Austria Australia, FROM
TO
SUSANNE KAUFMANN’S BEAUTY JOURNEY
Susanne Kaufmann started her career as a beauty therapist,
working for her family’s wellness hotel in the Austrian alps. She spoke with Ruby Feneley about her beauty journey, sustainability and the unique Australian skincare consumer. A beautiful upbringing: “I grew up in the idyllic Austrian alpine region in the Bregenzerwald immersed in an understanding of the local traditions and the beauty and wellness benefits that could be found in the plants that grew in abundance in the area, which has served as my inspiration for the brand since launching in 2003. I first embraced the beauty and healing power of regional herbs and plants by my beloved grandmother — we made healing tonics, marigold cream and arnica schnapps. This is where I formed my passion and curiosity for natural healing ingredients and powerful formulations. When I first joined my family hotel, one of my initial projects was to develop a spa with an offering of signature beauty treatments. I quickly realised that I also needed to create my own in-house professional product line to support the service. One that adopted the same natural, regional, and sustainable values as the hotel itself, a line that looked and felt as premium as the results it delivers. In 2003 we launched SUSANNE KAUFMANN skincare. This is where is all began.” Seeking a cure: “The Hotel Post Bezau was established prior to the notion of a “spa” or “salon.” It was known as “the cure” hotel and the focus was holistic. The philosophy of the hotel has always been about caring for clients and enhancing their lives by sharing our values of positive physical and mental wellbeing. I have always seen beauty in a holistic way. When we feel healthy and well, it is also reflected in our
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complexion. Everyone should make sure to exercise enough, eat balanced meals, get plenty of sleep and follow a skin care routine that is tailored to their skin types and lifestyle. I strongly believe it is the only way to achieve strong physical health and wellbeing. I was brought up in a culture where taking care of your skin, hair and body was always of utmost importance. It has always been a part of my way of life to this day and I carry these traditions, in my brand and in my own family to this day.” Keeping things local: “I think COVID-19 has stressed the importance of local partners. Our local production and warehouse team have been lifelong partners of the brand and having them situated close by had its advantages.
We were able to adapt quickly, responding to the needs of our customers. Most importantly, we were able to take care of each other from a distance as we entered what was such an unnerving and uncertain time. Having such strong relationships with your production partners is key, and I will always be grateful for their dedication and hard work.” Connections post-Covid: As clients return from lockdown, connection, compassion and consideration are so important here. Connecting with your client and taking the time to listen to their needs to deliver a tailored service has such a positive impact on both their physical and mental wellbeing as the results are tenfold. I think beauty is moving more and
