Workout March 2023

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Nightclub-style gym is a hit with members

A SWANSEA gym which brings together music and fitness in a nightclub-style environment is going from strength to strength

Ware-House launched almost two years ago across two units and boasts a barber, beautician, cafe, aesthetics nurse, sunbeds and sports therapy.

A third 8,000 sq ft unit is also used as events space which, since opening, has hosted a visit from boxer Tyson Fury, white collar boxing and MMA events, as well as children’s birthday parties. The space, which has its own bars and can host up to 2,500 people, has also welcomed numerous well known DJs for Ibiza-style raves.

Director Jason Hole said: “We’d been running FunkyPump Fitness programmes across various gyms and venues in Wales for 15 years. This provided unique nightclub inspired

boxing fitness classes with live DJs.

“When Covid hit we decided to take the plunge and gathered all of the information in terms of what works and what doesn’t and put it into the WareHouse Gym.

“In some ways Covid was a bit of a blessing as it enabled to focus all of our energy on developing it and getting everything in place for when we were able to open.”

The boutique-style state-of-theart gym is kitted out with Panatta equipment and also includes a boxing centre with two boxing rings and 25 punch bags, a two person running track running the full length of the venue and an extensive cardio and stretching zone overlooking the main gym.

A separate combat sports centre run by world champion kick-boxer James Wallis is made up a full-size octagon ring, Judo

Doncaster Culture & Leisure Trust teams up with TMD

TAYLOR Made Designs has announced a new partnership with Doncaster Culture & Leisure Trust that will see the workwear and merchandise leisure specialist supply uniform to teams located at leisure and entertainment venues across Doncaster.

DCLT manages multiple activity hubs on behalf of City of Doncaster Council.

Chris Hone, chief operating officer at DCLT, said: “Workwear is integral to the success of our service delivery.

“Not only is it important that our people benefit from the latest in fabric innovation and product designs to enable them to perform to the best of their ability in their specific environment, it is also a highly visible representation of our brand to our customers.

“Working in environments like swimming pools, plant rooms and gyms requires specialist fabrics and designs to ensure comfort, durability and moveability.

“Through its network of international providers, TMD can provide the technical garments we need and then customise them to reflect our brand requirements, creating highly bespoke products at an affordable price.

“TMD has also invested in the development of an estore, which displays all the approved items in our uniform suite.

“This makes it super easy for our site teams to order direct. Stock can be delivered direct to site, creating a fast and effective solution that matches individuals to their uniform needs with minimum effort.”

Taylor Made Designs has been providing specialist leisure workwear for almost thirty years.

Managing director James Taylor added: “It is fantastic to bring DCLT into our fold joining dozens of other local authorities, leisure trusts and private leisure operators across the UK. Our products and systems are constantly reviewed to ensure we continue to deliver a first-rate service at an affordable price. We very much look forward to a long and mutually beneficial relationship with DCLT.”

For more information visit taylormadedesigns.co.uk or to enquire about how we might support your business email hello@taylormadedesigns.co.uk

area, matted area and conditioning zone, a 1,500 sq ft outdoor fitness zone and a yoga studio.

The Funky Pump room has direct access out onto the outside functional area for summer workouts. Ware-House Gym hosts more than 100 classes a week.

“Unfortunately the business which owned the unit next door was a victim of Covid, which left us with the dilemma of whether we wanted it or not,” added Jason.

“Having a social and events space was something we had always wanted, but it probably came a bit too soon as we were still trying to build up the gym side of things.

“But we decided to take it on and we’ve now extended the gym and the new space hosts our bootcamps, which can have anything up to around 150 people attend.”

Numerous events are planned for the events area for this year, and Jason is hoping that the Ware-House style of gym could be franchised and rolled out to other parts of the country.

“Since Covid there are so many units that have become available, and we really do believe that what we have here could be recreated in other parts of the country,” he added.

“We’re looking for partners to join us on our journey, whether that’s brand partnerships, launching your own Ware-House franchise or licensing opportunities with our FunkyPump studio and classes.

“We’ve also recently bought a facility in Ibiza to host fitness retreats over there. We are looking forward to taking our members and offering people the opportunity to train at the home of dance music.”

Tony calls on more gyms to join his campaign

A RECENTLY launched campaign aims to keep one million pairs of running shoes out of landfill.

JogOn was devised by keen runner Tony Piedade last spring after he read a newspaper article which said that it takes 1,000 years for a pair of running to degrade in landfill.

“It got me thinking that I needed to do something about this as, like me, I’m sure there are many people who have several pairs of trainers kicking around,” he said.

“I created a website over a weekend then broke it to my wife that we were starting to collect old pairs of trainers in the garage.”

Tony, who lives in West Sussex, spoke to a number of his contacts at

universities that he knew from another running website – joggingbuddy.com – that he set up in 2009, and they loved the idea and set up collection boxes for him.

He added: “It snowballed from there really. Ten months after we launched last April we are now in 14 universities, more than 250 leisure centres including major operators such as Everyone Active, Places Leisure and Parkwood Leisure and several libraries and schools.

“Last summer I built the biggest garden shed that I could that doesn’t require planning permission, and between last April and December I received just shy of 7,000 pairs of shoes.

“What amazed me was that a good 97 per cent of them were still usable, even if they were no good for a runner who was planning to do a marathon because the cushioning had gone.”

The pairs that are no good are packaged up and sent to an energy plant where they are then burnt and the ash used to make tar for roads.

The ones that are reusable are cleaned and shared out between six charities for the homeless and refugees both at home and overseas.

Tony has sent shoes to Kurdistan, Bolivia and Honduras to date.

“A PE teacher nearly had me in tears a few weeks ago when he told me that they had had to stop doing sport at the school where he worked because a lot of the children hadn’t got any relevant shoes so they were just having to do lessons in the gym.

“We are now sending shoes to four

schools in this country so that their pupils can now do PE.”

Tony is now looking for more independent gyms to act as collection points for trainers.

He has joined forces with delivery and courier service Evri and gyms anywhere in the UK can send 15kg of trainers (approximately 30 pairs of trainers) directly to him for just £2.

“A lot of gym goers’ trainers have never

seen dirt as they only go on treadmills or gym floors.

“I would urge gym owners to please get in touch so they can start collecting their members’ unwanted trainers on our behalf so we can make good use of them either at home or overseas.”

If your gym would like to get involved with the JogOn campaign please email Tony at tony@jogonagain.com or visit www.jogonagain.com

Couch to Fitness launches workouts for pre and postnatal women

FREE online fitness platform Couch to Fitness is aiming to break down barriers and make movement more accessible to all with a series of new pre and postnatal exercise programmes targeted at helping pregnant women and new mums to maintain active lives.

