FEATURE
5 MINUTES WITH...
Nicole Trunfio Since 2017, Australian supermodel Nicole Trunfio has been living on a horse ranch near Austin, Texas with her blues musician husband Gary Clark Jr, and their three children. The stunning 36-year-old touched down in Sydney recently where she was unveiled as the global brand ambassador for Inika Organic, Total Beauty Network’s premium brand. By Michelle Ruzzene
WHY DID INIKA ORGANIC RESONATE WITH YOU? Our core values are very much alike - pure intentions and pure purpose. I have always wanted to align myself with a beauty brand but have never been ready or the brand simply hasn’t matched my values. With Inika Organic, working with them just felt right. It was almost primal. I remember the first time I tried the products, it had been a long day and our team was having a meeting. I get sent a lot of PR mail but I knew this one was coming and had been looking forward to it. I was unboxing the products and actually had to interrupt the meeting just to take it all in. I was just so taken by them. It was almost a bit of a sensory immersion from the beautiful fragrances from the natural botanicals they use in the range, which is equally nostalgic to me as it reminds me of home. Then, learning about their certifications, and specifically their plastic neutrality status it was just a no brainer. And the products actually work!
WHAT RESPONSIBILITIES DOES BEING A BRAND AMBASSADOR ENTAIL? Being an ambassador is easy when it’s a brand you truly, fully believe in. It doesn’t ever feel like “work” when you’re doing something you love and I really look forward to the events, content shoots and of course the opportunity to communicate their messaging - they are such leaders 62| RETAIL BEAUTY WINTER 2022
in the natural beauty space and I’m so proud to share their vision and values which align with my own.
WHAT MAKES A GOOD BRAND AMBASSADOR? Like I said before, it should be an easy job if you’re an ambassador for a brand you completely align with. But a GREAT ambassador understands the inherent nature of the partnership and lives it.
WHICH IS THE MORE DIFFICULT CAREER PATH – MODEL OR BUSINESS WOMAN? WHY? Owning your own business is such a rewarding and enjoyable venture, but it really is a full time job in itself. Throughout my career as a model, I have gained so much experience and knowledge of the industry and find that although the job itself is never easy, it’s manageable with a family. I am so incredibly proud of creating my three businesses Bumpsuit, Erth Jewelry and Erth Swim, and am really grateful that we have created a great community of
