Total Licensing Australia 2022

Page 16

TOTAL LICENSING AUSTRALIA Orange is the New Black) as Master Chief, and Natascha McElhone (Californication, The Truman Show, Ronin) as Dr Halsey and Cortana.

Alongside Xbox, Halo celebrated its 20th anniversary in November 2021. Since the release of Halo: Combat Evolved in 2001, the franchise has become one of the most recognised sci-fi video games of all time. The Xbox #1 exclusive franchise has grown to over $6 billion global business.

Halo has been an incredibly successful licensed brand with over US $1.78 billion in Halo merchandise sold, so it is no surprise to know that fans can find Halo products placed in most major retail channels.

The latest instalment in the Halo Franchise, Halo Infinite, was launched in December 2021 and has quickly become the most successful launch in Halo history. Halo Infinite has already amassed well over 21 million players since its release.

Halo fans will also rejoice after hearing the highly anticipated original Halo TV series is premiering on Paramount+. Directed by Otto Bathurst (Black Mirror, Robin Hood), the series stars Pablo Schreiber (American Gods, First Man,

Key partners include BIG W, Best & Less, Target, The Warehouse NZ, JB HiFi and EB Games ranging products from Funko (Pop Vinyls), Dark Horse Comics (statues), Caprice (apparel), ZAK (lunching and drinkware), Mattel, (MEGA Construx), Hasbro (Nerf blasters), and much more. To celebrate the 20th anniversary, New Zealand Mint also introduced a limited-edition range of collectable silver coins that were received incredibly well by fans.

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Articles inside

The Brilliant World of Tom Gates

2min
pages 62-64

What’s on show

6min
pages 60-61

Promoting Innovation in Toys and Games

10min
pages 56-58

The Expanding World of Vlad & Niki

9min
pages 52-55

Bluey’s House listed on Airbnb - Interview

5min
pages 49-51

Spotlight on Haven Global

5min
pages 46-47

Blue Chip Brands Gear Up in 2022

3min
page 48

Multi-Generational Icons

5min
pages 41-42

Star Trek Universe and Prodigy

1min
page 43

Adult and Superfans

4min
pages 44-45

Pre-School Powerhouses

2min
page 40

Blinky Bill

2min
pages 35-36

Miraculous

2min
pages 28-29

Sony Pictures

3min
pages 24-27

Merchantwise Minecraft

1min
pages 10-11

Activision Blizzard

5min
pages 18-21

Sonic the Hedgehog

2min
pages 12-13

XBox

1min
pages 14-15

Halo

1min
pages 16-17

Cancer Council of Australia

1min
page 6

Warner Bros Consumer Products

4min
pages 7-9

News from the market

2min
page 5
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