Cinemas promise to offer an immersive moviegoing experience to its patrons while seating up to 1283 of them within this multiplex. 1203 of these are

ultra-comfortable seats and 80 are recliner seats. The multiplex boasts an expansive and palatial lobby making it the perfect place for cinephiles.

To enhance the cinema viewing experience of its patrons, Miraj Cinemas has installed top-notch Christie RGB Laser CP2320 2K projection systems and 7.1 Digital Dolby sound system in four screens and Dolby Atmos sound in two screens. In addition, the café is filled with the latest processing equipment and maintains hygiene and sanitation standards around the clock. Along with the live kitchen, the multiplex chain is launching its first independent Beanary Café with various food and beverage options.

TGN Lotus Elite, Bengaluru

Amit Sharma, MD of Miraj Entertainment said, "It is indeed a momentous day for us as we open our flagship multiplex in Bengaluru today. Bengaluru is one of the country's most vivid and progressive cities, and we look forward to being a part of its growth story. With the launch of Beanary Café, which will be open to all regardless of if you being there to watch a film or not, and our signature live kitchen Cafe's Corner, we are confident that the multiplex will be well-received by the people here. It will surely add to this booming city's already vibrant culture and nightlife

Tapadia City Centre, Amravati

Announcing its entry in the city of Amravati with the launch of a completely plush multiplex at Tapadia City Centre Mall on Badnera Road, Amravati, this new multiplex has 4 impressively designed cinema auditoriums with a total of 912 seats, including 22 luxurious recliner seats. Each of the 4 screens in the multiplex

scene. Furthermore, setting up the multiplex in Sunkadakatte will attract more footfalls to this area and contribute positively to the city's

growing reputation as a key destination for films and filmmaking. It is a truly world-class facility that will provide an outstanding moviegoing experience for our customers."

are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The cinema halls are equipped with advanced digital projection system for razor-sharp visuals. In addition, the cinema also offer a great sound experience for guests to enjoy a thunderous feel.

The movie lovers would love watching movies in 3D to to feel the immersive ambience of cinema hall. The cinema also offers recliner seating, which will offer a lavish and comfortable cinema viewing experience to the patrons of Amravati. The new multiplex has been designed in a contemporary minimalistic way with elements of art

deco as accents. The design grammar is finely detailed and is sure to strike a chord with the young patrons of Amravati.

The multiplex possesses a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. The Popcorner would serve a range of flavoured popcorns, sandwiches, Nachos, and burgers apart from hot and cold beverages. However, the star attractions of the place would be the Chef's Corner that houses a live kitchen setup ready to roll out pizzas, burgers, sandwiches on audiences' demand.

Located on the third floor of KSB

Olympia in Bamroli, the newly launched five-screen multiplex boasts 930 seats, including 51 recliners, 3D-equipped premium screens, and a luxurious lobby. Designed with the local diamond market in mind, the lobby features a stunning diamondshaped chandelier, adding to the cinema’s opulence. Launching the property, Deepak Shinde, Vice President, Operations, Miraj Entertainment Ltd., Gopal Bhadiyadra,

"Miraj has been one amongst the most consistent clients for us in the industry. The brand always selects the best configurations purely with the intent to provide the best-in-class projection and audio."

– Anirvan Ghose, Managing Director, Pulz Electronics

KSB Olympia, Surat

Director, KSB Group, and the lead actress of the recently released Gujarati film Vash, Janki Bodiwala lit the lamp, and cut the ribbon to mark the occasion. Other city luminaries were also present at the grand launch of the first multiplex of Miraj in the city. At Miraj Cinemas, enhancing the premium movie-going experience of its patrons is of utmost importance. It is a luxurious property offering moviegoers the experience of a lifetime. The interior is designed to provide a sense of luxury and comfort, with plush seating, state-of-the-art Dolby Surround 7.1 sound systems, 2K projection systems, best-in-class lighting systems, and an elegant aesthetic that sets it apart from other cinemas in the area.