Developed by Our Parks with the help of National Lottery funding, the programmes are the first of their kind and have been designed by qualified pre and postnatal expert instructors specifically for new and expectant mothers.

Our Parks founder Born Barikor said: “After months of research and development working in partnership with leading organisations to innovate, we’re excited to launch our pre and postnatal workout programmes on the Couch To Fitness platform.

“A tremendous amount of work has gone into making them appropriate, accessible and inspiring to give women the confidence to be active during and

after pregnancy.”

Led by the latest insights from the This Girl Can campaign, the six-week online programmes enable women to

safely move at their own pace, from the comfort of their homes, regardless of where they live or their income.

“This Girl Can is thrilled to have

supported Couch to Fitness to create a resource to support women during these major life stages as part of our mission to empower women to be active in a way that works for them,” added Claire Edwards, head of campaign activation at This Girl Can.

The workouts have also been endorsed by the Active Pregnancy Foundation, the leading national charity for supporting women to stay active throughout pregnancy and beyond.

The free high-quality on-demand programmes include yoga, Pilates and low-intensity workouts suitable for all abilities and aimed at improving mobility and increasing movement, with a preexercise screening process to ensure the programmes are suitable for the intended audiences.

These programmes are the latest addition to the widely successful Couch to Fitness platform which was launched by Our Parks in 2020 and now has more than 150,000 users.

DCMS ‘lacks compelling vision’ on sport for England

THE government committed to delivering a lasting legacy as part of the £8.8billion London 2012 Olympic and Paralympic Games, including increasing the number of adults participating in sports.

But in a report the House of Commons Public Accounts Committee says the benefits have failed to materialise, with the proportion of adults participating in sport at least once a week actually falling in the first three years following the Games.

Dame Meg Hillier MP, chair of the Committee, said: “After the short-term financial boost there’s been precious little to show by way of legacy, even in my immediate area of East London where the 2012 Games were held.

“Resets since 2015 have not begun to bring the levelling-up benefits intended.

“The lack of vision and drive has seen Sport England pay out £1.5billion of taxpayers’ money without knowing where two-thirds of it went, and there’s a paltry 1.2 per cent increase in active

Director of Operations: Dominic Musgrave

Tel: 01226 734407 dm@scriptmediagroup.co.uk

Studio manager: Paul Hopkinson ph@scriptmediagroup.co.uk

Assistant studio manager: Scott Firth sf@scriptmediagroup.co.uk

Sales: Tony Barry

Tel: 01226 734605 tb@scriptmediagroup.co.uk

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adults to show for it.

“More waste, more loss of desperately needed public money.  As the cost-ofliving crisis bites hard, DCMS must set out what it will do differently to achieve change where it has not succeeded.”

In 2015, government refocused its strategy on local based approaches and the least active having initially relied too

heavily on a national event to deliver increased participation.

But the Committee says this change of tack has not yet resulted in meaningful change in national participation rates.

Community sport and physical activity brought an estimated contribution of £85.5billion in social and economic benefits to England in 2017-18, including £9.5billion from improved physical and mental health.

But despite Sport England spending an average of £323million each year since 2015, the Department for Digital, Culture, Media and Sport and Sport England has made little progress in tackling inequalities and the barriers to participation.

Of £1.5billion in grants distributed by Sport England since 2016 it only knows where £450million went, and the percentage of active adults increased by only 1.2 percentage points from 2016 to 2019.

Nearly two in five adults in England still do not meet the chief medical officer’s

guidelines for recommended activity.

Lead PAC member Nick Smith MP added: “Gyms and parks will be flooded with people resolving to get a bit fitter and more active, we should be better equipped to capture this enthusiasm and support grassroots sports and more active lifestyles throughout the year.

“The committee has challenged Sports England to overcome the barriers that prevent people from having the motivation, confidence and opportunity to get active.

“There are good practice examples such as parkrun, which could be part of the answer.

“As a later-in-life parkrunner and chair of the Parkrun All-Party Parliamentary Group I’ve seen parkrun support people from all walks of life into getting more active.

“Coming up with a mix of sporting opportunities which are affordable, local and inclusive could help people sustain their activities through the rest of the year.”

Jason Worthy named Anytime Fitness CEO

ANYTIME Fitness UK has announced the appointment of Jason Worthy as chief executive officer.

Jason was most recently vice president of international business development for Brunswick Corporation, where he has successfully launched Freedom Boat Club’s international expansion programme, scaling to 33 franchised and corporate locations in 24 months.

Jason said: “It’s a huge honour to become CEO of Anytime Fitness UK and I’m joining at an exciting time.

“We’re seeing a shift to more and more people placing greater value on their health and wellbeing, and understanding the importance of training, nutrition and recovery.

“Anytime Fitness is uniquely positioned to facilitate that shift in people’s mindset and behaviour.

“Looking ahead in 2023 we have a

healthy pipeline of new clubs, exciting innovations, and an excellent team to further drive the business forward.

“We are committed to ensuring members at our clubs get an unrivalled experience to improve their health and wellbeing, which in turn helps create successful, profitable clubs.

“Whilst we have an incredibly strong

business here the UK, we still have lots of potential for growth and I’m excited to get started.”

Jason has more than 20 years’ experience in the fitness sector, having senior roles on both the supplier and operator sides before joining global fitness equipment manufacturer Life Fitness in 2012.

In that time he was promoted through various senior roles, before becoming CEO and president of the global business in 2018, leading the $1bn company through its sale to KPS Capital Partners.

Andy Thompson, chairman of Anytime Fitness UK, added: “I’m delighted to welcome Jason to Anytime Fitness UK. It’s important that we have the right people in place to continue to grow the Anytime Fitness brand and build on the performance of the UK team.”

Nick Smith MP

Jason Worthy

Trust to open new health, fitness and wellbeing facility following £1m refurb

HORIZON Leisure, which currently manages Havant and Waterlooville Leisure Centres in Hampshire, has made its first acquisition of a private gym; the former Sports Direct site in Guildford. The move forms part of the charitable group’s long-term strategy to improve the health and wellbeing of people in the South of England through acquisitions and expansion.

The charity is preparing to reopen the doors of its new health, fitness and wellbeing facility in the summer following a million-pound refurbishment of the 9,000 sq/ft facility.

Mike Lyons, CEO of Horizon Leisure, said: “We are passionate about bringing this facility back to life and are creating a high-quality community hub where everyone is welcome.

