ENHANCE YOUR RESTAURANT’S WEBSITE A website gives you the power to enhance your brand, customer relationships, and ultimately drive sales. It is important to control what potential customers see, as your website is the only place online that you have complete ownership over.
WHAT YOU NEED ON YOUR WEBSITE ocation and phone number are visible and hyperlinked L For your location, use a clickable feature to link directly to a site like Google Maps. Include hours of operation in this section as well. It is recommended that your address and phone number are visible on every page. An extra option is to include an email to inquire about catering events or to include a link to book a reservation. Mobile responsiveness A difficult mobile site to navigate can lose you customers. Make sure your layout is not too crowded and as straight forward as possible. Features such as sticky navigation and short drop-down menus, can make it an easier mobile experience. Menu that is easy to navigate Stay away from using PDFs or a file a customer needs to click on. PDFs are difficult to update and not so mobile friendly. Giving people no other option than to download a PDF of your menu instead of listing your menu directly on the site will turn many people away out of frustration. Include your menu as text on a page on your site (HTML based). Effective menus have clickable categories which lead to a page of dishes for that category. Convenient online ordering option According to the National Restaurant Association, 55% of millennials say that the availability of online ordering makes them more likely to choose one restaurant over another. Have your “Order Online” button clear on your homepage in a color that pops. This button would ideally link to an interactive menu where orders can be placed. It can also link to a third-party delivery service. igh quality photos of your food H Give your customers a taste of what they will expect your food to be like. Include your customer favorites, such as your best selling specialty pizza pie. It is better to have a few great quality photos than many low quality ones. Which food photos got the most engagement on social media? Try to include these.
The Last Bite // 64