The new multiplex is equipped with Chef Corner, our culinary concept, which is all set to revolutionize the dining experience for movie-goers. At Chef Corner, patrons can enjoy delicious, made-to-order food

prepared by our well-trained in-house chefs in a live kitchen right before their eyes. Chef Corner focuses on fresh, high-quality ingredients and offers a range of tasty dishes to satisfy all palates. In addition, customers can indulge in various cuisines, including local specialties and international flavors, with pure vegetarian and gluten-free options available.

Eldeco Station 1 Mall, Faridabad

Get ready for the best cinematic experience in the most luxurious way at Miraj's first multiplex in Faridabad. The cinema viewing experience you've been waiting for in your vicinity is all set to enthrall the audience. A threescreen multiplex by India's fastestgrowing multiplex chain, Miraj Cinemas, opens its gates to the public recently, in Faridabad to provide the best-in-class cinema experience coupled with modern technology. It is located on the 3rd floor of Eldeco Station 1 Mall at City Center, Mathura Road, Sector 12,

Faridabad, Haryana 121007. The newly launched multiplex has a total seating capacity of 689 seats and a palatial lobby. To enhance the cinema viewing experience of its patrons, Miraj Cinemas has installed top-notch projection and sound systems. In addition, the café is fitted with the latest processing equipment and maintains hygiene and sanitation standards around the clock. Along with the live kitchen, the café will have various food and beverage options available at reasonable prices.

NY Cinemas:

Entering the Gateway to the Northeast

Bearing the goal of restoring the old-world charm of single-screen multiplexes and bringing spectators closer to their favourite films and cinema stars, the four-time National Award-winning Indian Actor and Film Director and Producer, Ajay Devgn launched NY Cinemas, a multiplex brand infused with Indian ethos and values. Setting its foot from various cities across the northern parts of India, NY Cinema has grown to be loved strongly by many patrons. This year, NY Cinema takes a leap towards branching out into the northeast region of India by opening all new screens in Guwahati and Kanpur…

Roodraksh Mall, Guwahati

With their growing territories, NY Cinema recently opened its doors in the very heart of the city of Guwahati; located in Roodraksh Mall. The cinema is designed keeping the Assamese culture and tradition in mind where everyone feels at home. For the first time ever, NY Cinema will be bringing the experience of a Mocktail Bar at a cinema theatre where bartenders will create an array of mocktails. Alongside this, a team of passionate chefs offer scrumptious delicacies with plenty of food options for movie goers.

Rajeev Sharma, CEO, NY Cinemas mentions that; "Ajay's vision is to

curate spaces that are not just cinema halls but entertaining experiences for audiences. Every cinema is curated in a

classical manner with a local edge to its vibe and décor. At Guwahati, we also take pride in delivering one of the

"Kanpur is one of the most significant cities in Uttar Pradesh. With Kanpur our objective is not just to make another movie theatre but to give Kanpurians an immersive entertainment space retaining the vintage feel and look of Heer Palace but in NY style. We sincerely hope that Kanpurians will welcome us with lots of love and offer their blessings."

– Rajeev Sharma, CEO, NY Cinemas

largest screens (56 feet wide), with Dolby Atmos sound that the cinemagoers would love."

Superstar Ajay Devgn, Founder of NY Cinemas quoted, "It's a pleasure to have finally made it to northeast and I hope the people of Guwahati give NY Cinemas the same love that they always shower on me and my films."

Unique features like a 360-degree photobooth, a 12ft video wall in the theatre lobby and multiple selfie points to capture every happy moment and go back with wholesome memories completes the entire movie watching experience at NY Cinemas.

Heer Palace, Kanpur

Heer Palace, one of Kanpur's oldest movie theatres, was built in the year 1966, situated on Mall Road, the city's busiest street. Kanpur's favourite Heer Palace which used to be a single screen cinema, is now been converted into a luxurious threescreen multiplex. Having all the amenities of a modern entertainment centre while maintaining a vintage movie theatre ambience, the architecture of NY Cinemas was inspired by the city's cultural diversity and abundance of historical landmarks, as it is evident from the building's façade and even when you are inside the cinema.