“Horizon is committed to inspiring

healthier and happier communities and providing community benefit for all regardless of background.

“We have a history of delivering a family-friendly offer, with a premium feel at an affordable price.

“We put our customers first in every decision we make and part of this is to remove barriers to participation.

“More than ever, the benefits of being active are huge, and a key commitment of Horizon Leisure and its latest acquisition is to improve the health and wellbeing of the people of Guildford for the long term.

“Our memberships are inclusive and are suitable for everyone.

“A healthy lifestyle is the foundation to a happy life and transforming this facility, along with our team providing expert support, we will encourage the

community in Guildford to make positive decisions about their health.”

Building works, due to start in imminently, will include a complete overhaul of the facility including a refresh of the front exterior of the building.

Inside, a large gym area will be created with high-specification equipment, as well as an exercise studio, which will incorporate studio cycling, a new sauna and steam room, and an overhaul of the changing facilities.

The new-look health and wellbeing hub will also include a Learn to Swim programme for local children and group exercise classes, including Les Mills, to cater for a variety of abilities and interests.

Horizon Leisure is a charitable trust and any operating surplus will be reinvested

Advertiser’s announcement

back into community benefit for local people.

Horizon will also provide a range of community health initiatives, including sessions tailored for people with specific health needs, as well as access to its GP/ Health Referral Scheme.

Horizon is actively looking to develop connections within the local NHS, social prescribers and local sports and community groups in the Guildford area.

In preparation for opening, Horizon Leisure will be looking for a new team of staff to ensure the delivery of its service.

Mike added: “Our team will be focused on delivering the very highest standards offering support and guidance.

“We are looking to recruit enthusiastic people who are passionate about health and wellbeing.”

Transform your old gym equipment back to new

WE KNOW that the gym equipment marketplace is crowded and, with so many gyms and fitness clubs to choose from, potential members are looking for a facility that provides the latest gym equipment and plenty of it.

However, we also know that gym operators don’t have an unlimited pot of money from which to fund new equipment.

That’s why refreshing your existing gym equipment is a great way of giving members what they need without having to break the bank.

Not only does refreshed gym equipment add a fresh look to your gym, but it will also help reduce maintenance costs.

Old gym equipment is prone to breaking down but by refreshing it all worn parts are replaced with new and the equipment is covered with a warranty period just like when buying direct from the original equipment manufacturer.

At ServiceSport UK we have a team of highly skilled technicians that refresh gym equipment that has an array of problems, from broken shrouds, faulty belts and pulleys to exposed foam and torn pads. The refresh process couldn’t be any

easier as our team:

n Extract the gym equipment from your site.

n Transport it to our headquarters in Chorley, Lancashire.

n Strip the equipment down and replace worn parts.

n Sandblast the frame and powdercoat in a colour of your choice.

n Replace the upholstery in a colour of your choice and with the option of an embroidered logo on the pad.

n Thoroughly test the equipment before installing it back on site.

Our refresh team has recently completed a major refresh project for Active Tameside at its Ken Ward leisure facility having coordinated the build, transport and installation, alongside refreshing used Life Fitness Signature and Elevation gym equipment and a Synergy rig. Complemented by the installation of new gym equipment from Exigo and Origin.

Also included was new custom upholstery and embroidered Active Tameside logo to pads on the multiadjustable benches and strength equipment, we did it all.

Invest in your facility and keep your members happy by contacting our team for further information on transforming your old gym equipment into looking and feeling new again.

Call 01257 264738, email

Powerlifting bar with integrated technology creates new opportunities for facilities

ELEIKO has launched the first sensorready powerlifting bar – a stainlesssteel bar with chromed sleeves designed to house specifically designed tracking technology by Enode for integrated barbell velocity tracking.

The sensor-ready Eleiko IPF Powerlifting Training Bar gives facilities and coaches new opportunities to train athletes and members optimally, improving training experiences and outcomes.

Sensors are integrated into each end of the bar sleeves to give athletes accurate quantitative and qualitative analysis that offers a new perspective on strength training, helping lifters and coaches make better, datadriven training decisions.

Lifters and coaches can access real-time data, analysis, and feedback on each lift, helping optimise training and improve performance.

The sensors track various metrics, including bar path and speed and can help identify breakdowns in form or technique.

Dual sensors distinguish things challenging to see, such as bar rotation, inclination, acceleration vectors and velocities for every moment of a lift.

The data can be easily accessed

through the Enode Pro companion app on a smartphone, giving a comprehensive overview of workouts and progress.

“We believe this innovative sensorready IPF Powerlifting Training Bar will be a game-changer for training facilities, athletes, and fitness enthusiasts worldwide,” said Erik Blomberg, Eleiko CEO.

“It combines Eleiko’s iconic bar quality, durability and performance with cutting-edge technology, blending proven strength equipment

with the latest technology and data analysis to optimise performance.”

The 29 mm stainless steel bar grip is uncoated like an IPF Competition Bar, so the grip is secure but corrosion resistant as it is made from stainless steel. The chromed sleeves are designed to house specifically designed sensors from Enode, the first powerlifting bar to integrate technology into the bar sleeve, maintaining the calibrated weight with or without the sensors installed.

The Eleiko IPF Powerlifting Training

Bar with the Enode Sensor Kit is a win-win for facilities and lifters.

This solution provides a differentiating factor for training facilities that enhances engagement and improves the training experience and outcomes for athletes and members.

Discreetly embedding the sensors into the sleeve of the bar decreases the risk of sensor damage or loss while at the same time improving data accuracy and increasing the information available with two points of measurement.

Facilities can use the IPF Powerlifting Training Bar and the Eleiko Enode Sensors in several ways.

After making the bars with the integrated sensor available in their facilities, all members track their training and collect data on their lifts by downloading the free companion app from Enode and connecting it to the bar.

Facilities with personal training offerings or coaches working with athletes can sign up for Enode Pro+, which allows coaches and trainers to deliver programming, track progress and ensure athletes and clients are progressing appropriately to reach their training goals and optimal performance.

Important tips for when you are using gym management software

By Wayne Heath

SOME gym owners can get a little overwhelmed after investing in gym management software because it offers so many different features.

On top of that, it’s also hard to find the time to familiarise yourself with the system since you probably have a long list of other tasks to complete.

So, to give you somewhere to start, here are our most important tips for using gym management software:

Take advantage of automation

Automation is perhaps the most powerful feature of gym management software because it removes the need

for communications to be sent manually. For example, if a member missed a payment then they’d needed to be contacted by a member of staff manually – usually by telephone or a manually written email from the gym’s shared email.

