Total Licensing Spring 2022

Page 24

TOTAL LICENSING

Front Cover Story: The Future Belongs to Those who Believe!

SeaBelievers and Studio 100 Media have joined forces to make waves in ECOtainment This year, the Earth Day (April 22) theme is Invest In Our Planet. Everybody is urged to contribute to this partnership for the planet in hopes to inspire Earth Day every day. With the new CGI-animated TV show, SeaBelievers

producer and SeaEO Brien P. Arone and distributor Studio 100 Media want to take action and teach children what we all can do to make a difference. Brien P. Arone, Founder and SeaEO, speaks passionately about the creation of SeaBelievers. “Our modern internet-connected world is an incredible place to live. But if life couldn’t be better, why does our instinct keep telling us something is wrong? “People have boosted our natural abilities to do just The first-ever show in the self-created about anything these days—from combating and connected genre: ECOtainment global pandemics to exploring the far reaches SeaBelievers are the first ever children’s of space. Technology keeps us informed and characters to become a Member of 1% for connected and all at the Planet – a global organization that the speed of light. connects businesses, individuals But in the process, and nonprofits, empowering all to drive we have tuned out positive change the cry of our planet. We’ve become smarter than ever about producing our much-needed energy, but it’s hard to compete with the wisdom of Mother Nature herself. Somehow, we must train ourselves to respond to the dangers

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we face while overcoming the lifestyle that causes them. “Thankfully, the SeaBelievers are here to help! “Driven by a desire to help and a refusal to leave problems unchecked, our main hero Amelia inspires kids on how to build self-belief while being the change they want to see in the world with the help of five adorable oceangrown superheroes. “Each hero embodies a different type of organic superpower fueled by selfbelief, making it easy for kids to grow up aware of what all our planet has to offer while knowing how powerful they can be in life when they believe in themselves. Together, they adventure toward the path of enlightenment bringing with them the most important believer of all… the child on the other side of the screen. “Continuing the long heritage of influential evergreen content, each episode of “SeaBelievers” directly involves the kids watching the show. As the future of change on this planet, kids find themselves in the unique position of being born smack in the middle of a stubborn world, yet unbiased and open from birth. Kids not only see the SeaBelievers as their own diverse


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Articles inside

Promoting Innovation in Toys and Games

3min
page 128

Legally Speaking

4min
page 131

The Expanding World of Vlad and Niki

4min
pages 129-130

Blue Chip gearing up in 2022

3min
page 127

Multi-Generation Icons

5min
pages 121-122

Star Trek Universe and Prodigy

1min
page 123

Bluey Listed on Airbnb

4min
pages 125-126

Adults and Superfans

2min
page 124

Pre-school Powerhouses

2min
page 120

Blinky Bill

2min
pages 115-116

Romwe x Pink Floyd ViacomCBS Consumer Products

5min
pages 118-119

Miraculous

2min
pages 108-109

Sony Pictures

3min
pages 104-107

Halo

1min
pages 96-97

XBox

1min
pages 94-95

Sonic the Hedgehog

2min
pages 92-93

Activision Blizzard

5min
pages 98-101

Minecraft

1min
pages 90-91

Zing and Warner Bros Consumer Products Merchantwise

4min
pages 87-89

Cancer Council’s Sun Protection Programme

1min
page 86

News from the market

5min
pages 84-85

Sustainability

7min
pages 79-83

Industry Reacts to Ukraine

3min
page 78

MIPTV - All back to Cannes

2min
pages 76-77

The Importance of Representation

3min
page 75

Pets and the Pandemic - a lighthearted look

6min
pages 72-73

The World of Tom Gates

3min
page 74

Artistory, Obode and the National Gallery

1min
page 71

Nostalgia and the Kidult Market

2min
page 70

2022 - A Mammoth Year for Licensing

5min
pages 68-69

The Incredible Rise of LBE

11min
pages 63-67

Video Games - the Secret to Moving Brands

3min
page 62

TF1 Licensing - A Key Player

7min
pages 48-49

The Ultimate Guide: NFT Cheat Sheet

16min
pages 58-61

Cobrandz - Event Preview

17min
pages 50-55

Interview: Chefclub

5min
pages 56-57

Children’s Market in France

0
pages 46-47

CTV: The MVP of Every Brand’s Playbook

2min
page 41

Spotlight on Spain’s El-Ocho France

3min
pages 42-45

Market Round-Up

14min
pages 36-40

Mondo’s MeteoHeroes

7min
pages 34-35

Milano Day of Licensing Returns

3min
page 31

Growth of E-Commerce in Italy

2min
page 30

A layered and complicated market

1min
page 29

Licensing Expo

5min
pages 21-23

The Metaverse and Licensing

2min
pages 18-20

A Big Year for Warhammer

6min
pages 27-28

Brave Bunnies

7min
pages 16-17

Global News

14min
pages 8-15

The Future Belongs to those who Believe

5min
pages 24-26
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