The entire theatre is split into two levels, with a seating capacity of around 700 people and refreshment booths on each level. The cinema is equipped with 3D screens and top of the line plush seats. This multiplex also features a screen with Dolby Atmos surround sound system, ensuring toptier audio quality that enhances the

Architect Speaks

Celebrating the Essence of Assam:

A Spectacular Cinema Lobby Embracing Local Art and Culture

Transcending traditional design boundaries, the property is a masterpiece of interior design paying homage to the region’s local art and culture. Nestled in the lap of Assam’s natural beauty and heritage, the NY Cinemas showcases the essence of Assam in a visually stunning and immersive experience. And Arris Architects has carefully curated ensuring the property hold narrative on the state’s iconic ‘Gamucha’ fabric and the traditional ‘Japi’ hat.

The lobby blends traditionally with modern aesthetics, while honouring its cultural roots. The architectural elements incorporate traditional motifs and materials, such as terracotta blocks and cane mesh, seamlessly integrated with materials like terrazzo, fired motif tiles, veneer, and Corian. Natural materials like cane, embroidered fabric, and terracotta are used to create a warm and welcoming ambience. This fusion creates a visually captivating environment that bridges the past and present, paying tribute to Assam’s heritage while embracing innovation.

Inspired by the Gamucha’s elegance and traditional motifs, the interiors feature curated décor that envelope visitors in the soul of Assamese heritage and charm. The softly lit side walls and digitally printed carpets are adorned with Gamucha-inspired patterns, displaying the region’s vibrant cultural motifs fostering a sense of appreciation for the craftsmanship that has been passed down through generations.

Shetty,

left out. This is purely for the passion and For the Love of Cinema"

overall movie watching experience of its patrons.

A live station where foodies can enjoy a meal of their choice that is freshly prepared by handpicked chefs. The cinema also features NY store which is equipped with unique collectibles and celebrity-branded merchandise available on display.

In the words of Ajay Devgn "I want to bring people together from all sections of society where no one feels

"Kanpur is one of the most significant cities in Uttar Pradesh. With Kanpur our objective is not just to make another movie theatre but to give Kanpurians an immersive entertainment space retaining the vintage feel and look of Heer Palace but in NY style. We sincerely hope that Kanpurians will welcome us with lots of love and offer their blessings." said Rajeev Sharma, CEO, NY Cinemas

– Ar. Satish Shetty, Shetty, Ar. Satish Shetty, Shetty, Ar. Satish

Director, Arris Architects

PVR INOX:

Enhancing Cinematic Experiences

For decades the leading cinema brands of India have served and hosted countless number of film fanatics in more ways than one. From creating a safe environment for adults and children alike to catering a wide range of cuisine for its audience to delve into, PVR and INOX have set the benchmark standards in the film exhibition industry. This year, PVR INOX is set to launch their newest multiplexes, featuring the sixth 4DX format in Bengaluru, Noida, Dehradun, and Armoor.

PVR Global Mall, Bengaluru

The most premium exhibitor in India has launched its new 7-screen multiplex at Global Mall, Mysore Road in Bengaluru. With this latest addition, PVR INOX strengthens its presence in Karnataka with 189 screens in 34 properties and consolidates its foothold in South India with around 530 screens in 95 properties.

The cinema is housed at an accessible location of Bengaluru, with a seating capacity of 1189 with last row recliners. Equipped with the best-in-class theatrical solutions including the SP4K next- generation laser projectors that deliver ultra-high resolution, sharp, and bright images. The auditoriums also feature Dolby Atmos audio and NextGen 3D technology for an immersive experience.

Commenting on the launch, Ajay Bijli, Managing Director, PVR INOX Limited said, "We are delighted to expand our presence in Bengaluru, one of India's fastest growing, accommodating and cosmopolitan cities. Karnataka as one of the fastest growing states and IT hub of India has started attracting migrant population from other states due to employment opportunities.

Out of home entertainment such as cinemas remains an inherent need for such people. As part of our merger synergies, we are aggressively looking at accelerating screen rollout across key markets and also tapping unexplored territories."