However, automation allows that email to be sent automatically so that the member is notified immediately when their payment fails.

Lean on automatic billing

Make sure you’re using the payment features in gym software to their full potential.

Your income is entirely dependent on whether your members pay on time, so having a reliable method of collecting payment is vital.

Billing and automation work together to automatically collect membership payments from your customers so that you don’t have to get involved in the process.

It’s also a good idea to pay attention to the reporting aspect of your gym software for greater financial insight.

Refine your offering

Since gym software offers the ability to sell memberships and classes online, it’s tempting to offer numerous different memberships that appeal to several

different audiences to maximise sales.

But, too many options can overwhelm your prospects and even result in fewer sales.

Keep your membership offering clear, concise and consistent.

It’s better to focus on a handful of memberships and deliver a great service than to offer too many options and be unable to deliver on your members’ expectations.

Gym management software can take your business from strength to strength when used in the right way.

Take the time to learn about the

different features it offers and use them to their full potential.

In doing so, you’ll save you (and your staff) hours of admin time every week as well as maximise growth opportunities.

ClubRight is the go-to member management software that takes care of everything from managing memberships and billing to class bookings and online joining - plus a whole lot more.

Give us a call today on 0203 884 977 or book a free online demo with one of our product experts to find out why we’re trusted by more than 750+ fitness businesses across the UK.

Wayne Heath

Work begins on £24m community leisure, health and wellbeing hub

WORK gets underway this month to replace Sharley Park Leisure Centre in Clay Cross with a new community hub including leisure and health services in a project led by Alliance Leisure.

The £24.1m scheme forms a key part of North East Derbyshire District Council’s Clay Cross Town Investment Plan, which aims to deliver a number of projects to ensure Clay Cross is a thriving place to live and work.

Designed by GT3 Architects, the new Clay Cross Active hub will deliver fit-forpurpose activity, health and support services in one site for the 20,000 residents of town and the surrounding area.

It aims to provide a space where the public can be active, both physically and mentally, which offers opportunities to learn and develop and a site to improve health and wellbeing and social interaction.

The development will be coordinated by Alliance Leisure through the UK Leisure Framework, which is managed by Denbighshire Leisure, with ISG acting as principle build contractor.

Julia Goddard, senior business development manager at Alliance Leisure, said: “Through Clay Cross Active, North East Derbyshire District Council is demonstrating how public sector leisure can provide integrated services that

meet the social, health and wellbeing needs of the whole community to ensure a successful and sustainable future for public leisure provision.”

Built on land next to the existing 1970s built Sharley Park Leisure Centre, the low carbon centre will feature solar PVs and air source heat pumps.

Facilities will include a 100-station gym, group cycling studio, four court sports hall as well as a 25m swimming pool with six lanes, plus a learner pool

with spectator seating. Designed with accessibility in mind, the changing village will include a Changing Places facility.

A wellness suite installed with Innerva power-assisted equipment arranged in a 12-station circuit will cater for people of all fitness levels, particularly those who are less mobile, suffering from illness, or who are undergoing post-operative rehabilitation.

Other facilities will include soft play, a

TAGactive indoor adventure play area, treatment rooms, a multi-purpose room for community activities and a café with a viewing gallery for the swimming pool.

Outside, the large park will be reinvigorated with social areas, improved play equipment, a full size 3G floodlit pitch plus a walking/cycle route around the park’s one mile perimeter.

Medical services will be delivered from the new hub, while organisations such as Citizens Advice will also operate from the centre.

Craig Johnson, project manager from ISG, added: “This will be a new facility for the local community that will be unrivalled within the area.

“The setting for the centre is ideal to offer a wider external appreciation for sports in addition to the state-of-the-art facilities that the centre will offer.

“The journey began with our preconstruction team and Alliance and will finish with a first-class facility delivered by project manager Sean Smithson and his team.

“We look forward to the day when members of the public can use the facility and enjoy everything that our team has worked so hard to create.”

The development is expected to complete in winter 2024 when Sharley Park Leisure Centre will then be demolished.

How to get new tech initiatives across the line

WHEN working with a new tech partner, ensuring compatibility and long-term benefit is key.

Even when agreed and onboarding, the smallest of hitches in embracing a new platform can cause costly delays.

When it comes to getting value – and definitive performance gains –from tech adaptation, sports teams offer some of the best insights in quick turnarounds with the best outcomes.

Nottinghamshire County Cricket Club in particular is a great example of how to get heart rate training right.

One of the main focuses for the team’s training sessions is in ensuring performance improvement

as part of the team’s energy system development – the ideal way of gauging fitness.

“We prescribe different interval training options,” said Liam Price, strength and conditioning coach at the club.

“Whether they’re running or on the Wattbike, we make sure that our athletes are training in the right heart rate zones.

“The beauty of Myzone is that it’s changeable. So, for example, if we’re on the bike we can whack a chest strap on one of the lads and make sure they’re in 80 to 90 per cent, and they can get a decent stimulus from there and get the adaptation.

“Or, if we’re looking for recovery and

active recovery, we make sure that the boys aren’t pushing too hard so they’re staying in the lower zones to promote recovery rather than risk the detriment of strain.”

Transitioning any team, or gym community, into embracing heart rate training is only as strong of an idea as the integration of the technology itself.

In addition to the in-facility screens and displays, ensuring individuals have access to a free app across a range of smart devices means that the new digital initiative seamlessly fits in with their lifestyles.

But it has to be as accurate and essential to training as the gym screens themselves.

This also means there’s full visibility and access to data, instead of having measurements and metrics behind closed doors between sessions.

“Our players enjoy using Myzone because of the ease of use of the app,” Liam added.

“They can see in real-time where their heart rate is if we’ve given them specific targets.

“They get the overviews of their peak heart rate or their average heart rate; they can compete against each other to see who can earn the most Myzone Effort Points, so it really buys the lads in.”

For more information on how to find the way of embracing heart rate training for your community, visit myzone.org

Advertiser’s announcement

Panatta Alternate Preacher Curl Machine

The Alternate Preacher Curl Machine is a machine that reproduces the spider curl exercise for training the elbow flexor muscles, with the advantages of optimal tension over the entire ROM, ensured by CAM, and greater safety compared to the use of free weights such as dumbbells and barbells. The independent height adjustments of the seat and chest support allow correct positioning on the machine for users of all builds and size.

