TOTAL LICENSING CHINA
Licensing China, along with concurrent shows Toy & Edu China and Baby & Stroller China will now take place from 5 – 7 May 2022. The show dates have been pushed back from their original dates at the end of March, in order to support pandemic containment efforts.The fairs will still take place at the Shenzhen World Exhibition & Convention Center . Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd commented: “As part of the effort to contain the spread of Covid-19, the local government has mobilised designated areas of the Shenzhen World Exhibition & Convention Center as a temporary resource and cross-border transportation facility, to assist with pandemic prevention efforts, with this arrangement expected to last for one month. During this time, the concerned areas of the venue will be enclosed and will only be reopened after thorough disinfection.Therefore, in order to align with the pandemic containment and prevention efforts and to safeguard the health and safety of fairgoers, the organisers have decided to delay the three shows until 5 – 7 May.”
Licensing China 2022 returns to Shenzhen from 5 - 7 May offering both physical and virtual business platforms for industry players worldwide. This year, the fair welcomes a number of leading and emerging Chinese licensing companies. Previously held annually as a highly praised licensing product zone in Toy & Edu China (Shenzhen International Toy & Education Fair), Licensing China expanded and upgraded to become an individual fair in 2020, mirroring the growth of the licensing industry in China. The fair co-organisers have significant experience in the consumer goods industry. Hence, Licensing China will offer an ideal one-stop platform for cross-industry collaboration and market information. Last year’s event, which took place live in late March attracted more than 1400 exhibitors and 82,000 trade visitors to Licensing China and its associated fairs – Toy & Edu along with Baby & Stroller. In terms of exhibitors, the show attracts a wide range of Chinese and international exhibitors.
Royal Gardens: The Summer Palace The royal palaces and gardens in the western suburbs of Beijing are collectively called the Royal Gardens, which were the temporary residence for emperors after the Liao and Jin dynasties. They are the masterpieces of Chinese landscape garden design and play a pivotal role in the world’s gardening history. Beijing Zhongchuang Tourism & Culture (ZCTC) Culture Development Co Ltd
The Chinese mythology version of Pokémon, this story follows a group
Featuring a cat (Wuhuang) and a dog (Bazahey), this IP has become a social media sensation with over 33 million online fans. The company has licensed out the cartoon IP to a number of brands which range across sectors such as IT, apparel, FMCG, automobile and more, including from Fortune 500 companies. Yijianyuzhou (Beijing) Culture Co Ltd
To visit or find out more go to www.licensing-china.com
Little Monk Yichan With its healing content, the company’s original animation swept China after its premiere in 2016. This anime also promotes Chinese culture and passes on wisdom, hoping to enlighten viewers through inspiring content. Suzhou Dayu Network Technology Co Ltd
houses six exhibition areas with the showcases of cultural relics, mulberry planting, silkworm breeding, traditional silk weaving as well as modern applications of silk fibres. Beijing Qianli Culture Media Co Ltd
Wuhuangwanshui
Below are some of the highlights from Chinese exhibitors for this year:
Fabulous Beasts
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of mythical creatures who settle their lives on earth. They have lost most of their magical powers, living their daily lives just like everybody else. Beijing Fen-Z Hudong Culture & Communication Co Ltd
Suzhou Silk Museum Founded in 1991, this establishment is the first museum dedicated to silk production in China. Demonstrating the country’s 6,000 years of history on silk manufacturing, the museum