The property is designed magnificently with curated artworks of eminent actors and actresses with a big plasmas in the foyer give a grand appearance. Moving towards a digital era with online ticket booking taking precedence, the box office has been replaced with POS podiums for self-ticketing.

"We are delighted to announce the launch of our first cinema at Mysore Road which is gaining a lot of popularity due to growth of social infrastructure, establishment of MNCs and strong connectivity to the rest of the city. We are also introducing our hugely successful 4DX format to this part of the city with a view to make the cinema viewing more experiential.", said Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

PVR Pacific Mall, Dehradun

PVR INOX, India's largest and most premium cinema exhibitor, has achieved a key milestone by successfully opening a property with five screens in Dehradun, Uttarakhand.

PVR INOX unveils a new 5-screen multiplex in Dehradun featuring the first multisensory 4DX auditorium and the second property in the state of Uttarakhand. With a seating capacity of 819 audiences with plush recliners and best-in-class theatrical solutions including SP4K Laser projectors, Dolby 7.1 and Next-Gen 3D screens.

4DX is the world's first 4D movie format that delivers a fully immersive cinematic experience by which movies are no

longer bound by their visual and aural limits. 4DX's immersive cinematic experience presents the future of the movie industry and is widely considered to be the biggest innovation in cinematic technology to date.

PVR G1 Mall, Telangana

Launching its 19th property in Armoor, Telangana, the 4-screen multiplex with a seating capacity of 1254 audiences with recliners incorporates cutting-edge cinematic technologies including 2K projectors, Next-Gen 3D screens and Dolby Atmos Sound. The design for was kept simple yet stunning with artwork walls and plasmas offering a sophisticated, vibrant and a warm welcoming ambience.

PVR Superplex, Mall of India, Noida

PVR Inox launches in Noida at Mall of India in a new avatar with a remodelled 7-screen Superplex to bring back the most frequented movie destination for all the viewers, giving the film city yet another entertainment

landmark. The renovated cinema has reopened after a gap of nearly 3 years introducing the biggest and most experiential cinema concepts- P[XL], IMAX with Laser and 4DX for the first time in a PVR INOX Multiplex in its national circuit. IMAX with Laser is the first auditorium of its kind in the state of Uttar Pradesh.

PVR Aerohub, Chennai India's First Multiplex In An Airport Complex

The much awaited 5-screen property at PVR Aerohub in Chennai, Tamil Nadu, the first multiplex in the country to be housed within an airport complex. Playing a key role in the new age transit-oriented development

project at Chennai Airport, the cinema will serve the entertainment needs for arriving and departing passengers besides benefiting residents in the neighborhood.

With this launch, PVR Cinemas will have 12 properties in Chennai with 77 screens while consolidating its foothold in Tamil Nadu with 88 screens in 14 properties. Its screen count in South India will grow to 328 in 53 properties.

The Cinema has a seating capacity of 1155 audiences and is equipped with cutting-edge cinematic technologies including 2K RGB+ Laser projectors, REAL D 3D digital stereoscopic projection for crystal clear, razor sharp, ultra-bright pictures and advanced Dolby Atmos high-definition immersive audio.

Speaking on the launch, Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, "We are extremely delighted to announce the opening of

The cinema can accommodate 1712 guests and introduces two large screen formats - P[XL] and IMAX with Laser under one roof, each with its unique set of features. Providing the best-in-class theatrical solution to all the movie buffs, the new Superplex incorporate 4K projectors that deliver ultra-high resolution, sharp and bright images. In addition to this, the auditoriums are equipped with advanced Dolby Atmos for an unparalleled sound experience and Next-Gen 3D technology. The 4premium auditoriums have last-row recliners for utmost comfort. The auditoriums have incorporated IMAX with its next-generation 4K laser projection system which features a new optical engine and a suite of proprietary IMAX technologies that deliver increased resolution, sharper and brighter images, deeper contrast as well as the most distinct, exotic, colours ever to be avail on-screen.

our 14th property in Tamil Nadu and mark our entry in the fast-evolving transit-oriented development projects in the country. In keeping with the times and the ever-changing entertainment landscape, we are committed to bringing excellent movie watching experience to consumers in every part of the country. Entertainment forms an integral part of our daily lives and today's consumers are cash-rich, time-poor. So, there is no better way for transit passengers to make best use of their spare time, than to watch movies".