The working setup, with the shoulder flexed approximately 45°, places the two heads of the biceps brachii in partial shortening, while the underlying brachialis muscle maintains, due to its mono-articular nature, its full range of motion, acting as the main executor of the gesture

The position with the torso resting on the padding significantly limits cheating during execution, such as the classic oscillations of the torso; while the inward inclined trajectory and the absence of constraints on the elbows avoid forcing and potential criticalities on these joints.

The peculiarity of the Alternate Preacher

Curl Machine lies in the presence of the two independent weight packs on the two sides, which allow very high loads to be handled safely and, if necessary, even diversified between the right and left arms. The two CAMs not only provide, as mentioned above, optimal tension over the entire ROM that cannot be reproduced with free weights (dumbbells or barbells), but also guarantee an effective peak contraction

Variations in execution: thanks to the two independent weight packs, the exercise can be performed either bilaterally or unilaterally, in alternating mode or with only one arm at a time, in this case using the fixed central support as a support. Lastly, the handles, which, in addition to being jointed and rotating for maximum freedom and adaptability of movement, are equipped with two adjustable angles, for supine or semi-supine grip

Srl – Via Madonna della Fonte 3/c , Apiro (MC) Italy

How to help your gym to stand out from all your competitors

WE ALL know there are gyms and health clubs all over the place–and, at their core, they all offer essentially the same thing: a place to work out and improve physical health.

With so much variety among competitors, it can be challenging to figure out how to attract potential clients and retain your existing ones.

To remain competitive, it’s important to stand out rather than to fit in.

So, what can you do to differentiate your gym from competitors? In this issue, we bring you the final two of our four ways you can make your gym shine and stand out amongst your competitors (If you missed the first two then check out the February issue).

Showcase online reviews and member testimonials

When it comes to business, nothing speaks louder than results.

And in the fitness industry, customer reviews and testimonials are a powerful way to showcase results, build trust, demonstrate your ability to deliver an exceptional member experience, and offer social proof that you’re able to help clients achieve their goals.

Your online presence will affect everything from how many people follow you on social media to your

company’s bottom line.

For fitness businesses, a positive reputation can help attract new potential clients, entice a better selection of prospective employees, create more business opportunities, improve your local search engine rankings, and more.

Conversely, a negative reputation can lead to loss of sales, membership churn, high employee turnover, and other costly consequences.

When a potential client is considering making a purchase decision, they want to make the best choice – and they base their decision on which product or

service appears to be superior. Nearly 90 per cent of consumers worldwide make an effort to read reviews before buying products, and 86 per cent of customers rely on word of mouth recommendations and online reviews. These statistics illustrate the importance of your online reputation and digital footprint, as well the impact of positive reviews.

Streamline operations

Gym management software continues to grow in popularity given its ability to increase efficiency and productivity,

reduce the risk of human error, save time and money, and enhance the member experience.

On top of that, the low upfront cost structure of a cloud-based software solution makes it a financially attractive option for fitness businesses of all sizes.

Gym management software – also sometimes referred to as membership management software, a facility management system, or a gym software solution – is a platform of tools that will centralise and streamline your facility’s operations.

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To learn how EZFacility’s comprehensive gym management software can help you easily connect with members and potential clients, convert leads into long-lasting relationships, and streamline operations so you can focus on the most important aspects of running your business, schedule a free demo and personalised product tour today.

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First UK leisure centre achieves award for its commitment to tackling inequalities

ACTIVE Nottingham’s Ken Martin Leisure Centre (part of Nottingham City Council) has become the first in the country to achieve the Quest Tackling Inequalities in Leisure Standard.

The Tacking Inequalities in Leisure accolade was bestowed on the centre as part of its Sport England Quest assessment, which measures how well a facility is operating and how effective organisations are across a range of areas.

First established more than 20 years ago, the renowned Quest award has evolved over the years to keep pace with the ever-changing sport and leisure industry, now including aspects such as the Tackling Inequalities assessment and an Exercise on Referral Standard.

Councillor Pavlos Kotsonis, Nottingham City Council’s portfolio holder for leisure and culture, said: “I’m thrilled that our efforts and the ongoing work at Ken Martin Leisure Centre have been recognised with the Tackling Inequalities in Leisure Standard.

“This is a fantastic achievement and a testament to the dedication and hard work of our team.

“As a service, Active Nottingham is committed to providing accessible leisure facilities and I hope this encourages more local residents with disabilities and those with long-term health conditions to be active.”

Ken Martin Leisure Centre was recognised for working hard to ensure all demographics of the

local community are welcome and find the centre accessible, which includes partnering with trusted local organisations, such as housing associations, primary care networks, social prescribing teams and mental health services.

The Sport and Physical Activity team has also been working with the community to help remove any barriers to access through campaigns such as Get Out Get Active, This Girl Can and the Disability Sport Insight and Participation project, which invited people living with a disability to try the facility for free in exchange for honest feedback.

Kirsty Worthington, general manager at Ken Martin Leisure Centre, added: “As well as proactively

researching the demographics of our area so we can anticipate some of our community’s needs, we take a more holistic and individualistic appreciation of their requirements by working with partners, such as My Sight Notts, Disability Direct and the Women’s Centre, and local projects, including community-based sports groups, to directly engage with people living in the local area.

“This includes attending local meetings and events, such as community fun days, inviting groups to attend the centre and help alleviate first-time visit anticipation, as well as offering virtual tours and subtitled centre walk-through videos on our website and social media, so people know what to expect in advance.

“The area around the centre has some of the highest levels of deprivation across the UK, experiencing a number of health challenges.

“Added to this, the area has a mixed population of ethnicities, including new and emerging communities, a large proportion of families and single parent families, as well as a significant population of older people.

“We need to offer programmes and activities that truly cater for everyone.”

Some of the activities that ticked the boxes for the Tackling Inequalities in Leisure Standard assessment team include Swim for Health, a 50+ morning and line dancing classes, which all attract a diverse attendance, as well as low intensity mental health mindfulness classes, which enable customers to learn mindfulness meditation practices to help relax, reduce stress, slow down and live their life in the present.

Along with Active Nottingham’s other leisure centres, Ken Martin also boasts CredAbility accreditation; an independent quality mark run by disabled people, and the CredAbility Access Card, a national scheme that commits organisations to providing a quality service to people with a disability.

The CredAbility Access +1 card scheme also allows holders to gain free access for essential companions or carers at Active Nottingham leisure centres.

Major study on physical activity support for long Covid patients

A MAJOR study has been launched to understand how the sport and physical activity sector is supporting people suffering from long Covid, ukactive has announced.

The ukactive Research Institute, Sport England, and Sheffield Hallam University’s Advanced Wellbeing Research Centre are working together to explore how organisations are delivering physical activity to people with long Covid, and the relationships with local health services that may be commissioning these activities or referring patients to them.

