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The Carolinas’ Full Throttle Magazine
22 Years
And Counting
By: WildThing
L-R: Lincoln Infield, Maggie Infield, Mark Infield, Molly Infield & Dave nyone who has celebrated an anniversary knows
that each year, the date brings back a flood of memories. This holds true for our family in regard to Full Throttle Magazine. Back in 1998, Mark and I had two teenagers at home and one in college. We started with an August issue and all three kids pitched in to help. We needed a lot of help back then because neither Mark nor I had any computer experience, but the kids did, of course. To this day, Lincoln’s enthusiastic and determined attitude has carried the magazine through some serious upgrades and expansion. Matter of fact, he’s quickly becoming the helmsman of this ship. The Lucas and Lydia still help out a lot, especially at the monthly delivery of new issues, Fear of February parties, and bike nights. The real trip down memory lane happens when we pull out old issues and review the assemblage of advertisers. It’s been a thrill to watch their businesses grow, celebrate their own anniversaries, move to larger premises, and know we were on hand to report on their development. We, along with our sales staff, were witness to many of their events and committed that history to print. Along the way, we enjoyed getting to know the owners and their partners and staff. I want to thank the many of our long-time advertisers. It’s been a pleasure to serve your advertising needs as we continue to relish your success and we plan to continue same with our newer clients. Of course, we’ve had a lot of help along the way in the form of local sales reps. We have been so fortunate in the reps that have been around for years and enjoyed their status as ‘the Full Throttle rep’ in their areas. They have contributed greatly to the success of the magazine by their faithful service to their customers and enthusiastic reporting of events. Even the short-
timers made valuable contributions and hopefully enjoyed their time with Full Throttle. Thanks to all! But the motorcycle lifestyle is the real story. What a great time we’ve had in 22 years, riding the Carolinas, and attending the best biker parties on the east coast!! There was Plum Krazy’s Summer Bash, the Cherokee Rallies, the Carolina Harley-Davidson Dealer’s Association rallies at Myrtle Beach, Maggie Valley, and New Bern, the Smoke Out, Thunder in the Smokies, Capital City Bikefest, Outer Banks Bike Week, Myrtle Beach Bike Week, the drag races at ‘The Rock’, Easyriders Bike Show Tour and Easyriders Rodeo, and the Turkey Rally at NMB. Some of these are long gone, some are paused due to the covid crap, but they were all great. Then there were all the other biker parties, bike shows, and toy runs…..The Carolinas’ Full Throttle was there. Most assuredly, The Carolinas’ Full Throttle Magazine is far from done. We are relishing the 21st century as we continue to diversify into the digital world without abandoning our base, our monthly print magazine with the best listing of biker events in our Cruisin’ Calendar. Each year as we begin work on the August issue, we delight in the fact that we can celebrate another year in business, grateful to our advertisers and sales reps. Here we go for another year, after all, print is the only media you can refer to at will. Come along, and if you want to join us either as a contributor or advertiser, just call or email. You can send in your event or riding adventure article and be a part of the Carolinas’ Full Throttle Magazine’s continued recording of the history of motorcycling in the Carolinas. By all means, pick up a copy at your local biker friendly business.