The auditoriums are green in theme and their sidewalls have fabric finish with alternative 'V' Pattern. Protruding circular elements compliment the design theme of the foyer. Styled in new art deco with curated artworks of eminent actors, the cinema has a visually stunning foyer with a chandelier specially designed as a tree of lights integrating 1000 lights

The new experience also features IMAX's surround sound technology to deliver greater dynamic range and precision for the ultimate immersive audio. Including PVR's big movie screen format P[XL] known as Premium Extra Large feature extralarge wall - to - wall screen, state of the art Dolby Atmos sound and Laser 4K projection system with customized 3D glasses to bring alive every little detail of the movie. The breakthrough realistic effects stimulate all five senses with high-tech motion seats

and special effects such as wind, fog, lightning, bubbles, water, rain, and fragrances in both 2D and 3D formats. These effects work in perfect time with the action on screen, delivering an unforgettable and intense cinematic experience.

Alongside the impressive cinema setup, the theatres are also curated an extensive food menu has been curated by globally renowned chefs. A concessionaire serving local street food and a live kitchen has also been introduced for all the food lovers.

over the column enlivening the space.

"PVR has the distinction to be the anchor tenants for any mall developer and is constantly on the lookout to add value to their project. Setting up a cinema next to the airport is strategic as we aim to provide a movie experience to travelers/ passengers who might arrive at Chennai airport early to catch their

flights or wait for a delayed flight while making effective use of their leisure time they have at their disposal. With a strong content line up and a huge pent-up demand from movie connoisseurs, we are confident that our patrons will appreciate our new cinema for a holistic movie-going experience", said

Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.

Roongta Cinemas:

Redefining Luxury Moviegoing Experience in Surat

The brand has been true masterminds behind Surat's leading real estate developments, now bring you their own home-grown cinema chain - a spectacular addition to their legacy of excellence. As a group that's committed to providing unique and memorable experiences to their customers, the Roongta Group has poured their passion into creating a cinema that's as luxurious as it is technologically advanced. From the plush seating to the crystal-clear sound and visuals, the all-new property is now just a few clicks away…

Roongta Cinemas, the latest venture from the esteemed Roongta Group,

has made a grand debut in Surat, offering an unparalleled moviegoing

experience that sets a new standard in luxury and comfort. This isn't just an ordinary theatre; it's a feast for the senses that promise to be #KuchAlagHai.

Roongta Cinemas has been meticulously designed with utmost attention to detail, creating a luxurious yet welcoming atmosphere. The elegant decor, coupled with impeccable service, ensures that you feel like royalty from the moment you step inside.

A Cinematic Experience Like No Other

With its four screens, lavish plush seating, crystal-clear sound system,

and live kitchen serving up gourmet dishes that will tantalize your taste buds, Roongta Cinemas truly stands out from the competition. As an added surprise, we also offer exclusive couple sofa seats, providing cozy nooks perfect for snuggling up and enjoying your favourite films together.

The luxurious theatre officially opened its doors to the public recently in February at Surat, with a star-studded inauguration ceremony graced by special guests and influencers. Prominent figures such as CR Patil, the Gujarat BJP Chief and Member of Lok Sabha, along with the Police Commissioner and Harsh Sanghvi, the Home Minister of Gujarat were among the notable attendees.

From the moment you enter Roongta Cinemas, you'll be transported to a different world. The remarkable attention to detail in the elegant decor creates a luxurious yet welcoming atmosphere, leaving you feeling pampered and indulged.

Delight Your Taste Buds

And let's not forget about the culinary delights. We offer a wide range of options, from classic movie snacks like popcorn and nachos to gourmet dishes such as pizzas, burgers, and wraps. There is something to satisfy every palate. Indulge in a complete culinary experience with our delectable range of desserts and refreshing drinks, allowing you to sit back, relax, and enjoy your movie to the fullest.