The researchers hope to gain a better understanding of the support available and provide initial insights into what helps patients to manage or improve their symptoms.

Huw Edwards, CEO of ukactive, said: “This study will provide vital guidance to our fitness and leisure organisations so they can best support people suffering from long Covid symptoms.

“The physical activity sector could play a fundamental role in people’s

recovery from long Covid, which is another example where the sector has huge potential to work together with the NHS and support people’s health in community settings, to relieve pressure on our healthcare system.”

Long Covid is a complex, multisystem disease that adversely affects the day-to-day activities of 2.1 million people, with the number of patients experiencing chronic symptoms

placing unprecedented demand on the NHS.

Given the complexity of long Covid and the lack of clarity about how best to treat the condition – including the role of physical activity – it is essential that the physical activity sector is equipped with the skills and knowledge to support people, and to avoid causing harm.

Some people with long Covid

experience an increase in symptoms after exertion (termed post-exertional symptom exacerbation); it is important that physical activity professionals are knowledgeable about PESE and are able to recognise this in patients to ensure that their advice on physical activity is appropriate.

Researchers will look at how health services are referring people with long Covid to organisations delivering physical activity, and the options and strategies available to support their recovery.

The first phase of the study will involve interviews with clinical, community, and physical activity sector professionals.

An online survey will then be used to determine how the sector is currently integrating physical activity safely into rehabilitation pathways.

The final phase will seek to understand the relationship between long Covid clinical referrers and the physical activity sector, before the full results of the study are published in the summer.

Topnotch Gyms relaunch with Soho site

TOPNOTCH Health Clubs is relaunching into the fitness sector as Topnotch Gyms, a new partnership between Fitness4Less and Affordable Fitness, and has opened its first site in Soho, equipped with stateof-the-art equipment from Matrix Fitness, including a 20-bike spin studio and Sprint 8 GX classes on the gym floor.

The new gym has benefited from a £1m fit-out and £300,000 equipment investment, providing members with a premium boutique gym that encompasses its urban environment.

The relaunch included the installation of a leading Matrix Fitness equipment, including 16 pieces of cardio equipment, 28 items of strength equipment from both the Aura and Magnum ranges and a bespoke spin studio fitted out with 20 Matrix Fitness CXM Indoor Cycles.

On the decision to work with Matrix Fitness, Stuart Rosenberg, managing director of Topnotch, said: “I’ve worked with Matrix Fitness before and have always been impressed with the high quality of equipment.

“It suits our audience, is sturdy and robust against heavy usage and provides us with some great functional training options for members.”

Topnotch Soho is the first site in the UK to incorporate the Matrix Fitness Sprint 8 GX programming, group exercise that combines the scientifically validated Sprint 8 sprint-intensity protocol with explosive lifts.

“We’ve incorporated the latest Matrix Fitness Sprint 8 GX programming, and are running these group exercise classes on the gym floor using the Matrix

Performance Touch Treadmills,” Stuart added.

“It’s proving hugely popular and brings a really great, active atmosphere to the gym floor.”

The gym is not only a complete redesign of what was previously an H2 club, but it is also a new concept which as well as the gym and spin studio, includes a HIIT Lab training studio with benches, assault bikes, ski ergs and free weights housing a wide range of classes including spinning, yoga, martial arts, boxercise and circuits.

“The Matrix team were also a great help when it came to gym design and layout ideas as we were tackling some challenges including a low ceiling and underground lighting,” he said.

“They provided us with CAD designs,

2D and 3D drawings which helped bring our vision to life and allowed us to plan a way to really maximise our space to its best potential.”

Alex Perrior, key account manager at Matrix Fitness added: “The Topnotch team had a brilliant, high-end vision for this pilot site, and we’ve appreciated being chosen to be a part of the process, assisting from initial design right the way through to opening day.

“It’s not just about the equipment for us, it’s about the partnership, and we hope to support Topnotch as they grow and expand in the future.

Topnotch Soho opened in January and is its flagship facility, a pilot which will likely be set for future site expansion. To find out more visit www.matrixfitness.co.uk or www.topnotchgyms.com

Precor to showcase its new StairClimber at FIBO 2023

PRECOR will return to the world’s foremost fitness trade show for the first time since 2019.

The leading fitness company, which has been delivering experiences for commercial customers and exercisers for more than 40 years, will showcase its new StairClimber at FIBO 2003.

The StairClimber is available in Black Pearl or Storm Grey, complimenting the sleek and robust range of strength products it offers.

Designed for exercisers of all fitness levels, it has easy-to-negotiate step-on and step-off platforms.

The StairClimber also has a trademarked Dynamic Step Control™ – which creates a consistent step for every exerciser’s size and speed – and has an impressive range of between 20 and 165

steps per minute.

At FIBO 2023, Precor will showcase its new StairClimber, available in Black Pearl or Storm Grey, complimenting the sleek and robust range of strength products it offers.

Designed for exercisers of all fitness levels, it has easy-to-negotiate step-on and step-off platforms. The StairClimber also has a trade-marked Dynamic Step Control™ – which creates a consistent step for every exerciser’s size and speed – and has an impressive range of between 20 and 165 steps per minute.

People-first design

Precor’s unique design and engineering approach puts both operators and exercisers at the forefront, with datadriven development, extensive lab and

field testing, and innovation informed by insights, all aimed at delivering best-in-class durability, ergonomics and serviceability.

Precor’s new StairClimber was almost four years in development and put through its paces with testing beyond industry standards.

It underwent 30 different assessments and more than 10,000 hours of lab and field trials to ensure its durable, highperformance components withstand the test of time.

Each product in the Resolute strength line was also field tested for more than a year before launch – longer than any other product in the history of Precor.

Authenticity in business

Precor is so much more than a product

supplier, we’re a full-service hands-on partner with a vested interest in helping your business grow.

But don’t just take our word for it. Here’s what our partner, Anytime Fitness Oxted, has to say about working with Precor…

“Precor’s premium equipment makes us stand out. I’m in the business of providing an advanced customer journey and, in order to do that, I have to have the best kit.

“Precor’s cardio and strength equipment does it all in terms of functionality, plus everything is all black and looks super slick.

“Precor’s service levels have been good, too. The team was incredibly supportive. If they couldn’t access something straight away, they tried really hard to make it happen.”

Farhad Ally, founder of Anytime Fitness Oxted.

Ignite generate more than £155,000 in gross gym membership income in seven weeks

I COULD write a full essay on how Ignite has ‘got it right’.

