TOTAL LICENSING AUSTRALIA
BLUEY’S HOME LISTED ON AIRBNB Bluey is a phenomenon around the world – what makes her and the rest of the Heeler family so appealing?
That’s what sets Bluey apart from a lot of other kids’ shows — it’s a series for the whole family, not just a particular age group.
Kate O’Connor: Bluey certainly is a phenomenon. The show is televised in over 60 countries. We’re the number one kids show on broadcast TV in Australia, and were the number one ratings driver on Disney Junior with pre-schoolers in 2021.
Kids love how Bluey is all about games and play, and the fact that it’s quintessentially and unapologetically Australian really adds to its global appeal.
The magic of Bluey is its simplicity and relatability, but I also think Bluey is special because it doesn’t fit the mould of a normal kids’ show. Despite being about two sisters, it doesn’t fixate on gender — and it’s watched equally by boys and girls. There’s no denying that it is also genuinely funny — funny enough for Rolling Stone to include it in its list of “Top 100 Sitcoms Of All Time” — which means both kids and adults love to watch it together. Bluey is 90% co-viewed which means you’ll find the whole family sitting down to watch it together.
What lead to the exciting partnership with Bluey and AirBnB? BBC Studios partnered with Airbnb to lovingly recreate the Heeler’s house as part of Airbnb’s wildly successful “Only On Airbnb” program. Airbnb has created some amazing activations around the world to bring
The iconic Heeler family home from hit Australian kids’ show, Bluey, is being listed on Airbnb in Brisbane, Queensland, offering one lucky family the opportunity to live like the Heelers for the ultimate Bluey fan weekend. Bluey is a global phenomenon that screens in over 60 countries and is beloved by both parents and kids for its heart, humour and relatable family moments. Airbnb has partnered with BBC Studios, co-commissioner and global distributor of Bluey, on this one-of-akind experience. Total Licensing Australia, caught up with Kate O’Connor, Head of Brands & Licensing, BBC Studios ANZ to find out more.
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