A Visionary Approach

"We are thrilled to bring Roongta Cinemas to Surat," expressed

Anil Roongta, the Chairperson of Roongta Entertainment. "Our goal is to provide moviegoers with an unmatched viewing experience, from the comfortable seating to the delicious food prepared fresh in our live kitchen."

Setting New Standards in Surat

The launch of Roongta Cinemas has received accolades from both industry insiders and moviegoers. According to one film critic, "Roongta Cinemas has set a new standard for movie theatres in Surat. The attention to detail and commitment to providing a unique experience is truly impressive."

Expanding Horizons

As Roongta Cinemas looks to the future, our aim is to expand our reach by adding more screens and locations across Pan India, ensuring accessibility for everyone. Whether you're a movie buff or simply seeking a unique night

out, Roongta Cinemas is a must-visit destination for anyone who loves movies, luxury, and a complete sensory experience. So why settle for ordinary when you can experience #KuchAlagHai? Let Roongta Cinemas take you on a journey through the magic of cinema-one that is sure to leave you spellbound! Book your tickets now and prepare to be wowed.

Gopuram Cinemas:

A Contemporising Effort

Popularly recalled as the Saraswathi Theatre, this cinema facility is located in the heart of Sellur in Madurai. Its ultraluxurious appeal and best-in-class cinema technologies and seating capacity of up to 1000 moviegoers, makes it one of the most coveted cinema entertainment facilities in the city.

Gopuram Cinemas is a historically renowned cinema structure that once was a single screen cinema with a huge balcony. Colloquially remembered as the Saraswathi Theatre, the once single screen cinema's auditorium had a seating capacity of 1000 moviegoers. The Chairman Anbuchezhian and Managing Director of the property Sushmitha Anbuchezhian thought if bringing in a wide array of movies, genres and varieties to the premises.

Their vision led to the conversion of the single screen cinema complex into a three-screen luxurious and modern multiplex. The Chief Architect Punniamoorthi and Architect Anand of Dezign and Construction Studio,

Chennai approached this vision and unfolded their ideas. They came up with a solution to convert the firstclass seats into a screen and the balcony portion of the auditorium into yet another screen. They also brought in the lobby area that was vastly available on the first floor and introduced a mini screen within this multiplex. Altogether the three screens continue to carry on the 1000-seater legacy that is now boosted with ultra-luxurious seats. Complimenting the auditoriums, the cinema facility boasts a huge and spacious lobby area.

The civil work of the cinema facility was a challenging task because of the

balcony area. When converting the single screen into a three-screen multiplex, the architects utilised MS fabrication work to extend into screen 1 since they did not want to lose any seats from screen 2. The immersive ambience of the auditorium compliments the 3D view and finishes each screen in a wine, red and golden coloured theme. All of these designs have been conceptualised and executed by Dezign and Construction Studio, Chennai. Screen 1 seats up to 525 moviegoers, screen 2 is equipped with 330 seats and the last mini screen, screen 3 accommodates 130 moviegoers. The audio technology is top notch with QSC speakers and the projection is equipped with laser projection from Barco.

"We had created two lobby spaces, one on the ground floor and the other on the first with luxurious alabaster lightings and chandeliers. The elevation design was another area that wowed the owners and moviegoers. The audiences are treated to the best treat served by the entire team who have dedicated their heart and soul to this project," added Anand Narain, Architect, Dezign and Construction Studio, Chennai. The seating has been procured from Pen Workers seating company providing the audience with best-in-class experience. It is not only the ambience and luxurious premises, but also the quality of staff, housekeeping and the quality of the food that is served.

"We had created two lobby spaces, one on the ground floor and the other on the first with luxurious alabaster lightings and chandeliers. The elevation design was another area that wowed the owners and moviegoers. The audiences are treated to the best treat served by the entire team who have dedicated their heart and soul to this project."

– N P Anand, Managing Director, Dezign and Construction Studio