But one aspect I wanted to highlight is their fantastic marketing and sales process.

With a full calendar of marketing activities, top-notch design, relevant and sleek social media content and an onthe-ball sales team, they have a steady stream of new members joining their gym year-round.

Despite this, at a recent Fitness Expo in London, owner Andrew Charalambous discovered there was a part of the market that they still weren’t maximising.

Those deconditioned, hard-to-reach members of the community who typically haven’t used a gym before.

After speaking with Harry Ainslie from Creative Fitness Marketing, Andrew decided he had nothing to lose and put the wheels in motion for a membership drive campaign kicking off in August last year.

The campaign was extremely successful with 127 new members joining on the Health Awareness campaign, worth a total of more than £155,000 in gross membership revenue. This was over a period of seven weeks and was over and above his regular monthly sales targets.

What was the secret to the campaign’s success? It started with winding back

the clock a couple of decades on the marketing front and implementing a wide range of both traditional and digital marketing mediums. CFM know it is not enough to focus purely on digital marketing and the odd stint of outreach to attract new members.

Marketing manager Mike Hawes provides some insight into the campaign.

“We know that on average it takes around five exposures to advertising before someone decides to act, so our multi-faceted marketing strategy is the key to reaching ‘newbies’ or those ‘procrastinators’ who have been ‘thinking about joining’ for the last five years,” he said.

“Once they come through the door the next piece of the puzzle is to ensure they feel comfortable, ask them the right questions, and show them how the club can help them reach their goals.”

On working with CFM, Ignite owner Andrew added: The service we received from CFM was outstanding.

“Mike was a fantastic onsite manager; he was always present and knowledgeable, while leading us through the process. They were able to easily integrate into our team and put everyone at ease.”

To find out more about how Creative Fitness Marketing works, visit www.cfm.net or call Harry or Jonny on 0115 777 3333.

Swimmers make a splash at refurbished leisure centre

ASKERN Leisure Centre has reopened to the public following a major refurbishment.

The £6m investment in the centre has seen the old coal heating system replaced with a more environmentally friendly and sustainable water heating solution, as well a new roof, windows and doors to make the venue more energy efficient.

The pool has had its lining replaced and a new air handling system installed, and a new changing village including a Changing Places facility. A new café area in the venue’s undercroft will serve hot and cold beverages, hot food and cakes, while an extension to the car parking area has opened the venue up to the neighbouring Campsall Country Park.

Michael Hart, chief executive of Doncaster Culture and Leisure Trust, said: “We are thrilled to welcome customers back to Askern Leisure

Centre and we know that having the pool open will be welcomed by local families who are looking for activities to enjoy this half term.

“We’re excited to have created a hugely improved and much more environmentally friendly leisure facility for the local community.

“The refurbished facilities and our new-look activity programmes will benefit residents in and around the area for years to come.”

The improvements were delivered in partnership between DCLT and Doncaster Council, and funded through a combination of local authority capital, government decarbonisation and Sport England grants.

The new look centre will have a swimming pool programme to meet the needs of the community including lane swimming, inflatable fun and swimming lessons. Aquafit and ladies only sessions will also feature.

Blake Fletcher named Freemotion Fitness country manager

BLAKE Fletcher has joined the global iFIT team as new Freemotion Fitness country manager for the UK.

Blake has spent the past 17 years working in the UK fitness market and brings a wealth of experience in operations, commerce, and strategic sales.

His career includes five years at Les Mills, where he was part of the live and digital group exercise experiences team.

Blake also previously worked for global health club operator Fitness First and fitness solutions provider Life Fitness.

Most recently he was managing director for SCL Active business division,

part of SCL Education Group.

Chris McGill, senior vice president of global sales, said: “Freemotion is committed to supporting the UK market and responding to key trends and developments. Blake is highly versed in the market and perfectly placed to drive the next phase of Freemotion’s growth.

“Over the past 12-18 months

Freemotion has developed a growing number of strategic installations and offers operators and fitness brands a truly connected and omnichannel fitness solution through its iFIT platform.

“Freemotion facilities are able to provide immersive, content-driven

experiences that engage, excite and motivate its members whether they are in the facility or at home.

“This ultimately leads to greater member engagement and retention and an improved bottom line. The industry is becoming more technology-driven and we have the chance to not only take advantage of this but also to use it to maximise results for our customers.”

Blake will be responsible for the continued growth of Freemotion in the UK, working to support existing partners as well as identifying and developing new opportunities within the traditional operator market and other sectors.   Blake

Fletcher

DCLT board members and team were joined by Mayor Ros Jones, local councillors, representatives from Askern Town Council and Norton and Campsall Parish Council.

Operator to invest £1.5m in new gym equipment

GYMS at Harvey Hadden Sports Village and Clifton Leisure Centre are in line to receive a share of £1.5m for new equipment over the next few months.

Active Nottingham, which is part of Nottingham City Council, is set to invest the money over five years across all of its six leisure centres – Harvey Hadden, Clifton, Ken Martin, Southglade, Victoria and Djanogly.

Harvey Hadden and Clifton will be the first in line to receive new equipment from the spring.

This £1.5m cash injection will make sure each centre has new kit for gymgoers to use.

Portfolio holder for leisure and culture, Councillor Pavlos Kotsonis, said: “I am pleased we are investing in our residents’ mental health and wellbeing by replacing the current gym equipment.

“This will play an important role in the promotion of getting more people active within our community.”

Active Nottingham has set money aside to support the income generated from customers, allowing the investment to be made without the need for

borrowing or impacting on wider dayto-day council services.

With increasing membership numbers and by listening to members, replacing old equipment will improve customer satisfaction as well as mental and physical health and wellbeing.

It will also allow Active Nottingham to remain competitive in an evergrowing sport and leisure marketplace – especially as today’s gym-goer wants to see smart technology on fitness equipment to enhance the gym experience.

John Wileman, head of sport and leisure for Active Nottingham, added: “This is great news for our members and local residents at each of the six Active Nottingham locations.

“We are always looking to improve and replacing our equipment means our gyms are not just great to use, but we are directly helping the city of Nottingham.”

The state-of-the-art fitness equipment will be purchased by Active Nottingham over the next five years, providing an enhanced gym experience to residents and members at the six leisure centres.

Active Leeds introduces low sensory gym sessions

ACTIVE Leeds is introducing low sensory gym sessions across some of its gyms. The sessions are designed to offer a safe and inclusive space for individuals with autism, ADHD and other neurodiverse conditions.

Loud music and bright lights can be a trigger for neurodivergent people, making activity in a gym environment very challenging; the aim of the low sensory sessions is to remove these barriers and make the gym space more accessible.

The low sensory gym sessions started at Pudsey Leisure Centre after learning from people with neurodiverse conditions what would support them to access the gym.

And after excellent feedback received from customers they have now been expanded to the John Charles Centre

for Sport, John Smeaton, Middleton, and Pudsey.

Customers visiting during those hours that would like to listen to music are encouraged to bring headphones.

Councillor Salma Arif, Leeds City Council’s executive member for public

health and active lifestyles, said:

“Following fantastic feedback from customers at the Pudsey Leisure Centre, I am thrilled to say that we are now rolling out these sessions more widely.

“Regular exercise is crucial to the physical and mental wellbeing of

people, and we want to ensure that we are providing a space in our leisure centres which is accessible to everyone and where customers feel comfortable and supported.

“We are continuing to work closely with partners to offer as much support as possible for neurodivergent people across our service.

“Working with Advonet, People in Action and Public Health we are delivering specific disability awareness training to gym instructors and staff.

“We are also working closely with Breeze Leeds to support autistic and disabled children when activities are held in our facilities.”

Session times across all centres will be Wednesday from 6.30pm to 8pm and Sunday from 1pm to 2.30pm.

Milon return to UK with upgraded intelligent fitness circuit

MILON Industries GmbH has appointed InSpace Fitness as its exclusive UK distributor following a hiatus of almost a decade.

InSpace will also take on the relationship with operators who have existing Milon equipment to reinvigorate the brand for members.

Over the past 50 years, Milon has seen great success in more than 26 countries around the world.

More than 2,500 health clubs, gyms and healthcare facilities offer Milon’s market leading smart exercise equipment.

The German-based company has chosen to turn its attention to the UK after recognising a growing interest in Intelligent fitness equipment:

Bernd Reichle, CEO of Milon Industries GmbH, said: “After almost a decade focusing on our European business we are delighted to be reestablishing a presence in the UK via our partners InSpace Fitness.

“The Milon Circuit has been greatly enhanced and developed over the last 10 years. With both strength and cardio stations, a marketing leading

interface and app, we encourage the industry to reintroduce themselves to our equipment.”

The Milon Circuit is made up of eight cardio and resistance stations. Operators create a personalised circuit to meet the needs of their members by selecting from a total of 18 machines in the full range.

At each resistance station the user is provided with real time feedback

on factors like range of motion, power and movement speed, while the CV stations automatically set up a personalised programme, which adjust throughout the workout to ensure members stay in the right training zone for their goals.

The circuit delivers a full body workout in a simple, safe and effective way in 40 minutes or less.

Milon’s Intelligent exercise

equipment provides operators with a solution for a wide range of member groups, from beginners and deconditioned individuals to older adults and even high level athletes looking for marginal gains.

Jo Weelen, sales director at InSpace, added: “Operators recognise that they must continue to develop the gym floor to meet the changing needs of the consumer and Milon has a significant role to play in supporting members by delivering time efficient, effective workouts, which offer real time feedback, progress data and personal statistics.

“We are looking forward to working closely with Milon to significantly grow the intelligent fitness market.”

Since launching in 2021, fitness equipment supplier, InSpace has made a name for themselves by providing bespoke fitness solutions to a wide range of operators from boutique gyms to leisure trusts. Their network of commercial clients and industry expertise will be integral in building Milon’s presence in the UK fitness market once more.

A 3D impression of the Clifton Leisure Centre gym.

ClubRight appoints head of customer experience

ClubRight has announced its new head of customer experience, Paul Jouanny.

Paul has worked in the leisure industry throughout his career, starting in clubs’ supply side and then shifting to billing for 18 years.

“It’s an industry that changes lives for the better and helps people live longer,” he said.

“There aren’t many industries apart from healthcare that can legitimately make that proud statement.

“Plus I love the people in the fitness industry. I’ve met some inspiring characters over the years.”

Paul joined Harlands Group in 2005 as an account manager overseeing a 50-strong client base and was quickly promoted to head of account management, delivering an online membership product to more than 800 clients.

He soon spotted an opportunity to deliver a defined onboarding and project management team.

So he learned the skills to build and create a project management team and soon became head of

project management; responsible for internal/client-facing projects and onboarding new clients.

Harlands Group was later acquired by TSG and subsequently Advent, who merged TSG organisations under the Xplor umbrella.

Following the merger, Paul became head of implementations for Xplor and oversaw the onboarding teams

Gold medallist signs multi site franchise agreement

TWO time Olympic gold medallist Daley Thompson has agreed to a franchise deal with Hybrid Fitness.

Daley, one of Britain’s greatest athletes, has agreed a deal to open a number of Hybrid Fitness clubs in the UK.

While no locations have been formally announced, he has been actively evaluating areas in London and the suburbs for sites.

Daley said it was the blend of high performance training environment, affordable price point and openness that attracted him to Hybrid Fitness.

“I really like what Hybrid Fitness is doing,” he added.

“The training model is interesting because of the variety available to members and the quality of coaching offered.

“Throughout my discussions with MD Matt Payne leading to this agreement I’ve been impressed with what Hybrid Fitness is trying to achieve, as well as its general approach to fitness in the community.”

“Health and fitness has always been

GYM EQUIPMENT

a big part of my life. At Hybrid Fitness members can enjoy performance training and coaching similar to that of a professional athlete, or can take it at their own pace in a warm, welcoming and community driven environment.

“I am delighted to be coming on board and helping the company continue its current growth.”

for two payment brands and two CRM brands.

“I led four separate teams of wonderful people (most of whom I’d never met before the Covid-19 pandemic) through takeovers, acquisitions and the pandemic itself with all the upheaval and transition to WFH it caused – all in the space of 12 months,” he said.

“Then to come out of that intense period of uncertainty not only intact but stronger as a team is probably one of my proudest achievements. It helped me grow as a person and a leader; I’ll remember those lessons learned for the rest of my life.

“The thing I’m looking forward to most about joining ClubRight is that I’m joining a company that has an amazing set of products, teams and reputation, headed up by a founder that understands the need of our clients. Wayne (Heath) has lived and breathed the sector we play in, and I feel this gives us a great advantage and insight into being able to provide an outstanding customer experience,” added Paul.

“I’m also highly impressed by ClubRight’s agility in being able to quickly adapt to an ever-changing world and show a true desire to embrace the latest technology to drive better outcomes for our customers.”

You can reach Paul directly by emailing him at paul.jouanny@clubright.co.uk or giving him a call at 0333 090 9183.

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